THE PERFECT FIT FOR SUSTAINABILITY: AN INTERVIEW WITH JESS FLEISCHER, SON OF A TAILOR CO-FOUNDER While we know that the majority of textiles end up in landfills,
Jess Fleischer: Two things. First, I saw the need as a
two Danish fashion entrepreneurs, Andreas Langhorn and Jess
buyer of T-shirts. I was asking myself: why is it that the
Fleischer, are tackling the problem of material waste upstream at the manufacturing stage. They developed an algorithm that creates a T-shirt tailored to your exact specifications. The result is Son of a Tailor, a clothing tech company with its sights now set
apparel item closest to your body did not come in more than five or six sizes? And then secondly, I had studied and worked intensely with manufacturing lines and supply
on producing the world’s first 3D-knitted pullover. We spoke with
chains and seen how things like customisation, technology
co-founder, Jess Fleischer, about how they got started and what
and just-in-time mindsets had changed industries - except
COVID-19 means for the fashion industry.
in fashion - here companies still mass-produced like we did
INSTEAD OF SEEING THE PURSUIT OF SUSTAINABILITY AS A BARRIER, SON OF A TAILOR CHOOSES TO SEE IT AS INSPIRATION FOR INNOVATION. WHAT KICKSTARTED YOUR REINVENTION OF TRADITIONAL PRODUCTION METHODS?
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I N T E R N AT I ON AL INVE STO R MAGAZ INE
100 years ago and in an extremely unsustainable way.