BRAND-NEW
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xalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has introduced a collection of colours for its Alesta® Super Durable powder coatings. ICONICA contains 40 colours across four distinctive colour palettes - Eden Garden, Energy Manifesto, Arty Fusion and Techno Precious – that are designed to protect and enhance iconic buildings around the world.
1 Figure 1: The ICONICA architectural installation.
Courtyard where the ever-changing natural light and the manual rotation of the piece will reveal the subtleties of the collection’s colour palette (Fig. 3). © Axalta Coating Systems
Axalta has synchronised the ICONICA launch with the 56th annual Salone Internazionale del Mobile, the world’s leading
© Axalta Coating Systems
Axalta Coating Systems Featured its New Powder Trend Offering ICONICA in Milan during the 56th Annual Salone Internazionale del Mobile The piece captures the dynamics and energy of architecture in the age of mobility. Visitors to the Palazzo Litta were encouraged to interact and to explore the installation’s array of 40 colours under the constantly changing light conditions. The selection of 40 UV and weather resistant colours was developed and curated in collaboration with trend forecasting agency NellyRodiTM, based in Paris, France. In addition to the ICONICA architectural installation, a group of European designers showed their latest furniture trends, which will be painted with Alesta Super Durable powder coatings.
© Axalta Coating Systems
Markus Koenigs, Marketing For further information: Communications Manager for www.powder.axaltacs.com Axalta’s powder coatings in Europe, Middle East and Africa, says, “our ICONICA architectural installation displays the 2 entire Collection’s colours, which have been inspired Figure 2: ICONICA contains 40 colours across four by new aesthetic concepts distinctive colour palettes. that include global issues, technology, the digital furnishing fair, in Milan, Italy, that run from revolution and augmented reality. April 4 to 9, 2017. The company commissioned They address the new architectural Meiré und Meiré Design Department from understanding for nature and 3 Cologne, Germany, to create an ICONICA humanity while maintaining the architectural installation that celebrates environmentally sustainable, super Figure 3: Visitors to the Palazzo Litta were the fusion of design, quality and innovation durable attributes our customers encouraged to interact and to explore the (Figs. 1 and 2). It was exhibited during the expect from Alesta powder installation’s array of 40 colours under the constantly event, Fuorisalone, in the Palazzo Litta Clock coatings.” changing light conditions.
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N. 45 - MAY/JUNE 2017 - international PAINT&COATING magazine