Arianee were pleased to welcome Breitling into the consortium. Co-founder, Emmanuelle Collet, added that “this project is a great illustration of how our open-source protocol can add a layer of value to existing innovative programmes. Our open-source protocol is specifically built to make it easy to create and manage digital identities to ultimately add more value to brands and clients”.
A DIGITAL FUTURE As Carriero explains, “at Breitling, customer engagement is at the heart of everything we do. Technology empowers customers and digital is how they live. It is on us to change and to keep the pace with the speed society is moving”. Keeping up with customers’ expectations of what products can and should be able to deliver means Breitling will be one of many investing more in digital technologies to revolutionise the luxury good market.
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