© Varnish
Opening photo: Varnish (Galliate, Novara, Italy) is a plastic coating contractor also offering moulding and assembly services.
HIGHLIGHT OF THE MONTH
SPECIAL ON PLASTICS, MDF & GLASS
Operational Continuity, Knowledge Transfer, and Brand Awareness: The Leitmotifs of Varnish’ Strategy Barbara Pennati ipcm® From an interview with Luca Maitan, owner of Varnish Srl (Galliate, Novara, Italy)
T
he advent of technology
technology and problem management
reliability and solidity must therefore
and the resulting process
is not enough. It is necessary to
also implement the best practices of
automation have led to the
consider the general framework,
business continuity, thus achieving
need for entrepreneurs to implement
by reflecting on human resources
such an organisational resilience as to
new practices for managing any
and business processes as a whole
guarantee full operational continuity in
interruptions of operations at best.
and defining how to prevent and be
terms of both processes and creation
However, time and experience have
prepared for any problem. A company
of protections and values for all the
shown that focussing solely on
that wants to convey and ensure
parties concerned, from employees
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N. 58 - JULY/AUGUST 2019 - international PAINT&COATING magazine