ipcm® n. 62 - March/April 2020

Page 14

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MARKET CLOSE UP

From more Functional and Smart Coatings to the Challenges of Regulatory Alignment with the US and Europe: a Closer Look to the Canadian Paint and Coatings Market From an interview with Gary LeRoux President & CEO Canadian Paint and Coatings Association

Even if we live in a globalized and

restrictions, how it relates with other

way of doing business, and bans

interconnected world, where

markets and the issues that might

and restrictions have affected the

information is within reach of almost

arise with regulatory alignment,

chemical industry, and consequently

anyone, sometimes it can be difficult

what investments and technological

the coatings sector as well. Not to

to truly grasp all the peculiarities

innovations are being pursued, and

mention the tug-of-war between

and singularities of a foreign market.

how social, economic and political

world powers and the general

Not only that, but several other

issues influence it.

uncertainties affecting our time,

factors play an important role in the

Lately we have witnessed an increase

which are also factors that play a

assessment and understanding of

in pursuing more sustainable

pivotal role in defining the status of a

a market: its regulations, bans and

solutions, which is changing our

market.

08

N. 62 - MARCH/APRIL 2020 - international PAINT&COATING magazine


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