THE INDUSTRY FACES

Voff appoints new CEO

Voff Premium Pet Food appointed Anders Kristiansen to chief executive officer on March 1. Mr Kristiansen succeeds Mårten Bernow, who served as the company’s CEO since 2019.

Mr Kristiansen has extensive experience in leading large consumer goods companies and international startups. Prior to joining Voff, he served as CEO of Esprit, New Look, Bestseller Fashion Group, Staples and Lyreco. He has also held leadership positions at Hofmann and Orkla.

“We believe that Anders’ background and experience as a senior executive within several international consumer goods companies makes him highly qualified to take over as CEO of Voff in this next phase of the company’s journey,” says Asbjørn Hyldgaard, chairman of Voff and partner at Axcel, parent company of Voff. “The board welcomes Anders Kristiansen and expects that Voff will continue to thrive in its expansion journey under his leadership. At Voff, Mr Kristiansen will lead the company’s growth strategy as it seeks to become a leader in the European market.

NORPEL appoints Michael Tierney to CCO

Northern Pelagic Group, LLC (NORPEL) recently promoted Michael Tierney to chief commercial officer. In his new role, Mr Tierney will lead NORPEL’s commercial activities, directing its business development, sales, procurement, supply chain, innovation and more.Mr Tierney originally joined NORPEL in 2017. He most recently served as the company’s senior vice president of business development, in which he played a key role in driving the company’s growth. During the past five years, Tierney helped diversify NORPEL’s product base and established partnerships with several pet food processors. As chief commercial officer, Mr Tierney will help expand NORPEL’s reach by focusing on product development, partnerships and customer service.

Pet supplement company names new VP of sales

Pet wellness company Austin and Kat™ recently appointed Tim McGee to vice president of sales. Mr McGee will help lead the pet company’s sales and education team, as well as strengthen its distribution portfolio.

Prior to joining Austin and Kat, Mr McGee operated a consulting business where he developed sales and marketing strategies for Califia Farms and ‘nuun’ Hydration. At ‘nuun’, he worked with the company’s Founder and Chief Executive Office Tim Moxey, creating a national and international distribution network and executing marketing strategies to enable ‘nuun’ to become a leader in market share within the hydration supplement sector.

Mr McGee also worked for PepsiCo in various sales, marketing and operational roles for more than 25 years.

Primal Pet Group announces new leadership appointments

Primal Pet Group, which is backed by Kinderhook Industries, LLC, and includes the Primal Pet Foods, Himalayan Pet Supply and Prairie Dog Pet Products businesses, has announced new executive leadership appointments, effective April 1, 2023. Jon M. Balousek was named Chief Executive Officer to lead the vision and strategy for the full portfolio of leading pet care brands as the company enters its next phase of sustainable growth.

An experienced consumer products company leader, Mr Balousek has a strong track record of building brands and driving profitable growth in highly competitive categories. Most recently, he was leading corporate development for Central Garden and Pet, which gave him new insights into the dynamic pet care industry. Prior to that, Mr Balousek spent the majority of his career with The Clorox Company where he was accountable for driving sales and profit for five distinct business units and overseeing 3,000 employees and 13 manufacturing facilities.

With experience leading strategy and execution, brand management, employee engagement, and environmental, social and corporate governance (ESG), Mr Balousek will be responsible for the overall business and all key functions for Primal Pet Group. He will partner closely with Matt Pirz who will continue to focus on driving growth for the Primal Pet Foods business, with Matt Koss, who founded Primal Pet Foods in 2001, and with Suman Shrestha, who founded Himalayan in 2008, to help advance their vision and reach more consumers with their pioneering brands.

Improve silo tightness. Double Vertical Joint.

· Tightness is improved. Double sealing on both sides of the screws.

· Butyl rolls are supplied with double strip to improve assembly times.