LETTER FROM THE EDITOR
W
elcome to this, the July issue of Internet Marketing Magazine. I know it’s the middle of summer for many of you, but damn it is cold here in Australia right now.
Everywhere we turn at the moment the talk is about Funnel Optimization. The current trend that has really been made popular by the Digital Marketer folks is what I call ‘Day Zero Funnel Optimization’ – where you design a series of opt-ins, tripwires, up-sells and down-sells to monetize your traffic on day 0. This trend to monetize your traffic or break even on your traffic costs on the day you realize the marketing spend really is a massive game changer as it allows you to scale without having to constantly put your hand in your pocket for more advertising dollars.
Still on the Funnel Optimization theme - Russell Brunson and his team have put together a very clever value proposition at ClickFunnels.com. We are testing it in our labs now and my team and I believe it’s a big game changer of a play in the industry as it effectively replaces many other tools such as split testing tools and landing page tools, whilst allowing you to quickly build complex day zero type funnels. It’s certainly one to keep an eye on. We are also meeting more and more entrepreneurs who are fully embracing niche eCommerce and doing very well out of it. Shopify seems to be very popular at the moment with many smaller to medium sized eCommerce stores for it’s rapid development time, good support and rich feature set. We are currently doing many builds this way with our coaching clients at the moment. The only thing we don’t like about Shopify is that you can’t modify the checkout design at all, so it’s a bit limited in that regards. In this issue check out the audio interview with the very sharp Dan Faggella as he talks all things niche marketing, email marketing and customer lifetime value optimization. For those with iTunes the Podcast version may be more convenient. If you haven’t got access to the member’s area please feel free to do at http://internetmarketingmag.net/ become-member/ (it’s free). Our Google Play App is now live and working well. It gets updated roughly one day after the Apple Newsstand issue. So please feel free to check it out if you are on Android. We are working on a way to make it get automatically updated the same day as Apple Newsstand, so I’ll let you know if that comes off. A special thanks to those who have left reviews in the apple platforms as it really helps us out. If you are getting good value from Internet Marketing Magazine and you can spare 1 minute of your time to click this link to give us a quick honest review that would be greatly appreciated (click ‘view in iTunes’ then scroll down and click ‘write a review’, thanks :). New this year: Send us a screenshot of your review in iTunes or Google Play (info@internetmarketingmag. net) and we will send you some great Internet Marketing Training resources.
Greg Cassar Regards,
Internet Marketing Strategist & Editor – Internet Marketing Magazine internet marketing magazine july 2014
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