Integrated Commercial Planning and Control

Integrated Commercial Planning and Control Session 2 - Integrated Commercial Planning and Control (ICPC) Examine the advantages of integrated revenue planning. Development of budget driven by network and business plan. Need for increased granularity and dynamic management of revenue Integrated revenue planning and management team involving scheduling. Marketing, pricing, revenue management, sales, advertising. Organisation, performance measures and tools that supports ICPC team. The tools and macroâ€&#x;s that facilitates revenue planning.

Benefits for airlines Integrate commercial activities through establishment of ICPC teams Develop a forward thinking revenue plan that will maximise revenue.

Learn how to have proactive marketing that leverages web, agencies and the business community, ancillary revenues, FFP for off-flight emarketing Benefits for airports Methods used by airlines to improve revenues, joint marketing programs with airlines.

Learn how to effectively work with the business community to support lead carriers.

Benefits for solution providers Discuss the implications of tools that integrate revenue planning and management of airlines.

Understand expectations of airlines and airports from the use of tools.

How to improve tools that help airlines an d airports to maximise revenues?

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