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LICENSING KIDS TV
CITV CHANNELS
POP TV CHANNELS
CITV weekday mornings targets boys aged four to nine and is broadcast between 6am-8.40am on the CITV channel, while at the weekends, both boys and girls are targeted, with the key age being around seven. Broadcast times are 7.25am-9.25am on Saturday and Sunday on ITV1 and CITV channel. Mini CITV Breakfast targets pre-schoolers and their parents, between 8.40am-9.25am Monday to Friday on the CITV channel, and 6am7.25am at the weekends on ITV1 and the CITV channel.
Four channels make up the Pop TV family in the UK. Tiny Pop targets two to six year olds, Pop is aimed at four to eight year olds, PopGirl targets girls aged seven and above, and Kix is aimed at boys aged seven and over.
PROGRAMME HIGHLIGHTS FOR 2012: Key for the autumn are new episodes of Horrid Henry, Almost Naked Animals, Superhero Squad, Phineas and Ferb, Spongebob Squarepants, Wizards of Waverly Place, Suite Life and Sonny with a Chance at the weekends, while during the week key shows are Ben 10, Generator Rex, Hero 108, Pokémon, Gormiti, Marvel’s The Avengers, XMen and Spider-man. In terms of pre-school, Olly the Little White Van, Jungle Junction, Fireman Sam, Special Agent OSO, Mickey Mouse Clubhouse, Taito’s Hotel, The Cat in the Hat and Annabel’s Kitchen are just some of the highlights. ADVERTISING OPTIONS: As well as regular spot advertising, sponsorships for the various programming blocks are available, as well as online opportunities including competitions. Ad funded programming opportunities across the whole CITV portfolio of channels can also be considered. Recent shows have been produced in conjunction with Hasbro (Cool Stuff Collective), Britvic (Skillicious) and Proctor and Gamble (Annabel’s Kitchen).
MOST POPULAR SHOWS: Hurray for Huckle, Milly Molly, Noonbury and the Super Sevens (Tiny Pop); The Smurfs, Kids Detectives, Nanoboy (Pop); G2G, Saddle Club, Two of a Kind (PopGirl); Ultimate Guinness World Records, Bunny Malone, Ultimate Muscle (Kix). PROGRAMME HIGHLIGHTS FOR 2012: Toy Box Series 2, The Doodlebops, the in-house produced Learn to Dance, new episodes of Milly Molly (Tiny Pop); Oscar’s Oasis, Iggy v Oggy October (Pop); Sally Bollywood, Spotlight, October’s movie month including Olsen Twin movies (PopGirl); Batman of the Future, more episodes of Guinness World Records, including Australian and New Zealand shows for the first time (Kix). ADVERTISING OPTIONS: A number of options are available ranging from straightforward advertising slots to specifically created programme and sponsorship opportunities in response to briefs from clients. Opportunities to extend activity online are also available.
TOY FIRMS ALREADY WORKED WITH: Hexbug, Bumpeez and Wow Stuff have all come on board this year and, in terms of sponsorships, Chicco has worked with Mini CITV since 2010 and Spin Master is featured in the older kids strands, renewing its sponsorship of both CITV weekday and weekend mornings across autumn/winter 2011. Jakks Pacific has been sponsoring the weekday boys strand this year, while a sponsorship with Smyths Toys is also due to begin. WHY CITV..? “We have great experience and tried and tested results in helping to deliver high quality, effective campaigns for advertisers,” offers David Murphy, senior key account manager, kids. “This is illustrated by the successful long-term relationships that we have with advertisers such as Character Options, Spin Master and Chicco. CITV as a whole is the most popular commercial children’s channel during its broadcast hours (0600-1800) in terms of kids four to 15 share of viewing. This popularity increases even further for kids aged four to nine. On weekend mornings we can supply some of the highest rating spots to be found on any commercial children’s channels, while our weekday strand offers one of the best average ratings for boys aged four to nine.”
OCTOBER 2011
TOY FIRMS ALREADY WORKED WITH: This year the firm has worked with Lego for the first time, using Kix and Pop to push the Lego Alien Invasion brand. WHY POP TV..? “The main reason to advertise and promote brands on TV is to sell more toys, companies should use Pop TV as the channels have a significant share of the overall kids market,” says Candida Jackson, sales director at Dolphin TV. “The channels also have very strong individual identities and specific target audiences to ensure that toy advertisers can hit their core audience effectively. This makes Pop TV a must-have channel group for both large and small toy businesses targeting kids in the UK.”