2009 ICF Annual Report

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2009 annual report


Message from the 2009 ICF President Dear ICF Members and Friends, In January 2009, I came into the ICF presidency as the first non-North American to ever assume this leadership position. What an honour! 2009 was a challenging and exciting year, and in many ways ushered in a new era. Throughout the year, in many ways and in many places, I was pleased and amazed at the sincerity and dedication of those who are a part of our profession, especially ICF volunteers and leaders. 2009 gave me a front-row seat! I want to thank you all for ensuring the bright future of the International Coach Federation. Reading this Annual Report will allow you to revisit the successes and accomplishments of 2009. You will get a real taste of how our organization, in all its different manifestations, worked as a unified body to advance the art, science and practice of professional coaching all over the world. Though the global economic climate throughout 2009 seriously affected organizations all around us, we have continued to stand strong. Coaching continues to be a growing profession, as our membership and credential numbers will show.

Karen Tweedie, PCC

Some of the highlights from the 365 days of 2009 included: ▼

The ICF’s first non-North American served as president. Another global milestone occurs in 2010 when Giovanna D’Alessio, MCC, steps into the role as the first European chief elected officer. The enhanced Coachfederation.org, the ICF’s online presence, was launched. A fourth language microsite in Portuguese was unveiled at Coachfederation.org. The ICF Career Centre at Coachfederation.org was opened. A Video and Photo Tour was introduced at Coachfederation.org to allow easy access of ICF– created videos and photos.

Our online presence was expanded through social media outlets such as Facebook, Twitter, YouTube and LinkedIn, and the official ICF blog. ▼ The ICF Global Coaching Client Study was completed. ▼ A Marketing Companion Guide was created, available in English, French, German and Spanish, to assist ICF members in using data from the Client Study. ▼ The Chapter Leader Pilot Program, in which ICF Chapter Leaders were matched with an ICF leader coach for a coaching/mentoring relationship, was founded. ▼ The ICF Brand Development Taskforce was created through the guidance of William Arruda, ICF’s branding consultant. ▼ Members of the global ICF Board of Directors attended conferences and meetings hosted by ICF Chapters and other coaching bodies around the world. ▼ The ICF Code of Ethics was updated and a frequently asked questions document was written to better understand and apply the Code to our individual coaching practices. ▼ Expanded Virtual Education (VE) sessions were offered in multiple languages and time zones to our growing global membership. Thirty-one VE sessions were offered to members in 2009. ▼ The ICF exceeded 5,600 ICF Credential holders. ▼ More than 1,200 individuals attended the ICF Annual International Conference in Orlando, Florida, USA. ▼ Six ICF Chapters, representing Romania, Spain and the United States, were awarded ICF Chapter Awards in two categories. ▼ Two companies, representing the United Kingdom and the United States, were presented with an ICF International Prism Award. ▼ An average of 400 new members joined the ICF each month of 2009. The retention rate in 2009 was 69.82 percent. ▼ Thirty-four new coaching programs were approved by the ICF. ▼ The ICF hosted more than 30 Chapter Leader Webinars in 2009, covering such pertinent topics as leadership, marketing, board management, fundraising for chapters, member engagement and strategic planning. An average of 11 ICF Chapters attended each call. ▼ The ICF granted 1,415 credentials in 2009. ▼ The ICF conducted an unprecedented amount of member research. As president, it has been an honour working alongside each of you. Thank you for making 2009 a year to remember! Here’s to the future of our vibrant community, the International Coach Federation, and the profession of coaching. ▼

Kind regards,

Karen Tweedie, PCC 2009 ICF President 1

A Definitive Turning Point While the ICF continued to focus on its strategic imperatives in 2009, the year is best characterized as a true turning point in terms of a number of unique and important alterations of overall organizational focus which will influence future development. Rising member expectations are to be expected. New challenges and opportunities continue to develop and demand immediate attention. The ICF has evolved into a microcosm of society, facing the impact of massive amounts of societal, technological and demographic changes. Flexibility will be essential in terms of sustaining a culture of commitment and transcending the status quo through extraordinary vision. The fear of change can indeed be transformed into confidence in the future. An effective and informed leadership communicates with vivid clarity in order to increase levels of confidence, security and loyalty. It is essential to fully engage and strengthen a global community such as ours. Such priorities are of primary importance to the ICF as it moves into 15 years of continuous operation and charts a definitive, inclusive course for the years ahead. Last year’s efforts to further fortify a member-centric perspective resulted in actively soliciting an unprecedented amount of stakeholder input in terms of surveys, focus groups and open comment periods. This will continue in 2010 by seeking and benchmarking satisfaction levels, expectations and awareness of products as well as services.

The ICF leadership is deeply committed to open and transparent communication with all stakeholder groups. All relationships will be maintained based on the four elements of trust, specifically reliability, openness, acceptance and congruence. To achieve its full potential, the ICF will need to demonstrate not only confidence and resolve, but most importantly, courage. Courage has genius, power and even magic in it. Our destiny will be shaped by collective thought and informed decisions. While we cannot alter the winds of change, the ICF as a community is able to adjust its sails in order to reach our intended destination. We have the innate ability to proactively influence the future by constantly strengthening our existing sense of borderless connection to advance the art, science and practice of professional coaching. In these times of constant change, there is no incentive so great or compelling as hope for a better tomorrow which is most certainly within the reach of the ICF by remaining steadfast to our core values and the ultimate goal of making coaching an integral, valued part of society.

Gary E. Boyler Cordially,

Gary E. Boyler It is by no means confined to just our internal community but further augmented by conducting environmental scans, trend analysis and scenario planning in order to appropriately address evolving opportunities and issues.

Executive Director

Communication vehicles were also expanded through the addition of a blog on our website and embracing new forms of social media. This remains an area of key importance in the year ahead as a Technological Taskforce looks at increasing the navigational and accessibility aspects of the website along with identifying new features to augment the overall value of this important means of interaction. There is also an ongoing commitment to expanding the global development of the organization particularly in South America and the Asia Pacific regions in addition to expanding our library of translated materials.



The 2009 priorities were: ▼

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Global Representation for a Global Organization 2009 ICF Board of Directors Guided by a knowledge-based learning approach, the global Board of Directors serves as ICF’s governing body. Representative of a truly global organization, the 2009 Board was comprised of 16 coaching professionals representing 10 countries, including Australia, Belgium, Canada, France, Ireland, Italy, Norway, Switzerland, the United Kingdom and the United States. Each member brought an array of personal experiences, business situations and tools to serve the ICF in 2009. These experiences and overall representation gave the Board an unmatched global perspective, assisting them in choosing actions that were completely in line with the ICF strategic plan. These actions were directed by three priorities, chosen in January 2009 from the strategic plan, for focus throughout the year. Having yearly strategic priorities in place allows the ICF to meet its core purpose to advance the art, science and practice of professional coaching.

Develop and implement strategy to support, enhance and grow chapters world-wide, including focus on leadership skills, member acquisition, retention and overall accountability.

Acquire ISO compliance for credentialing-ISO17024:2003.

Develop a strong brand strategy for the ICF.

You can read more about the achievements and levels of accomplishment for each of these priorities on page 7. The Board accomplished a great deal of work during its seven official Board meetings of 2009 (three in-person and four via teleconference): the Board approved a Model Standards of Conduct; reviewed recommendations by the ICF Brand Development Taskforce; held discussions and open forums around enhancements to the ICF Credentialing program; authorized ICF staff to create a Coaching in Organizations Taskforce; expanded non-membership dues revenue by approving a non-ICF member fee policy for attendance of Virtual Education teleforums; created a Disaster Relief Taskforce; and approved a membership growth strategy. In addition, 2009 was a groundbreaking year for the global Board. The first nonNorth American president, Karen Tweedie, PCC (Australia), and Giovanna D’Alessio, MCC (Italy) served as the first European ICF President-elect.

From left to right: D’Alessio, Tweedie and Brennan at the 2009 ICF Conference in Orlando, Florida.


The ICF would like to recognize three Board members whose terms expired at the close of 2009. These individuals have served the ICF in numerous capacities over the years.

Diane Brennan MCC United States

Daniele Darmouni MCC France

Garry Schleifer PCC Canada

2009 Global Board of Directors

Karen Tweedie, PCC Australia, President

Lene Rønning-Arnesen, PCC Norway, Vice President

Giovanna D’Alessio, MCC Italy, President-elect

Garry Schleifer, PCC Canada, Vice President

Diane Brennan, MCC United States, Past President

Tom Hatton, MCC Ireland, Secretary/Treasurer

Marilyn O’Hearne, MCC United States, Vice President

John Annesley, PCC Australia, Director

Janet Harvey, MCC United States, Director

Philip Brew, MCC United Kingdom, Director

Krissy Jackson, ACC Switzerland, Director

Sylviane Cannio, MCC Belgium, Director

Ed Modell, PCC United States, Director

Daniele Darmouni, MCC France, Director

Pat Obuchowski, PCC United States, Director

Ira Dressner, PCC United States, Director



Tweedie passes the ceremonial globe to incoming ICF President D’Alessio.

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Celebrating our History Former leaders, especially past presidents, are living reminders of the rich history and the significant growth of our organization. Since our formation, 13 presidents have led the ICF. The legacies these devoted individuals left behind are sure to continue long into the future. Thank you for your ongoing support of the ICF and professional coaching throughout the world.

ICF Past Presidents Diane Brennan, MBA, MCC United States 2008 Kay Cannon, MBA, MCC United States 2007 Pam Richarde, MCC United States 2006 Steve Mitten, MCC Canada 2005 Barbara Walton, MCC United States 2004 Judy Feld, MCC United States 2003

ICF Past Presidents


Bobette Reeder, MCC United States 2001-2002 Darelyn “DJ” Mitsch, MCC United States 2001 Dr. Marcia Reynolds, MCC United States 1999-2001 John Seiffer, MCC United States 1998 Jeff Raim United States 1997 Cheryl Richardson, MCC United States 1996 Sandy Vilas, MCC United States Jan. 1996–July 1996

2009 Global ICF Committees

2009 Global Committee Highlights

Participation in a global ICF Committee involves significant time and energy commitments by all involved. Committee members participate in regularly scheduled meetings to work toward advancing the art, science and practice of professional coaching through the ICF.

Ethics FAQ Document: To educate ICF members on ethics in coaching, the Ethics and Standards Committee compiled a list of frequently asked questions into an extensive FAQ Document. It was published in a special edition of Coaching World in October. 2009 ICF Annual International Conference: The educational programs prepared by the Conference Education Steering Committee received a very positive rating by attendees—93 percent of conference attendees reported they were somewhat or extremely satisfied with their overall conference experience in Orlando, Florida, United States. ICF Credentialing Policy Manual: Building on work completed by the 2008 ICF Credentialing & Program Accreditation Committee, the 2009 Committee finalized a comprehensive guide to the credentialing process—enabling coaches applying for a credential to find the answers to their questions in one place. Social Media Introduced: Members of the Marketing Committee introduced multiple platforms of the ICF presence in social media outlets to the greater ICF membership. Membership Growth Strategy: The Membership & Community Committee’s comprehensive membership growth strategy, focusing on chapter support and increased outreach, was approved by the global ICF Board.

In 2009, more than 100 volunteers from 24 countries made up the eight global ICF Committees. ICF Global would like to sincerely thank all 2009 Committee members and leaders for a job extremely well done! Conference Education Steering Committee Chair—Silvia Tassarotti, MCC, Italy Credentialing & Program Accreditation Committee Chair—Pat Mathews, MCC, United States Vice Chair—Pat Marum, PCC, United States Ethics & Standards Committee Chair—Jeanne Erikson, PCC, United States Vice Chair—Sally Rhys, ACC, United States

Marketing Committee Chair—Michael Weitz, PCC, Israel Vice Chair—Tara Rodden Robinson, ACC, United States Membership & Community Committee Chair—Jerry Wistrom, PCC, United States Vice Chair—Colleen Bracken, PCC, United States Regulatory Committee Chair—Peggy Chiu, MCC, Australia Research & Education Committee Chair—Sue Zablud, ACC, Australia Vice Chair—Dave Wondra, PCC, United States

Finance Committee Chair—Tom Hatton, MCC, Ireland



As a part of the ICF…

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“...and as an active volunteer leader, I share my passion and expertise with a professional community of leaders who are collectively and individually contributing to a more peaceful world.”


Strategic Overview of ICF The International Coach Federation (ICF) is the largest worldwide resource for professional coaches and the source for those seeking a coach. We are a nonprofit organization formed by individual members— professionals from around the world who practice coaching; including Executive Coaches, Leadership Coaches, Life Coaches and many other niches.

Virginia Williams, Switzerland

ICF Core Purpose To advance the art, science and practice of professional coaching.

Respect: We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality.

ICF Definition of Coaching Big Audacious Goal

The ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Coaching is an ongoing partnership which focuses on clients taking action toward the realization of their visions, goals or desires.

Coaching uses a process of inquiry and personal discovery to build the client’s level of awareness and responsibility and provides the client with structure, support and feedback.

Coaching is an integral part of society and ICF members represent the highest quality in professional coaching.

ICF Core Values Preamble: We are committed to reliability, openness, acceptance and congruence, and consider all parts of the ICF Community mutually accountable to uphold the following values: ▼


Integrity: We uphold the highest standards both for the coaching profession and our organization. Excellence: We set and demonstrate standards of excellence for professional coaching quality, qualification and competence Collaboration: We value the social connection and community building that occurs through collaborative partnership and co-created achievement.

The coaching process helps clients both define and achieve major goal areas, both professional and personal, faster and with more ease than would be possible otherwise.

Prioritized Strategies and Accomplishments of 2009: As a knowledge-based organization, the ICF operates according to a comprehensive strategic plan that was first developed in late 2006. Following an annual review of the strategic plan, three prioritized strategies were selected for focus in 2009. These strategies were taken directly from the strategic plan and were selected by the 2009 global ICF Board of Directors in January 2009. The strategies were: ▼

Develop and implement strategy to support, enhance and grow chapters worldwide, including focus on leadership skills, member acquisition, retention and overall accountability.

Acquire ISO compliance for credentialing-ISO17024:2003.

Develop a strong brand strategy for the ICF.

Develop and implement strategy to support, enhance and grow chapters world-wide, including focus on leadership skills, member acquisition, retention and overall accountability.

ICF Chapters offer a vital local presence for the ICF around the world. Time and time again chapter membership is rated as a core benefit of ICF membership. Strengthening chapters helps to strengthen the ICF overall around the world. Over the course of 2009, several initiatives were carried out to support this strategic priority. Chapter leader presentations continued in 2009—32 calls were offered and each was recorded for those who could not attend. These regular informational calls brought various chapter volunteer leaders together to share best practices on a number of topics, including ethics, managing chapter finances, credentialing, partnering with local user groups and much more. Expanding on the sharing of best practices, chapter leadership articles covering a variety of topics and providing information on several different local community projects were reported on in the Coaching World newsletter. Introduced in 2009, two “Chapter Care Kits” were created and mailed to all current ICF Chapter Presidents. Chapter presidents regularly receive e-mail communication from ICF Headquarters, but to place emphasis on certain information ICF Headquarters supplemented electronic communication with the mailing of Chapter Care Kits. The kits contained various tools and information to assist in chapter and leadership development, including instructions on how to access chapter reports, available marketing and public relations materials and more. ICF Headquarters has committed to mailing at least three kits per year.

a minimum of 20 ICF members to start a new ICF Chapter. The Committee proposed this policy to create chapters that were more sustainable in the future and able to provide value for local members. Another new initiative launched in 2009 was the Chapter Leader Pilot Program. This program matched current chapter leaders with past ICF leaders for the purpose of coaching/mentoring partnerships. A total of 15 partnerships were created with 29 participants. Participants of the program shared their experiences during the Global Leadership Forum in conjunction with the ICF Annual International Conference in Orlando, Florida, USA. Chapter leaders also heard several presentations during the forum, including an update on ICF’s branding work, best practices from the ICF European Leaders Network and a regulatory update among other topics. ICF Headquarters conducted two important membership surveys in 2009—the ICF Member Needs Assessment and the ICF Professional Development Survey. The Member Needs Assessment, which received nearly 3,000 responses, included several key questions that specifically focused on

the member experience at the chapter level. Responses were analyzed and communicated to local chapter leaders to assist with their programming. Professional Development Survey responses helped to identify a list of prioritized topics for ICF leadership development and assisted with Chapter Leader Pilot Program focus group work. In 2010, the global ICF Education Committee will further review survey findings and make recommendations regarding ICF leadership development offerings.

Acquire ISO compliance for credentialing-ISO17024:2003. The credentialing program has seen tremendous growth over the last few years. At the end of 2009, the number of ICF Credentialed coaches was approaching 6,000, and incoming credential applications had increased by 12 percent from 2007 to 2009. As the credentialing program was seen as a core ICF offering, the ICF Board of Directors had elected to enhance the current system in 2007, building on the strong foundation that was over a decade old, in order to make sure the program continues to be highly credible and respected as the global standard for professional coaching. continued...

Following a review of all ICF Chapters, the global Membership & Community Committee made a recommendation to the global ICF Board of Directors to approve a policy requiring Members of the 2009 Chapter Leader Pilot Program.


2009 annual report


In 2009, the ICF Board of Directors presented to ICF members and credential holders, as well as other stakeholders, a proposed schema for the next stage of the ICF Credentialing program. This proposal was developed with the assistance of a committed group of ICF member volunteers, stakeholders, testing experts with nearly 50 years experience as providers of valid and legally defensible certification examinations and ICF staff members. Additionally, the responses of more than 2,000 coaches to a 2008 survey supported this work. Following the sharing of proposed program changes, an extended open comment period commenced during which time stakeholders were encouraged to share their feedback and ask questions about the proposal. In addition to special e-mail accounts created to collect input, ICF Credentialing & Program Accreditation Committee members, as

well as ICF Board members, hosted a series of open teleforums and a special Lunch & Learn Forum was held during the December ICF Annual International Conference for the purpose of collecting comments from event attendees. Based on the input received, the ICF Board elected to suspend the schema as presented and continue with the current system—allowing for more research and discussion to be conducted in 2010 around potential changes to the program. The ICF’s three-tier credentialing system will remain in place at least until January 2012. Look for more updates on Coachfederation.org as work continues. One major project that was completed in 2009 in support of the ICF Credentialing program was the completion of the current ICF Credentialing Policy Manual. Building

Conference attendees enjoy interacting at the Lunch & Learn ICF Credential Forum.


on the efforts of the 2008 ICF Credentialing & Program Accreditation Committee, last year’s Committee completed a comprehensive guide to the credentialing process—an invaluable tool for coaches applying for a credential. Other credentialing accomplishments in 2009 included a new model of training for ICF Assessors by utilizing recordings from credential applicants, collating the results and conducting discussion to enable assessors to hone their skills. The committee also conducted research into coaches in the United Kingdom regarding supervision to help determine the role ICF might take on this topic.

Develop a strong brand strategy for the ICF. Branding involves creating a distinct position in the marketplace and owning it. A strong brand platform is absolutely necessary for establishing, maintaining and expanding global recognition and credibility. By developing a brand platform and “living” it, the ICF will be able to offer a guaranteed, consistent experience of the association globally. As our members, volunteer leaders and ICF Chapters “live” the ICF brand, they will help create an even stronger presence for the ICF around the world. The goal is to have coaches and other stakeholders have the same unique experience when they touch the ICF, whether their initial contact is through an ICF Chapter, at a conference, via Coachfederation.org, or some other way. After setting this strategic priority, the global ICF Board of Directors appointed a taskforce of 12 ICF members, representing Europe, Asia Pacific and North America, to make recommendations on the ICF brand strategy. ICF Past President Kay Cannon, MBA, MCC, served as chair and the deliberations were facilitated by global branding expert and 2009 ICF Annual International Conference presenter William Arruda.

ICF members and others played a role in this work by participating in several membership surveys (the ICF Member Needs Assessment (2,966 responses) and the ICF Brand Development Survey (1,495 responses). Focus groups and in-depth interviews were also used to inform the work of the Brand Development Taskforce. A total of four focus groups (North America, Europe and Australia) were conducted in addition to six in-depth interviews and one European focus group with Human Resource Department Managers who are potential purchasers of coaching.

As a part of the ICF… “...I feel I belong to a holistic coaching university because I can constantly learn, connect and exchange professionally with the global coaching community and its credentialed leaders.” Dr. Aury Beltrán, PCC Puerto Rico

Through several teleconferences and one face-to-face meeting, the ICF Brand Development Taskforce reviewed the findings of some 2,000 pages of research, survey responses and comments from focus group work and in-depth interviews in order to draft their recommendations for the ICF brand platform.

ICF Brand Taskforce members met in Philadelphia to discuss ICF’s brand platform.

Following the Board’s approval of the group’s proposal, additional focus groups were held to finalize the brand platform. During this second set of focus groups, and in the review of member responses to last year’s ICF Professional Development Survey (1,605 responses), our taskforce facilitator, William Arruda, recommended that the Board review this new input prior to finalizing the brand proposal, to make sure the platform is clear and consistent. The Board is scheduled to discuss the ICF’s branding efforts at their January 2010 meeting and make necessary recommendations. Following the finalization of the proposal, the development of a global implementation plan which involves a multiple-year commitment to resources and focus will be prepared. Look for more updates on Coachfederation.org as work continues.


2009 annual report


Fortifying Our Global Presence The ICF continues to experience a tremendous amount of growth on a global scale. What began in the mid-1990s as a small organization, based primarily in North America, the ICF has grown into the world’s largest professional coaching association serving as a valuable resource for coaches, those who wish to enter the coaching profession and those who wish to work with a professional coach.

To support the ICF’s growing global membership, seven new chapters and two new Special Interest Groups (SIGs) were created throughout 2009. New ICF Chapters: New Delhi Serbia Venezuela Southwest Ontario Estonia Brasilia New Brunswick, Canada

Over the last decade, the ICF has generally experienced a 20 percent increase in membership each year. Despite the global economic climate which affected many businesses and As a part of the ICF… organizations in “...I feel that I am part of a 2009, caring, educated, conscious ICF membership community. Participating in numbers rethis community inspires me to mained venture out and lead others to relatively conscious, compassionate steady. leadership.”

Caryn Corenblum, PCC United States

New Members Per Year 5000 4800 4600 4400 4200 4000





In fiscal year 2010 (April 1, 2009–March 31, 2010), the ICF saw a record number of 4,919 new members recruited. An average of 400 new members joined the ICF each month of the fiscal year.

The year’s retention rate stood at 69.82 percent. When 2009 began, ICF membership stood at 16,182 members in over 90 countries. By December 2009, ICF membership stood at 15,949 in over 95 countries. ICF members live in countries across the globe, from Argentina to Zimbabwe. In 2009, significant membership growth was found in Africa, Asia, the Middle East and South America.


New ICF Special Interest Groups: I’m a Coach, Now What? Coaching in China

ICF Media Mentions in 2009

ICF Champions Coaching Around the World Articles and blogs covering coaching continue to show up on a daily basis in media outlets around the world. In 2009, nearly 9,000 coaching clips were captured through our online media monitoring service, Cision. These clips had a combined potential reach of more than one billion people! The ICF was mentioned in 1,424 clips throughout the year; up 29 percent from 2008 and 96 percent from 2007. The combined circulation of clips mentioning the ICF surpassed 396 million. Of these, 726 (51 percent) mentioned the ICF Credential with a potential reach of nearly 380 million readers. More clips mentioned the ICF Credential in 2009 than in 2008 (up 21 percent) or 2007 (up 136 percent).

Of the ICF mentions in 2009: â–ź

213 clips (15 percent) mentioned the 2009 ICF Global Coaching Client Study. These clips had a potential reach of just over 135 million readers.


167 clips (12 percent) mentioned ICF Program Accreditation. These clips had a potential reach of just over 144 million readers.

In 2009, the ICF received 84 media requests from around the world. Hot topics for reporters included the global recession, the ICF Global Coaching Client Study, the growth of the coaching profession and Career Coaching.

esteem to ICF recommends coaching clients use written agreements. In addition to press releases, the ICF regularly reached out to members of the media through personalized pitch letters. As we are increasingly recognized as an important source for coaching, the ICF continues to have exposure in major publications around the world:

ICF Credential Mentions in 2009

AOL Money News (United States); Business Report (South Africa); Forbes.com (United States); Newsday (United States); New Straits Times (Malaysia); Sole 24 Ore (Italy); The Straits Times (Singapore); Training Zone (United Kingdom); US News and World Report (United States); Wall Street Journal (United States); and Yahoo! Canada (Canada).

Breakdown of 2009 ICF Media Mentions

Seventeen press releases were sent from ICF Headquarters in 2009. These releases covered an array of topics, from Coaching positively impacts self-


2009 annual report


The ICF advertised in a number of publications in 2009. Some of these publications included: The European Business Review is the leading business intelligence magazine, reaching over 64,000, designed to ensure that its readers make informed decisions, and provides them with indispensable insight, current best practices and breakthrough ideas. Readers are men and women shaping the future of business globally; New European Economy provides in-depth coverage of strategic commercial management decisions and their impact on corporate bottom lines across Europe to over 38,000 leaders. It provides practical assistance to the CEOs and CFOs of mid-market and enterprise-sized companies involved in international trade and who are positioned for high levels of growth. Published quarterly, the publication is distributed across 32 countries throughout Europe;


European CEO reaches the desks of more than 50,000 CEOs and decisionmaking executives who serve on the boards of Europe’s leading companies. It reaches highly affluent executives at their homes as well as their primary businesses; the result is a targeted, topical coverage addressing the corporate needs of European business leaders; choice is a magazine about coaching read by people who use coaching in their work and personal lives. choice has a readership across 28 countries with more than 3,600 copies printed quarterly (more than 2,500 sent to subscribers and the remainder going to newsstands in the United States); ASAE Volunteer Leadership is the only publication that reaches over 37,000 volunteer leaders of associations involved in their association’s major purchasing decisions;

Coaching Perspectives is a coaching publication distributed to over 1,000 Coaching Alliance members as well as senior executives in 1,000 companies located throughout Ireland;

EU Commerz focuses on strategic commercial management decisions and their impact on corporate bottom lines across EU member countries. Its readership includes in excess of 100,000 CFOs, CEOs and government decision makers across Europe; and SHRM’s HR Magazine has a circulation of more than 250,000, thus having the most reach and stands alone as the most widely read and respected human resources publication in the world, offering perspective and in-depth information to HR professionals.

The above information comes from each corresponding publication’s website.

Enhancements Made to the ICF Credentialing Program in 2009:

ICF Credentialing Growth Since 1998, the ICF Credentialing system has been offering the world’s only globally recognized independent credential to professional coaches everywhere. The number of ICF Credential holders surpassed 5,600 in 2009 and by December 31, the total number of ICF Credential holders was 5,791, including:

An updated version of the Credentialing Policy Manual was approved by the Board. ICF Credential applications are accepted exclusively online.

2009 Credential Holders

Credentialing Applications Received

3,426 ACCs (59 percent) 1,740 PCCs (30 percent) 625 MCCs (11 percent) In 2009, 1,647 applications were processed, with 1,415 (86 percent) granted a credential and 87 (5 percent) denied. By December 2009, there were 161 assessors assisting credential applicants on a regular basis. The total number of applications received represents an 11 percent increase over 2008 and an 18 percent increase over 2007.


625 MCCs (11%)





1,740 PCCs (30%)


3,426 ACCs (59%)


0 2006




The ICF approved 34 new coaching programs, bringing the total of ICFapproved coaching programs to 132 (including both ACSTH and ACTP programs).

Credential Growth

2009 Application Results








1,647 applications processed 1,415 credentials granted

87 credentials denied


2009 annual report


Work in Global Research One of the five goal areas of the ICF Strategic Plan is research and body of knowledge. The ICF is committed to increasingly being considered as the most credible and trusted source of industry information for its membership, the profession and the public-at-large. To achieve this goal, it is vitally important for the ICF to regularly conduct research to move the profession forward.

ICF Global Coaching Client Study Serving as a companion study to the landmark 2007 ICF Global Coaching Study, the 2009 ICF Global Coaching Client Study was conducted in the final months of 2008. The findings of this groundbreaking research provided the world with vital information and research on the ever-growing number of individuals who have experienced professional coaching. Before this study, little was known about coaching clients. Research was completed by two global firms, PricewaterhouseCooper’s International Survey Unit (ISU) and the Association Resource Centre, Inc. A total of 2,165 clients from 64 countries participated in the online survey which was offered in English, French, German and Spanish for maximum global participation. Initial findings of the study were released at the 2008 ICF Annual International Conference in Montréal, Quebec, Canada.


In time for International Coaching Week 2009, data sheets As a part of the ICF… were devel“...I am a proud member of a oped for ICF great learning family contributing members and to the wellness of the people of Chapters to our beautiful planet called the share findEarth!” ings from the Tuncel Gulsoy, ACC study. These Turkey data sheets offered both global and regional staFindings from the study were tistics. Also made available, at no charge extremely impressive to ICF members, the 10-page Executive Research and findings from the client Summary offered an overview of key study study provided numerous insights into how findings and initial conclusions of the the ICF could best promote the coaching data collected. industry, coaches could attract the clients The Final Report of the client study was who will most benefit from a coaching released in June 2009 for purchase at partnership and grow businesses around Coachfederation.org. The 85-page report the world. (plus Executive Summary) contains all A few high points: conclusions drawn from the study findings and was made ▼ The vast majority of respondents available in English, French, (82.7 percent) who have experiGerman and Spanish. enced professional coaching are “very satisfied” with their coachFor the first time, a maring experience. keting supplement to an ICF-branded study was ▼ An overwhelming number of offered, at no charge, respondents (96.2 percent) to ICF members. The report they would repeat their Client Study Marcoaching experience, given the keting Companion same circumstances. Guide was released ▼ The median company return on in 2009 to assist members in investment was 700 percent, using findings from the client study in or seven times the initial personal marketing ventures. Content ininvestment. cluded in this guide taught members who their clients are, what they think about ▼ Respondents for whom ROI could coaching and what they want most from a be calculated (68 percent percoaching partnership—the ingredients of a sonally funded and 86 percent successful marketing plan. The Client company funded) reported their Study Marketing Companion Guide was individual return on investment also made available in English, French, was at least 100 percent of their German and Spanish. initial investment in coaching.

Inspiring Individuals, Building Communities, Impacting the World at the 2009 ICF Annual International Conference In early December, more than 1,200 coaching professionals convened in Orlando, Florida, USA for four days of learning and networking through world-renowned speakers and educational breakout sessions at the ICF Annual International Conference. Attendees from 46 countries traveled from all corners of the globe for this international event. Held at the beautiful Rosen Shingle Creek resort, the conference boasted 62 speakers, 69 volunteers, 54 breakout sessions, 47 exhibitors, four networking events and three keynote (super) sessions, all under a single roof. Especially strong attendee feedback has been received as a result of this conference. Initial attendee evaluation reports show that 86.8 percent of attendees rated their overall conference experience a four or five on a 5-point scale. Likewise, 91.4 percent of attendees would be inclined to attend a future ICF Annual International Conference. The extensive conference education schedule was anchored daily with a super session. These sessions were led by globally recognized speakers, Peter Block (with Barbara McAfee), Getrude Matshe and Tal Ben-Shahar.

The December 5 super session included the Annual Business Meeting during which 2009 ICF President Karen Tweedie, PCC, presented a “Year in Review” presentation, outlining the organizational initiatives and priorities of the 2009 ICF Strategic Plan (see page 7 of this report for details); ICF Branding Consultant William Arruda walked through the ICF’s brand platform work; and recipients of the 2009 ICF International Prism Award and ICF President’s Award were officially recognized. Also on December 5, conference attendees and other coaches took part in the Lunch and Learn Credentialing Forum. This unique time of interaction and sharing was led by Tweedie and 2009 President-elect Giovanna D’Alessio, MCC, and was formed around the 2009 proposed enhancements to the ICF Credentialing program. Participants gathered over lunch to discuss and report on these enhancements. In addition, networking events infused with international flair are a staple to ICF International Conferences—2009 was no different. With four scheduled community-wide networking events, conference attendees had opportunities to join friends and new acquaintances in dialogue at the Opening Reception; connect with colleagues of similar interests at the Table Topic Luncheon; peruse exhibitor booths and have books signed at the Networking Reception & Author Book Signing Extravaganza; and “Dance in the Moment” at a dancing and dessert closing event.

Several new features appeared at the 2009 international conference: ▼

The opening keynote session with Peter Block and Barbara McAfee called for community through an interactive session that created small groups, allowing for more intimate dialogue.

The popular social networking site Twitter was used to capture real-time updates from attendees. The specially-created hashtag, #icf2009, was used in hundreds of tweets that spanned the course of conference, with tweets coming in during keynote and breakout sessions, networking events and more.

During the Networking Reception & Author Book Signing Extravaganza, conference attendees were given the chance to be photographed for Coachfederation.org.

Prior to the official start of conference, chapter leaders met on December 2 for the ICF Global Leadership Forum. Following the forum, the ICF Global Leaders Recognition and Appreciation Luncheon was held where recipients of 2009 ICF Chapter Awards were presented. Also on December 2, ICF assessors met for the Assessor Team Meeting.


2009 annual report


2009 ICF Award Winners

ICF International Prism Award

Three types of awards are presented annually at the ICF Annual International Conference: the ICF International Prism Award, ICF President’s Award and the ICF Chapter Awards. The following organizations, individuals and chapters were presented with a 2009 award in Orlando, Florida, USA.

Two organizations received the International Prism Award during the Annual Business Meeting. This award recognizes organizations that have experienced enhanced excellence and business achievement through a commitment to coaching as a leadership strategy. Recipients of this award are selected by the International Prism Award Taskforce. 2009 recipients: Ibm.com (North America), who has experienced a 563 percent return on investment from their coaching initiative!


Solaglas Windowcare (United Kingdom), who has experienced a 490 percent return on investment from their coaching initiative! Left: Tweedie congratulates ibm.com NA representatives Beverley Wright, PCC, and Sharon Coleman, ACC. Above: Solaglas Windowcare recipients Ian Davy and Stewart Twinn, PCC, accept award from Tweedie.

ICF Chapter Awards Six chapters were presented with an ICF Chapter Award at the Global Leadership Luncheon. ICF Chapter Awards are offered in two categories: Local Spirit, Global Presence— Community Activism Award and Finding our Voice—Marketing/PR Award. The recipients of these awards are selected by the ICF Membership and Community Committee, chaired in 2009 by Jerry Wistrom, PCC, and Vice Chair Colleen Bracken, PCC.

Tweedie recognizes Josie McLean, PCC, with award.

ICF President’s Award One individual is chosen annually by the ICF President to receive the President’s Award. This individual is chosen based on his/her exemplary work to promote coaching. In 2009, Josie McLean, PCC, of Australia, was selected. Considered one of the founders of the coaching industry in Australia, McLean has served the ICF in numerous capacities, most recently as Conference Chair for the 2009 ICF Australasia Conference, themed “A Sustaining Experience.” She is also Past President of ICF Australasia. With more than 25 years of business experience, she is founder of The Partnership, a leadership development group that offers a range of human development programs. McLean’s areas of specialty are in coaching and facilitation. Her passion lies in leadership and she is committed to assisting people in exercising their leadership for a more sustainable future.

Each award category presents three awards, based upon chapter size (small, medium and large). These awards recognize those chapters who have successfully implemented marketing and community activism initiatives in their local communities:

As a part of the ICF… “...I can stand on a foundation of professional ethics and standards, while continuously growing my thought leadership and coaching skills to serve others.” Bob Thames United States

Local Spirit, Global Presence— Community Activism Award Recipients of this award have established a significant coaching presence in their local communities. 2009 recipients: (Small Chapter) Romania Chapter, Romania: Comprised of 24 members, Romania was selected for its June 2009 chapter conference, which featured how to market coaching in times of crisis. The conference included a coaching demonstration,

programs covering personal branding, values, the ICF Credential, creating an online presence, as well as other coaching themes. The event hosted 40 participants. (Medium Chapter) Professional Coaches Association of Michigan, USA: Comprised of 149 members, PCAM was selected for its Empower Michigan program, created in response to the real-time economic challenge facing the state of Michigan, and its residents. In celebration of International Coaching Week 2009, the first phase of the program began with 26 volunteer coaches donating pro bono coaching hours to Michigan residents in transition. The program thrived and has continued in several capacities, including a panel appearance for an online show, other coaching events and their annual conference. (Large Chapter) Metro DC Chapter, USA: Comprised of 606 members, Metro DC was selected for its two–pronged approach to community outreach: including pro bono coaching opportunities to community–based nonprofit organizations, such as the DC Strengthening Institute and A Wider Circle, as well as the creation of coaching awareness programs that show the return on investment of professional coaching. These programs are offered through ASAE.


2009 annual report


Finding our Voice—Marketing/ PR Award Recipients of this award have created successful marketing campaigns in their communities. 2009 recipients:

(Small Chapter) First Coast Coaches Association of Jacksonville, Florida, USA: Comprised of 27 members, First Coast was selected for its work with the Project Management Institute in offering both the PMI and local communities a special event called Career Search Inspiration. This event assisted professionals on a pro bono basis in preparing for career transitions in the current market and economical situation.


(Medium Chapter) ICF Spain, Spain: Comprised of 193 members, Spain was selected for the creation of its biyearly magazine, Cuadernos de Coaching (Coaching Notes). Nearing its third issue, the publication is already becoming a leading coaching periodical in Spain. It is distributed as a complimentary addendum to Capital Humano, the top human resources publication in Spain that reaches over 10,000 personnel managers, human resource consultants and coaches.

(Large Chapter) Puget Sound Coaches Association, USA: Comprised of 258 members, Puget Sound was selected for its conference, Coaching: Creating Conscious Choice and Change, held in conjunction with International Coaching Week 2009. The conference included three keynote speakers, six education tracks and a total of 31.5 CCEUs available to ICF coaches. More than 260 coaches, business professionals, HR directors and educators attended.

Global Outreach Representing the coaching profession on behalf of the organization, ICF leaders and staff members traveled the world in 2009 for various meetings, conferences and events. Through these travels, the ICF was able to outreach to members in a more personalized way. The 2009 travel agenda was rigorous, including three face-to-face Board of Directors meetings, and conferences and events throughout Argentina, Australia, Austria, Belgium, India, Latvia, Spain, and the United States. January The global ICF Board of Directors met in Louisville, Kentucky, USA, January 15–17 for the annual Strategic Plan review and the first Board meeting of the year. February Global Board member Tom Hatton, MCC, attended the first public event of the ICF Latvia Chapter during the opening of Latvian Coaching Week.

April 2009 ICF President Karen Tweedie, PCC, and ICF Director of Membership Don Whittle traveled to Bangalore, India for the Bangalore Coaching Conference. While in India, the pair made stops in Muthyalapadu, Hyderabad and New Delhi. Global Board member Janet Harvey, MCC, ICF Executive Director Gary Boyler, ICF Executive Assistant Director Magdalena Mook and ICF Director of Credentialing & Program Accreditation George Rogers discussed the possible future of the ICF Credentialing Program and collected input from participants at the ACTO meeting in Orlando, Florida. May Led by ICF branding consultant William Arruda, the Brand Development Taskforce met in Philadelphia. The taskforce was comprised of 10 volunteers from Europe, Asia Pacific and North America. Tweedie participates in the Lighting of the Ceremonial Candle at the ICF Bangalore Chapter Conference.

Global Board member Philip Brew, MCC, represented the ICF with ICF Ireland Chapter co-presidents at Tipperary Institute. June Tweedie joined 2009 ICF President-elect Giovanna D’Alessio, MCC, Boyler, Mook, and European Regional Service Centre manager Isabelle Maes at the June European Leaders Meeting in Brussels. The ICF European Leaders (EL) group hosts biannual meetings to create a space for the growth and development of European ICF leaders. July The global ICF Board of Directors met in Chicago, Illinois, USA, July 16–18 for the second face-to-face meeting of the year. August The First Ibero-American Coaching Conference took place in Buenos Aires August 23–24. Global Board member Marilyn O’Hearne, MCC, traveled to South America to be a part of this conference. The 2009 Australasia Conference took place from August 31–September 2 in Adelaide, Australia and focused on sustainability. During the conference, Australasia (ICFA) celebrated its 10th anniversary. Tweedie attended the conference, joined by Boyler and Mook. October Mook and D’Alessio attended the European Leadership Meeting in Vienna. D’Alessio presented at Kongres Kadry— an HR conference in Warsaw, Poland.


2009 annual report




Tweedie and D’Alessio attended the European Mentoring and Coaching Council (EMCC) Conference in Amsterdam, Netherlands.

The final face-to-face meeting for the 2009 global ICF Board of Directors was held in conjunction with the ICF Annual International Conference on December 1.

D’Alessio attended the ICF Spain Annual Conference in Barcelona. There she served as the inaugural speaker, sharing ICF’s global vision for coaching around the world.

The 2009 ICF Annual International Conference in Orlando, Florida, USA took place December 2–5 at the Rosen Shingle Creek resort. More than 1,200 coaches from around the world joined for several days of learning and networking.

Global Board member Lene Rønning-Arnesen, PCC, represented the ICF, discussing the ICF strategic plan, at an ICF Norway Chapter event.

Past Presidents of ICF Australasia gather to celebrate their 10th anniversary.

European ICF Chapter leaders meet in Brussels.

Additional Milestones in 2009 Enhancements to our Online Presence The new Coachfederation.org was officially unveiled in February 2009. Initial enhancements began in 2008, leading up to the much anticipated new website, which offered a more streamlined and sleek design, and presented better organization for users to more easily locate needed materials. ICF microsites, miniature versions of Coachfederation.org offered in French, German and Spanish, were regularly updated throughout 2009. By December, a fourth microsite was added to the list, tailored for Portuguese-speaking ICF members. During 2009, the microsites received a combined total of over 39,808 visits: French–11,008; German–7,296; Portuguese–227*; and Spanish–21,277. Two web features added to Coachfederation.org included the ICF Career Centre and the Video Photo Tour. The ICF Career Centre is the definitive career resource for the coaching profession, serving both job seekers and employers. ICF members may use the Career Centre to post resumes, review job openings and create job alerts. Accessible through the Press Room, the Video Photo Tour allows users easy access to ICF-created videos and photos. The ICF expanded its online presence by creating identities on several major social networking sites, including Facebook, LinkedIn, Twitter and YouTube. Through these sites, the ICF connects with members and the public, sharing information on the ICF and coaching. In addition, the ICF created a blog to connect with membership and the public.

ICF Latvia Chapter holds first Latvian Coaching Week.

International Coaching Week 2009 The ICF celebrated International Coaching Week (ICW) February 1–7, 2009. Created by ICF member Jeri Udelson, MCC, in 1999, ICW is a time set aside each year to showcase professional coaching around the world. ICF Chapters and members in all areas of the world were encouraged to participate by holding special events during the weeklong celebration. Activities and pro bono services were offered by coaches around the globe, including free coaching sessions, lectures and workshops. To promote the value of professional coaching, initial findings from the 2009 ICF Global Coaching Client Study were announced by the ICF during ICW. Special data sheets were created for members with these initial findings, as well as press releases and other marketing collateral.

Chapter Leader Pilot Program ICF President Karen Tweedie, PCC, introduced the Chapter Leader Pilot Program. This program was created as a coaching program to connect current ICF Chapter leaders with experienced past ICF leaders to provide a source of support and coaching. What began as an idea of a small group of volunteer leaders resulted in an ICF-implemented program of 15 partnerships in its first year, through which best practice sharing and effective coaching were heavily utilized.

Created Taskforces Two taskforces were organized under the approval of the global ICF Board of Directors. The first, Coaching in Organizations Taskforce, was created to define the application(s) of coaching within organizations. Included in their work, the taskforce reviewed and discussed differences that may exist between typical coach-specific training and internal programs (including organizational and team coaching) for managers/leaders and identify best practices for internal coach training. Initially created in 2008, the Disaster Relief Taskforce was charged with identifying the ICF’s response to both natural and manrelated disasters. In 2009, the taskforce worked to develop different types of responses to offer members and general populations in affected areas, including a possible donation process. The virtual taskforce considered the scope of the ICF’s responsibility around what resources to offer members; what education to offer members around preparing themselves for disasters; and how to become involved in supporting affected areas. Work of this taskforce will continue in 2010.


2009 annual report


Expanded Virtual Education Offerings To support the growing ICF membership and its global needs, we delivered a total of 31 Virtual Education sessions in 2009. This represented a 94 percent increase over the number of sessions delivered in 2008 (16). In addition to increasing the volume of programs, we also saw a significant increase (74 percent) in the average number of call participants (59) when compared to the 2008 programs (34). The 2009 schedule also marked the beginning of Virtual Education sessions being delivered in non-English languages. During the year, a total of nine VE sessions were delivered in French (5), Portuguese (1), and Spanish (3).

profession. It was determined that the same approach would be useful for the ICF’s goal of self-regulation. In creation, the standards were aligned with the ICF Code of Ethics to allow for non-conflicting standards for individuals to follow. These standards were designed to serve as fundamental ethical guidelines for persons coaching in all practice contexts. They serve three primary goals: to guide the conduct of coaches; to inform coaches’ clients; and to promote public confidence in coaching as a process for professional and personal development. The global ICF Board of Directors approved the Model Standards of Conduct for Professional Coaches in January 2009. The International Association of Coaches (IAC) also supports these standards. The preamble and complete listing of the standards are available at Coachfederation.org at http://www.coachfederation.org /about-icf/ethics-&-regulation/conduct/.

Unprecedented Number of Member Surveys Deployed in 2009

As a part of the ICF… "...I have met wonderful people from all over the world. I enjoy contributing to the organization as a member of the Ethics Committee and attending the annual conferences." Gregory Gillis, PCC United States

Model Standards of Conduct for Professional Coaches In 2007, the ICF Regulatory Committee decided to develop a Model Standards of Conduct for Professional Coaches that the ICF and other reputable coaching organizations could sign onto, similar to a model set of standards adopted by the mediator


As a knowledge-based organization, assessments and surveys are an especially important tool to better serve ICF members. As such, several assessments were sent throughout 2009, including: ICF Member Needs Assessment. Sent to members once every three years, this survey allowed members the opportunity to tell the ICF what is needed most through membership. A total of 2,966 members responded to this survey from March 15 to April 15, providing views on coaching, the ICF and their perceived benefits of ICF membership. Results of this survey guided several ongoing initiatives in 2009 (chapter development; growth of the Virtual Education (VE) program; additional marketing resources made available; and the creation of the Career Centre at Coachfederation.org.)

ICF Member Departure Survey. Following the 2009 membership renewal campaign, ICF members who did not renew their membership were requested to complete this survey. A total of 417 responses were received. Respondents were asked to offer suggestions on how to increase the value of an ICF membership. ICF Brand Development Survey. In May 2009, a total of 1,495 members completed this survey and provided valuable information for the Brand Development Task Force to review at their face-to-face meeting in Philadelphia. The data analyzed at the meeting enabled the group to identify and develop key elements concerning the ICF brand. ICF Professional Development Survey. Completed in September 2009 by more than 1,600 ICF members. This survey allowed ICF members to share how learning offered by the ICF was delivered and added value to ICF membership. Survey results allowed the ICF to work on making refinements to all ICF learning delivery systems, including Virtual Education; Special Interest Groups (SIGs); local ICF Chapters; and the ICF Annual International Conference.

Updated Code of Ethics and Ethics Education for ICF Members The ICF Code of Ethics set ICF coaches apart as true professionals. To ensure it remains current, the Code is subject to revision once every three years. Revisions were made to the Code in 2009. In order for coaches to better understand and apply the Code to their coaching, the ICF Ethics and Standards Committee compiled a list of frequently asked questions (FAQs) and answers. This FAQ Document was published in a special issue of Coaching World in October 2009. Between its posting date and December 31, the issue was downloaded over 2,600 times. *Portuguese microsite at Coachfederation.org was not live until December 2009. All numbers shown here are representative of January 1-December 31, 2009.

Financial Overview Fiscal Year 2010 (Ending March 31, 2010) Pending Audit All figures are shown USD.

For the Fiscal Year 2010, the ICF realized net income of $304,490.94 which becomes the annual contribution to reserves. With the projected net income, the reserve balance will become approximately $2,110,904 pending any audit adjustments. Total Revenue for FY 2010: $4,106,843.02

To insure financial stability and be appropriately prudent, the ICF needs to achieve a reserve equal to six months operating expenses. The association has yet to achieve this amount, currently equivalent to $2,350,000.

Total Expenses for FY 2010: $3,802,352.08













Recent Growth in Reserves


2009 annual report


Co-Creating our Collective Future In 2009, the ICF continued to grow in members and in recognition in all regions of the world. With this expanded global reach, the ICF strives to advance the art, science and practice of professional coaching in all 90– plus countries our members call home, and beyond. Through our many milestones of 2009, made possible through the ongoing dedication and support of our talented membership body, we take joy in knowing the future of the ICF, and coaching, is very bright. We can do so as we recognize the continuing challenges and joys of being a truly global organization.


As we began 15 years ago, so we continue as a pioneering organization for coaching at the forefront of setting standards and raising the bar for coaching. We continue to break new ground. We are committed to continue global coaching research, to evolve our member educational offerings using new venues and technology and to increase awareness of professional coaching around the world. There is still plenty to do as we continue to lay the foundations of a true coaching culture that permeates all corners of our organization. It is a great time to be a part of the ICF—the opportunities for you to contribute your leadership are enormous! Thank you for being a part of this community!

Your ICF Staff Gary E. Boyler Executive Director Magdalena N. Mook Assistant Executive Director Jessica Gentry Administrative Assistant

Meetings and Events Denise Stenzel Director of Meetings and Events Jackie Burton Event Coordinator


Credentialing and Program Accreditation

Don Whittle Director of Membership

George Rogers Director of Credentialing and Program Accreditation

Regional Service Centre Managers Isabelle Maes (EMEA) Fiona Toy (Asia Pacific)

Wesley Bullock Program Coordinator Brittany Clark Credentialing and Programs Training Coordinator Sherrie Harvey Credentialing Coordinator

Research and Education Mark Ruth Director of Research Kyle Bohinc Education Manager

Meaghan Thomas Credentialing Coordinator

Marketing and Public Relations Ann Jarvis Marketing Manager Kristin Hogue Marketing Coordinator Amy W. Richardson Marketing Coordinator

In Memoriam Judi Talesnick, MCC Died March 2, 2009

Judi’s role model contributions to the profession as a coach, writer and teacher will be deeply missed. Judi’s courage and spirit will not be forgotten.


International Coach Federation Headquarters 2365 Harrodsburg Rd., Suite A325 Lexington, KY 40504 Phone: 888.423.3131 (toll-free) +1.859.219.3580 Fax: +1.859.226.4411 E-mail: icfheadquarters@coachfederation.org

ICF Regional Service Centres (RSCs) Asia-Pacific Phone (within Australia): 02 430 8848 Phone (outside Australia): +61 2 4340 8848 Fax (within Australia): 02 4340 2122 Fax (outside Australia): +61 2 4340 2122 E-mail: ICFRSCAsiaPacific@coachfederation.org

EMEA (Europe, Middle East, Africa) Tel: +32 53 39 34 52 Fax: +32 53 39 37 19 E-mail:ICFRSCEurope@coachfederation.org

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