INSIDER male grooming
Male
Grooming There was a time when male grooming adverts would only feature the latest scents and hair regeneration products. Now, whole aisles are dedicated to face creams, body washes, and shampoos designed specifically for men. Beyond the store, spas are catering to men with increasing vigour but many are just an extension of the female menu and this is falling short of men’s grooming needs.
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pa InterContinental has teamed-up with Lee Kynaston, one of the UK’s best-known and most experienced male grooming experts to develop a menu of treatments designed exclusively for men. An award-winning journalist and former magazine editor with over 20 years of experience in the industry (eight of which were as Grooming Editor of Men’s Health), his work has appeared in numerous newspapers and magazines and he regularly appears on radio and television and has sampled some of the best spas in search of the perfect treatment for men. And now he has teamed up with Spa InterContinental at InterContinental London Park Lane to create the perfect, performance-driven treatments for men. 14
Lee says, “Men’s desire to look after themselves has never been greater and in an increasingly competitive world looking good has never been more important. As a grooming writer I’ve been lucky enough to try some of the best treatments in the world but none have really delivered what I wanted as a man, which is why I’m so excited about helping create the Spa InterContinental new tailormade treatments for men. “Not only has each treatment been designed to meet the specific needs of men’s skin - which is thicker, oilier and ages differently from women’s - each has also been formulated to be fast, effective and fuss-free, with an emphasis at all times on results and attention to detail. “I was very keen that the treatments should fit into men’s increasingly hectic lifestyles and dovetail with their exacting demands, whether their stay is for business, for pleasure or for both.”
So whether you need to look your absolute best before that important business meeting, want to unwind after it, want to look hot before a romantic date or just want to combat jetlag after a long flight – these specially created treatments are for you. Spa InterContinental manager, Radhika Khandke, says “We are delighted to be working with Lee Kynaston, one of the UK’s leading male grooming advisors, on our new range of treatments at Spa InterContinental. We are finding that our male guests are looking for solutions which help to really invigorate and revitalise their skin, particularly whilst they are travelling. They are often on a tight schedule, so we have a wide range of ‘pit-stop’ treatments to suit any timeframe.” For more information please call 020 7318 8691 or email londonspa@ihg.com
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