How can your brand work better?
Brand Strategy
How People Engage
Passively aware
Relevance triggerneed/want
Evaluating Selecting options
How People Buy
Deciding where to buy
Shopping
Confirming Buying Decision
Business Performance
18 | Unlocking Opportunity at the Intersection of Brand and Customer Experience | September 14, 2009
How People Commit
Activating
Using
Committing Advocating