BRAND-NEW
Classic Blue is PANTONE's Colour of the Year for 2020 Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
A timeless and enduring blue hue,
As technology continues to race ahead of
to relaxed interaction. Associated with
PANTONE 19-4052 Classic Blue is
the human ability to process it all, it is easy to
the return of another day, this universal
elegant in its simplicity. Suggestive
understand why we gravitate to colours that
favourite is comfortably embraced.
of the sky at dusk, the reassuring
are honest and offer the promise of protection.
qualities of the thought-provoking
Non-aggressive and easily relatable, the trusted
For further information:
colour of the year highlight our
PANTONE 19-4052 Classic Blue lends itself
www.pantone.com
foundation on which to build as we cross the threshold into a new era. Imprinted in our psyches as a
© Pantone
desire for a dependable and stable
restful colour, PANTONE’s colour of the year brings a sense of peace and tranquillity to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, Classic Blue re-centres our thoughts. A reflective blue tone, which fosters resilience. “A boundless blue evocative of the vast and infinite evening Blue encourages us to look beyond the obvious to expand
Classic Blue is PANTONE’s colour of the year for 2020. © Pantone
sky, PANTONE 19-4052 Classic
our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication,” said Leatrice Eiseman, Executive Director of the PANTONE Colour Institute. “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on”, she added.
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PANTONE 19-4052 Classic Blue expresses constancy and confidence.
N. 61 - JANUARY/FEBRUARY 2020 - international PAINT&COATING magazine