ipcm® n. 50 - March/April 2018

Opening photo: The Valladolid’s plant of Extrusiones Metálicas covers a 55,000 m area. 2

FOCUS ON TECHNOLOGY

INNOVATIONS IN SURFACE TREATMENTS FOR METAL ARCHITECTURE

Extrusiones Metálicas: Loyalising a Powder Coating Supplier to Consistently Meet the Quality Requirements of Very Different Markets Alessia Venturi ipcm®

E

xtrusiones Metálicas was established thirty-seven years ago

one thousand employees. It sells products on the US, Latin American,

in Mexico and it has always been dedicated to becoming an

Caribbean, and European markets, and it participates as a supplier in the

excellence in the world of aluminium. It now owns four production

largest Mexican architectural projects.

plants in Mexico (Texcoco, Guanajuato, Vallejo, and Veracruz) and one

The acquisition of the Valladolid plant, one of the most advanced in

in Europe, in Valladolid (Spain) (ref. Opening photo), and it has over

Europe, is part of a company expansion plan on the industrial and

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N. 50 - MARCH/APRIL 2018 - international PAINT&COATING magazine

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ipcm® n. 50 - March/April 2018

Published on Mar 30, 2018

ipcm® International Paint&Coating Magazine

We are living in the era of mass customisation, a very strong trend facilitated by the logics of the fourth industrial revolution. However, a new era is already on the horizon, that of “market of one”. Although the two terms are often used as synonyms, there is a profound difference between “customisation” and “individualisation”, at least in the framework of industrial production. In this issue of ipcm®, a special edition for the PaintExpo 2018 trade fair, we will see just how companies are gradually transforming their production structure to meet the “market of one” needs and produce single-product batches, and how digital innovation is helping them.