I. SUSTAINABLE TRANSPORT AWARENESS CAMPAIGNS: Sustainable transport policies rely on raised awareness of and changing attitudes towards mobility issues and practices. Many of the above-mentioned topics include campaigns to support policy changes, provide information about new services and that encourages more thoughtful travel and transport mode choices. Recommendations The report presents significant Good Practice examples from INTERREG IVC projects for all these topics, highlighting their innovative aspects, their connection with the EU Policy framework (Chapter 2) and discussing the conditions for their successful transfer to other regions (Chapters 3.4 to 3.6). Based on this analysis, the report formulates a series of recommendations for transport policymakers and project leaders (Chapter 4). Based on the analysis of 16 projects, the recommendation to European level transport policymakers and stakeholders is to design truly strategic programmes that are driven by innovation and Good Practice transfer with equal emphasis on further harmonisation of national standards. At the Regional level, our recommendation to policymakers is to integrate land use and transport planning and to strengthen interdisciplinary planning capacities. This deeper integration should be combined with wider cooperation between Authorities on the scale of the ‘transport region'. For this purpose, it is recommended to set-up common (land use planning and) transport authorities. But integrated planning and optimal organisation of transport services alone are not sufficient. It is also necessary to include new shared and complementary modes into the regional transport policy ‘tool-box’, in order to provide more sustainable transport options of a large variety of transport needs. Finally, we recommend giving careful consideration to the cultural dimension that can create powerful barriers to, or drivers of change, towards more sustainable mobility choices. At the Operational level, it is not enough to organise public and shared transport effectively. Transport policies must also be promoted actively for their virtues of sustainability and for their practical benefits. These can be enhanced greatly through the use of Intelligent Transport Systems (ITS) and the inclusion of new technologies in general. New technologies and new attitudes prepare the ground for entirely new mobility services, or at least modernised versions of known concepts, such as demand responsive public transport and car sharing. Organisation based Mobility Management also builds on these new services and bundles all available transport solutions where there are most needed, i.e. around work places, schools, hospitals, administrations and industry. Last, but not least, Parking Management is the Achilles heel or fifth wheel of many Mobility plans. Consideration for idle vehicles should be integrated in policies and planning as early as possible and practical solutions be implemented using the full range of 'intelligent' tools. Conclusions INTERREG IVC projects in the field of sustainable transport have identified and worked on the implementation and transfer of many interesting Good Practices with the proven potential to improve regional policies around Europe. These Good Practices are organised under the 9 Topics identified above and analysed in Chapter 3.
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