EUROPE | Old World Europe or a New Dawn for iGaming?
OLD WORLD EUROPE OR A NEW DAWN FOR iGAMING?
Mainly consisting of EU countries, Europe is a group of autonomous states, free to set their own gambling rules, as long as they comply with the fundamental freedoms and general provisions as established under the EU Treaty. However, those rules can vary to such an extent that in some jurisdictions, regimes are completely open and in others monopolistic. Western Europe is the 2nd most casinopopulated region after North America,
online gaming revenue generated by European countries is expected to reach
European market overview Europe is, without a doubt, the 'Godfather' of iGaming, with a long-established gambling tradition, legal market, and a wealth of consumers while being at the forefront of game development. No other area of the world can compare when it comes to size. By the end of 2022 online gaming revenue generated by European countries is expected to reach €40 billion. To put that into a global perspective, this iGaming sector accounts for nearly half of the world’s revenue.
By the end of 2022
€40 billion. To put that
and not counting French and U.K. casinos, hosts over a hundred casinos between Germany, Spain, and Italy.
into a global perspective, this iGaming sector account for
iGaming accounts for approximately 30% of GGR with the U.K. as the largest (around 30%), followed by Germany (12%), France (9%), and Italy (8.7%). Sports betting is Europe’s most popular iGaming product, worth around €15 billion and accounting for 40% of all online income. In 2020, Sweden was the European country with the highest share of gamblers betting online (66.2%), followed by Denmark (59.4%), the U.K. (59.3%), Finland (58.5%), and Romania (56.7%). Most countries in Europe regulate the main forms of gambling while some, like the Netherlands, only recently legalized iGaming. The Dutch market already has an estimated 1.2 million active players, and is set to become one of the important iGaming markets in Europe.
Some forecasts report the market could be worth as much as €18.2 billion by 2024
nearly half of the world’s revenue.
