The French Quarter Estate December 11th, 2023 Prepared for: Alan Oremus 521 Governor Nicholls St New Orleans, LA 70116
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EFFICIENT TRANSPARENT STRAIGHTFORWARD
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MARKETING SUMMARY REPORT During the past 60 days, the team at Interluxe has focused intensely on preparing and executing the plans for your online auction. We are pleased with the strong response generated as a result of the marketing plan we implemented. The following information summarizes the activities and results made possible by the consistent efforts of your listing agents and the Interluxe team.
ADVERTISING IMPRESSIONS • Over 408K+ online impressions on a wide variety of finance, business, news, and lifestyle websites. The impressions received over 5.9K+ clicks with an average click through rate of 2.4%. This amount of exposure is beyond what we typically see with campaigns of similar scope. • 1.1M+ impressions in Newspapers and Print Media. • Numerous social media postings on Facebook, Twitter, Instagram and Interluxe’s Website intended to drive qualified visitors to your property. (See web traffic results later in this report.)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
MLS SYNDICATION Auction language and information were added to your MLS listing, which syndicated to Zillow.com, Realtor.com, Truila.com, etc. This language helps grab attention from more passive buyers as they scroll through these real estate sites.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
JAMES EDITION LISTING The French Quarter Estate was listed on James Edition’s website. https://www.jamesedition.com/real_estate/new-orleans-la-usa/breathtaking-french-quarter-compound-13241348
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
Property Video Interluxe used provided video footage and edited together a property video used to promote the auction highlighting the scope, views, and location of The French Quarter Estate.
https://vimeo.com/882235019
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
CUSTOMIZED E-BROCHURE
https://issuu.com/interluxe/docs/neworleans_la_brochure_2page_?fr=xIAEoAT3_NTU1
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
SIGNAGE
Signage and directionals were placed around the community to guide and attract buyers to the property.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PRINT ADVERTISING
A total of nine (9) print advertisements in Newspapers and Print Media earned over 1.1M+ impressions in The Wall Street Journal (3x) (Ran Nationally 1x = $20,480 Value), Gambit (4x), and City Business (2x).
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PRINT ADVERTISING (CONTINUED)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PRINT ADVERTISING (CONTINUED)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
EMAIL CAMPAIGNS E-mail campaigns: Four (4) were sent throughout the marketing period with the following results: Total Sent Opened Clicks Click to Open
59,482 #
5,861
%
9.85%
#
1,300
%
2.04%
%
20.97%
*Please note – this number is not 59,482 individuals, but rather 59,482 total emails were sent; many people on the lists received more than one message.
These total open and click-through percentages, 9.85% and 20.97%, exceed both industry and Interluxe e-blast averages!
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
VOICEMAIL & TEXT CAMPAIGNS A total of 1,197 texts and 1,284 voicemails were sent out to bring attention to the auction. Thousands of additional texts and voicemails were sent by your buyer development team.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS Mansion Global article written about The French Quarter Estate: Brad Pitt and Angelina Jolie's Former New Orleans Home to Sell at Auction
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS New York Post article written about The French Quarter Estate: Angelina Jolie and Brad Pitt's former New Orleans mansion heads to auction
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS Fox Business article written about The French Quarter Estate: Brad Pitt and Angelina Jolie's former New Orleans 7-bedroom home hits auction block
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS NOLA.com article written about The French Quarter Estate: See inside Brad Pitt and Angelina Jolie’s former New Orleans home, set to sell at auction
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS Vanity Fair Italy article written about The French Quarter Estate: Brad Pitt e Angelina Jolie, all'asta la loro villa
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS More articles featuring The French Quarter auction:
701Keel.com AL.com Benzinga Architectural Digest Fandom Wire Homes & Gardens KPEL965.com Los Angeles TV & Film The New York Independent Penta WGNO Woman & Home Yahoo! Finance
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS OVERVIEW
Following is a summary of public relations activities and results for The French Quarter Estate auction: https://www.einpresswire.com/report/tRdEwGtNegerZWTc To date, online distribution of the press release resulted an online pickup of 255 sites. The following is a list of some highlights of the media coverage of this auction:
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS OVERVIEW (CONTINUED)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
7 SOCIAL & DIGITAL MEDIA As part of our ongoing media strategy to create viral interest in your property, we strive to create conversations amongst buyers and influencers to spread the word about your property through social media. We reach even further through targeted digital media to prospect profiles that meet our strict criteria for buyers who would most likely be interested in a property such as yours.
SOCIAL & DIGITAL MEDIA SUMMARY:
•
47+ Total Social Media Interactions
• 55+ Post Reactions
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
FACEBOOK/INSTAGRAM ADVERTISING OVERVIEW
Impressions 107,074
Clicks 3,199
CTR 2.99%
FACEBOOK SUMMARY: •
Campaigns generated 3,199 clicks on 107,074 impressions, resulting in an average 2.99% CTR.
•
Throughout the campaign, poorer performing messaging was paused in favor of messaging generating the highest volume of engagement and leads in each campaign market group.
•
This campaign resulted in an additional 449 leads generated.
•
Overall, the Facebook/Instagram campaign’s overall 2.99% CTR is 3 times above the 0.99% industry benchmark!
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
LINKEDIN ADVERTISING OVERVIEW
Impressions 119,218
Clicks 2,161
CTR 1.81%
LINKEDIN SUMMARY: •
Campaigns generated 2,161 clicks on 119,218 impressions, resulting in an average 1.81% CTR.
•
Throughout the campaign, poorer performing messaging was paused in favor of messaging generating the highest volume of engagement and leads in each campaign market group.
•
This campaign resulted in an additional 99 leads generated.
•
Overall, the LinkedIn campaign’s 1.81% CTR is more than 3 times above the 0.58% industry benchmark!
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
TOP PERFORMING ADS: FACEBOOK, INSTAGRAM & LINKEDIN This ad performed the
best across Facebook and Instagram and acquired 359 leads.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
WEB TRAFFIC In the 45 days prior to opening of the online auction, there were over 10,700 visitors to the Interluxe website from over 89 countries led primarily by the US, Canada, France and Germany. More importantly, there were 6,000+ visitors to The French Quarter Estate auction pages with an average duration of 1 minute and 17 seconds (That duration far surpasses industry averages!) In short, Interluxe’s website traffic surged over the past six weeks as interest and buzz on this auction grew online.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
RELATIONSHIP MANAGEMENT & LEAD NUTURING Every ad contained a toll-free number and invited interested prospects to call for your brochure. We logged each inquiry and gathered as much pre-qualifying information as possible besides name, address, phone number, and source of lead. As of Monday, December 11th, Interluxe has received nine hundred and thirty-four (934) inquiries and growing for The French Quarter Estate auction.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PREVIEWS As of Monday, December 11th, the total number of previews for The French Quarter Estate auction was fifty-six (56) groups. This is a very strong response and far exceeds initial expectations.
NEW ACCOUNTS CREATED As of Monday, December 11th, the total number of new accounts created for The French Quarter Estate auction was approximately one hundred and seventy-five (175). This shows solid interest in your property, as accounts created at www.interluxe.com provide access to your property’s due diligence and enable buyers take the next step in the bidding process. This is a record number of user accounts created prior to an auction!
REGISTERED BIDDERS As of Monday, December 11th, there are eleven (11) fully registered bidders (with more expected to register). A fully registered bidder has provided the bidder deposit either via credit card authorization or wire transfer and have agreed to the terms and conditions of the online auction.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
FINAL THOUGHTS We are extremely pleased with the exposure and volume of interest that has been achieved. The response generated from your campaign was excellent in quantity and financial capability of the prospects. Our Interluxe team wants to thank you for the opportunity to promote your property and placing your trust in us and the process. We look forward to a successful auction and wishing you all the best in your future endeavors.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.