DATA CARD
CANADIAN CONSUMER DATABASE Classification: Type: List Size: Source: Minimum Order:
CONTACT INFORMATION
Compiled Consumer, General 11,777,207 Telephone Directories $500.00 USD
Sales Support Team Tel: 877.637.4330 Email: sales@interactdirect.com Web: www.interactdirect.com
DATABASE FEATURES
• Current, comprehensive, national compiled database containing a wide variety of demographic variables. Updated monthly. • Contains accurate and actionable information for maximum coverage and successful marketing campaigns. • The database is fully privacy compliant, sourced from public domain white page directories exempted from the Privacy Act. • Demographic variables are aggregated at the postal code level (avg. 10-25 households) and are also privacy compliant. • Each of the approx. 12 million households in Canada is included. • ResponseCanada™ conforms to all government legislation, is address-corrected to 95% or better, and processed through the National Change Of Address program on a monthly basis. • Demographic append bundles contain variables such as number of households, average number of children per household, adult and child ages, income, home ownership, occupation, education, dwelling type, donation history, latitude/longitude, and MOSAIC segmentation code.
GEOGRAPHIC BREAKDOWN ON:
4,427,000
NB:
291,000
YT:
11,000
QC:
3,129,000
NT:
11,000
NS:
360,000
AB: BC:
1,146,000
1,414,000
MB: NL:
386,000 188,000
PE: SK:
55,000
353,000
All data supplied by Interact Direct Data Products Inc. is privacy compliant as per the public sector Privacy Act and the Personal Information Protection and Electronic Documents Act (PIPEDA).
LIST SELECTIONS Base List Rental
Name & Address Data
Additional Data
Telephone Number Full Demographics Multi-Use
Individual Selects
Postal Code FSA City Province Radius Gender Ethnicity Mosaic Cluster Code Income Average Occupant Age # Children # Teens # Adults - No Education # Adults - College Education # Adults - University Education # Blue Collar Working Adults # White Collar Working Adults # Working Adults Dwelling Type Average Home Value Percent of Home Ownership Percent of Renters Home Age (Year Built) $ Charitable Donations
$65/M $15/M $150/M $25/M $10/M $10/M $10/M $10/M $25/M $10/M $20/M $25/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M $15/M
All prices in US dollars. Volume discounts available on multiple selects. $100 minimum charge per geographic select.
USA20090427