Innovating th e customer experience
INNOVATING THE CUSTOMER EXPERIENCE Taipei Fubon Bank has earned the trust
Taipei Fubon Bank is rolling out a
of its customers with its customer-
Bank 3.0 digital banking environment
INNOVATION AND TECHNOLOGY DRIVING NEW TRENDS
that will use big data analysis to
To deliver a better, more convenient
develop new revenue streams and set
banking experience, Taipei Fubon Bank
oriented approach, pursuit of innovation and sophisticated service, and has championed sustainability on a foundation of financial innovation in the corporate,
up advanced information systems to
social and economic realms, earning
meet the growing demand for online
the bank considerable recognition from
and mobile banking services.
around the world. On the institutional side, the corporate loan business grew rapidly and the syndicated loan business ranked third among privately run banks. On the retail side, a branch renovation project that localised service and product and service innovation generated solid growth in deposit, investment, insurance and credit
At the same time, the bank continues to integrate its branches and virtual channels to meet customers’ evolving financial services needs. Branches around Taiwan are being renovated to be more efficient, while internet and mobile banking services are being optimised to drive innovation in the customer experience and boost the overall quality of service.
has pioneered new “financial living� models that integrate cloud computing, big data, and artificial intelligence into daily life settings. The J card, aimed at frequent travelers to Japan and South Korea, accelerates review processes and offers a unique feature - users can increase their credit card limit with a simple tap of their smartphones, creating a great user experience. By the end of 2019, 670 000 J cards had been issued, a new high for any single JCB credit card in Taiwan! It also moved Taipei
assets. Outstanding mortgages ranked
Fubon Bank into the top five credit card
second among privately run banks and
issuing banks with 3.29 million cards in
insurance sales ranked third among
circulation.
banking channels.
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