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2021 Iowa PGA Awards Merchandisers of the Year
from 2021 Year In Review
by Iowa PGA
2021 Iowa PGA Merchandisers of the Year
Private Merchandiser of the Year Grant Feilmann, PGA Wakonda Club Grant Feilmann of Wakonda Club has been named the 2021 Iowa PGA Private Merchandiser of the Year.
Merchandising continues to be Feilmann favorite job duty at Wakonda Club. He thoroughly enjoys meeting with sales reps, preparing buying plans, received/displaying merchandise, providing members with products they need, and analyzing financial performance. Public Merchandiser of the Year Jeff Moore, PGA Finkbine Golf Course Jeff Moore of Finkbine Golf Course has been named the 2021 Iowa PGA Public Merchandiser of the Year.

One new strategy that Finkbine added in the past year to their merchandising capabilities to help increase sales was the adding of an online store to their website. Moore says, “That added online presence for Hawkeye fans searching for golf items has helped spread the word of our unique University of Iowa branded merchandise such as belts, pint glasses and head covers.”

Resort Merchandiser of the Year Darin Fisher, PGA The Preserve on Rathbun Lake Darin Fisher of The Preserve on Rathbun Lake has been named the 2021 Iowa PGA Resort Merchandiser of the Year.
If they can sell the experience along with the sale, they help create a very personalized experience with every sale. They turn over our displays monthly to ensure guests are seeing fresh and new apparel and love to tie in color schemes to special events such as the Masters, US Open, Olympics, and Ryder Cup.
Merchandiser of the Year Awards
The Merchandiser of the Year awards are presented to the PGA Professionals who demonstrated superior skills as a merchandisers in the promoting of golf at private, public and resort facility.