SUSTAINABILITY
BASF Recognized for its Contribution to Sustainable Development
B
ASF’s Coatings division was awarded
“The challenge tackled by our teams was to
This innovation is also fully in keeping with a
the Pierre Potier prize medal in the
provide technical solutions for bodywork
desire of the end consumer to be an
Environmentally-friendly Process
repair processes which are as effective as
eco-responsible motorist.
category for its R-M eSense automotive
the standard systems, while at the same
paint line which covers all bodywork repairs.
time significantly improving environmental
The ceremony was attended by Agnès
performances. This specific feature is a first in
Responsible innovations for a sustainable future
Pannier-Runacher, French Secretary of
automotive paints and makes the eSense line
With eSense, BASF confirms its commitment
State to the Minister of the Economy and
the sustainable solution for vehicle repairs.
to effective, economical, and ecological climate
Finance. The Pierre Potier prize honors
What is more, receiving this prize in the year
protection. “Climate change is one of the main
chemical companies which innovate and
that R-M celebrates its 100th anniversary is a
challenges for society and BASF has been
constantly strive to improve their products
fantastic gift,” said Fabien Boschetti, Managing
innovating in this field for many years. Energy
and procedures in an effort to preserve the
Director of BASF Coatings Services France.
efficiency and the use of renewable resources
environment, and thus provide solutions to
In practice, if a body shop uses products from
are key levers to combine climate protection,
the challenge of the ecological transition.
the eSense line to repair the equivalent of
conservation of resources and economic
The Pierre Potier prize also encourages the
2.5 bodywork parts, it saves 550g of CO2.
benefits. This prize recognizes BASF’s expertise
Thanks to eSense, body shops can now use
in these fields. Therefore, I am very proud to
in the chemical sector.
products achieving a result that equals or even
receive this award, which crowns the hard work
The innovation of the eSense line is based
betters standard products, at the same time
and commitment of our teams“ said Thierry
on BASF’s Biomass Balance approach,
offering superior environmental performances.
Herning, head of BASF France.
®
development of eco-responsible approaches
certification body. This approach involves using renewable resources to reduce
© BASF
developed in cooperation with the TÜV SÜD
the share of fossil fuel resources in the feedstock right from the start of the paint product manufacturing process. The share of renewable raw material used is then allocated to a selection of end products. The use of renewable raw materials, in this case biogas or bio-naphtha, means the eSense line is part of the bio-economy. Since 2018, BASF transferred the certification to the new European REDcert2 standard for the chemical company.
eSense: good for cars and the environment Additionally, by allowing body shops to significantly shorten product drying times during the repair process, the eSense line enables a considerable reduction in energy consumption and greenhouse gas emissions.
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N. 58 - JULY/AUGUST 2019 - international PAINT&COATING magazine
Left to right: Thierry Herning (Head of BASF France SAS), Fabien Boschetti (Managing Director BASF Coatings Services France), Yannick Pichot (Laboratory, Product Development Manager, BASF Coatings Services France) and Bernard Meunier (Former Director the French Center for Scientific Research (CNRS), President of the French Academy des Sciences).