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RETAIL NEWS, OPINION, DATA NEWS $64,000 to MS Society, Richards Guitars, Christine Churchill
LOCATION REPORT Our intrepid journeyman takes to the lanes and discovers the joys of Brighton
INDIE PROFILE Mark’s Musical Instruments of Melksham, Wiltshire has its say on the business
Guitarguitar to open Birmingham store 4,000 square-foot shop aiming to offer customers ‘products previously unseen in the region’ LEADING GUITAR retailer and brainchild of Scottish retail pair, Graham Bell and Kip McBay, Guitarguitar has announced the addition of a fourth guitar store in the heart of Birmingham. As with the existing stores, the aim of Guitarguitar in Birmingham is to cater to all guitarists from first-time buyers to existing and experienced players. The new 4,000 square-foot premises will offer a substantial selection of instruments, similar to that already offered by the branches in Edinburgh, Glasgow and Newcastle. It will aim to provide the same extensive selection of high-end guitars and amps, many of which, the company insisted, will never have been seen before in the region. Steve Mills, who previously worked for Line 6 and the Fender Custom Shop, will be running the new store.
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“We’re extremely excited to be introducing the Guitarguitar experience into the midlands and look forward to welcoming our existing and new
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We are extremely excited to be introducing the Guitarguitar experience to the Midlands.
Steve Mills Guitarguitar Birmingham
customers into the store,” he said. The store will be opening in the spring of 2010 and job applications are already being taken. There are currently vacancies
available for sales advisors and all CVs should be sent to jobs@guitarguitar.co.uk. In related news, Guitarguitar has also announced another expansion plan to create Scotland's first dedicated hi tech store under a new brand called GG-Digital. Based in Glasgow, the 6,000 square-foot, state-of-the-art complex will feature Scotland's largest Roland Planet and has been created with the remit to provide customers with the latest technology for enjoying and creating music. “We have an awful lot going on during 2010,” Mark McKenzie, Guitarguitar’s marketing manager, told MI Pro. “The Birmingham store and GG-Digital is all part of that, of course, but watch this space for some other excellent news stories through the year. It’s going to be a really exciting time.” GUITARGUITAR: 0141 552 9896
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Business is good, but while the secret retailer sells strings, some bastards are enjoying Californian sunshine
ALL INSIDE THIS MONTH miPRO FEBRIARY 2010 49