EDITOR’S LETTER
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F
inding the extraordinary in the ordinary. Sometimes, this means to invent. To tune to a more subtle wave frequency in order to innovate where it seems that everything has already been invented. And to be able to see new potentialities in the common reality. For example, the sun can be exploited as a cooling source thanks to the invention of a new two-layer coating system that filters a part of the sun’s rays and converts heat into light, cooling below room temperature. It is as if the paint turned into a thin layer of ice that becomes thicker and thicker as the sun gets stronger. This is the topic of one of the articles that inaugurates the new editorial year of ipcm®. The January issue of a magazine reflects what is coming next, the mood of the market after the Christmas break, and even the laziness of the first weeks of a the new year, when there are twelve months of discoveries before us and it seems impossible to plan them all. Starting the new year with an issue full of brilliant articles is the best way to take stock of the year just ended. When the ipcm® project was born, one of our main goals was to offer knowledge and experience with a new perspective to our partners and readers all over the world. Nine years later, thanks to a long but constant growth that brought us to every corner of the world to show the highest achievements of the coating and surface treatment industry, we are pleased to say that we have made it. In this issue, we will continue to deal with both conventional and nanotechnology pre-treatment processes and their key role in surface treatment cycles in order to ensure quality, presenting two case studies about companies that have focussed precisely on pre-treatment to achieve success with their products. Again focussing on quality, we will also deal with corrosion protection: super durable coatings, new raw materials for anti-corrosion paints based on zinc powder, fluoropolymer coatings for high-value infrastructure. Finally, we will present the successful case of an Italian company, a world leader in the integrated water resources management field that maximised the energy, production and environmental efficiency of its finishing processes thanks to the design skills and expertise of a coating plant engineering firm and to a high automation level reached following 4.0 principles. Innovation in the ordinary to achieve the extraordinary. Globally connected, globally read. 45k visits/month, 23 pages per visit and 28 minutes average on www.myipcm.com.
Alessia Venturi Editor-in-chief Direttore Responsabile
The highest readership engagement of any sector magazine. Coloured in orange all the countries with active readership of ipcm® magazines.
international PAINT&COATING magazine - JANUARY/FEBRUARY 2018 - N. 49
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