IN REVIEW
January and February in Review Barbara Pennati ipcm®
Communication beyond the five senses. And beyond the fear
It isn’t easy to summarize in a few lines what has happened in the last two months: everyday life as we knew it within our editorial office, houses, companies, the whole Country and the international community has been radically modified by the reasons we all well know. In the world of work, the activities already partially carried out and, in whole, those planned for this period of the year had to be reviewed and reorganized, in the best cases, or interrupted, in the worst cases. But ipcm® doesn't stop: in the light of the postponement of the main fairs of the sector,
Communication beyond the five senses
One of the main trends of
distribution programs of the magazines issued by EOS
Each company knows the
technological development:
Mktg&Communication will not
importance of involving
augmented reality.
change with respect to the
and encouraging the active
In fact, the term ‘augmented
editorial program presented
participation of its audience
reality’ was coined only in the
at the end of last year: we will
and also knows how difficult it
90s, but the first examples
follow all trade fairs based
is to capture and maintain their
of the implementation of this
on their new schedules and
attention in an increasingly
technology date back to 1962.
continue in our information
information and stimuli-
Today, it certainly is one of
activities of the surface
saturated world.
the most interesting tools,
treatment industry.
In this context, in addition
with a great communicative
Because the virus of mistrust
to a strong, functional and
potential, capable of stimulating
must not prevail and because
communicative message,
and enriching human sensory
we must reaffirm the strength
technological development
perceptions.
of the European industry
comes to our aid, offering
At the end of the year we
in the world through the
cutting-edge solutions to reach
described our path towards
instrument we know best: the
people and make ourselves
becoming a smart magazine, a
communication.
heard.
concept that we are committed
including PaintExpo, the
06
N. 62 - MARCH/APRIL 2020 - international PAINT&COATING magazine
2020 is actually the result of