Building a brand with integrity, passion and quality isn't easy for everyone, but when these values are inherently part of your company, it becomes the only way to build a brand. For CINCH Jeans, there was no question that our brand would be one able to stand out, even in these uncertain times, with reliable, comfortable clothes. The CINCH story is identical to so many of our customers' — cultivated through the hard work and dedication of a few people determined to create a quality product — and manufactured for those who take pride in leading an American, western way of life.