BRAND-NEW
Online Advertising will Increase by 13% in 2017, a ZENITH Research Study Says
I
n 2017, the global spending on internet advertising will increase by 13%, up to $ 205 billion, and it will account for 36.9% of the total advertising investment, says the research study “Advertising Expenditure Forecasts” published by Zenith. Social media will be among the main beneficiaries of this growth: the expense for advertising on them is expected to amount to 55 billion by 2019. Social media advertising is the part of the investment on the internet medium that has shown the fastest growth: +51% in 2016. According to Zenith’s research study, overall, the global advertising market has grown by a steady 4-5% a year since the beginning of the decade and it will continue to do so until 2019. (Source: primaonline.it) Ipcm® has been involved in this trend and it has sustained it by improving the online visibility of
its website and participation in its social pages. From September 2016 to September 2017, for example, the number of members of the LinkedIn myIpcm Coatings Community increased by over 900%, from just over 200 to more than 2400 members. This was made possible by the daily publishing of high technical level news, which constantly we receive from all over the world. The collaborative relationship between myIpcm Coatings Community and other groups devoted to coating give us the chance to advertise our 4 magazines to over 70,000 contacts. The website www.ipcm.it has on average 50,000 visits, 144,200 hits, and 753,000 page views each month. With an average visit time of 23 minutes, the visitors remains on the ipcm® site 18 minutes longer than the industry average. The average bounce rate of other websites in our sector is almost 40%: that of ipcm is equal to 26%.
www.ipcm.it performances
70
N. 47 - SEPTEMBER/OCTOBER 2017 - international PAINT&COATING magazine
The news section of www.ipcm.it is updated daily. The online availability of all magazines published since 2010, the indexation of content together with the presence of an internal search engine, and the rich database of suppliers of products, technologies, accessories and surface treatment services make it an authoritative and exhaustive source of information for all users and operators. This means that www.ipcm.it is the ideal website within the European coating and surface treatment framework to invest in the promotion of your brand, innovations and events. Together with the technical reports and the case studies published in the international ipcm® magazines, www.ipcm.it can maximise the advertising investment of companies.