Markets for fresh and frozen potato chips in the ASARECA region

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Table of Contents 1.

Introduction ........................................................................................................................................................... 1 Objectives of the study....................................................................................................................................... 2 Specific objectives................................................................................................................................................ 2 2. Literature review................................................................................................................................................... 2 3. Methodology ......................................................................................................................................................... 7 4. Results and discussions .................................................................................................................................... 10 4.1 Ownership of retail outlets in ECA countries.................................................................................... 12 4.2 Experiences of retail outlets ................................................................................................................... 12 4.3 Socio-economic characteristics of households ............................................................................... 12 4.3.1 Age of respondents......................................................................................................................... 12 4.3.2 Family sizes of households........................................................................................................... 13 4.4 Source and qualities of processing potatoes ................................................................................... 13 4.4.1 Sources of potatoes for chips processing................................................................................ 13 4.4.2 Quality attributes of potatoes preferred for chips processing......................................... 15 4.4.3 Consumer preferences of potato products in retail outlets.............................................. 16 4.4.4 Consumer preferences of potato products in households................................................ 17 4.5 Chips processing practices in the ECA countries ............................................................................ 17 4.5.1 The status of chips processing in retail outlets...................................................................... 17 4.5.2 The status of chips processing in households ....................................................................... 19 4.5.3 Quantity of chips processed in retail outlets, households and processors.................. 20 4.5.4 Economic profitability of chips processing in retail outlets .............................................. 21 4.5.5 Import and export status of frozen chips in ECA countries............................................... 23 4.5.6 The cold store chain for chips...................................................................................................... 24 4.5.7 Transportation chain for chips .................................................................................................... 25 4.5.8 Credit facilities in ECA countries................................................................................................. 25 4.5.9 The status of trade tariffs in ECA countries ............................................................................. 27 4.6 Marketing channels of chips in the ECA countries ......................................................................... 28 4.6.1 Scenario 1: Retail outlets as a source of chips........................................................................ 28 4.6.2 Scenario 2: Processors as a source of chips............................................................................. 29 4.6.3 Scenario 3: Imports as a source of chips .................................................................................. 29 4.7 Demand trends of chips .......................................................................................................................... 30 4.8 Future prospects and potentials of regional trade in frozen chips........................................... 31 4.8.1 Scenario analysis.............................................................................................................................. 31 4.8.2 Projections ......................................................................................................................................... 34 4.9 Cross-cutting problems in chips processing and trade in the ECA region............................. 35 5. Conclusion and recommendations .............................................................................................................. 38 5.1 Conclusions.................................................................................................................................................. 38 5.2 Recommendations .................................................................................................................................... 39 5.2.1 Major intervention options .......................................................................................................... 39 5.2.2 Stakeholders involvement and their major roles.................................................................. 40 6. References................................................................................................................................................................. 43 iii


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