Patrick Stal As Director Business Development Patrick Stal is part of the leadership team of Interbrand Amsterdam. Patrick’s responsibilities at Interbrand include project leadership for national and international key-accounts, growing Interbrand’s activities and reputation in the BeNeLux. Patrick is recognized as one of Interbrand’s thought leaders on retail-, family- and automotive branding and brand-driven change management. Patrick has extensive experience with leading and executing complex brand strategy projects, the translation of brand strategy to operational execution, visual & verbal identity, brand architecture and brand experience. While at Interbrand, Patrick has worked with Philips, Opel/Vauxhall, ABN AMRO, DSM and ASICS among others. Patrick led the re-branding of the Belgian Post to bpost in 2010 and was employed as Senior Consultant at a global management consultancy firm before his time at Interbrand. In that function Patrick executed numerous change projects for leading international retail brands in Europe and the Middle East (including de Bijenkorf, V&D, Intersport, Abercrombie & Fitch, Hoogenbosch Retail Groep, Escada, Globus, Al Maktaba). Patrick has a Cum Laude MSc in Management from Nyenrode Business University, grew up internationally, and speaks Dutch, English, Spanish and German fluently. patrick.stal@interbrand.nl
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Creating and managing brand value
TM