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WHAT WOMEN WANT Naturally, how women generate their wealth varies f rom region to region. Women in North America currently hold the largest relative share of wealth, with 37% of the total regional wealth pool. Asia, with the notable exception of Japan, is the fastest-growing hub of wealth creation for women, set to add $1 trillion per year to their total wealth over the next four years – setting Asian women up to hold more wealth assets than any other region in the world except North America by 2023. In the Middle East, women’s wealth segments in assets under management (AuM) are also poised to experience substantial growth in the years ahead with an expected CAGR of 8.8%. Female rates of primary and secondary education participation are now similar to those of
BUY
Despite these advancements, wealth managers are still using historical social norms as a reference point, regarding men as the primary financial decision-makers, and this attitude is not going unnoticed. 64% of female respondents to BCG’s survey felt that their bank or wealth management provider needed to improve its value proposition, with working women and those in the highest wealth bands expressing the most dissatisfaction. The women’s segment is too often dismissed, considered primarily in terms of marketing. Outdated assumptions about what female investors want, combined with an inadequate understanding of women’s actual behaviours and preferences, have contributed to subpar service. As Zakrzewski explains, women do think differently, just not in the way tradition dictates.
men, and women outnumber men at the university level in 15 of the 22 Arab countries.
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