© Hang On
Opening photo: Masks, hooks and hanging systems are just a small part of industrial coating processes, but they have a greater impact on results than one might think.
ANALYSIS
The New Explorers Adriano Antonelli IBIX S.r.l - TECNO SUPPLY DIVISION, Santa Maria in Fabriago (RA), Italy
H
adriano.antonelli@tecnosupply.com
istory cannot be seen as a mere
the Republics that dominated the so far crucial
The economic and financial balance has
sequence of facts and dates. It is
trade routes. What fears and perplexities did
certainly changed, as have the behaviour of
always interesting to study it by
those communities perceive in such complex
consumers, who no longer buy things in a
delving into the people’s lives, the society
historical periods? What solutions did they
“cold” way, but prefer products with a high
of their time, and the mysteries behind the
conceive to counter the new events?
added value; the rules of communication and
continuous “cause and effect” cycle. Many
In a sense, history is now repeating itself.
marketing; and the production world – that
historians, for example, are intrigued by the
The recent crisis was not a part of a classic
is under everyone’s eyes. Planning methods
feelings, the enthusiasm and the motives of
economic-financial cycle. A negative economic
and even the just-in-time approach are
the first European explorers in the New World.
cycle has not just ended to be replaced by a
obsolete. The markets’ frenzy calls for quality
New lands to explore, new opportunities, and
new growth one. It is now clear that we are
at competitive prices, technology and skills.
new populations and cultures to deal with in
living in a New Economic Era. The world has
Market penetration can no longer be left to
seemingly infinite countries. All this changed the
profoundly changed in a way that we do not
chance. The value chain has become crucial:
equilibrium in the Old Continent, too, with the
fully understand, yet. One can feel lost and
we need to understand it and analyse it in its
loss of centrality of the Mare Nostrum and of
doubtful like the explorers of the New World.
specific aspects; such systematic study can
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N. 50 - MARCH/APRIL 2018 - international PAINT&COATING magazine