SUMMARY
02 summary 03 contact details 04 political context 09 about applicant organisation 12 about madrid orgullo MADO 13 about organizers 17 pride dates 18 areas 24 programme 36 about host city 45 protection plan 48 bussines plan 50 marketing plan
CONTACTDETAILS
03 contact details Applicant organisation:
AEGAL (Association of Companies and Professionals for Gays, Lesbians, Transgreders and Bisexuals in Madrid and the Madrid Region)
www.aegal.es - administracion@aegal.es www.madridorgullo.es Contact Juan Carlos Alonso Reguero E-mail: juancarlos.worldpride@aegal.es Emilio J. Aguilera E-mail: emilio.worldpride@aegal.es Aurelio Cat贸n E-mail: aurelio.worldpride@aegal.es E-mail: carlos.worldpride@aegal.es
POLITICALCONTEXT
04 Political context
marked the beginning of the gay, lesbian, transgender and bisexual rights movement in the regime. ted in the heart of the city. Over the years, Gays, Lesbians, Bisexuals and Transgenders made of this neighborhood (one of the most depressed areas of the city), not only their place for leisure and work, but also their home, in full coexistence with other neighbors and visitors. Together they transformed Chueca into one of the areas with greatest freedom, tolerance and diversity in Madrid, setting standards for many other cities in the world.
and becoming increasingly important. Nowadays they are part of the most emblematic events of the capital. milestone. It is a political and demanding demonstration with recreational, social and festive character thanks to the participation of many individuals, groups, associations and entrepreneurs. This demanding and recreational nature is the key hallmark of the LGBT demonstration in Madrid. Chueca neighborhood, has not stopped growing and is an essential element for the profoundly diverse and tolerant. -
rights for the LGTB community. bration. We have always believed and so it has been shown that Pride is more than a celebration or a claim. It is a transforming element of society. Madrid Pride internationally as “best gay event in the world� (Tripout Gay Travel Awards) guarantee of success.
POLITICALCONTEXT
05 Political context
During the parade course there will be banners with the logo of both WorldPride Madrid for attending members of InterPride.
Gay, Bisexual and Transgender Pride on an international level.
GAM press, FELGTB, Madrid City Hall, Madrid Visitors & Convention Bureau, Community
merly known as Promoci贸n Madrid y Turismo Madrid), Turespa帽a and the Chamber of in Madrid: ILGTA annual conventions in Las Vegas, Toronto and Antwerp, campaigns to has a dedicated LGBT area within the International Tourism Fair of Madrid (FITUR). The
the whole international LGBT community and invite all world Prides to experience to claim, celebrate and share with us the experience of transformation, contributing our bit possible. parade will be the Board and all InterPride members and attending delegates will have a reserved space. The manifesto will be read jointly by representatives of Madrid and InterPride Co-Presidents.
of the new promotion activities that will be develop in the coming years according to this line of action. tions involving the international community, AEGAL will always keep in mind their role within InterPride as announced in March in Boston during the midyear meeting. Our aim is to restructure the InterPride regions grouping them by culture, language etc. rather America in the same region.
POLITICALCONTEXT
06 Political context
To support Prides in these countries, we aim to promote the establishment of a regional
promote Pride events during MADO. dature will be represented at FITUR in the LGBT area to promote InterPride and all those get to know other Pride events. as well as cultural and sports activities, and a “kids and family pride” that will act as a source of education. However, the greatest asset of Madrid Pride is having contributed to transforming society and its mentality with regard to the LGBT community. The legacy diverse and tolerant society. between Latin America and Europe, and between Africa, the Mediterranean and Europe.
international conference would count with the participation of leading politicians, representatives of associations, celebrities and LGBT activists. A full program of seminars and workshops will also be set up. To encourage diverse communities to hold and attend Pride events, WorldPride Madrid
they do not exist yet, with particular emphasis on Latin America.
“Madrid is an open gateway, but a gateway to diversity”
POLITICALCONTEXT
07 Political context
1977 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 2017 >>>>>>>>>> 40 years of the Spain’s first Pride Parade 1987 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 2017 >>>>>>>>>> 30 years of the first Pride Celebrations at Chueca 1997 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 2017 >>>>>>>>>> 20 years of the first floats at the parade 2007 >>>>>>>>>>>>>>>>>>>>>>>>>>>>> 2017 >>>>>>>>>> 10 years of EuroPride Madrid’07
MADRID LGBT Capital of Spain LGBT Capital of Europe 07 And now WORLD CAPITAL OF LGBT RIGHTS
08
ABOUTAEGAL
09 about applicant organisation legal status, structure & history
Legal status The Association of Companies and Professionals for Gays and Lesbians in Madrid and Chueca neighborhood by private entrepreneurs and professionals, giving birth to AEGAL
and women, as well as freelance professionals whose sphere of activity is aimed primarily at the LGTB sector.
AEGAL becomes a member of EPOA and wins the candidature to host the Europride
ORGANISATIONS OF WHICH WE ARE MEMBERS Main objetives of AEGAL: The association will have as its main goal the promotion of cultural, education, business and entertainment among others specially focused on the LGBT sector of Madrid. All these initiatives with the aim of defending the rights, interests Structure AEGAL consists of an assembly of members represented by a board of directors. The (The International Association of Lesbian, Gay, Bisexual, Transgender and Intersex Pride History -
Coordinators) (International Lesbian and Gay Travel Association)
ABOUTAEGAL
010 about applicant organisation other AEGAL activities
Every year MADO Cultural Festival awards a national or international person or institution distinguishing his or its AEGAL also collaborates in the International Gay and Lesbian Film Festival in Madrid (Lesgaicinemad).
AEGAL WITH TOURISM
‌ and in addition, a whole range of gay-friendly businesses whose activities are geared to these target consumers. AEGAL promotes Madrid as a preferential tourist destination for gays and lesbians, not only during MADO, but all year round. AEGAL, in collaboration with Turismo Madrid & Madrid Visitors & Convention Bureau has participated in:
ABOUTAEGAL
011 about applicant organisation other AEGAL activities
Chueca Outlet
Chueca Passport Chueca Passport is a fun and comfortable way to know the gay district of Madrid and enjoy the best deals and promotions during January coinciding with the celebration of FITUR.
Chueca. Chueca Solidaria
Chueca Magazine is synonymous with leisure and fun, joy and happiness.
area. tion, education, detection and monitoring of people infected with HIV run by the COGAM LGBT community in Madrid. During the week a number of information, music and solidarity activities take place. A
ABOUTMADO
012 about madrid orgullo MADO Since its foundation, AEGAL has been directly involved in the organisation of MADO (Madrid Pride).
MADO, with over two million visitors, has become one of the most important festivals in relevance. MADO is the program of activities organised by AEGAL that takes place in Madrid during the LGTB Pride Week. Pride Festival). “The biggest Europride in history” according to Robert Kastl (Ex–president of EPOA).
>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> 2007 >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>> 2017
ABOUTORGANIZERS
013 about organizers AEGAL, FELGTB, COGAM & MADRID CITY COUNCIL
Colectivo d e Lesbianas, Gays Transexuales y Bisexuales de Madrid
www.cogam.es
world pride madrid 2017 committee
ABOUTORGANIZERS
014 world pride madrid 2017 committee
member associations. AEGAL FELGTB and COGAM. The collaboration structure is detailed in Attachment No (agreement between COGAM, FELGTG and AEGAL) It can be noted that in the past three years, neighbors and residents of the Chueca neighborhood and surroundings are also part of the Pride preparatory meetings.
committee COMITÉ ORGANIZADOR MADRID CITY COUNCIL municipal boards of which two (city center and Moncloa) are directly involved in the AEGAL Association of Companies and Professionals for Gays, Lesbians, Transgreders and Bisexuals in Madrid and the Madrid Region
town planning and housing, family and social services, and arts. We work together with all these government departments and meet regularly with their responsible persons throughout the year. Also a minimum of two meetings with the Mayor of Madrid and several coordination meetings with all these departments and related services are held every year. The Madrid City Council decides each year which is the government department logo that should appear in all MADO communication.
COGAM (Lesbian, Gay and Transsexual Collective of Madrid) tion of Public Interest.
FELGTB (National Federation of Lesbians, Gays, Bisexuals and Transsexuals)
MADO is an event that involves the entire city of Madrid. For this reason, the attached the entire city.
ABOUTORGANIZERS
015 key personnel
Juan Carlos Alonso Chair Degree in Dramatic Arts from the RESAD (Ocial Drama School of Spain). Producer and Cultural Manager. Since 1996, he is active in the LGBT association movements. Experienced for years in dealing with the “June 28th Commission”, he is a prominent member of the LGBT professional and business world in the Comunidad de Madrid (both main region and capital of Spain). He was one of the founding members of AEGAL in 2004. He has served as general secretary in the Association since then. As in 2005 the organization of the Madrid Gay Pride was restructured, becoming “MADO” from the on, Juan Carlos becomes the General Coordinator of the whole event. he presides, and which performs many educational, cultural and charity ventures throughout the year, with particular emphasis on the LGBT rights subject and other concerning matters for the collective. In that same year of 2005 he becomes one of the main supporters of AEGAL to join EPOA, and Madrid's bid to Europride 2007 as well. In 2007 he was promoted as the General Coordinator of Madrid Europride, and this same year he joins the board as Coordinator EPOA Europride, position he still occupies to this day. In 2008 he promotes the adhesion of AEGAL to ILGTA, and starts to be in charge of MADO and Chueca´s promotional campaigns in ILGTA´s conventions, and also within some of the most important Tourism & Travel fairs held around the world. He encourages and endorses the agreements and conventions signed with the Comunidad de Madrid regarding the program “Madrid Tourism”, as well as settlements with the Madrid Chamber of Commerce, Tourespaña, Promoción Madrid, Madrid Visitors and Convention Bureau. As MADO´s General Coordinator he is the middleman between the organization and the institutions.
He is the main backer of Madrid's bid to Worldpride 2017, starting this campaign in 2009. Since October 2011 he is a member of Interpride´s board as RD 14.
In conjunction with his work with AEGAL and MADO, he is responsible for MADO and AEGAL´s charity projects and campaigns against HIV, as well as the “HELP” project that has been upheld since 1998. Since 2006 he directs MUESTRA-T, the MADO Cultural Festival, organized by the cultural association No Hay Quórum which performs many educational, cultural and charity ventures throughout the year, with particular emphasis on the LGBT rights subject and other concerning matters for the collective. Both in 2011 and 2012 the Spanish press has pointed him out as one of the 50 most influential LGBT people in the Spanish state.
Emilio Aguilera Vice Chair – Outreach Coordinator Emilio Aguilera studied biology in Madrid. He works in the aviation industry with a great vocation. Commercial and Marketing Director during the fifth edition of Mr Gay Spain contest He is Directly involved in the organization of MADO and especially in the project Madrid WorldPride 2017. He serves at interpride as alternate regional director region 14 since October 2011. Responsible for coordinating all international activities of AEGAL
Mónica Duce Vice Chair - Production Manager Degree in Business and Administation. Two years technical formation in filming and TV areas and Master’s degree in Production.. Monica has worked as an auditor and consultant in the former Arthur Andersen, currently, Deloitte during seven years, and as a Chief Financial Ocer in Harold Group during three years. Currently, she has some bussiness in leisure sector targeted to LGTB people. In addition, She has produced the biggest gay event in Spain, MADO (Madrid Pride), since 2008.
ABOUTORGANIZERS
016 key personnel
Carlos Sánchez Vice Chair – Human Rights Coordinator Madrid (Spain) he studied an History Degree and developed an extensive career as PA (Production Assistant) in cultural events and soon as Executive Producer organizing dierent events. He has been working for eight years in Gay Pride Madrid (MADO) organization, and six years ago he became Associated Producer of “Muestra T” Gay Pride Madrid Cultural Festival, that manages the cultural stage in Plaza del Rey (Chueca, Gay District). Five years ago, he co-founded Mr. Gay Pride Spain competition (present in the board of directors of AEGAL) occupying the positions of Marketing and Producer Manager and, since 2010, Media and Outreach Coordinator.
Víctor Huertas Marketing Manager
Alfonso Llopart Media Coordinator Alfonso LLopart studied architecture in Madrid Paris and London. Creator and director of the free magazine Shangay Express . Shangay Express is a Spanish magazine, targeting the gay community. It is published twice a month and its distribution is free among shops and traditional gay areas of Spanish cities. Began operations in 1993, making it one of the most LGBT-themed magazines veterans of Spain. Each issue has 52 pages and is noted for its large size in comparison to conventional journals. He also attaches a charge of about 80 pages called Shanguide: fortnightly guide dedicated to cinema, theater, concerts, restaurants, bars and nightclubs LGBT. Alfonso is considered by the spanish media as one of the most influent gay people of the country. He is directly involved in the Mado Comittee as artists coordinator.
Natacha Nazer Cultural Media Coordinator
Bachelor in Economics, he is the co-founder of Metodo Helmer, first marketing agency in Spain that focused his labour in LGBT sector. From 2005 to 2007 he developed and was in charge of the marketing plan for MADO and Europride Madrid 2007. Since 2007, his agency has developed national and international campaigns and marketing advisor functions for brands such as: Coca Cola, Heineken, Absolut, Samsung, LG…
Born in Argentina, Natacha has a journalism degree and developed an extensive experience in media, marketing and events organisation. During five years, she was media coordinator in dierent LGBT associations and in 2010 she became media responsible and PR of Muestra T Gay Pride Madrid Cultural Festival. Her labour is complemented with the organization of dierent charity events for LGBT community and for the support of people infected with HIV, like the campaign VIHvO! co-organized with European Parliament.
Aurelio Catón Treasurer and Management
Carlos Guitart Community Manager
Responsible for management and administration, coordination and excution of campaigns and contracting services to suppliers and negotiating wuith them.
Juan de Mata Secretary and Volunteers Coordinator
Association responsible for the organization of MADO (Madrid Pride), the largest event of its kind ta national and international level. Support of production activities, sponsorship management and coordination of the event areas.
Toni Poveda Responsible from FELGTB for WorldPride
Ruth Franco and Mercedes Castro Culture, artist, sport and touristic promotion
Agustín González President of COGAM and Responsible for WorldPride
PRIDEDATES
017 world pride madrid 2017: dates open air concerts, 6 different performing stages, parties, art, culture, sport... and all of them around gay neightbourhood chueca at the very centre of the city.
Friday June 23th Opening of Cultural & Artistical Festival Teatro Circo Price
Wednesday June 28th Opening Of WorldPride 2017 Madrid
Saturday July 1st Pride Parade 2017
Sunday July 2nd Closing WorldPride Madrid 2017
PRIDEAREAS
018 areas World Pride Madrid 2017 is arranged around 5 basic zones containing all the venues where the different events are held
#4 #3 downtown pride
#1 pride parade
#2 chueca neighbourhood
conferences, seminars & workshops
#5 cultural & sports
AREASPARADE
019 #1 pride parade It is the central event. It takes place in the centre of Madrid, starting at the Puerta de Alcalá arch and ending in Plaza de España. It is arranged every year by the FELGTB (National Federation of Lesbians, Gays, Transsexuals and Bisexuals) and COGAM (Madrid Association of Lesbians, Gays, Transsexuals and Bisexuals), in collaboration with AEGAL
Plaza de España
Plaza de Callao
Plaza de Cibeles
Puerta de Alcalá
AREASCHUECA
020 #2 Chueca Neighbourhood Pride Village: central celebration location due to its duration and attendance. This area exists throughout the year with a high concentration of bars, cafes, restaurants, stores, etc. It has a total capacity for 300,000 people (estimate for the 5 days of the event). Free and controlled access with information booths. Area with private security.
Calle Pelayo A pionieer in Madrid Pride celebrations will keep its stage and sidewalk bar stands. This is the home of the most genuine and fun performances and activities such as the traditional High Heels Race Plaza del Rey
All assistance services available in the area. Information stands area. sponsors, associations, institutions etc‌
Plaza the Chueca
Plaza VĂĄzquez de Mella be stands where COGAM and FELGTB can develop their cultural program and provide support and information during pride week. A temporary healthcare center will also be habilitated to attend the necessities that may come up
activities and performance)
AREASDOWNTOWN
021 #3 Downtown Pride
Plaza Callao
World Pride Park Madrid 2017
ching performances and pageants that will be sure to captivate all audiences. This stage la Castellana, and south as Paseo del Prado. A special VIP area for Interpride members including a rest area will be installed at this point. Refreshments will be provided.
sations, other organisations (political parties, trade unions, human rights, etc...) from all over the world and commercial actors, including an LBGT book shop. There will also be a street art gallery and another cultural demostrations.
Plaza de Espa単a This area will host a special exclusive location for Interpride. to enjoy the best performances of the dance and pop scenes. It is a incomparable setting
Manifesto that will encourage people to live Pride in freedom. A special VIP area for Interpride members including a rest area will be installed at this point. Refreshments will be provided. Area usually created for the mado celebration that will count with a very special staging
Lesbian area
AREASCONFERENCES
022 #4 conferences, seminars & workshops
a series of seminars, in the form of courses, documentaries, workshops, street activities and facilities, performances, seminars, literature and round tables.
AREASCULTURE
023 #5 Culture and sports
CULTURE – MUESTRA T: WORLDPRIDE MADRID 2017 CULTURE & ARTS FESTIVAL The Festival consists of a series of cultural events, in the form of courses, plastic art exhibitions, theatrical performances, dance, poetry recitals, cinema, documentaries, concerts, street activities and facilities, performances, literature and round tables.
SPORTS – SUN GAMES DEPORTIVOS - JUEGOS DEL SOL and supporters. The sports included are: badminton, swimming, tennis, volleyball, bas-
LA CULTA Mella.
PROGRAMME
024 Details of the proposed programme
WorldPride Information Centre Friday June 23th to Sunday July 2nd Glass Gallery at the Madrid City Hall
a leisure garden.
PROGRAMME
025 Chueca Neighbourhood
Wednesday 28 June 2017 21:00 Opening ceremony. A spectacular visual act will be designed where the vision and objectives of WorldPride and national institutions, which will read the traditional “pregon� (opening speech).
Wednesday 28 and Thursday 29 June 18:00 - 23:00 tion and diversity. There will be national and international artists and groups.
Friday 30 June and Saturday 1 July 18:00 - 2:30 tion and diversity. There will be national and internationalartists and groups.
PROGRAMME
026 Parade The biggest pride parade in Europe
Saturday 1 July 2017 18:00 Pride Parade Description: The traditional Pride Parade will be performed with a more extensive route than usual to accommodate all those wishing to participate. There will be partici-
21:30 Final gathering:
“manifesto� will be read at the end of the Parade. As the closing, there will be a
PROGRAMME
027
PROGRAMME
028 WorldPride 2017 Festival Plaza de Espa単a Stage
Saturday 1 July 2017 11:30 - 05:30 Pride Parade tion of important national and international artists. There will be DJ sessions in the
PROGRAMME
029 closing ceremony Place: Plaza del Rey Stage 3
Sunday 2 July 2017 20:00 Closing ceremony
the stage.
PROGRAMME
030 conferences, seminars & workshops Differentsport areasarenas in Madrid Different in Madrid
Monday 26 June to 30 June 2017 1. Gays and lesbians with disabilities: mittee of Representatives of the Disabled), we will be holding a seminar on homosexuality and disability, as a way of highlighting this situation that exists within the gay and lesbian community. This seminar aims to discuss the situation of older LGBT people and their needs, and will aim to highlight this situation that exists among our community. For this, we will have the support
This aims to publicise the situation of LGBT rights in Latin America. It will be held under the framework of the International Conference on Cooperation on development with Latin America sations, and will seek European development partners. In this seminar, we will discuss the situation of gay and lesbian families, their challenges and needs, with the aim of highlighting the situation in society of those families that are made up of gays and lesbians and their children.
Tuesday 27 June 2017
PROGRAMME
031 culture and sports Different sport arenas in Madrid
Sports The sports covered will be: badminton, basketball, swimming, tennis and volleyball. Beside the sports activities, there will be a wide programme with social-cultural activities. The Organisation will be carried out by the Halegatos sports Club. This is a sports club founded sixteen years ago, organised and aimed at homosexuals, transsexuals and supporters, which constitutes a reference point concerning the normalisation of every day and public life of this collective in a sports environimportant medal successes.
Theatre & Dance: MuestraT & LaCulta (Culture & Arts Festival)
to allow residents and visitors to enjoy the freedom and diversity that Madrid has Festival of theatre, dance, poetry recitals, music and performance where the experience of being gay, lesbian, bisexual and transsexual is presented as another lifestyle.
held. as the Festival will propose that the halls take part and themselves schedule performances that feature LGBT characters.
PROGRAMME
032 ca neighbourhood and surroundings that normally have a schedule of cabaret, alternative shows and LGBT-themed comedy.LGBT Cinema Festival (Europride
“Pedro Almodovar� Programme (WORLD PRIDE 2017 Culture & Arts Festival) sising his early days when he created a sharp sociological portrait of the people, lifestyles and customs of Madrid and its LGBT community. Exhibitions (WORLD PRIDE 2017 Culture & Arts Festival) ting, sculpture etc., some home productions, others international, which will come to Madrid to take advantage of the opportunity to be showcased at the Festival. Literature & music (WORLD PRIDE 2017 Culture & Arts Festival) theme, objectives, political context and vision.
PROGRAMME
033 kids & family pride
PRIDE a whole program of popular activities for kids and elders that will bring back the
PROGRAMME
034
PROGRAMMEINTERPRIDE
035 special programme of activities for Interpride
A complete programme of activities & special events has been designed by the members.
From June 23rd to Saturday July 1st 2017
Saturday July 1st 2017
World Pride Information Centre (Glass Gallery at the Madrid City Hall) Welcome packs plus a brief description of the activities programme and VIP credentials to have access to all restricted areas will be provided to all Interpride members.
Wednesday June 28th 2017 We will be attending the World Pride opening ceremony, the event marking the start of all World Pride festivities.
Thursday June 29th 2017 Guided tour of the city of Madrid Gala dinner
Friday June 30th 2017 Bureau. Meeting with spanish LGBT associations. Workshop
formances of national and international artists, DJs and lots more.
Saturday July 2nd 2017
HOSTCITY
036 madrid general Information
Madrid is a city where tradition and modernity coexist in perfect harmony, which is why it is known around the world as the capital of charm and joyfulness. Our city is also recognised for being welcoming, friendly, open, peaceful and cosmopolitan. Visitors are captivated by its atmosphere, bustle and general exuberance, so, home where nobody feels like a foreigner. representing not only a welcome to the city, but also the gateway to the future, a symbol of unity and the possibility of sharing a project open to everyone, regardless of colour, creed, condition, gender or age.
Madrid is set in a privileged geographical location.
th largest in Europe. money.
037
HOSTCITY
038 accomodation
Hotel and room numbers
and comfort during their stay in the city. According to survey data collected from
pean reference in terms of providing excellent service, top comfort and safety Madrid boasts a wide range of top class hotels, which are continu- ously growing in drooms and the total hotel bedroom capacity, including other types of accom-
room rates
The rates indicated, include breakfast and relevant taxes.
aim of putting a system in place that will ensure the availability of a wide range of accommodation options at reasonable rates.
Room Type 3 star breakfast & tax
that Madrid and its region comprises one of the most modern and innovative of
HOSTCITY
039 Spain visa information
reby all the then EU member countries (except the UK and Ireland) plus Iceland which countries are member states, visit europa.eu.int.
Required documents for visa application Tourist Visa: Application form Valid passport with 1 full blank page Visa fee payment Insurance
gen country. travel agent or airline Validity of Visa
Costs of Visa
Those needing a visa must apply in person at the consulate in the country where they
rist and private visits. All visas are subject to an administrative fee. NOTE: A
or hotel bookings, return tickets and a letter of recommendation from a host in accompanied by a teacher. passports are generally checked again when you head on to the peninsula. certainly to Gibraltar but, again, passports are generally closely checked by the
Time required to issue visa Applicants will be seen by appointment only. Processing time varies, depending on nationality and personal information.
HOSTCITY
040 transport
Transport infrastructure
Airport
Madrid has a modern transport infrastructure, capable of meeting the challenges posed
Excellent connections to rest the of the world
guarantee of continued commutability and mobility is assured by an extensive airlines. place Madrid and its metropolitan area at the forefront of public transport use countrywide. considerable expansion during the past years and further expansion is planned. and 3 access roads to Ma- drid International Airport. An urban and municipal road network, with dedicated bus lanes complements this main network. become a symbol of modernity and progress. It has secured even more its position of leadership among the main airports of the world, maintaining its position
The ways of public transport are as follows:
passengers. Swift and easy transport from the airport network. access to the city centre. work.
including all the sub venues, Valencia, Barcelona, Cordoba, Malaga, Valladolid and
-
041
HOSTCITY
042 medical services
healthcare system
ties. Both public and private healthcare centres are subject to regulations which public health, training and investigation activities. Emergency Services
Public Health care -
and complements the public health system of Madrid. It provides prompt and
vices of the Public Administration and the Regional Governments. The services Care, Emergencies, Pharmacy, orthopaedic prosthesis, dietary products and
Medical expenses: medical coverage for all
pharmaceutical and orthoprosthetic services, as well as for dietary products.
provision of services, as well as the comprehensive integration of all of these with prevention, diagnosis, therapy and rehabilitation services as well as pro-
Social Security Public healthcare services are delivered free of cost and emer- gency assistance is provided without any preconditions. Medi- cines are free in hospitals, whereas a sioners and other certain groups. Medical Services for Foreigners receive healthcare services during tem- porary stays in other EU countries, the -
attended. Employees and self-employed persons which are or have been subjected to the legis-
-
university hospitals and 33 specialised care centres. As well as the emergency are also available. Private Healthcare On top of the public system, Madrid has an important network of private health facili-
Madrid.
HOSTCITY
043 medical services
-
Organisation -
Ecuador, Mexico, Morocco, Paraguay, Peru, Philippines, Russian Federa- tion, as follows:
Number of hospitals and hospital beds The healthcare system of Madrid provides an extensive, modern hospital network with distributed throughout the whole Region. Two new hospitals are presently under incidences on public roads and in public premises, including sport events. the responsible receiver and provider of medical emergency services. hospital (depending from the Ministry of Defence) in Madrid. is dedicated exclusively to the needs of athletes, carrying out medical attendance, training and investigation tasks.
Emergency services
Resources centre for the co- ordination and follow-up of all safety and emergency services is also responsible for scheduled coverage of events with large concentration of peo- ple, massgatherings, whether these events are sports, politi- cal, social, religious, etc.
city.
HOSTCITY
044 madrid LGBT life Of late, Madrid has become one of the top gay destinations in the world. It’s easy to know why: not only is our capital a first class tourist and cultural destination, it is also a fun, friendly and tolerant city that has loads in store for LGTB tourists. the best art museums in the world to a gastronomy that experts have rated as top notch; from the blue sky that lights up almost every day of the year to the peace, freshness and greenness of our parks; from fashionable streets to tiny, hiddenaway bookshops; from activities for kids to the best sport events... In a nutshell, Madrid is for everyone.
famous gay districts in the world: Chueca. This traditional neighbourhood has become a trademark for modernity, avant-garde fashion, the latest designs, the Chueca unites people who have been living here forever and people who are new to the area, and all of them coexist with the thousands of visitors that arrive daily,
The region of Madrid is visited annually by 3 million LGTB guests. The Madrid LGBT Pride is the most multitudinous event periodically celebrated in -
anyone could want to make the most of a welcoming and special city. Madrid is known world over for its endless nights in which Madrilenians party on until the early hours of the morning and surprise tourists with their contagious happiness. That is especially true of Chueca and of the wide range of nightlife venues that bourhood, Madrid currently stages an event that has been labelled as the “Best Gay Pride in the World.” The celebrations go on for a whole week and end with a
pectable society has made it possible for Madrid to have a great LGBT neighbourhood, the neighbourhood of Chueca. In it, there is a great daily and nocturnal life. cafes, travel agencies, psychologists, gyms, hotels, hair salons, etc. Many other businesses and large companies also do so but not in an exclusive manner. community
To acknowledge our excellent festivities, our city was recently awarded the title “Best
It is the city in which the largest LGBT community lives.
limited to the parade, and actually includes a whole week of celebrations known as the “Gay Pride Festivities” during which the whole of the city centre, not just found in Madrid. make the most of the city and these celebrations. The whole capital takes part in a week where fun is the main objective. Nevertheless, Madrid is so much more than Chueca and Chueca is so much more than attractions that go well beyond the limits of Chueca and Gay Pride. From some of
PROTECTIONPLAN
045 protection plan: introduction The purpose of Self-Protection Plan is the joint articulation of people´s actions and resources in order to have the organizational, operational and proper materials, and to ensure: The highest levels of safety for people and goods in the premises occupied.
The implementation of a plan for total or partial evacuation of the occupied premises in case of necessity, according with forecasts.
with the foreign teams. According with the former, this has been taken into account throughout this Plan:
where all happenings are located.
including public and workers in the event. The relief and support measures, internal and external.
PROTECTIONPLAN
046 plan structure The Self Protection Plan development is based on the REAL DECRETO 393/2007, March the 23th, BOE number 72 of March the 24th, Law 17/1997 of Public Spectacles. Preventive Plan and b) Action Plan.
Human resources while the event is taking place
A) The Preventive Plan includes, to begin with, the knowledge of risk conditions of the sites in terms of available resources, and secondly, the description and inventory of material and human resources in order to establish all relevant data, to ensure risk prevention and initial proper management of emergencies.
and have the technical means to perform this function accurately.
B) The Action Plan situations by their gravity level, the availability of facilities, the area involved, and taking account of actions related to these situations that will allow the develop-
During the event we will have the following resources: - Local Police. -
tion in those emergencies that involve a total or partial evacuation of the spaces, we refer primarily to these risks. In other emergencies, as may be bomb threats, antisocial or violent behavior, avalanches of spectators, or any other kind of disaster, the Plan will be applied partially, providing they will be for these cases some appropriate stages established, and other concrete actions and orders delivered. In the case of two or more emergency circumstances happening at the same time, the situations.
authorities meanwhile the events (also while the assembly and dismounting of paraphernalia for them), as well as closure of the metro stations near the points of big agglomeration of spectators.
Material Resources: - Common and emergency signposting. - Emergency lighting.
PROTECTIONPLAN
047 plan structure
Mado Zone (Barrio de Chueca):
Mado Zone (Calle Pelayo): At the junction of Calle Augusto Figueroa with Calle Pelayo, a mobile scenario will be installed, mounted and removed daily. This spot will be closed with a low fence
made while the shows and happenings, and access will be controlled by Control pients and containers.
too; this location will also be monitored by Local Police patrols and will have mediPlaza de Callao:
There shall be a focal point with a permanent team consisting of senior members This scenario will be closed with high fence at the back and low fence at the front. For this area will have a resident team of Control Assistants to be increased in number Mado Zone (Plaza de Chueca): have a perimeter fence close, high or low as needed. This fence will be controlled
Plaza de Espa単a:
scenario will also be monitored by Local Police patrols and it will have presence of
This site will remain secured with high fences at the back and low fences in front. For this area we will have a resident team of Control Assistants (to increase in number as
Mado Zone (Plaza del Rey): be closed, fence high or low as needed, and it will be controlled at all times by Con-
BUSINESSPLAN
048 business plan expenses YEAR (PRIDE TO PRIDE)
2013-14
2014-15
2015-16
ADMINISTRATION AND MANAGEMENT:
2016-17 60.000 €
expenses incurred form management (wages, taxes...)
25.700 €
telephone, internet
2.000 €
oce
7.000 €
travel expenses
2.400 €
insurances
3.500 €
accountacy
2.400 €
lincensing fee
17.000 €
MARKETING:
15.000 €
agency fee website/social networking
20.000 €
40.000 €
150.000 €
2.000 €
2.000 €
2.000 €
15.000 €
13.000 €
13.000 €
18.000 €
38.000 €
5.000 €
6.000 €
30.000 €
14.000 €
40.000 €
advertising promotion city decoration
22.000 €
press oce
5.000 €
WorldPride 2017 programmes
3.000 €
EVENTS:
335.000 €
opening and closing ceremonies
10.000 €
WorldPride 2017 pride
35.000 €
Chueca neighbourhood
215.000 €
WorldPride 2017 festival
20.000 €
cultural acts and sports
30.000 €
conferences and seminars
25.000 € TOTAL
15.000 €
20.000 €
40.000 €
545.000 €
BUSINESSPLAN
049 business plan revenues YEAR (PRIDE TO PRIDE)
2013-14
2014-15
2015-16
BRACELETS AND SALES:
2016-17 150.000 €
bracelets sales
64.000 €
food and drinks licenses
75.000 €
sales of tickets to cultural and sports events
5.000 €
gifts and products (merchandising)
6.000 €
SPONSORS:
15.000 €
gold sponsors
15.000 €
20.000 € 20.000 €
silver sponsors
60.000 €
325.000 €
40.000 €
200.000 €
20.000 €
75.000 €
bronze sponsors
20.000 €
advertising in WorldPride 2017 programes
15.000 €
brand presence in street
15.000 €
PUBLIC FUNDS:
125.000 €
Fund contribution by the City
95.000 €
Fund contribution by the Region
15.000 €
Fund contribution by the Country Goverment
15.000 € TOTAL
15.000 €
20.000 €
60.000 €
600.000 €
BALANCE
0€
0€
20.000 €
55.000 €
MARKETINGPLAN
050 marketing plan concept
Viva la Vida!
Live life… and celebrate that you live it as you please. Shout VIVA LA VIDA… yours, mine, ours… And celebrate that we feel alive, alive because we are dierent, because we are unique, free… happy. Celebrate that the sun is shining, that it is sunrise and you still haven’t gone to sleep. That the summer nights never end… Celebrate that there are many of us…that we are unique, and we will all be there. We will be together. Celebrate that there is one place where there is more of whatever is dierent… and have fun at all hours of the day. Meet people like you from all over the world. Don’t stop dancing, smile, enjoy and share the happiness of being what you want to be… and live your life the way you have chosen to live it. Celebrate your freedom and show the world that it is the best way of claiming that everyone has the right to live their life like you do. Nobody can deny anyone their freedom and the right to be happy. Turn Madrid into the city where you would like to live life. A life full of the things and people that you love. Celebrate that for a week one city in the world goes out onto the street to shout along with you VIVA LA VIDA!!!
MARKETINGPLAN
051 marketing plan concept
VIVA LA VIDA
LA A A V VI VID
VIVA LA VID A
A L A VIV A VID
VIVA LA VIDA
MARKETINGPLAN
052 marketing plan objetives The objectives to be fulfilled during WorldPride 2017 in Madrid are: MAIN OBJETIVE:
Reinvent the current management model of Pride to achieve the BEST and BIGGEST URBAN LGTB event in the world.
SPECIFIC OBJETIVES:
✓ Support in a constructive way all that has been achieved by the LGTB Community over the years and in dierent cities of the world (rights, equality, visibility, marriage, etc.). ✓ Convey the social gain of the LGTB lifestyle, as a lifestyle that is full and totally integrated in society. ✓ Mantain a continuist line in the fight for LGTB rights, in those places in the world where intolerance and hate towards homosexuals still prevails. ✓ Build a space in and around the city of Madrid that is consistent with WorldPride and its philosophy and turn the city into an aspirational setting for the LGTB community.
MARKETINGPLAN
053 marketing plan tools HOW ARE WE GOING TO ACHIEVE THIS?
Through a 4 year PLAN (starting in 2013) that involves a change in the management model and allows: ✓ The development of a self-financing event that will make it more “sustainable” on a political, social and environmental level. ✓ Oering a quality event based on a programme of interest to all visitors and the management of a comfortable and clean urban environment. ✓ Informing and training all the people linked to the event, both the members of the organizing committee as well as the citizens. This PLAN will be carried out both ONLINE as well as OFFLINE, with the aim of meeting all the needs of the agents involved: Members of the organizing committee (national and international). LGTB Community. The media. Visitors and citizens.
MARKETINGPLAN
054 marketing plan tools ONLINE PLANNING*
Phase 1 – Warm up (2013-2015): Design and programming of the website “Madrid – WorldPride 2017” in different languages; content (TBD): contact details (organizing committee), areas of interest, blog, news, etc. Social networks: creation of a platform on Facebook and Twitter, linked to the website.
Phase 2 - Preparation (2015-2016): Development of specific contents on the website (TBD): main source of information, setting the basis for the new management model available for those interested. Generation of content in the social networks (search for fans, active maintenance of the tools through posts, tweets, etc.) with links to the website. Search for presence in other online platforms related to the LGTB community (contacts, events, culture, collectives, etc.), and with the city of Madrid (travel, tourism, culture, etc.).
Phase 3 – WorldPride (2016-2017): Development of specific content on the website (TBD): Information on all the Pre-Pride events, development of the festivities programme (calendar, activities, etc.) and basis of the new management model. Active generation of content in social networks: links to the website / direct contact with citizens, visitors, etc.
*Provision planning subject to changes as event evolves.
MARKETINGPLAN
055 marketing plan tools OFFLINE PLANNING*
Phase 1 – Warm up (2013-2015): Contact with the Media: informing of the event and its planning. Design of the logo and Communication line (Celebrating Freedom – (“Viva la vida”) Live life). Initial activities and events related to the LGTB community at national level. Search for partners and sponsors.
Phase 2 – Preparation (2015-2016): Presentation of the map and the basis of the new management model of the event. Approximate Calendar of activities, artists, etc. Large presentation event with the Media, relevant personalities in the LGTB community, national and international, artists, etc. Presence of the brand and Communication of the event in national and international acts, relevant activities (cultural, social, etc.). Finalise agreements with partners and sponsors.
Phase 3 – WorldPride (2016-2017): Presence of the organizing committee of “Madrid – WorldPride 2017” in international events related to the LGTB community (other Prides, events, parties, etc.). Final Calendar of activities / finalising of agreements with artists.
*Provision planning subject to changes as event evolves.
see you in madrid in 2017
requeriments for applicant organizations
requeriments for applicant organizations Related with Section 3 (Requirements for Applicant Organizations) of the Standing Rule 07.01 (WorldPride Applications and Licensure) AEGAL wants to declare: 3.A AEGAL is a Full Member Organization at EPOA and INTERPRIDE from more than 4 consecutive years prior to submitting this aplication. 3.B AEGAL has consecutive organized since 2005 till now Madrid Pride (MADO). Attached you will find the agreement between COGAM, FELGTB & AEGAL 3.C AEGAL asks for a waiver. We as an organization didn’t assist to 3 consecutive INTERPRIDE AGMs. We have assisted to all EPOA AGMs since 2005. Attached you will find the document. 3.D Attached you will find a document that proves AEGAL is a fiscally-stable organization with no operating deficit exceeding ten percent (10%) of revenues in a four (4) year period. 3.E The Application for WorldPride event is over three years between the AGM at which the application will be considered (2012) and the celebration of it (2017) 3.F We have already registered for the Annual World Conference that will take place next October 2012 in Boston.
agreement between COGAM FELGTB & AEGAL (Requirement 3B)
Madrid, May the 28th, and gathered:
·
Agustín López Lozano, with I.D. 50830337-S as chairman of COGAM (Lesbian, gays, transgender and bisexuals of Madrid), nonprofit association of public utility recognized by the Community of Madrid, number 7,488, and with CIF G-78419660, located in No. 9, Calle Puebla, Madrid.
·
Maria Dolores Garcia Rodrigo, with I.D. 50133803-J, as president of FELGTB (Spanish State Federation of lesbian, gay, bisexual and transgender), non-profit association of public utility, registered by the “Ministerio de Interior” with number 1,398, CIF G-80319270, and with offices at number 40, Calle Infantas in Madrid.
·
Maria del Carmen Contreras Arozamena, with I.D. 02067494-R as president of AEGAL (Association of entrepreneurs and professionals for gays, lesbians, transsexuals and bisexuals in Madrid and its Community) registered in the Community of Madrid with number 26,627, with CIF G-84044700 and with address at number 13, Calle Valverde, Madrid.
By and between, manifest, regarding Gay Pride LGTB, that:
• •
COGAM and FELGTB apply for permits and organizes the LGBT Pride national demonstration, in which AEGAL collaborates. COGAM requests the permits for the recreational and cultural activities that take place both on the LGBT Pride demonstration day, and in the days before and after it.
•
COGAM and FELGTB produce and manage the final event after the demonstration, in the scenario located on the sidewalk opposite to the Edificio España building located in the Plaza de España, with the collaboration of AEGAL.
•
FELGTB and COGAM produce and manage the cultural space of the Plaza de Vázquez de Mella, with the collaboration of AEGAL.
•
AEGAL produce and manage the Plaza de Chueca, Calle Pelayo, Plaza del Rey, Plaza de Callao y Plaza de España spaces (except the scenario after the demonstration), with the collaboration of FELGTB and COGAM.
•
COGAM, FELGTB and AEGAL undertake to respect and enforce the legislation and regulations on the activities organized and jointly liable for all of them, dividing in three all possible liability, except for the resolution of proceedings for the breaching of the rules, in the case it would be possible to determine that such violation is the responsibility of one of the three entities in the organization of their activities, in the space that it produces and manages.
•
Each one of the three associations assumes the responsibility for monitoring the compliance with the rules and bylaws.
•
The signatories to this agreement commit to comply with all current regulations concerning acts in public spaces, and to process all permits, licenses and documents necessary to carry out the parties, rallies and events organized during the celebration of “LGTB pride“, assuming in all cases the damage arising from any noncompliance.
•
COGAM, FELGTB and AEGAL undertake to act together in defense of common interests in administrative (non-penal) ways, and, where appropriate, in the courts. In case of dealing with the payment of any financial penalty for exhaustion of the administrative way, and not to harm COGAM in the different administrative processes which remain open concerning the former association, the penalty shall be payable by the part or parts responsible for it, as established by this agreement, being possible a refund in a case of a favorable court decision, once it is reimbursed by the administrative authorities concerned.
And regarding all that has been previously stated here, the willing cooperation of the three entities is maintained and reiterated, for the better development of these recreational, cultural and vindictive activities held concerning the LGBT Pride demonstration, as they have been doing in previous years.
C.I.F.: G-84044700
document applying for a waiver (Requirement 3C)
waiver Document to apply for the exemption of the mandatory assistance of 3 of the last 4 AGM of InterPride. Since 2005 AEGAL (Asociación de Empresas y Profesionales para Gays y Lesbianas de Madrid y su Comunidad) have been member of EPOA, of which AEGAL was granted the licence to celebrate Europride in 2007. During these two years AEGAL was working completely for organizing Europride. One of the activities that we held during 2006 was the AGM of EPOA in Madrid, with the following work, time and economic efforts from our organisation. In September 2007, after the success of Europride in Madrid organized by AEGAL, during the AGM of EPOA in Stockholm, Sweden. Mark Chapman, as the delegate of Zurich Pride, nominated Juan Carlos Alonso Reguero for Europride Coordinator position. Juan Carlos is elected by the General Assembly and hold this office until today. In the same AGM in Stockholm, Mark Chapman is elected as a Board Member of EPOA. Weeks later InterPride celebrates its AGM in Zurich and AEGAL is represented at this conference by the hosts since its impossibility to assist, due to AEGAL’s budget and private work holidays of the representatives had been consumed for that year. All members of AEGAL are volunteers and we carry out our work labours for the Association without any personal economic reasons and in a personal disinterested way. We invest our spare time and holidays to assist to our international compromises. In the particular case of Juan Carlos Alonso, the conferences of InterPride coincide just within the times of one of the busiest moment of the year within his professional duties. AEGAL is a member of EPOA since 2005 and since then have assisted to all AGM’s and Board Meetings. Since 2008 till 2011 Mark Chapman has held the position as President of EPOA combined with the Co Presidency of InterPride. During these years, AEGAL have held numerous meetings and contacts where we have been informed about all the issues and matters delt with by InterPride. Since 2008 till 2011 all the InterPride AGM’s have been held in North America, which has complicated a lot the assistance of AEGAL by the reasons mentioned already. Since the year of 2009 AEGAL works on the candidacy for World Pride and for this reason our association created in 2011 a new budget having in mind the assistance to the AGM’s of InterPride from this moment and on. In 2011, during the AGM in Brussels, Juan Carlos Alonso and Emilio Aguilera were elected as RD 14 and ADR14. Both assist to the major parto of skype conference calls and, as well, to the Mid Year Meeting held in Boston last March. In conclusion, due to the characteristics as volunteers within our work, and for private work obligations, we have not had the possibility to assist all the AGM’s though we very much would have liked to. Thanks to the economic effort of our Association and our private holidays we can assist the conferences. Nevertheless, we have been permanently updated and very well informed about all the issues brought up at InterPride thanks to our colleagues within the Board of EPOA that have assisted. For this reasons we hereby apply for the exemption. Thank you for your understanding.
Financial statement of AEGAL (Requirement 3D)
Empresa 00144 -‐ ASOCIACION EMPRESARIOS GAYS LESBIANAS Page 1 Fecha listado 21/06/2012 Período De Enero a Diciembre
Observaciones
2011 1, Impon. Net. bussiness figures
330703.67
2010
2009
403.670,76
382.383,39
2008 370.927,28
705
PROVISION OF SERVICES
330.703.67
403 67076
382.363.39
376 475.18
70500000 70500001 70500002 70500003 708 70800000
SPONSORS AND ADVERTISING MEMBERS´ FEES BARS INCOMES ANOTHER INCOMES SALES REBATES AND SIMILAR OPS. SALES REBATES
250 510.81 11.930.17 68.262.69
287.404.55 14.407.63 101.858.58
249.206.22 24.210.00 87.156.83 21.81034
266.476.80 23.57621 79.669,70 6.752.47 -‐5.547.90 -‐5.547.90
4. Provisions:
-‐275.782,19
-‐402.389.12
-‐222.404.63
600
PURCHASE OF MERCHANDISING
-‐1.736.59
60000000 607 60700000 60700001
PURCHASE OF MERCHANDISING EXTERNAL TASKS EXTERNAL TASKS CITY COUNCIL DEPOSITS
-‐1.736.59 -‐274 045.60 -‐274.045.60
-‐402 389.12 -‐402 389.12
-‐222.404.63 -‐222.404.63
-‐12.221,58
-‐13.243,55
-‐11.423.56
6. Staff expenses
-‐262.453,49
-‐262.453.49 -‐256.453.49 -‐6.000.00 -‐9.716.00
640
WAGES AND SALARIES
-‐9 528 81
•11.974.41
-‐8.952 04
-‐7.549.83
64000000 642 64200000
WAGES AND SALARIES NAT. HEALTHCARE TAKEN BY THE ENTERPRISE NAT. HEALTHCARE TAKEN BY THE ENTERPRISE
-‐9.528.81 -‐2.692.77 -‐2.692.77
-‐11.974.41 -‐1.289.14 -‐1.269.14
-‐8.952.04 -‐2.471.52 -‐2.471.52
-‐7.549.83 -‐2.166.17 -‐2.166.17
7. Other working expenses 621
LEASES AND TAXES
62100000 62110000 62120000 62130000 623 62300000
MACHINERY TAXES VEHICLE LEASES PREMISES LEASES ANOTHER LEASES INDEPENDENT PROFESSIONAL SERVICES PROFESSIONAL SERVICES
-‐31 099.05 -‐4.800.00
-‐42.628.79 -‐4 800.00
-‐42.608.98 -‐7.095.00
-‐26.707,10 -‐5.455.58
-‐1.200,00 -‐4.800.00
-‐4.800.00
-‐12.142.33 -‐7.345.00
•25 264.75 -‐570,00
-‐5.500.00 -‐395.00 -‐2.816.22 -‐974.94
-‐206.48 -‐5.249.10 -‐2.525.49 -‐250.00
2011 62310000 626 62600000 627 62700000 628 62800000 829 62900000 62900001 62900002 62900003 62900004 62910000
INDEPENDENT PROFESSIONAL SERVICES BANKING SERVICES AND THE LIKE BANKING SERVICES AND THE LIKE ADVERTISING, LEAFLETS AND PP.RR. ADVERTISING, LEAFLETS AND PP.RR. SUPPLIES TELEPHONE SUPPLIES OTHER SERVICES OTHER SERVICES OFFICE SUPLIES REPRESENTATION ALLOWANCES TRAVEL EXPENSES SUBSISTENCE EXPENSES CHAMBER OF CORPORATIONS FEE
62920000 B29M9M 631 63100000 63110000 63120000 650 65000000 694 69400000 794 79400000
OTHER DEDUCTIBLE EXPENSES NON DEDUCTIBLE EXPENSES OTHER TRIBUTES OTHER TRIBUTES NON STATE TRIBUTES FEES UNCOLLECTABLE COMERCIAL DEBT UNCOLLECTABLE COMERCIAL DEBT LOSES DETER. CRED. OP. COMERC. LOSES DOTACION PROVISION INSOLV.TRAF REVER. DETER. CRED. OP. COMER. REVER. DETER. CRED. OP COMER.
8. Inmovilized depreciation
2010
-‐269247 -‐295.97 -‐295,97
-‐4.621.75 -‐4.621.75 -‐9.218.60 -‐2.047.97 -‐1.386 58 -‐990.61 •2.829.89 -‐528.55 -‐1.435.00
2009
-‐2.464.21 •413.51 -‐413.51 -‐430.00 -‐430.00 -‐1.738.89 -‐1.738.89 -‐9.981.64 -‐620.29 •1,127.82 •2.740.51 -‐5.464.28
2008
-‐1.841.28 -‐681.72 -‐681.72 -‐7229.20 -‐7.229.20 -‐1.812.59 •1.812.59 -‐10.484.86 -‐69.18 -‐2.480.78 -‐799.75 -‐4.772.47
-‐1.681 43 -‐654 86 -‐654.86 -‐15100.00 -‐15.100.00 -‐1.103,03 -‐1.103.03 -‐3.143.17 -‐58.62 -‐4.058.66 -‐1.679.32 -‐2.425.45
-‐2362 68
-‐309.39
5.594.00 •515.12 -‐104.97
-‐309,39
-‐67.66 -‐37.31
-‐28.74 -‐20.40 -‐20,40
-‐12.180.00 -‐12.180,00 -‐12.180.00 -‐12.160.00 12.180,00 12.180.00 -‐1.006.93
-‐424.02
1 380.00 1.380.00 -‐424.02
-‐424,02
680
INMOVILIZED DEPRECIATION
-‐1.006.93
-‐424.02
-‐424.02
•424.02
68000000
INMOVILIZED DEPRECIATIONS INMAT
-‐1.006.93
•424.02
-‐424.02
-‐424.02
A) OPERATION RESULTS 13. Financial Incomes
b) Other financial incomes
10.593,92
-55.014,72
105.522,20
71.626.67
3,50
495.46
5,76
229.04
3,50
495,46
5,76
229,04
Page Fecha listado Periodo
Empresa 00144 -‐ ASOCIACION EMPRESARIOS GAYS LESBIANAS Observations 2011 769 ANOTHER FINANCIAL INCOMES 76900000 FINANCIAL INCOMES
2010 3.50 3.50
495 46 495.46
2009
2008 5.76 5.76
14. FINANCIAL EXPENSES
-‐768.22
669 ANOTHER FINANCIAL EXPENSES 66900000 FINANCIAL EXPENSES
B) FINANCIAL INCOMES
229,04 229,04
-‐768.22 -‐768,22
3,50
495.46
5,76
-‐539,18
C) RESULTS BEFORE TAXES
10.597.42
-‐54.519,26
105.527.96
71.087,49
D) FINAL RESULT OF THE PERIOD
10.597.42
-‐54.519,26
105.527,96
71.087,49
3 21/06/2012 From January to December
supporting documents: letters of support
• Caryl Dolinko • Gary A. Van Horn Jr.
Dears Co-‐Presidents,
Madrid, June 15, 2012
I am writing to you as Pride Coordinator of FELGTB (National Federation of Lesbians, Gays, Transsexuals and Bisexuals) our strong support for Madrid´s bid to host WorldPride 2017.
Madrid is one of the most vibrant cities of the world, thanks to its stunning cultural heritage, mouth-‐watering gastronomy and unrivalled entertainment offerings. It also boasts a wide variety of shopping areas and hotels, a state-‐of-‐the-‐art public transport system and a wonderful weather. But Rirst and foremost, Spain´s capital is a global city open to diversity, well known for its welcoming spirit and ability to integrate anyone who comes from outside. Not surprisingly, during 2011 alone, our city – which has become a world benchmark fort the LGTB community around the world – was visited by more than eight million tourists. For many years now, Madrid has been hosting the Gay Pride at the very heart of the city. Although this annual event has its epicenter in the Chueca neighbourhood, festivities spread out across the city centre. Thousands of Madrileños and tourists, of all sexual orientations, join in the celebration. It is therefore no surprise that the event was voted “World´s Best Gay Event” by MTV´s Logo Channel in both 2009 and 2010. Moreover, Madrid hosted EuroPride in 2007 with great success. Therefore, it would be a wonderful opportunity to host such a major international event as WorldPride ten years on. For all these reasons, I would once again like to emphasize our stong desire to see the City of Madrid Host WorldPride 2017.
FELTB fully supports the Spanish capital´s bid, which already has strong backing from businesses and the public. We can assure you that Madrid will meet all the expectations of your organization and the millions of tourist from across the globe who will visit us during the event. Thanking you in advance for yout kind attention, I am looking forward to welcoming you in Madrid. Yours sincerely,
Fdo: Toni Poveda Pride Coordinator of FELGTB
• •
!"#$%&'(%)*+( ,"#$&-.&/"*&0(#*&1#.
:)#%1!4-56%)1&$)721'
"#$%&$'!*+,@!('!./(.
V!#3!W%&2&7A!2-!@-+!#1!:&%)92-%!->!2Q)!"#A#U&7)!!"#$%#&'()*+,--'!-+%!12%-7A!1+==-%2!>-%! "#$%&$X1!?&$!2-!Q-12!E-%,$6%&$)!./(FG
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`X1!L-A-!4Q#77),!&7!?-2Q!.//a!#7$!./(/G!"-%)-<)%'! "#$%&$!Q-12)$!0+%-6%&$)!&7!.//F!W&2Q!A%)#2!1+99)11G!TQ)%)>-%)'!&2!W-+,$!?)!#!W-7$)%>+,! -==-%2+7&2@!2-!Q-12!1+9Q!#!3#8-%!&72)%7#2&-7#,!)<)72!#1!E-%,$6%&$)!2)7!@)#%1!-7G
]-%!#,,!2Q)1)!%)#1-71'!V!W-+,$!-79)!#A#&7!,&Y)!2-!)3=Q#1&U)!-+%!12-7A!$)1&%)!2-!1))!2Q)!4&2@! ->!"#$%&$!b-12!E-%,$6%&$)!./(FG !"#$%#&'()*+,--!>+,,@!1+==-%21!2Q)!Z=#7&1Q!9#=&2#,X1!?&$'!WQ&9Q!#,%)#$@!Q#1!12%-7A! ?#9Y&7A!>%-3!?+1&7)11)1!#7$!2Q)!=+?,&9G!E)!9#7!#11+%)!@-+!2Q#2!"#$%&$!W&,,!3))2!#,,!2Q)! )I=)92#2&-71!->!@-+%!-%A#7&U#2&-7!#7$!2Q)!3&,,&-71!->!2-+%&12!>%-3!#9%-11!2Q)!A,-?)!WQ-! W&,,!<&1&2!+1!$+%&7A!2Q)!)<)72G
TQ#7Y&7A!@-+!&7!#$<#79)!>-%!@-+2!Y&7$!#22)72&-7'!V!#3!,--Y&7A!>-%W#%$!2-!W),9-3&7A!@-+!&7! "#$%&$G c-+%1!1&79)%),@'
O,>-71-!L,-=#%2!P#12)%%#! :&%)92-%!!"#$%#&'()*+,--
ODISEA EDITORIAL S.L.
Odisea Editorial S. L. C/ Palma 13, Local Izquierdo, 28004 Madrid Tfno: 91-5232154, Fax: 91-5944535 N. I. F.: B81732042
• •
Caryl Dolinko
Gary A. Van Horn Jr.
Madrid, July 1, 2012 Dears Co-‐Presidents,
I am writing to you as Director of the Magazine Odisea, our strong support for Madrid´s bid to host WorldPride 2017.
Madrid is one of the most vibrant cities of the world, thanks to its stunning cultural heritage, mouth-‐watering gastronomy and unrivalled entertainment offerings. It also boasts a wide variety of shopping areas and hotels, a state-‐of-‐the-‐art public transport system and a wonderful weather. But Hirst and foremost, Spain´s capital is a global city open to diversity, well known for its welcoming spirit and ability to integrate anyone who comes from outside. Not surprisingly, during 2011 alone, our city – which has become a world benchmark fort the LGTB community around the world – was visited by more than eight million tourists. For many years now, Madrid has been hosting the Gay Pride at the very heart of the city. Although this annual event has its epicenter in the Chueca neighbourhood, festivities spread out across the city centre. Thousands of Madrileños and tourists, of all sexual orientations, join in the celebration. It is therefore no surprise that the event was voted “World´s Best Gay Event” by MTV´s Logo Channel in both 2009 and 2010. Moreover, Madrid hosted EuroPride in 2007 with great success. Therefore, it would be a wonderful opportunity to host such a major international event as WorldPride ten years on. For all these reasons, I would once again like to emphasize our stong desire to see the City of Madrid Host WorldPride 2017. Odisea fully supports the Spanish capital´s bid, which already has strong backing
from businesses and the public. We can assure you that Madrid will meet all the expectations of your organization and the millions of tourist from across the globe who will visit us during the event. Thanking you in advance for yout kind attention, I am looking forward to welcoming you in Madrid. Manuel Pérez
Yours sincerely,
Director Odisea
Odisea Editorial S.L. Inscrita en el Registro Mercantil de Madrid. Tomo 12.146, Libro 0, Folio 90, Sección 8, Inscripción 1ª. N.I.F.: B-81732042
 .
Q.A6: To whom would the license for WP 2017 be granted and what consequences does that have on the organizing committee? The WorldPride license would in any case be granted to AEGAL, which is the main promoter of the event and a full associate member of InterPride. AEGAL has signed cooperation agreements with COGAM, FELGTB and Madrid City Council, as shown by the attached documents.
Q.A8: Are the people named on page 6 the key personnel of the Business plan? If so, what is their background, experience, are they employed or volunteers? All persons working in the organization AEGAL are volunteers; only their expenses are covered. Our travels, vacation time and so on are of personal nature. However the event production is carried out by contractors (companies and professionals). In addition to partnerships with hotels, artists etc. there is a team of volunteers working during the days of the event.
Q.B1: At EuroPride 2007 the Pride Parade started late and was so slow that the last truck came to the finish area after midnight (many hours delayed). The last attendees thus completely missed the stage programming at the finish area. Have any logistical measures been taken to avoid such delays and organizational glitches? The Europride 2007 exceeded all expectations in terms of affluence marking a milestone in the history of Madrid, a repeated phenomenon each year. Regarding the parade, the peculiarity is that Madrid is not just a parade but a mix of demand-raising event and celebration in which the entire city is involved. It is not an isolated event but one of the main celebrations of the city and, more importantly, of the whole country. The municipal authorities themselves do not set a specific duration for the event, but a start time for the demonstration that may vary depending on the number of people attending in order to ensure the safety of all attendees and participants. The demonstration duration is between 6 and 7 hours. The demonstration closing stage has a program during and after the parade (once the last float gets to the end). The main activity of the day is reading the manifesto that takes place at 9pm, coinciding with the news prime time on all television stations. At this moment, the security services of the event remind all participating floats to turn off the music equipments to follow the reading of the manifesto through big screens installed in the parade course.
Â
Q.B2: How many and which organizations traditionally take part in the Pride Parade (not just the floats but also walking groups e.g. list of 2012 and/or EuroPride 2007)? COGAM FELGTB TRADE UNION REPRESENTATIVES REPRESENTATIVES OF ALL NATIONAL POLITICAL PARTIES REPRESENTATIVES OF NGO'S HUMAN RIGHTS ASSOCIATIONS (AMNESTY INTERNATIONAL) ILGTA EUROPE PRIDE ORGANIZERS OF ALL THE SPANISH REGIONAL PRIDE EVENTS. FLOATS OF POLITICAL GROUPS AEGAL FLOAT LESBIAN FLOAT FOR BETTER VISIBILITY FLOATS BY COMPANIES, BRANDS, GROUPS, ETC THE NUMBER OF FLOATS VARIES BETWEEN 30 AND 40.
Q.B4: The stall application forms were published extremely late in 2007 which made it impossible for many international organizations to participate. When were the application forms, prices, detailed venue infos released in 2012 and when should this happen in 2017 (how many weeks/months before the start of the Festival)? In 2007 we were obliged to suspend the marketing and communication plan for the Europride brand granted to us could not be used in Spain due to brand conflict between an individual entrepreneur and EPOA, the alleged brand holder. After many months of meetings and considerable court costs borne largely by AEGAL, we obtained an interim solution in May 2007, having only two months to carry out the entire marketing plan that would have typically begun in October 2005, one month after Madrid and AEGAL were granted the Europride license. All experiences in 2017 will be attached to the final document of our candidature. In any case, as it can be seen on the MADO website, the MADO 2013 dates are already published in English, Spanish, French and Italian.