ipcm® n. 59 - September/October 2019

Page 62

Š HangOn

Opening photo: The design of flexible, tailor-made hanging and masking systems for each company’s needs can help reduce production costs and times.

ANALYSIS

The Polarisation of the Market Adriano Antonelli Tecno Supply - Ibix Srl, Santa Maria in Fabriago (Ravenna, Italy)

W

adriano.antonelli@tecnosupply.com

e are facing an atypical phase

measures; they favour the American

by economically colonising many African

of the market, in which conflicts

manufacturers but, at the same time, these

countries and strongly influencing European

among the major economic

continue to sell their products in other

countries, which constitute the third

blocs are also affecting national markets.

markets. The Chinese bloc, on the other

economic bloc.

Currently, there are three main economic

hand, is effectively fighting to become the

Due to historical and geographical reasons,

blocs. Despite their negative trade balance,

first global economy. China has managed

Italy finds itself in the middle of this macro-

the United States are trying to boost

to gain control of its domestic market, i.e.

economic conflict. The balance of the Italian

exports with often ineffective and unsuitable

the Asian one, and it is now expanding

market, which is a priority for both the

52

N. 59 - SEPTEMBER/OCTOBER 2019 - international PAINT&COATING magazine


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ipcm® n. 59 - September/October 2019 by ipcm® International Paint&Coating Magazine - Issuu