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Waybuloo toys heading to retail IN BRIEF GOGO’S TOYS DRIVE ON
Plush, play-sets and figures for new pre-school property due to debut this autumn… by Samantha Loveday FISHER-PRICE has officially unveiled the first toy collection for Cbeebies’ pre-school hit Waybuloo. The range is due to hit retail in the autumn and is made up of plush, play-sets and figures. There are two Nara play-sets – Yojojo in the music
studio and Lau Lau in the arts and crafts studio. Each set comes with a character figure and four accessories. Interactive plush makes up a key part of the collection. Peek & Wiggle Yojojo includes a number of phrases from the show and its own melody; Peeka Lau Lau also includes the character’s signature tune; while
Talking Nok Tok and Talking De Li are also available. Completing the range are Waybuloo small friends – with all four characters to choose from – four figure packs each containing a Pipling and two accessories, plus a selection of bath toys. Mattel: 01628 500000
Toy, board games and inflatables are the latest products to join the licensing programme for Gogo’s Crazy Bones. Re:creation is producing Phlat balls and Zeebees, while Imagination Games will roll out a board game. Mondo will also be producing a line of inflatables. Bulldog: 020 8325 5455
FACTORY SIGNS MAGIC ROUNDABOUT MASTER TOY Collectibles firm Factory Entertainment is planning to roll out plush, vinyl and die-cast lines for Parthenon’s The Magic Roundabout in 2010. Parthenon: 020 7580 3099
TOONATTIK CELEBRATES 500TH EPISODE GMTV kids block Toonattik will be marking its 500th episode on September 5th. It will be showing Spongebob Squarepants, plus the first terrestrial airing of Disney’s Kit vs Kat and new episodes of Dork Hunters from Outer Space. GMTV: 020 7827 7000
PANINI MAKES IT Panini will launch Disney Make It, a new four-weekly arts and craft magazine, this month. Issue one will show readers how to make a Monsters, Inc doorstop, a Little Mermaid treasure chest and Kim Possible pom poms. A Finding Nemo printing kit will be covermounted. Panini: 01892 500 100
Toy firms score with The FA CPLG SPORT has signed a number of product extensions and new licensing deals for The FA, including some key ones in the toy sector. Jumbo Games is now on board and will be producing a range of puzzles aimed at the six plus age group. These will include a 100-piece official team photo puzzles, launching later this year, and a line of 54-piece mini puzzles featuring action shots of key players from the qualifying matches of the 2010 FIFA World Cup South Africa.
These are due in February 2010. Also in the toy sector, Hy-Pro, already one of The FA’s key licensing partners, has extended its agreement to add canvas wallets to its range of footballs and accessories. Other new licensees signed up include Character World, Oxford Products, UK Elite Promotions and Build-A-Bear Workshop, plus Football Mania and Home Win have extended their deals. “The England brand is one of the strongest licences in the world,
FRANCO AND FORMULA FUN REVS FOR LAUNCH
especially during a tournament year and we expect to see unprecedented sales of official products bearing the Three Lions crest during 2010,” said Nicola Lord, senior commercial manager at CPLG Sport. CPLG Sport: 020 8563 6400
New boys property Franco and Formula Fun will be debuting at Mipcom in October. Based on the illustrations of motorsport cartoonist Jim Bamber, Blue Zoo Productions will create the series for broadcast in autumn 2010. The Keith Pashley Experience will be working on all marketing aspects of the brand and will initially be targeting the toys, games and publishing sectors. Keith Pashley: 01608 738134
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SEPTEMBER 2009