ipcm n. 44 Magazine – March/April 2017 – English Version

Page 24

© Ivan Dupont

Opening photo: Axalta’s powder coatings were chosen to coat the exterior façade as well as the interior walls of Brussels Environment.

HIGHLIGHT OF THE MONTH

Axalta Discusses Trends and Future of Metallic Architecture Alessia Venturi ipcm®

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pcm® interviewed Franck Derouen, Global Segment Director – Architectural, Axalta Coating Systems, to discuss coatings in the architectural sector: The relationship between metallic architecture and powder coatings, the relevance of liquid paints for exteriors, colour trends for exterior architecture, Axalta’s offer for metal architecture and aluminium profiles and two major projects in which the company was involved.

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N. 44 - MARCH/APRIL 2017 - international PAINT&COATING magazine

ipcm: “The relationship between metallic architecture and powder coatings is increasingly close, especially in Europe, or outside Europe where the suppliers are European. In which direction is Axalta’s research and development going regarding this relationship?” Derouen: “As Europe is a mature market, our R&D goals for powder are two-fold. First, to convert other technology, such as anodising, to powder. With our Anodic range, which replicates the look of anodizing,


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