TOP TIME For now, the digital passport is exclusively available to Top Time owners and will enhance Breitling’s already best-in-class e-warranty programme by linking the guarantee directly to the watch and empowering clients to engage with the brand as they wish. The 1965 classic gets a modern twist as the new limited edition series is Breitling’s first watch offered with a blockchain-based digital passport attached that confirms the authenticity and ownership of the watch throughout its lifetime. The protocol developed by Arianee gives a digital, inalterable, and augmented identity to each product; like any blockchain-based network, it is entirely secured and private.
Breitling is the first watchmaker worldwide to propose a warranty programme enabled by blockchain. Each Top Time owner will benefit f rom a private and unique digital passport securely linked to his or her limitededition watch. By scanning the validated e-warranty card, they can access and download an encrypted private wallet where the passport is securely stored.
With such blockchain-based digital
Antonio Carriero, Breitling’s Global CDTO
passport, collectors no longer need to
said, “with Arianee and its blockchain
keep paper records and can engage with the brand as much as they wish,
The passport includes all the details about
under full anonymity.
the watch, including its serial number, and
technology, we have the unique opportunity to strengthen the link with our customers. This is only the beginning, but we are already working on innovative ideas on how to further leverage Arianee
is stamped with an event representing the date of the warranty activation on
COLLABORATION FOR INNOVATION
the purchase date. Only accessible by the
Breitling’s ambitions don’t end with
owner through the wallet, this passport
the digital passport. As a sign of their
includes a transfer feature that enables
commitment to developing blockchain’s
the owner to prove the authenticity of the
potential for the industry, Breitling has
watch, and his or her legal ownership.
become an active participant within the Arianee consortium.
This innovative service will offer an additional layer of value for Breitling Top Time owners by eliminating the need for a physical authenticity certificate. Additionally, it will enable the transfer of the warranty.
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to bring additional services to our customers”.