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Issue 55 | August 2010


Issue 55 | August 2010


FreeGo joins the BikeBiz Awards, and Raleigh’s Diamondback brand reveals ambitious plans...





“The overriding message from the cycling community must be, surely, one of support.”

Madison’s house-show goes twice a year for the first time. BikeBiz reports...



MYSTERY SHOPPER Our incognito reporter flys into Crawley. But will high hopes of good service prove to be grounded?


SKS INTERVIEW Has the manufacturer managed to beats its recordbreaking sales of 2008? Robert Schatton tells all...

EUROBIKE PREVIEW BikeBiz speaks to the man that project manages possibly the most important bike show on the planet...








Despite being a relatively new brand, Subrosa is going down a storm with IBDs, says Seventies




Folding bike brands debate, while the Forum asks how much cycle prices are set to increase... SPONSORED BY

Sustrans recruits a new Bike It Officer for Blyth, while ATG inducts four new faces

NEW PRODUCTS We look at new gear from Campagnolo, Shimano, Syncros, Mezzo and more



BORIS, BORIS, Boris. Sometimes you can’t read a paper (or check without the ubiquitous white-haired headline-generating Mayor of London turning up. But he’s a hard character to ignore, whether he’s chasing off thieves while riding on two wheels, or – perhaps slightly more significantly – launching London’s Cycle Hire Scheme. The initiative is getting a more gradual launch than first expected, with ‘members’ (i.e. anyone who has applied for a key card for the system before July 30th) getting to use it four weeks before casual users. While the reason behind that is supposedly to give TfL and Serco chance to test the system, the more cynical voices have leapt on that to mean the Scheme is troubled. Critics have also been ready to pour


Don’t support grass roots cycling through the Bike Hub levy? Carlton asks you to reconsider...

scorn on the launch of the summers other big Boris-led bike story of the summer – London’s Cycle Superhighways. Johnson launched the first two last month, one of which was dubbed a ‘Stupidhighway’ as it led riders straight into a section of road reserved for car parking. Other concerns have been raised over areas that seem to endanger rather than increase safety for cyclists. The cost of the highways has raised a few eyebrows too, and while I’m not saying we should avoid pointing out the shortcomings of these bike initiatives, or that criticism is not valid (when in truth it is vital for improving the Cycle Superhighways and Cycle Hire schemes) the overriding message from the cycle community must be, surely, that any project supporting cycling should be, well, supported back. One of the knock-on positive effects of the Superhighways, wherever you’re based in the country, was summed up, to my mind, by one Scottish Tweeter this week, who said: “When are we going to get a Superhighway around here?” It all points to that crucial acceptance of cycling as the norm, rather than the exception, where the expectation is that wherever you are in the UK, you should be able to expect decent cycle facilities. And while it might not be grabbing quite as many headlines as the Superhighways right now, the National Cycle Network has been doing vital work in that area and celebrates its 15th anniverary this year. Finally, thanks to everyone who lobbied for a BikeBiz Award this year. The Finalists will be revealed online on July 30th and there’s even chance to win some tickets too, via the ACT. Find out more on page 14.

Jonathon Harker, Editor


Oxford spee cycle-specif

Firm doubles dealer offering after picking up Sp

The Oxford Products distribution facility

OXFORD PRODUCTS has called the acquisition of cycle parts supplier Sprint CPA the single biggest move it has ever made in the bicycle industry, significantly upping its bike trade presence to previously unseen levels. Since its formation in ’73, Oxford Products has supplied the cycle and motorcycle trade with universal products, including the likes of locks, luggage and reflective clothing. The purchase of Sprint CPA means that Oxford now provides bicycle-unique products to its dealer base for the first time – doubling the firm’s cycle trade offering to its customers. The Sprint portfolio includes most basic replacement parts for bicycles; from ball bearings, bottom brackets and bars to bells, baskets and brake blocks. The acquisition will also see the firm supply wheels, tyres, chain sets and child seats. The purchase, revealed last month on, provided

Oxford Products a chance to make good on its plans to ramp up its cycle game. Marketing director Henry Fletcher told BikeBiz: “We have been involved

“There has never been a better time than now to be involved in the bicycle business...” Henry Fletcher in the cycle market since the mid ‘80s and have always wanted to expand this area of our business. There has never been a better time than now, with so many factors offering cycling a bright future. “When we heard that the owner of a business (John Lambdon) so closely

On road is a ‘natural progression’ for Whyte WHYTE BIKES, designed and distributed in the UK by ATB Sales, has diversified its catalogue to include a number of on-road suited models with the introduction of the R7 range. With a heritage revolving solely in off-road rigs, the brand’s owners say they’ve spotted a gap in the market, which Whyte’s new bikes comfortably fit. Designer Ian Alexander said: “We set out to design a new group of frame sets that have great practical function, but look really clean, smooth and rational with the cables and hoses neatly managed and an overall style and level of design of a much higher-priced product.”


Nearly all the bikes in the R7 line sit below the £1,000 cycle to work threshold and are built around a 6061 hydroformed T6 aluminium frame, which notably has a very mountain bike-like geometry. Utilising a fairly slack head angle, combined with a sloped top tube, the low standover does give the bike a very versatile feel. All R7s come with mounts for guards and panniers. Top-of-the-line models, including the ‘Montpellier’, are available specced with an oversized BB30 bottom bracket. Another impressive feature carried on the frames is the tucked in position of the disc mounts, something few

manufacturers have achieved without compromise to date. Each model in the R7 line features hydraulic disc brakes. “We also worked on new geometries that take the best aspects of our technical MTB hardtail ride feel and performance, and incorporate that design approach into our flat bar road and cross frames, which we feel ride and feel fantastically out-and-about in the urban world. I suppose it’s best to say that what we’re offering is a mix of technical geometry, styled to work alongside something cool and practical on the streets.” The R7 range will land with ATB from early September.

BELOW: Disc mounts feature tucked in on the inner chainstay of all models



eds into fic market

Breezer Bikes back in Europe

print CPA  Lamdon retires and sells business aligned with our own was looking to retire, we had to act. The Sprint product range dovetails so perfectly with our own, that we only have to make minor adjustments to merge the two businesses. So far the transition has been remarkably smooth and, although the order processing has had to slow down a little, we have not once had to close the business down during the hand-over process.”

Sprint’s product offering will make an immediate difference to Oxford’s customers, Fletcher added: “Put simply, it more than doubles our cycle trade overnight and makes us a far more important partner for our customers. We will work hard to earn their continued business and to grow the range for everyone’s benefit. “It is the single biggest step Oxford Products has made since it opened its doors in 1973 – in either the motorcycle or bicycle industry. We are very excited about what Sprint can bring to our firm and what we can add to Sprint.” Fletcher added that there are no further acquisitions lined up in the near future for Oxford Products: ”We want to ensure that we get this addition up and running to our high standards first and concentrate on service levels. Consolidation is the word.” Oxford Products: 01993 862300

Brand seeking a UK distribution partner  Aluminium and carbon 29ers on the way By Mark Sutton AFTER A decade-long absence from trading in Europe, Breezer Bikes is set to return to both the European and US markets. Having re-emerged at BikeRadar Live, the brand has announced two ranges – The Lightning and the Thunder – both off-road capable. The Thunder series includes three hard-tail models including the Thunder Elite, the new topof-the-line Breezer race bike. The Lightning Team is for aficionados of steel. A 29er is also planned. “For 2011 we will be offering Breezer 29er models in both carbon and aluminum. They will be available this fall. As we go

along we will be adding new models to the Breezer line,” said Joe Breeze, the firm’s founder. Arriving throughout 2010 will be four hardtail mountain bikes, five cross models, five treking bikes and two models suited to city riding. Asked what will distinguish Breezer’s bikes from the masses, he stated: “Breezer frames are highly distilled, some would say clean. Through attention to detail, they carry one of the best weight-tostrength ratios in the biz. Breezer D’fusion tubing reduces tensile stress in the most crucial areas the down tube and head tube. Another of the proprietary features is the use of ‘Breeze-In’ dropouts, which claim to hold twice the rigidity

FreeGo joins the BikeBiz Awards THE 2010 BIKEBIZ Awards has signed up a new sponsorship partner – FreeGo Electric Bikes. The up-and-coming electric bike firm’s range has only recently launched to the market following years of development and fine-tuning for the UK bicycle market. FreeGo’s partnership with the Awards comes hot on the heels of the end of the lobbying period

for the industry prizes, with the finalists set to be revealed online at on Friday July 30th. The firm joins Platinum Sponsor Cube Bikes and Event Partner Citrus-Lime for the 2010 prize giving. "We are extremely proud to be associated with this prestigious award ceremony,” said John Heath, managing director of FreeGo Electric Bikes.

S 2010 AWARD “It is a reflection of how far the UK cycle industry has moved forward.

of traditional flat ‘door hinge’ dropouts, all while shaving half the weight. “Basically, with all Breezer frame features I’m trying to keep joinery to a minimum, rid the frame of redundant metal as with gussets, and make tubing the rightful star of the show,” said Breezer. “The paint job is just a veneer, but I include the ol’ spears and diamonds, lest we forget where we came from.” Breezers are available in Europe now through ASI Europe in Stuttgart, and are currently sold in Germany, Switzerland and Austria. The brand is, however, seeking a distributor to handle Breezers specifically for the UK.

“Within our particular specialist area of electric bicycles, we are very excited by the demand for high quality. At last e-bikes are seen as alternative forms of transport, with quality after sales back up across the country. I have no doubt that this demand is very much in its infancy and will grow very rapidly." The third BikeBiz Awards will take place on Wednesday October 6th at the Sway Bar, Great Queen Street, London. For more information on trade tickets and sponsorship opportunities, please email or call 01992 535647.


CYCLE Doubling Diamondback sales SHORTS is just the start, says Raleigh Vigour on show Vigour, manufacturer and exporter of bicycle gloves and bicycle clothing, is set to appear at number of key bike shows this year, including Friedrichshafenbased Eurobike, Cologne-set Intermot and the Earls Court Cycle Show this October. The firm can be contacted by phone on 0092-524-269920, email and info@ Vigour’s website is based at

‘BMX market experiencing huge growth in UK and across Europe,’ says Diamonback brand manager confident of another bumper year ahead

Capital cycling The much-heralded London Cycle Hire scheme, launched at the end of last month, shortly after the opening of the city’s first two Cycle Superhighways. The hire scheme, sponsored by Barclays, was first opened to ‘members’ to give TfL and Serco chance to gauge use of the scheme. Casual users got access four weeks later.

Core news Whittlebury Hall in Northamptonshire is once again set to host Core Bike, the organisers have revealed. In 2011 the show will run from January 30th to February 1st. The official site for the annual tradeonly show is

Fisher Outdoor rides London to Brighton for charity The staff of Fisher Outdoor Leisure raised cash for the British Heart Foundation and the Stephen Murray Family Fund, riding the famous London to Brighton race in June. Over 30,000 spectators saw the team make the trip aboard Look, Norco and Kansi folding bikes. Naturally the riders were also kitted out in bspoke jerseys and fuelled by Maxim.

For breaking news visit: 6 BIKEBIZ AUGUST

By Jonathon Harker DESPITE seeing Diamondback sales grow two-fold last year, Raleigh is expecting the brand to outperform itself again with its new range, due in part to a booming BMX scene which ‘has yet to reach its potential’, and moving bike design to the UK. Raleigh is hoping the brand’s 2011 range, now specced with Affix components, is going to turn heads in the BMX world with an ‘old school vs new school’ paint and graphics overhaul. The 2011 range is also lighter, according to the industry stalwart. The new line-up builds on last year’s, which performed strongly

according to Diamondback European product manager Mike Sanderson. He paid tribute to the effect the growing BMX scene had played on the brand: “BMX is still growing in the UK and Europe. More and more competitions and jams are happening which is great for the scene, and with the inclusion of BMX racing in the Olympics that’s also bringing BMX to the general public as well.” Moving bike design to the UK was a key contributor to the brands impressive performance last year, Sanderson added: “I think that it was probably a contributing factor. It was a good opportunity for me to sit down and pull the range apart and put

2pure heads for the hills 2PURE HAS completed its office move to Balerno, Edinburgh. The firm’s growing business, and, in particular, the addition of Ibis Bicycles and the increasing product line-up from Crank Brothers, led to the move which now sees 2pure located near the foot of the Pentland Hills. “The move to separate premises for logistics and sales reflects our strong performance over the last few years,” explained George Bowie, 2pure MD. “Our success and growth is in part due to the strength of our

brands, but it also reflects the determination, expertise and professionalism of our staff. We are all excited about the new office move and the increase in space will enable us to continue to expand with greater ease in the future.” 2pure’s sales, support and warranty’s new address is: 2pure Ltd, 46c Bavelaw Road Balerno, Edinburgh, EH14 7AE. Telephone: +44 (0) 844 811 2001 Email: sales: Warranty:

it back together in a way that the BMX masses would like and appreciate. The bikes were a big step on from the previous year, but this year’s range is another step on from that again.” Two new models have been added to the 2011 Diamondback line-up to give the brand more width, including Option – a starter BMX. At the opposite side of the market is the NNY, pitched at growing numbers of street riders and specced with Affix’s reverse freecoaster hub, built onto a full 4130 butted frame/forks/bar. Raleigh: 01773 532600

“Last year’s bikes were a huge step on from the previous year, but this year’s range is another step forward again.” Mike Sanderson, Raleigh

Tabletop Distribution launched with 20-inch ALAN WOODS, founder of Alans BMX, the longest standing BMX specialist in the UK, has announced a move into distribution – creating Tabletop Distribution. "The time feels right, there are a lot of small shops looking to offer something different and we definitely understand the level of support required in this sector. We just want to take it one step at a time and do it right," said Woods.

The initial roster of brands includes: Cardinal, Colony, Dirt Bros, Fortune, Knight, Pilgrim, Proto BMX, Speedline, Supercross BMX, The Take, Tange and Turning Point. Both Colony and Pilgrim will offer complete bikes. Interested parties can download an application form at www.tabletopdistribution .com or by email at sales@tabletopdistribution. 01942 244999


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Fraud Prevention Online crime is a concern for internet retailers, with poor advice from banks and often little recourse from the law if your business is hit by fraudsters. It’s little wonder that many IBDs running or considering running ecommerce sites are apprehensive, writes Citrus-Lime MD Neil McQuillan... UK CARD fraud has reached £610 million – increasing by 43 per cent in 2009 – but there is little support for the independent retailer. Police funding is focused on conviction rates, but fraud cases are complex and therefore often poorly funded. International orders are of even higher risk. With the pound weak there are big opportunities for good margins by shipping abroad, but the risks are greater. International criminals are well aware that there is little or no chance of being caught if they purchase from another country with stolen card details. Once you’ve shipped a fraudulent transaction, you might as well accept that the money is gone. With this in mind, IBDs might be wondering where to turn. PREVENTION IS BETTER THAN CURE… The key is to reject fraudulent orders before you ship the goods, but how do you detect the bad transactions in what might be hundreds of orders? Fortunately, cutting out all but the most sophisticated fraud can be achieved with basic checks and common sense steps. Such a straightforward process should contain this three-step process: 1. Flag 2. Check 3. Contact


FLAG Your online payment processing will give you information regarding the validity of the data the customer entered about themselves with the credit card, and you should have a set of rules for when you flag a transaction for further checks. All systems should provide the following checks with each transaction: Address match, postcode match and security code match (CV2). We would recommend checking any transaction with a failed CV2 match, and maybe those which fail a postcode match. For international orders, none of these checks can be guaranteed – as such, all international orders over a nominal value should be flagged. CHECK For UK orders, the first stage with a flagged transaction is to complete a manual check. For a large number of orders you’ll want to release them without speaking to the customer. Typically a fraudulent order will have a delivery address different from the billing address. Once an order has been flagged, check the distance between the billing and delivery address. Most of the time when this happens the customer is having the parcel delivered to work, so if the addresses are far apart or the delivery address is a domestic

“By putting this three-stage process in place you can mitigate the risks posed by internet fraud.” Neil McQuillan

address you need to get in contact with the customer. If someone is ordering a product in all the sizes and in multiple quantities they may well be topping up their market stall, so if an order looks too good to be true you should check. There are many reasons why people buy in bulk, but lazy fraudsters often bulk purchase transactions, making suspicious high value orders. For international orders you should contact the customer for any high value order. CONTACT THE CUSTOMER We recommend getting in touch by phone, preferably on a landline. When contacted, don’t ask for the customer by name as most fraudsters have multiple stolen cards and it’s unlikely they’ll know who they are supposed to be. Explain that you are completing a fraud check

and ask probing questions, such as do they understand what the product is used for? Are they happy for you to deliver to a billing address rather than a separate delivery address? If their card failed the basic security checks re-run the transaction while on the phone with new details. Many customers simply key in the incorrect details, but a fraudster may not have the correct details. For international orders or high value orders, you may also want to ask for proof of address. By making sure all your staff follow this three-stage process on every order you will eliminate the majority of fraudulent orders and mark yourself as a difficult target for crooks. Retailers have to accept that there are risks involved in trading online, and put in place procedures to minimise the risks. When you do have a transaction slip through the net it is important that you look at your procedures in the Flag, Check and Contact process and examine how they can be adjusted to catch the ‘one that got away’. By doing this you can build tight and robust procedures to mitigate the risks posed by internet fraud, whilst benefiting from the rapidly growing market.


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The wheel deal Laura Pringle, founder of Wheely Good Bicycles, reveals the workings of her mobile servicing and repairs business… WHEELY GOOD BICYCLES is now in its sixth year and has grown each year with a good list of returning customers. I will repair and service all kinds of bikes, do refurbishments and sell second-hand bikes and carry out restoration work on vintage bikes. I must admit I love the vintage stuff – it is wonderful to see these old bikes come back to life again. We even have one or two of our own which we can take to local fairs. I am very flexible in terms of when I work to help my customers who have busy lives and can’t get to a bike shop between nine-to-five, use their bike for work or don’t have a car to get it to a shop. There are also a lot of outlying villages in my area and the service we provide is ideal for them.


As well as my own work, I do repairs for a local bike shop when they get really busy and this is a good working

“Each mobile business finds its own niche and tailors their service to suit it.” Laura Pringle relationship as they support me on parts I might need at short notice, for example. There is no reason why this sort of relationship cannot work all over the country as there is plenty of work out there.

I also support local cycling events with the help of Mike, my husband and apprentice. For example we recently provided mobile mechanic support for the ‘National Cyclo Sportive’ run by Pennine Events at Barley (as we have supported the Pendle Pedal for several years now) and other charity events such as ‘Race the Sun’ in the Lakes and ‘Bike n’ Hike’ in the Dales. Tuition and trails I carry out fleet maintenance for a special school and a disabled sports club, both of which have special needs bikes and our local hospital’s pool bikes. I provide one-to-one or group basic maintenance tuition to help folk look after their bikes and do basic road or trailside repairs for themselves. Both Mike and I are

qualified cycling trail leaders and we would dearly like to develop this side of the business, but we’re just too busy at the moment fixing bikes. I love the variety of the mobile business – each one finds its own niche in the area they are in and tailors their service to suit, from busy city-based outfits to very rural ones and all things

in-between. Some want to stay quite small and local while others wish to grow. What we all share is a common drive to keep bikes on the road, get more people out cycling and to support them as best we can. That’s not very different from what I hope most bike shops want to achieve.





Tym Manley will head up Privateer with ex-BikeMagic editor Mike Davis

Rouleur goes off-road Long-standing and highly-regarded magazine Rouleur will cater for a fattyred audience as of August and it’s fronted by some big names in cycle literature. Mark Sutton gets the inside story from publisher Bruce Sandell… SEMINAL magazine Rouleur announced on during July that it is shortly to launch a sister title aimed at the mountain bike market. Directed much in the same style as its 18-issue old roadie-favourite, Privateer will go on sale on August 27th and will, without doubt, be widely reviewed by those wondering if it can really live up to the reputation earned by the publisher’s flagship title over the past years. Rouleur magazine was launched in 2007 as a quarterly, though recently increased to six issues annually. Over the past 18 issues, it has received praise from the industry, including one trade-voted BikeBiz Award, critical acclaim from the press, and a worldwide audience that includes some of the most influential people in cycling. In addition to the magazines, the publisher is also publishing three


books a year, plus a range of Rouleur products. The new MTB title will be edited by legend and founder of MBUK Tym Manley and former editor Mike Davis. Manley told BikeBiz: “Privateer is for mountain bikers who already know the obvious; for riders who have paid their dues in sweat and dust and broken bone, and are irrevocably hooked. “If you’ve got mountain biking and it’s got you, a deep emotional connection exists that is agony to even try and explain. It’s a permanent bond with the trails, the sounds, the fear, the great outdoors, the beads of sweat, the coffee and cake, the beer – a bond between rider, bike and terrain that grips forever.” The founder of MBUK goes on: “You do not want to be told what to buy, how to ride or

“Privateer is for mountain bikers who have paid their dues in sweat and are irrevocably hooked.” Tym Manley, Privateer Co-Editor where to go. You prefer to get closer to the spirit of the thing. We aim to remind readers why they got into mountain bikes in the first place and why they continue to love it. ‘Mountain bike syndrome’ they call it, Privateer is just a symptom. “We know that there is a market opportunity to create a similar high quality, stylish

magazine for the mountain bike market as we have for road cycling with Rouleur,” says publisher Bruce Sandell. “Back in the day, our target reader for Privateer bought MBUK or Mountain Bike Action, but have slowly drifted out of the current mags, because there’s nothing there for them. They know all there is to know about the market and the technology and find the ‘utility/ how to’ of current magazines is no use to them any more. They seek something that reflects their age and life stage, for sure, but they also want to be inspired too.” Sandell is also clear about where Privateer will fit in to the Rouleur business model. “The long-term plan for Rouleur Limited is to create a

high quality international sports media business. The business will be built around specialist magazines, and through a strong and loyal customer base. As a result, the Rouleur brand is becoming synonymous with the quality of its products and audience. “Now we have Rouleur in great shape, we are planning our second launch – Privateer.” The 132-page issue one of Privateer will have a cover price of £9 and will go on sale in late August, and will then go bimonthly from early 2011. PRIVATEER: 07825 374642




Ride It Away The ACT/ActSmart explains the benefits of the Ride it Away cycle finance scheme, available to its members...

Key benefits of Ride It Away  Enhanced sales  Gives your cycle finance scheme a national identity  In-store merchandising  Online Ride It Away shop search facility  Brand exposure at consumer and trade shows/events  Coverage in consumer and trade press  Dedicated support from Moneyway  Bicycle supplier support and promotion  Complies with FSA regulations


THE RIDE It Away cycle finance scheme is set to become one of the biggest sales drivers in the specialist cycling sector. Over 400 businesses – including the majority of prestige retailers – are participating in the scheme, increasing sales value and maximising customer spend. Sales achieved via the Ride It Away scheme in June were 80 per cent higher than the comparative scheme in June 2009. As 2011 range retail price points are inflated by exchange rates, Ride It Away will support cycle sales growth by spreading consumer payments, whilst continuing to raise average consumer spend. Ride It Away branding gives cycle finance

instant nationwide recognition, increasing consumer awareness that anyone can get their dream bike and accessories without waiting for months. Ride It Away dealerships are promoted for free

via a growing number of consumer websites, so consumers know where to ride their dream bike away, today. ACT supplier members can benefit from Ride It Away via the ‘pro-scheme’, which enables supply partners to create

consumer targeted promotions on selected products and support their retail partners by contributing towards the finance subsidy. Madison has recognised that cycle finance is an effective way of promoting cycle sales and has teamed up with Ride It Away to offer all Ridgeback and Saracen adult bikes on zero per cent interest over 12 months during the peak trading season. Ride It Away and the supplier pro-scheme is available to all ActSmart Gold and Platinum subscribers in the cycles industry, regardless of turnover. For more information visit us online at cycles/finance or call us on 0845 618 7256.

ACTSMART has teamed up with BikeBiz to offer free tickets to the BikeBiz Awards and a night in London to all Ride It Away specialist retailers. To take part send us photos of your shop merchandised with Ride It Away POS and the best pictures will go into a prize draw. Email your photos to by September 3rd for your chance to win.Please send only one entry per retailer. The lucky winner (plus guest) will receive:  Entry to the 2010 BikeBiz Awards on October 6th  An overnight stay in a nearby London hotel  Awards buffet meal  Drinks (three per guest)  Casino and other entertainment The Cycle Show trade day follows the awards night, so the winner will be in London for a first look at the new 2011 products.


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Call of the

Wild With cycle sales up 15 per cent and driving growth, the bike market has again proved key to Halfords’ financial performance. Chief executive David Wild talks cash, cycles and criticism to Jonathon Harker…

“Cycles are the most important growth driver in the company. We did well on car maintenance, but cycling was up by 15 per cent which is a great result.” 16 BIKEBIZ AUGUST

AS THE UK’S single largest retailer of bicycles, Halfords is a natural headline-grabber in the cycle industry and the last 12 months have been no exception. From campaigning for VAT removal on children’s cycles to clocking up its one-millionth Reserve and Collect order online, Halfords has much to celebrate, including finishing 2009 in style by acheiving its most successful Christmas Day sales ever. In March the retailer became title sponsor for the ten-city Tour

Series and blitzed the national media when it stepped up its electric bike efforts by stocking e-bikes in 80 UK stores and holiday destinations. The retail chain also revealed that 400,000 employees from more than 25,000 companies had made use of the Cycle to Work initiative, with a 50 per cent rise in Halfords customers buying bikes through the scheme between April 2009 and 2010. The year wasn’t controversyfree for the retail giant, however.

Recent team sponsorships have raised Halfords’ profile in the premium market

When Halfords changed its instore Bike Hut store structure in February some irate employees reacted angrily, blasting the store for cutting staff. Also, 2010 saw Halfords reveal plans to pull out of its lossmaking central Europe division in March – shutting seven stores in the Czech Republic and Poland. And with bicycle sales up for Halfords across the financial year, BikeBiz had much to quiz chief executive David Wild about...



How did cycling perform over the year? How did it fit in with the financial results? Well we had a great year on bikes. It was the fastest growing category. Our sales were up by more than 15 per cent compared to the previous year.

statistics as there is in Europe, but if Halfords has grown that much then I can only imagine you have taken some cycle share. But as I say with a lack of pooled statistics there is too much guesswork to be sure…

Were bicycles a significant driver of growth? Cycles are the most important growth driver in the company. We did well on car maintenance but cycling was up, as I say, by 15 per cent, which is a great result.

Regardless of share, are you happy with the performance of cycles in Halfords overall? Absolutely, our mainstream bike business is doing well. Our children’s bike business had its best ever Christmas and Boardman really led the way in our premium sales.

Do you think that Halfords has increased its cycle market share? I could ask you that question because you probably know more about other cycle retailers than I do. I wouldn’t think that any other cycle retailer is seeing growth at that level. I think we’ve increased cycle market share. Do you agree with that? Well, it’s difficult to say. The trouble with the UK industry is that there isn’t any official

“Our mainstream bike business is doing well. Our children’s bike business had its best ever Christmas and Boardman really led the way in our premium sales.” David Wild, Halfords

Multi-channel grew again – and now makes up six per cent of Halfords’ total business. Do you anticipate further growth in that area? Definitely. We’re seeing it growing continually. It’s important for customers, particularly for our premium bike customers. They like to look at a product before they make a purchasing decision, and

Halfords’ W ef grown by 4 it and Werepair schem 4 per cent since last ye es have ar is a big driver for cycling sales. Presumably online sales can never take over from physical sales though? What makes the difference is that 80 per cent of our online transactions are linked to a store. Customers do the research at home and then come in and we get the bike fitted for them in-store. It’s a powerful combination for us – Reserve and Collect allows customers to do their research and then go into their store. According to the financial statement, Wefit and Werepair significantly grew for Halfords. How did bicycles fit into that? It was up 44 per cent, so we nearly did half a million bike repairs last year. It’s a big improvement on where we’ve been in the past. We now offer customers a care plan. It’s effectively a three-year labour guarantee and sales of that are up nearly 60 per cent. So it’s going well and making really good progress.

Following talk of acquisitions in the financial statement, would you ever consider acquiring an existing bicycle chain? We never discuss specific targets, but if the right opportunity came up then it is something that we’d consider. Halfords reorganised its cycle staff structure earlier this year – how has that changed the face of Halfords in-store? Has it strengthened it? We feel much better that we’ve taken bikes much more seriously. All our big Bike Huts now have a dedicated manager and it’s a requirement for future store managers to have been a Bike Hut manager themselves. So we’re improving customer service within Bike Hut and we’re also improving the bike literacy of our general managers. Halfords revealed it was withdrawing from Central Europe earlier this year. Do you anticipate expansion into other territories in the future? We wouldn’t rule it out, but it isn’t on our immediate agenda. It’s what we said in our statement – we keep an open mind about international. We review it regularly but right now we see opportunities at home. The economic situation is still difficult and public service cuts are in the works, likely to affect the amount of cash the public has to spend. With that in mind, is Halfords in for a tough year? And how about the cycle market in general? I think that in common with many areas, it’s going to be a bit tougher. Having said that I think that cycling has so much momentum behind it and it’s so much in tune with contemporary trends, that actually there are prospects that the cycling market will continue to grow. But customers will be aware of value. They’ll be looking for bargains so I think the cycle market will grow, but it won’t be as easy as it previously has benn. Customers will want to see bargains before they make a purchase. As far as Halfords in general is concerned, I think we’ve proved over a number of years that we can trade in good years and bad, and I think we can continue to build on our offer. Halfords: 01527 513121



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IceBike*on fire! Totally un-phased by the fact a fire engine had pulled up and alarm bells were ringing, Madison’s sales reps were having no trouble selling their hot-off-the-production-line 2011 product at the first instalment of IceBike* Winter. Mark Sutton reports on the event…

Giro’s new Surface helmet, complete with tidy graphic work FALSE ALARM or not, Madison’s brand managers and sales reps were all largely insistent that a fire engine had been called in to put out the fire “started by all the hot product” on show at the first Winter IceBike* – something which now looks set to be an annual calendar fixture given the volumes of dealers who made the journey to the Milton Keynes HQ. Held over five days in midJuly, the show has been brought in to consolidate all of the many summer launches Madison sends


Madison’s latest brand addition, Electron, and its USB light kit out invites for during early summer. For dealers the show is designed to provide a refresher of what the distributor can offer, give a preview for the 2011 lineup and create a rare opportunity to pin down the minds behind the product in order to give feedback and further gain insight into the processes behind the design work. Indeed spending time with those who live, eat and breathe the design of cycle product can present both opportunities and highlight overlooked detail. For

The Saracen Myst DH bike, coming in at £2,300

“Each year we take on bullish levels of stock, yet often seem to sell through ahead of our greatest predictions...” Dominic Langan

s Electron again, thi rra Te the th wi e tim 2 headlights

example, a few lucky dealers will have been fortune enough to have been presented the chance to view up close Giro’s footwear line, due later this year and modelled by Levi Leipheimer in the Tour. Press were banned from photographing these, though were told that the Easton Bell Sports Group link up has produced the lightest production cycling shoe in existence. Another benefit of getting up close and personal with the brand managers is the education it provides. Easily overlooked

details, such as the guttering molded within the visor of Bell’s latest commuter helmet, is easily missed though for a dealer’s sales pitch is an essential detail. The guttering carried on the new models has a two-fold purpose, firstly to carry rain away from the rider’s brow during poor weather and secondly, as a fixture for a tidy little add-on accessory and one the market’s being crying out for – a small fold down mirror enabling the rider to see what’s going on behind on the roads.



Blackburn’s popular Flea light is also easily fitted to these models via a handy built-in clip. Madison had further developments among its helmet line too with the mark five version of Giro’s Rock Lock system being shown for the first time. Featured on most models from £75 upwards, the new fitadjust system shaves 11 grams over the previous system, despite the tiny dial using 15 minute internal parts. Utilising such detailed construction has allowed the brand to offer similarly tiny increments of adjustment, meaning a rider can more-or-less tailor-fit their helmet. SOCK IT TO ‘EM Giro has once again used IceBike* as a platform to launch yet another diversification of its product too. Previously and perhaps more related to its key helmet business, the brand launched eyewear. This time around and totally unrelated, Giro has gone into cyclists socks, both with the increasingly popular Merino wool material

and also utilising its highly breathable CoolMax material. The Italian-made Merino socks use Australian lambs wool and are set to retail for around the £20 mark, while the Coolmax socks are set to come in at £13.99 a pair. Prior to the show BikeBiz revealed that the Saracen brand was also set to diversify beyond its traditional territory and into a few BMX models. These did however only arrive for the last three days of the show, thus will have been missed by weekend attendees. Joining the Amplitude jump range, the three 20-inch models to feature in the 2011 line will be available slightly later than most other models, arriving in stock in November. Catering largely for the beginner end of the market the line offers three price points all between £200 and £300 and all

specced with Kenda tyres and coming with four stunt pegs as standard. There are some very unique touches to the line that many would not expect within this price point too. First off, brand manager Simon Wild has noted the trend for wider bars and as such has insisted on separate tooling for the handlebars. Another key detail and one on which many dedicated manufacturers have failed to pick up on is the angled dropout, designed to prevent wheel slip due to heavy stunt peg use. Key to Madison’s revamp of the brand, the entire line remains exclusive to independent stores.

For those specialising in the on-road or track markets, Elite had a few treats for dealers to feast their eyes on, including a limited edition Team Sky trainer box set, which will come packed with a branded bottle cage and bottle. This package is exclusive to the UK market and will land with Madison toward the end of September. Boasting the largest range available through any brand, Elite manufactures four roller models ranging between an affordable £150, all the way up to a professional, feature-packed £750 model. 13 Pro Tour teams are partnered with the brand as their supplier of choice for training equipment. DOM’S FINAL THOUGHT To conclude on what seemed to be a busy and productive few days of show, Madison MD

Dominic Langan told BikeBiz: “We’ve had really strong forward orders on many of the bike ranges presented at IceBike Winter and are noting that the enthusiast end of the market is still powering on, despite the recession, which appears to have not particularly impacted business. Each year we take on bullish levels of stock, yet often sell through ahead of predictions, which is very encouraging. “The Saracen brand is performing well ahead of the long-term plan we had for its redevelopment and demand has been immense. All-in-all, both the road and off-road markets appear rock solid in terms of consistent turnover. “What’s more, we’ve now switched Cycraguard’s manufacturing to the UK and added the Electron light brand to sit between Blackburn and Light and Motion. Though not likely to feature in a catalogue for a few years, we’ve also toyed with a few electric bikes now and are keeping an eye on where this market is heading.”

“The Saracen brand is performing well ahead of the longterm vision we had for its redevelopment...” Dominic Langan

Team Sky’s limited edition trainer box set, complete with sports bottle and cage

-hubbed Genesis now has a Nexus iOiD model its of m for the in il dta har

CLICK AND GO: Blackbur n’s latest light is activated wit ha push of the lens

Giro now caters for feet too, with both Merino and Coolmax socks



CATEGORIES Independent Retailer Online Retailer High Street Chain Distributor - Bikes Distributor - P&A Consumer Mag

Consumer Site Bike Brand P&A Brand Product Innovation Retailer Account Manager Rising Star

CYCLELIFE MILTON KEYNES Bob Hardy has owned Cyclelife Milton Keynes, P & D Cycles since 1991, prior to this he worked in the print industry. He runs the store on his own with help from the previous owner a couple of mornings a week and a Saturday lad. For the past 35 years P & D Cycles have been supporters of the Raleigh brand being one of the original Raleigh Five Star dealers. The decision to convert to a Cyclelife was an easy one. As a stockist of only Raleigh products and it’s related brands it made sense to join the Cyclelife network. When Bob took over the store it needed a makeover. With the Cyclelife package offering 50% towards shopfit and signage it was the ideal opportunity to get the work done. The store is situated in an ideal location on a corner plot with great visibility on the high street.. The workshop side of the business is extremely busy with sales expected to slow down after the summer before building again for Christmas. Bob praises Raleigh’s B2B site which he uses to place his orders. After running a bike shop for such a long time he doesn’t need the back up support from Head Office or his local rep but it has always been there should he require it. Milton Keynes is an area that is actively supporting cycling to work and other cycle related initiatives which P & D Cycles has benefitted from. Bob has good links with the local community and supports many of the projects the local Council are working on which include improvements to the ‘Redway” cycle network and the promotion of cycling as a healthy option making full use of new maps and recommended routes for leisure use. The Cycle to Work schemes provides the shop with a steady flow of both sales and repairs Milton Keynes is to become a zero carbon emissions location promoting the use of electric cars. The Council are creating a

Cyclelife Membership Benefits • Retain your independent identity whilst trading under the Cyclelife brand • Enjoy preferential terms • Marketing Support • Store Development including 50% contribution towards shopfit, point of sale and signage

network of 2,430 charging points where the vehicles can be ‘topped up’. P & D Cycles already does a good trade in electric bikes which are used primarily as transport to work and hope the new electric transport education programme in the city will also create more interest in the bikes. Bob’s contract to be a Cyclelife Partner expires in 2011 but he is already looking to sign a further contract which will take him up to his retirement at which time Raleigh will assist him in the sale of his business. In the meantime Cyclelife Milton Keynes, P & D Cycles remains a successful and reputable bike shop providing the cyclists of Milton Keynes with excellent customer service and expertise.

New store opportunities We are looking for independent bike dealers in various locations throughout the UK to join the Cyclelife Partner network. Target Towns – Aylesbury, Bath, Bedford, Brighton, Catterick, Lancaster, Lincoln , Newcastle, Norwich, Oxford, Warminster, Watford, Target Locations –Cornwall, Derbyshire, Devon, Dorset, East Anglia, Gloucestershire, Isle of Wight London, North Nottinghamshire, Somerset West Midlands, Worcestershire, Scotland, Wales, For more information please contact Paul Wignall at Raleigh on 07730 666647 or email


Guten zeiten Boasting German design and manufacture for the full gamut of its product ranges, and over half a century in the business, SKS is confidently predicting a repeat performance of recent impressive UK sales. Export manager Robert Schatton speaks to Jonathon Harker about imports, cheap manufacture in the Far East and whether the firm is looking to expand into new sectors… WHEN WE spoke to SKS last year, the company told BikeBiz that it had seen its best ever UK sales in 2008. How have sales in 2009 compared over here? In 2008 indeed we had the best sales ever in the UK. Despite the bar being set very high last year, we can say contentedly that we were nearly able to match the previous year’s figures. Against the background of the year of economic crisis, where Germany’s main export industries – automotive and mechanical engineering – had to face high drops in turnover we are more than satisfied with 2009’s performance. At this point on behalf of the entire SKS team I would like to thank our three British distributors which had an important share in this success [Chicken Cyclekit, Madison and Raleigh]. We had reduced the number of distributors in the past significantly and we are convinced it was a right decision. Together our three partners cover UK’s whole bike market.


Does SKS use multiple distributors in other territories? In some countries we have only one exclusive partner. In others like the Netherlands or Spain we are multi-distributed. What are SKS’ top territories around the world? Where does the UK figure in the list? The top territory is Germany of course, but the UK is a very important market for us, with a long tradition. Due to your climate we are performing very well with our full coverage and snap-on mudguards. In the near future we also foresee unexploited potential for us in both the pumps and multi tools sector. Is the Eastern European market proving difficult? Either more or less, in some Eastern territories we are doing very well, in others it’s tough. The Eastern European market is very price sensitive. Due to the fact that we produce in Germany it’s a big challenge for us to compete with the lowcost products coming from Asia, especially in this market. We strive to convince the customer that in the long run, buying cheap is often expensive.



So is it tough to retain manufacture in Germany and resist cheaper manufacture in the Far East? It depends. If we supply a unique and inimitable product with excellent service it’s less difficult. Yet we have resisted successfully and we hope it stays that way. What are the benefits of manufacturing locally? Sad to say, companies that develop and manufacture their products locally are few and far between these days. We control the entire production process of our products straight from our home base in Sundern. This includes everything from the first product idea on to the CAD, through mould construction, injection moulding, extrusion, to assembly and packaging. Even DTP work for catalogues and packaging designs are done by our own employees now. The economy looks to remain tough in the near future. Does that concern SKS? How do you predict sales will fare over the next 12 months? In our opinion there is no reason for any concern, taking account of the last two years positive development and latest figures of the first half of 2010. For this year we expect a similar result or even a slightly better one. As we have got a big OEM business, the ebikes trend helps us to raise the sales in several segments. Does SKS operate in any sectors beyond cycling? How are they performing in the current market? Yes, it does, including three companies belonging to the family-owned SKS Karl Scheffer-Klute enterprise group: SKS Metaplast, Blomus and Schött. They all operate in totally different fields of industries. SKS Metaplast produces bike accessories and customised system solutions made of highquality plastic for building services and sanitary engineering plus automotive industry. The company Blomus offers a complete line of exquisite and unique stainless steel products for the home and


office. The third enterprise, Schött, supplies the automotive industry with aluminium diecasting parts and regrettably has been hit badly by the market crisis last year. How many staff does SKS employ for the cycle side of its business? SKS Metaplast employs around 200 people in the bicycle sector. As we have a long history of about 80 years, often the

M.O.M. and D.A.D. for mountain bikers seeking something out of the ordinary in terms of design. Furthermore we now offer our new smart 164mm long Supershort mini pump with a bit more than 100g and a detachable aluminium T-handle. With Tom14 and Tom18 our customers now can find full metal multi tools in our range. In addition we’ve launched two new product categories – saddle bags and bottle cages.

amateur bike events than on the pro scene. Since this year we even have an own in-house graphic designer so we can be more flexible and faster regarding development of ads, packaging, product labels, publications and so on. The SKS brand has been in existence for over 75 years. Has the brand’s philosophy changed over that time? I think from the start SKS has

“It’s a big challenge for us to compete with low-cost products coming from Asia, especially in this market. We strive to convince the customer that in the long run, buying cheap is often expensive.”

After the sale our products, in fact, are truly sold – we have relatively few complaints and many satisfied customers due to our high-quality standards. For shop interiors we offer remarkable SKS-orange packaging and in case of mini pumps even blister packaging, in order that the consumer can test and convince himself before buying. Other benefits are easy handling with precise multilingual instructions, a high innovation rate, excellent spare part service, decades-long experience and high availability. The bike tools part of the SKS business is still young compared with the pumps side – how do the different areas of the business compare in terms of size and importance to SKS? Originally producing just pumps, our core business is now, and will definitely remain, pumps and mudguards. Starting to broaden our product range with the launch of multi tools this year we continue with saddle bags and bottle cages. We consider new different sides of the business as supplementary. That was primarily our crossselling strategy for our field force in Germany. In 2009 we started dealing directly with dealers, so we are now able to offer a bigger range.

Robert Schatton, export manager, SKS

second or even third generation works in our business. We are one of the most important employers in the area of Sundern, hence we feel a close bond to the region. What have been the key new products over the last 12 months for SKS? Over the last two years we launched a lot of new products. For example our new Aircon 6.0, a high volume floor pump at a reasonable price level especially for offroad bikers. Or our new motocross – an aggressivelooking mudguard pair Grand

What are the main marketing channels for SKS product? SKS uses several channels in order to reach its customers. On the one hand there are, for example, the bike fairs and festivals where we show our products and have direct faceto-face contact with the consumers and our distribution partners. Here our new impressive 30ft long SKS-truck often functions as a mobile exhibition and promotion stand. On the other hand we insert advertisements in big bike magazines to bring attention to our news and keep the brand SKS in customer’s mind. We also do a lot of sponsoring activities which are focused more on

been following one key philosophy, which is producing quality and offering outstanding customer service. Our famous floor pump the Rennkompressor epitomises our philosophy. Many customers have been using this pump for more than 30 years and we often receive mails in which they praise its functionality and the great customer care regarding spares. That was also a reason why in the year of 75th anniversary we brought out a limited special edition of the Rennkompressor, de facto a SKS image product. What shows will you attend? SKS is exhibiting with a booth at the Bike Expo in Munich, at the Eurobike show, at the Bike&Trimm in Austria, at the R’Bike and the Rock d’Azur in France, as well as at Bike Motion in Holland. What are the main dealer benefits of stocking the SKS product range?

Is there any chance that SKS will expand into any new sectors? But of course there is a chance, and this is shown with our latest developments, and our new product ranges. However, in the medium term a further expansion is not planned. What will be the biggest story for SKS over the next 12 months? The British pound will gain double power against the Euro and the VAT in UK will drop back to 15 per cent. Is there anything else you’d like to add? Please feel free to provide us with any information, comments, suggestions or criticisms via mail straight to Any kind of feedback is important for us and helps to improve. In case you are attending this year’s Eurobike show you are more than welcome to visit us at our huge booth A5-400. BIKEBIZ.COM

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Crawley and Horley

Creeping around

Crawley This month Mystery Shopper went plane-spotting in Crawley and the surrounding areas. In between take-offs from Gatwick, our incognito trade snooper quizzed retailers about jump bikes. Were this town’s retailers flying high, or did our man of mystery encounter some plane stupidity…


Evans Cycles

Ahead Cycles

IF ANY PROOF was needed that the multiples can compete with specialist retailers, this Evans Cycles branch did the job. Staffed by two young lads, both of whom appeared to be into their bikes, the sales pitch was delivered with an enthusiasm that could only come from someone with first-hand experience. Explaining the key differences between wheel sizes and how each would handle, the assistant provided onscreen examples at the till through an impressive double-sided Epos setup – the first of its kind Mystery Shopper has seen while out and about. To further an already sterling performance, the staffer noted all the highlighted models on the rear of a business card, explained the ordering in and delivery process, and supplied me with a catalogue. The only avenue that was not explored in any depth was the possibility of making component changes to better suit bikes to jumping. But aside from that this was by far the best of the Evans Cycles stores that Mystery Shopper has encountered so far, despite having the youngest staff.

MYSTERY SHOPPER felt genuine guilt leaving this store without handing over the cash after a solid sales performance by the staff. Firstly, the assistant met me on entry, which always gives a good first impression. Notably the staffer was able to lead the discussion where necessary and listen attentively at other times. Neither over-keen nor shy, the assistant was able to hit the nail right on the head with his first recommendation. What’s more, the bike he had suggested was an ‘09 model, and recently discounted. Before long the staffer had inflated the bike’s tyres and was allowing Mystery Shopper a test ride – something rarely offered on our travels, despite a test ride’s ability to ‘connect’ a customer with a bike. Despite not being a specialist in this territory, the store carried some upgrade stock, which when gently hinted at was highlighted. The only downside was the discussion relating to switching a popular jump model’s suspension fork. Despite being a common upgrade choice, this did appear to baffle the shop keeper a little. Nonetheless, a sale was thoroughly deserved here.



Horley Cycle Centre FIRSTLY, MYSTERY SHOPPER would like to plea with the shop’s owner to remove the doorbell sensor that blurted out a full minute of digitised classical music on entry and exit. The effect is not dissimilar to that of those anti-loitering ultrasonic devices installed in trouble spots to deter teens – it makes you want to flee sharpish. The system’s intended use is to alert staff to a customer’s presence and, granted, I was met quickly upon entry. Once I had delivered the brief, the store’s owner quickly confessed to having nothing ideal in stock, suggesting only two BMX models and, oddly, a trials model. With no real feasible sales options in stock Mystery Shopper had to prompt further action, at which point a catalogue containing a model ideal for my needs was produced. Sadly, my budget was never asked. This visit concluded with the owner confessing I’d be better served by a specialist. This is a fair and honest point, though an effort could have been made to further my interest in the supplied catalogue’s jump model.


Mellow Miles Cycles

CRAWLEY’S BRANCH has a typical Halfords store layout, split over two floors – Boardman Bikes at the foot of the stairs, kid’s bikes toward the rear, accessories on the walls and everything else scattered between. Footfall in store was high throughout the store visit with plenty of staff manning the fort. What many weren’t doing, however, was anything constructive. This is the second Halfords store where BikeBiz’s undercover spy has walked up to an assistant who has shyly said nothing more than “hi”, before returning to arbitrarily playing with shelf stock for no apparent reason. Mystery Shopper sometimes forgets he’s at work too, though normally only for one hour a day while holding a sausage roll and a copy of The Sun. One more assistant caught my eye on the way out, but following a further five minutes of browsing with no interaction or offer of help, it was time to leave this store behind. The one redeeming quality of this visit was spying those behind the tills. They, at least, appeared to be working at full steam attending to customer’s needs.

THIS STORE is presumably named after its owner as the staffer on hand was incredibly laid back, talkative and made Mystery Shopper feel welcome. Learning that the business had only been open three months I was pleased to learn of strong progress in gaining good accounts, building an accurate, up-to-date website and soon to be receiving stock meeting my criteria. Encouraging further research into what would suit me best – a BMX or MTB jumper – Mellow Miles explained that the 2011 lines were about to drop, so once I’d made my mind up, to pop back in store and an order could be swiftly placed. Although not a specialist in this category, the store made some solid recommendations, highlighting a few in a catalogue and handing a business card offering further discussion if I needed help. Perhaps one downside of this visit was that ‘Miles’ wrongly assumed I was looking to buy at the cheaper end of the scale. Another was BMX not being taken into consideration. However, component upgrades were suggested as being popular with the typical customer and customisation was discussed briefly.


Summary CRAWLEY is without doubt one of the better towns Mystery Shopper has spent time touring, though there are still independent stores punching well below their weight. Halfords increasingly appears to be a bit of a lottery in terms of performance – some shine, sadly Crawley’s did not. There were two star stores that deserved the sale. First off, Evans had an enthusiastic and knowledgeable performance that could only have come from a rider with a passion for the niche. Second, Ahead Cycles, gave an equally enthusiastic performance, complete with test ride and, best of all, a sales pitch delivered politely and attentively. Having been in business for only a short while, Mellow Miles also deserves praise for genuine and honest advice, and general friendly manner.



Full Gelert Following the creation of its cycle division two years ago, Gelert has been ramping up its bicycle presence, with a widening range aimed at a greater number of cyclists. Peter Rimmer, Gelert’s Cycle Division director, tells Jonathon Harker about the firm’s ambitious plans…

“We pride outselves in carrying great ‘in stock’ availability and we operate with a ‘can do’ attitude.” Peter Rimmer, Gelert


THIS YEAR MARKS Gelert’s 35th in business, and the anniversary has come at something of a key time for the growing firm. The company has gone from strength-to-strength selling a whopping 120 million Gelert branded products to consumers, making it amongst the largest suppliers of outdoor products. As an increasingly well recognised outdoor consumer brand, the firm has been adding to its portfolio and in 2008 Gelert first stepped into bikes with the creation of its cycle division. While the division is young, the department – based in London – boasts over 100 years in the bicycle business, with established brands like Canyon, Kidcool, Xcool and Halcyon under its wing. “We pride ourselves in carrying great ‘in stock’ availability with a ‘can do’ attitude,” Cycle Division director Peter Rimmer tells BikeBiz. As is apt for anniversaries, Gelert is firmly focused on the

future, with enterprising plans. Rimmer elaborates: “From 2011 we have set ourselves ambitious growth targets for both the UK and European markets. “We are confident that our approach of taking the starting point for new developments with consumer demands, coupled with strong margin opportunities for our dealers, will continue to enable us to develop products that support our brand values and strengthen our consumer proposition in key existing and new product categories.” Speaking of products, Gelert’s portfolio includes Halcyon – an adult bike brand launched in May 2009 in the mid to higherend. Halcyon covers a wide range of popular bike styles, with a fast-growing national dealer base, according to Rimmer. Gelert also looks after the Canyon and Kidcool brands – both of which were already established when they were acquired in January 2008.

Canyon is a wholly owned Gelert brand, with helmets and accessories offering a wide selection of well-specced and manufactured products with good dealer margins, says Gelert. Kidcool (and Xcool) are major children’s and teenaged licensed brands for children’s bikes, scooters and accessories, with Gelert acting as exclusive licensee. New websites for both Canyon and Kidcool are set to go live very soon. “Our Canyon helmet range, which has been substantially expanded during the past year, is one of our star performers,” says Rimmer. “As are our Kidcool children’s bikes and Halcyon adult bike range.” THAWING SALES “Business is good now after a very tough and challenging winter period,” the cycle division head reveals. “We have added many new products to both our bike and accessory ranges which have

boosted sales growth as the season continues. “Dealer demand for Halcyon has been very exciting during the past three months.” There are chances to join the Gelert dealer base, with the firm actively seeking to increase its dealer base, especially in South East and South West of England and in Scotland. Gelert has signed up new account managers in order to forge strong dealer relationships with the outfit’s brands. And retailers joining Gelert’s dealer base will access exciting, evolving lines, says Rimmer: “Our market-led approach ensures that we always have new and innovative products being added to our already comprehensive, fast moving ranges – and we only use the best production facilities for all our components and bikes. “We offer a great innovative product range of helmets, accessories and adult and children’s bikes which is



Gelert’s expanding portfolio now includes Canyon, Kidcool, Xcool and Halcyon brands, encompassing bikes, helmets, spare inner tubes, pumps and more

constantly growing with creative and exclusive new lines.” And what about stock availability? Rimmer assures it isn’t an issue: “Whilst it would be reckless to say we always do have every item all the time in general terms we always do our very best to ensure our customers receive their requirements. Our account managers can access fast and up-to-date stock information to keep our dealers informed. “Our experienced and well known in-house product design and development department works closely with worldwide quality factories to deliver exciting new products. This enables us to offer great

products with exceptional dealer margins, whilst offering the consumer sensible and affordable prices. “We have an excellent well stocked distribution base with centres in Porthmadog, North Wales and Widnes in Cheshire which can be operational 24hours during the high season. “This network guarantees fast and efficient order turnaround satisfaction for our dealers. Our team of expert sales account managers will cover the whole of the UK and we have two conveniently located showrooms based in London and Haydock in the North West.” Forthcoming product from the Gelert stable includes the

“We can confidently say that our Halcyon bikes are produced by one of the industry’s most prestigious manufacturer.” Peter Rimmer, Gelert

latest from Halcyon, which has now added mountain bikes, fixies, road and race bikes with trekking models. The growing offering also, crucially, provides the firm’s dealers with a full brand stock solution covering all the key cycling areas. “Our existing dealers already recognise the outstanding build quality of Halcyon and enjoy robust margins and satisfied riders,” Rimmer says of the brand. “We can confidently say that our Halcyon bikes are produced by one of the industry’s most prestigious manufacturer and within the first year of sales the brand has earned a well-deserved top quality reputation.” GOING GREEN A quirky and ethical upcoming product line arriving soon is Planet Green Helmets. The Cycle Division chief explains more: “In response to demands from our customers for high quality, low cost, environmentally friendlier products, Gelert – in partnership with our manufacturer – has developed Planet Green Children’s Helmets. “This product range will be expanded over the next year and with adult models too. “Our goal is simple: to meet and exceed all social and environmental laws and regulations, eliminate PVC and


other health-related components. We achieve that while providing our customers with new and exciting low cost product development that other manufacturers cannot provide.” GROWTH STRATEGY Gelert has the investment, faith in its product lines and a still youthful cycle division to help the firm deliver the tough targets it has placed on itself. “Gelert has ambitious growth plans and has heavily invested in the infrastructure of the company to maintain this controlled and sustained growth. We are constantly looking for opportunities within the markets we currently trade in and in any markets not yet covered by our extensive products portfolio. “The cycle division is a key part of the company strategy and represents a large part of this sales growth expectation.” “Our company strategy is to establish all our brands to be the leading outdoor labels in the European market. That will be acheived by offering a range of contemporary quality outdoor performance products at good value prices,” Rimmer concludes. Gelert Order Hotline: 01766 510316 Enquires: 020 8459 9970 Fax: 020 8459 7170 Email:




Making a splash Whether it’s lake-jumping cyclists, exclusive worldwide product debuts or a trend-setting brand launch, Eurobike is all about making an impact. Stefan Reisinger, project manager for Eurobike, tells BikeBiz what the show has in store. Jonathon Harker asks the questions…

“In the last few years, Eurobike has developed into the leading trade fair for the international bicycle industry.” Stefan Reisinger


IT’S A FAIR bet that at the start of the year there is one key date that 90 per cent of the world’s cycle industry makes sure it has got in the diary. And it’s also fair to say that the remaining ten per cent are going to have a hard time booking a hotel on the right side of Lake Constance, should they change their minds about the September trade meet. From humble-ish beginnings in 1991 – as a trade show solely for the mountain bike scene – Eurobike has grown to rival, and even surpass, its global trade show competitors. Naturally, it’s not a claim that the show organiser would refute: “In the last few years, Eurobike has developed into the

leading trade fair for the international bicycle industry,” Stefan Reisinger tells BikeBiz. The show stats back Eurobike’s worldwide credentials, says Reisinger: “Eurobike is registering a high degree of acceptance among both international visitors and exhibitors. In 2009, we had 39,000 trade visitors from a total of 75 countries and 1,500 journalists from 36 countries on hand. In fact, of our more than 1,000 exhibitors, 68 per cent are from outside of Germany.” But how does the UK fit into that? Reisinger explains: “In recent years, British participation in terms of exhibitors increased from 26 companies in 2008 to

30 in 2009. And this year we will have 41.” It’s not just on that side of the podium either: “We’re also seeing a positive trend in terms of visitors. At Eurobike 2009, the portion of trade visitors who were from the UK was 3.5 per cent, a sixth place ranking after Germany, Switzerland, Italy, France and Austria.” And if UK exhibitors aren’t compelling enough reason to appear, Reisinger spells out the show’s true appeal. “All of the industry’s latest products and innovations are shown here, and all of the key players – the manufacturers, the retailers and the media – come together here in Friedrichshafen. In this sense,



primarily tailored to the cycle industry. This is why the first three trade fair days are exclusively reserved for trade visitors. Meanwhile, on Public Day, the last day of the fair, roughly 21,000 cycling fans will be in attendance on the trade fair grounds.”

w New product is a key dra ees end att ke obi for Eur

FINDING FRIEDRICHSHAFEN With that increasing level of demand, the nuts and bolts of a successful show – getting to, from and around the complex – is absolutely vital. With this in mind, the organisers are sticking with last year’s extended opening hours, after being well received. Access is set to be vastly improved too, says Reisinger. “We have some good news about traffic conditions at Messe Friedrichshafen. Due to the new north and south access roads, which will be operating in time for Eurobike, the trade fair grounds are now well connected to the inter-regional road network in both directions. We recommend to our clients in the UK that they either reach us by flying to Zurich Airport or by flying with Ryanair from London, Dublin or Edinburgh to Memmingen

Airport. They can then use our free shuttle bus service to Eurobike, from both airports.” Space dedicated to the show has been increased too: “We have added an annex to one of our exhibition halls, Hall A3, ahead of Eurobike, and thereby further expanded available exhibition space. So, 1,090 exhibitors will be presenting their wares in a total of 14 exhibition halls with a combined floor of 100,000 square meters or ten hectares.” As ever, this year will see Eurobike respond to new trends and fashions. “We’re naturally excited about the many new products, trends and innovations that our exhibitors will be presenting at Eurobike. Certainly, e-bikes and pedelecs will be particularly in the spotlight this year, as well as the overall theme of the bicycle as an intelligent means of transportation over short distances. Another new thing this year is having Cyprus as a partner country.” Reisinger is supremely confident that the importance of the show is set in stone: “Due to the very strong international participation and the immense effect of media coverage, we can confidently claim that Eurobike is now the world’s largest bicycle trade fair.”

Demo Day steps up a gear

Pics reproduced with the kind permission of Messe Friedrichshafen


it’s particularly important for the UK bicycle industry to be present.” But let’s face it, Eurobike really doesn’t need to convince us about its popularity. So far the 2010 show has roughly 1,090 registered exhibitors, so the Germany-set event is already able to report a new participation record. Visitor numbers are also set to comfortably hit the same level as 2009. “With more than 1,000 exhibitors in 14 exhibition halls, Eurobike has the complete spectrum of the world’s entire bike industry covered.” And while the show is open to the public, that industryspecific focus is very much the key focus, as Reisinger explains: “The Eurobike concept is

TRADE shows have a habit of being, in principle at least, fairly similar whichever industry they serve. Eurobike has taken a stand against such a ‘me-too’ mediocrity with its Demo Day, now in its fourth year. Set the day before the show officially opens, this year on August 31st, the Demo Day actually allows the willing to try out new bikes and accessories, instead of just looking at them on stands. Stefan Reisinger explains more about the concept: “This year’s Eurobike Demo

Day will be the fourth, and it’s already very well established. As a day for the media and product testing ahead of the trade fair itself, it is very well attended and, due to its festive atmosphere, also highly appreciated. The demo day concept is perfectly suited to the product, to the industry and to us as the organisers of Eurobike. This year, even more companies will be presenting their products, and we’re hoping for the good weather that we had last year.”





Kiss of the ‘rosa As one of Seventies' best-selling bike lines, Subrosa has gone down a treat with UK BMX riders. Mark Sutton talks to brand owner Ryan Sher and Seventies' MD Stuart Dawkins about diversify beyond BMX and more… Tell us about the Subrosa brand and its history: RS: Ron Bonner and I were out in LA on a road trip in 2006. We were checking out my then current bike set-up, and started talking about how cool it would be if we made everything on my bike. It really started there, and complete bikes were part of the first plans. You recently shot one of Subrosa’s ads in the Seventies warehouse. Can you tell us how this came about? SD: On a recent visit to the Seventies warehouse Subrosa and Shadow sponsored rider Scott Ditchburn decided he wanted to grind the handrail connecting our mezzanine to the ground floor. Immediately we set to work grinding off the upright at the bottom of the rail and got the necessary filmer and photographer in position. At the time we thought there’s a chance that this could end up in a Subrosa print ad, so we placed bike boxes in the background to complete the picture. The advert ended up being used on the back cover of Ride UK issue 140 and you can also see a short ‘making of’ video over on our Vimeo page. Within the up-coming 2011 line, can you pick any product highlights for dealers to look out for? RS: With Subrosa, we don’t have one bike that receives more thought, or input than any other bike. We don’t build our line around one featured product. We feature the Subrosa collection as a whole, as it is one message of quality that we are trying to communicate with all levels of riders. I am, however, most proud of our signature after market frames and parts as they are designed with our team riders. What marketing plans do you have in place for Subrosa over the coming year? RS: Our main marketing focus for 2010 and 2011 is Get Used To It. This is Subrosa’s first full length DVD and it will be available late fall. It will feature our entire team, from pro riders to The Skeleton Crew, to our international team. The team is


so awesome right now, we are truly good friends and the way the video is coming along, it really shows that to the fullest. We also have a worldwide marketing plan that encompasses, but is not limited to, print magazines (Ride UK, Ride US, 20/20, Focal Point, Soul, Front), web ads (TCU, Vital, Ride US), web edits shot with the team, as well as a full pro team that is travelling the world. Subrosa has diversified past BMX and into cruisers and fixies – how did this come about? RS: It really just came about for the simple reason that we’re a bike company. The cruiser has always been around BMX, so we just took it a little further by updating the geometry. Fixed gears have been around for a long time too, and we just wanted to put our twist on it. We wanted a bike that could hold up to some abuse, but also haul ass around town. Our Letum, and Malum fixed gears are just that. Very comfortable, very strong, and they’re crazy fast. Are there any other plans to further diversify the Subrosa line? RS: No definite plans as of now, but like I said we’re a bike company and we enjoy all types of bikes. We’ll never build something we’re not into, but if something catches our eye, maybe we will do some limited runs. What wheel size does the Subrosa line begin at and how many kids’ specific models are available? RS: Our complete line starts at 18-inch wheels. We also make a pro-level after market frame for 18-inch wheels. Next year we will be adding a 16-inch model to our complete line. Will Seventies/Subrosa be at any shows/jams with the brand this year? SD: Seventies will have a stand at the Cycle Show displaying all the new 2011 Subrosa bikes, as well as having Subrosa team rider Scott Ditchburn doing demos on the Street course.

What influences the design of the Subrosa brand's product? RS: There are many influences. Most of the time it will be something random, that I’ll see online, in a book, or magazine. I’ll collect a ton of images and store them in a folder on my computer. I’ll browse through it, and visualise things I like with a Subrosa twist, and try to make it happen. How much stock is Seventies bringing in to the UK to cope with the demand for Subrosa completes? SD: Seventies will be receiving our first drop of Subrosa 2011 bikes at the very beginning of August and will receive two further shipments in the approach to Christmas. The 2010 range was extremely popular, with many models selling out in advance and, with the 2011 bikes looking so good, we’ve increased our orders significantly to better manage demand. What was the thinking behind the Pandora DTT frame? RD: The DTT was a combination of 'GL' (product manager) Ronnie and I wanting to do something a little different. It also stemmed from our Bash Bike project from a few years back. This project was to have a retro feel, but perform as well as a modern day frame. The response has been amazing. It starts up conversations anywhere you ride it. Typically what kind of margins can dealers earn on Subrosa completes? SD: We have a number of different price breaks dependent on how many shops order; these can be split over different delivery dates, allowing dealers to achieve higher margins without holding excess stock levels, or tying up money unnecessarily. Also after your initial order you can restock any amount of bikes and still achieve the same high margin. For example an order of 16 plus bikes would give the dealer a 35 per cent margin and by taking early payment discount you will save 2.5 per cent off the trade pricing giving you a higher margin. We also offer free shipping for orders over two bikes.



A Eurobike sneak peak US-based PressCamp is evolving into a Eurobike preview for bike journalists. Carlton Reid reports from Utah... WHAT’S NOT to like about PressCamp? The mornings are spent ogling product prototypes in advance of Eurobike; the afternoons are spent test riding bikes in a mountain resort with ski lifts; the evenings start with gourmet food and free beer. By the time you’re reading this, a bunch of lucky American bike shops will get to feel the same sort of love at DealerCamp, an event in the same ski resort, organised by the same events company.


For access to new products, and to the people that are marketing them, PressCamp and DealerCamp are models of How Things Should Be Done. Disclaimer: journalists were sweetened by bags of schwag. Like the other 19 editors and journos on this exclusive gettogether I was gifted a mindboggling amount of stuff. Of course, all of it it was bona fide schwag. You know, for testing purposes. Like the multiple boxes of yummy Clif Bar oaties. For

porterage purposes there was the gargantuan Knog messenger bag, necessary to get some of the schwag back home. And for converting fit bike keenies into pedelec keenies all editors got a BionX-powered Trek. Editors certainly feel loved at PressCamp. Media coverage will be copious, and that’s good for everybody who sells these products. It means that consumers are pump-primed about the next hot stuff that’s soon to be coming their way.

Lance Camasisca is PressCamp’s organiser



Brands such as BionX and CatsEye lined up against the likes of Scott at PressCamp – with a multitude of freebies available for the journos

And it could be the future for pre-trade-show product demos. For some exhibitors at PressCamp, it – and DealerCamp – could even take the place of trade shows. Scott Montgomery, general manager of Scott in North America, said that money spent at Interbike was frittered away when he’d rather excess went to industry and trailbuilding organisations. Montgomery, son of the founder of Cannondale and CEO of Scott USA’s North American branch since its relaunch, made it very clear he doesn’t like Interbike being staged in the City of Lost Wages. He told PressCamp exhibitors and assembled journalists that the bike trade was relatively small, competitors were friendly to each other and that intimate, ride-themed events were more in the spirit of the bike trade than

Interbike in Las Vegas. PressCamp and DealerCamp were “more pure” than Interbike, said Montgomery. “I’d rather see my money going to events that reflect our industry.” Scott USA is exhibiting at Interbike this year but Montgomery said he’d be actively looking to place his show dollars elsewhere and was keen for DealerCamp to be a success. Accessory brands tend to love Interbike; the bigger bike brands are hacking back their presence. Cannondale and Specialized have small booths at Interbike, compared to Eurobike. Trek exhibits at Interbike’s Outdoor Demo but not in the Sands Exposition Center. Other Interbike refuseniks include Kona, Giant and Cervelo. Interbike’s presence in Las Vegas has long rankled but, in dealer survey after dealer survey,

Las Vegas has always come out on top for best host cities. Show director Andy Tomkins has mooted a move to early August but there’s been no serious discussion about a venue switch. The earlier dates would bring the show into more conflict with Eurobike, held at the end of August. The earlier and earlier sales season is leaving the way open for events like PressCamp and DealerCamp and many suppliers now have samples to show off in June and July. PressCamp organiser Lance Camasisca, founder of Lifeboat Events and former event manager for Interbike, is making companies re-evaluate how they demo their new products. At PressCamp, exhibitors get unhurried, two-and-a-half day access to journalists. And not just from the bike trade. PressCamp is hot on ‘non-endemic media’,

magazines and newspapers which can generate mainstream editorial content. For CatEye’s Ellen Hall, this is a major advantage: “It is important to continually branch out and connect with potential consumers who may not already

“It was a very effective week. We’re seeing a ton of internet press from this.” Scott Montgomery be familiar with CatEye products. Next year I’d prefer more non endemic editors participating to maximise our participation efforts, and less ‘preaching to the choir’ with the publications and

editors we already know and work with.” PressCamp attracted journalists from Outside magazine, USA Today, PopularScience and others. PressCamp is all about column inches, a point rammed home by Scott Montgomery: “It was a very effective week, we are seeing a ton of internet press and have already had dealers calling to see when they can order new 2011 bikes because consumers are clamouring.” While it started out as a predominantly US event, the 2010 PressCamp had two editors from the UK, one from the Netherlands and one from New Zealand. It’s likely more international journalists will be invited in 2011. And it’s not beyond the realms of imagination to have international bike shops at DealerCamp. Watch this space.

Product previews in the mornings; testriding in the afternoon. What’s not to like about PressCamp?



Visit our website for a full list of the brands and products we have to offer - For all dealer enquiries please phone us on 0131 319 1444 or email us on

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Get a Scoop of the action! Having grown organically from a retail business into one of the country’s most diverse BMX distributors, Scoop has spent the past 15 years steadily building a strong brand catalogue. Mark Sutton talks to Mason Smith about why now is the opportune time for retailers to venture into 20-inch…

“BMX IN ALL forms is surely here to stay, some areas are growing faster than others, but there is most definitely more reason than ever for stores previously afraid to touch BMX to now become involved.” Those are the thoughts from Mason Smith, who in the past two years of dire trading conditions and recession, has guided two businesses, one retail and one distribution, through consecutive growth. “It’s largely down to the changing landscape. An influx of facilities has appeared nationwide to satisfy the explosion in demand for extreme sports, though these are quickly becoming mainstream choices among the youth of today.” So, how can an independent with no previous experience in the sector benefit from stocking components, clothing and protection? “Something that’s brilliant about this market is how quickly loyalty to an independent store can develop, even in the face of


online or multiple competition,” says Smith. “We can help the IBD with all the typical stock incentives, margin boosters here and there, pro-forma and 30-day accounts. But what I

“Many might be attracted to the race scene as it’s typically more predictable than freestyle products. We stock the Fly Racing brand, which targets primarily the low-to-mid price

“Something that’s brilliant about this market is how quickly loyalty to an independent store can develop, even in the face of online or multiple competition.” Mason Smith think will benefit customers new to the sector most is the fact that we have loads of staff dedicated to BMX, or freestyle riding of some kind who understand the market, the trends and offshoots.” One such offshoot, brought to the attention of the masses by the Beijing Olympics, is the race market. Smith explains that, although the Olympics didn’t suddenly boost sales, this segment is growing gradually and consistently.

points, though does dabble with higher-end items. This, we’ve found, seems to be what racers are opting for at the moment. Because Fly’s gear is so keenly priced we’re seeing some racers buying two lots of race clothing to satisfy weekend racing demands.” Scoop, almost by accident, has further diversified its stock to include fixed gear-specific products, something Smith says many retailers have been pleasantly surprised to learn.

“At the Cycle Show in October, many people told us they didn’t know we were involved in the fixed gear market. This came about through our deal with Volume Bikes and is set to grow further with a subsidiary brand called Resist. Stock of these components are due in October, but we’ll carry the catalogue, which revolves around tough components suited to those choosing to use their fixies as stunt bikes. One such product is a thicker, fatter tyre which we’re sure will be a hit in both the freestyle and fixie polo circles.” Smith also hinted at a further brand, designed in-house, which should be available through Scoop next year. Though in its infancy, Smith confirmed to BikeBiz that components such as sprockets, handlebars and stems are currently in the design stages. A Scoop B2B is currently in the works, though the current website – – has full details of stock availability, downloadable product images and dealer listings already in place. If you’d like to discuss the

Mason Smith, founder of Scoop BMX distributor’s brands further, Smith asks dealers to drop him an email on Scoop: 01462 650741 Website:



SPECIAL This year’s Team Green Britain Bike Week fortuitously fell during a spell of excellent weather for much of the country, providing few barriers for would-be cyclists to get involved with the multitude of events taking place up and down the UK, all in the name of boosting cyclists numbers...

Gocycling in Bike Week ELECTRIC BIKE brand Gocycle was one canny firm taking commercial advantage of Team Green Britain Bike Week. The company quirkily ran an ‘Efficiency Day’ – an oldfashioned proficiency style school event – where cyclists competed for a £1,800 Gocycle at the Oval, while also getting the chance to see the latest Gocycle iterations. Richard Thorpe, Gocyle designer and founder of manufacturer Karbon Kinetics, said: “Team Green Britain is

aiming to show that cycling is for everyone, and we believe the versatility of Gocycle can prove it. Of course, being electric-powered means that Gocycle is also eco-friendly – another reason for you to ditch the car.”

Pendleton led the MPs around London town

‘It belongs in a museum’

In the thick of it Politicians put aside their political differences as part of the first All Parliamentary Bike Ride since the General Election, right at the start of Team Green Britain Bike Week. Naturally the All Parliamentary Cycling Group took part in the ride, which was launched by cycle champ Victoria Pendleton. The Westminster cyclists made a stop at Churchill Primary School,


Gocycle gave cycling proficiency a new spin during Bike Week

Pimlico, to give them a taste of Bikeability’s good work. This year’s ride saw BEBA get involved with the event for the first time, bringing the burgeoning electric bike sector to MPs attentions. BEBA’s David Miall and Mark Loveridge explained the e-bike concept to MPs at the ride, which saw Wisper, Cytronex, Ultra Motor, Batribike and Velospeed (Daum) represented.

WHILE INDIANA JONES was talking about supernatural (and admittedly fictional) antiques when he uttered that line, the words hold true for certain special objects that really ought to be in the public sphere. Enter Liverpudlian and Olympic Gold medallist Chris Boardman MBE, who went back to his home town to pass on some of his unique bike paraphernalia during Bike Week. Timed to coincide with the nation’s bike-based celebrations, Boardman handed over the famous self-modified Lotus Sport super bike and his first Tour de France yellow jersey from 1994 (both pictured) to the Museum of Liverpool. But cycle fans will have a while to wait before they can see the items, which will join priceless objects from sporting history in the museum when it opens in 2011.



Scott makes splash with light bikes

Bottom left; Scott Montgomery water splash, Carlton on pump track. Above and below far right; Studio shot of Genius and Handlebars

The Swiss firm hosted UK editors at the Idaho launch of its 2011 bikes. Carlton Reid rides the Genius and the carbon Scale, Scott’s new and stunningly light 29er...

SCOTT USA was founded in Sun Valley, Idaho, in 1958 (ski poles first, MTBs in 1986) but it's been a Euro brand for 20+ years. While Euro editors went to the Switzerland launch, it made sense for UK editors to go to the US launch. Sun Valley is an MTB-andski resort, with bountiful trails and a fast lift system. The editors were myself and Chipps Chippendale of Singletrack. Also along for the ride was Joe Higgins, Scott's Switzerland-based British engineer. One of the bikes we tested on a two day biking and camping trip was Scott's new 29er. This will go down a storm in the US, but the UK market is still lukewarm about bigger wheeled MTBs. Scott UK has still not decided whether to stock the Scale 949, so called because this 29er weighs, at most, 949grams (smaller frames weigh 929grams) which would be light for a road bike, never mind a front-suss 29er. The frame is built with HMX carbon fibre (the Pro frame is built with lower modulus HMF composites) and is equipped with a SRAM XX group, Ritchey WCS steering stuff, RockShox Reba 29 fork with 20mm through-axle and DT Swiss 240 level wheelset.


The top of the 29ers head tube is 42mm higher than the 26in bike and it has a 10mm longer top tube, offset by a stubbier stem. Overall reach is the same but the bike is said to have better downhill handling characteristics. With a flexing rear chain- and seatstay combination similar to the latest CR1 road bike (accomplished with flattened oval seatstays with a dialled-in carbon layup), the Scale has compliance built into the rear triangle. Scott claims a full 4mm of vertical flex. This takes the edge off bumpy descents. Lateral stiffness at the bottom bracket, head tube and rear triangle has been increased by 15, 10 and 10 per cent respectively yet flexy comfort has been increased by 80 per cent, claims Scott. Of course, it's uphill where this 29er hardball really comes into its own. The Scale sure can climb, the slightly bigger wheels ironing out bumps and ruts. OFF THE SCALE Last year's Scale was made using the tube-to-tube bonding process; the 2011 bike uses Scott’s proprietary IMP (Internal Moulding Process) co-moulding

process; an outer mould with a hush-hush internal mould to create a smoother internal surface. The frame is made from three IMP parts: front end, BB shell and seat tube, and rear stays. In a tech briefing at the end of the two days of test riding, Higgins showed cutaways of the new moulding process and demonstrated how weight had been shaved by eliminating most of the aluminium parts from the 2010 frame. The dropouts, pressfit bottom bracket and head tube are all carbon. Even the seatpost clamp is carbon. Higgins passed around ziploc packets of aluminium bits from the 2010 frame to demonstrate how much weight could be saved by eliminating them. Lighter weight, but increased strength, is Scott’s clarion cry for 2011. Other bikes in the range have also benefitted from the ‘aggregation of marginal gains’ mentality. The new Genius LT 185 (Long Travel) all-mountain bike replaces the Ransom, and shaves weight. A one-piece IMP5 homogenous carbon front triangle eliminates tube joins and inserts. An Equalizer 3 pull shock gives a massive 185mm of travel, 20mm more than the Ransom. The bike weighs in at

under 30lb, stunning for an allmountain machine. It climbs almost like a hardtail because of the lock-out. The now familiar Genius’ handlebar-mounted Twinloc lever switches between full rear travel, 110mm traction mode and full lock-out. SCOTT AIMS FOR A TOP THREE POSITION IN THE US The LT’s geometry can be switched between low and high thanks to an elliptical ‘travel chip’ insert at the main shock mount. Our test bikes were fitted with 100mm CrankBrothers droppable seatposts, the modern day equivalents of the Breeze and Angel Hite-Rites of the early days of mountain biking. At the end of Higgins’ presentation, Scott’s US general manager Scott Montgomery showed market share stats for the biggest bike brands in the US. Scott, back in the US only since 2008, has yet to break into the top three but is hoping to do better year on year. And will do so with tech innovations, said Montgomery. Scott has been responsible for a number of notable firsts. In 1989, Scott introduced the first aero bar, famously used by Greg Lemond

in his 1989 Tour de France win. In 1995, Scott produced the first carbon MTB, the Endorphin. And in the last few years it has been producing lighter and lighter road and MTB bikes, including the sub-6kg Addict road bike. At this year’s Tour De France, Scott unveiled its latest road innovation: the slippery yet stiff F01 bike. Tested in the Mercedes-Benz Grand Prix Wind Tunnel, the F01 was developed with Team HTC-Columbia and aero specialists Drag2Zero services. Scott claims the bike reduces the overall drag of a rider and bike at 45kph by 20 watts. The frame tubing shape is half-tear drop, but different to other aero shapes on the market. This shape offers a 20 to 30 per cent reduction of frame drag compared to a standard tube, claims Scott. The drag of a classic race bike represents 20 per cent of the rider’s power output: 60 watts lost for 300 watt output. 20 watts saved on the frame equals a 4-5 per cent overall gain on flat, said Scott. Later this year the company will bring to market the Plasma TT bike; the F01 is expected to be commercialised by autumn 2001 at the earliest.





They’re electric… The Stanforth brothers, known within the industry for raising the Saracen brand over 20 years, are back on the scene and this time they’re electrically charged. Mark Sutton attended the London launch of EBCO for a test ride… HAVING SOLD THE Saracen brand to Madison in October 2008, few questions were asked about what was next for the Stanforth brothers. Since the birth of mountain biking they had spent two decades selling huge volumes of mainly off-road bicycles which were widely carried among the UK trade. Throughout the Saracen heydey, over one million bikes were sold, largely due to the explosion in popularity that offroad cycling was enjoying. It is now the brothers’ goal to turn trendy looking electric bikes into a sales winner. Based on the aesthetics alone, EBCO has already gathered interest from the boss of a large pizza firm whose curiosity about their use for deliveries was sparked by chance shortly after the first samples hit the UK. It’s interesting to note that the Stanforths believe the electric bike market is very much in the same position mountain biking was in the mideighties – in its infancy and with potential to achieve huge growth in a matter of years. So could the Stanforths be onto a winner yet again? “We’ve been watching the market for around two years with great interest,” says Paul Stanforth. “Having spent the past eight months designing,


speaking to our audience and sourcing the right manufacturer, we’re now in a position to have EBCO’s first bike line available by the end of August.” Crucial to the brand’s philosophy is a no cut-corners approach to the manufacture of electric bikes, something which has arguably dogged the market to date.

“We’ve been watching the market for two years with great interest and we’re now ready to launch EBCO bikes in August.” “Our bikes won’t retail much below the £1,000 mark for a good quality starter model, meaning that there will be an option qualifying for the Cycle to Work scheme. “Primarily the focus of EBCO is to produce only top-end, highly reliable e-bikes requiring just a low level of maintenance and minimal upkeep. It is our goal to be the leading brand in

terms of technology and performance, something we feel achievable utilising TransX’s power support technology.” With battery technology steadily advancing, Stanforth feels that the market may gradually become more accessible as greater volumes go through production. “With battery technology advancing, largely due to the need for longer lasting laptops and mobiles, we’re starting to see the performance of electric bikes greatly improve. The range of our models per charge is up to 44 miles, which is clearly quite a significant distance. With greater volumes of lithium batteries in production, perhaps in time prices will be able to drop slightly.” Lithium polymer batteries, taking around five hours for a full charge, are utilised on each model while 250-watt motors, developed by TransX, provide the power

assistance. Carrying Shimano spec throughout, the six-bike line-up will feature three models in men’s and women’s versions ranging between £999 to £1,599. Other EBCO perks include puncture resistant, reflective sidewall Kenda tyres, as well as intelligent ‘torque’ monitors, which ensure the appropriate power assistance is supplied on each of the bikes’ three speed settings.

EBCO will distribute its entire range through a newly created e-commerce website, though is looking to appoint a number of strategic retail partners throughout the UK. A dedicated Warwickshire showroom will also open toward the end of August, which will house the warranty and service centre, too. EBCO contacts: Paul Stanforth: 01926 437714 Rick Stanforth: 01926 437711

The Stanforth brothers are behind another new brand in the cycle industry – EBCO electric bikes BIKEBIZ.COM



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Blyth gets its own dedicated Bike It officer Rothwell recruited by Sustrans-led scheme  Longstaff picks up reins as Future commercial director for sports  Four in at the Aylesbury Training Group


 SUSTRANS RICHARD ROTHWELL has joined sustainable transport charity Sustrans as a Bike It officer, encouraging pupils in Blyth to cycle to school. Over three years, Rothwell will manage a number of initiatives, events and activities at schools in the area to boost levels of cycling. He will show children how to maintain their bikes to ensure they are safe, while delivering classroom curriculum activities related to cycling and health. He’ll also organise cycling challenges, competitions and activities to encourage the children to have fun while riding. In the first year, Rothwell will work intensively with 12 schools and will then support these

schools in the second and third years, while also taking on new schools to work with. He said: “I took up the post because it’s so hands on. I get to speak with, and teach, children, teachers and parents about the benefits of cycling. I believe that makes the difference and that’s what’s so good about Bike It.”  FUTURE PUBLISHING SCOTT LONGSTAFF has been appointed commercial director for Future’s sports portfolio. He joins from Future360, Future’s inhouse creative solutions team, which he has headed up since 2007. Future360 has developed bespoke campaigns for brands such as Warner Bros, Microsoft, Fender Guitars, Electronic Arts,

who moves within Future to become ad sales director for the Gaming portfolio. Longstaff will report to sports publishing director Peter Stothard.

Scott Longstaff Activision and, more recently, Garmin, Madison and Colnago. In his new role, Longstaff will manage the sports advertising team, as well as overseeing the commercial development of Future’s multi-platform sports portfolio. He replaces Sean Igoe

 ATG TRAINING Four appointments have been made at the Aylesbury Training Group, boosting training capacity and shortening waiting lists. First of all, JAMES BURLEY joins the team in Manchester from Chester’s Specialized Concept store. He said: “I started out hitting BMX bikes with assorted hammers. Then I got lucky and landed a job at Mud Dock Cycleworks in Bristol. I worked there for nine years as a mechanic then part-time wrenching in assorted bike shops



in and around Bristol (John’s Bikes of Bath, Argos Racing Cycles and Bristol Bicycle Workshop) while retaining a side line in illustration.” IAIN YOUNG has joined after gaining extensive technical specification and account management experience with Jaguar and Ericsson. He is a BBCtrained producer and technician, working on the likes of the latest Harry Potter films. Young is also a BC crew member working on the Tour of Britain and UCI World Cup at Dalby Forest. MAT CLARK also joins from Fisher Outdoor Leisure. Clark said: “I started out in sales and then moved into warranty and worked on many projects within this role, helping to bring the


ATG’s Mat Clark and Iain Young department up to an industryleading standard.” Finally, SEAN DOWDEN will be augmenting the London team. He said: “Being involved with the London Cycle Hire Scheme from day one has been challenging and rewarding. Having been on

the retail side of the cycle trade for almost 18 years, I found that joining the team at ATG has refreshed my enthusiasm.”





The trade’s guide to sourcing stock, up-and-coming IBDs and the very latest products


ITS FUNNY HOW visiting a bike shop, or indeed any retail store, can often be a lottery. One day you can walk in and be served just as you’d wish, the next you might not be so lucky. The designer of these very pages returned to the office earlier this month swearing never to revisit an IBD local to her home. Citing her gender as the reason she felt she’d been treated ‘without any real care or attention’, it was explained to us that she would now feel ‘intimidated’ by bike shops as she was made to feel almost unwelcome. Being the advocates of the independent cycle store that we are, we persuaded her to return, equipped with a bit of advice and, luckily, the second trip provided her with a positive experience. We did, however, breathe a sigh of relief at this news, having been unsure how she would be treated ourselves. Surely a simple trip to the shops shouldn’t strike fear into a person? On the other hand and on a less gloomy note, I’d like to mention another local trader. A pastry shop recently opened in BikeBiz’s hometown and it’s not just the sausage rolls that have left me impressed. The store in question is by far the most expensive in town and part of a small chain, too. But that’s not deterred me one bit.

That’s how the cookie crumbles, or in this case, how the sausage rolls... If a retailer’s performance is not consistent, neither will a customer’s attendance... Whether it’s a well rehearsed rountine or not, this particular store practises service with a smile. Each and every staff member can hold a conversation for the duration of my visit and no mundane chat about the weather, either. The first visit left me with a good impression. The second, wondering if they’re always so happy to see customers. The third confirmed the store as my favourite in town and one to which I’d developed a kind of loyalty, despite forking out double the amount charged within another larger chain in town. Financially reckless maybe, but it sure as hell beats dealing with the attitude of the rival’s staff. BikeBiz’s designer has now chosen her bike and, as a result of the positive performance on the return visit, has since recommended the retailer to others. If your store is one that relies on word-of-mouth advertising, a consistently polite and strong sales performance should be routine by now. Sadly, I can report to have also felt ‘unwelcome’ in stores across the country. Hopefully that’s nothing to do with my consistent praise for the likes of Evans, often over many IBDs... And that’s how the cookie crumbles, or in this case, how the sausage rolls... If a retailer’s performance is not consistent, neither will a customer’s attendance.



Recently Mystery Shopped Thornton’s Cycles details how it came back from the brink of closing due to a fire...



If you’re still contemplating which distributor’s range to feature as your main bike brand, flick to page 57...



We don’t like to admit it, but it’s time to start thinking about winter stock. Do you have illumination solutions?


New gear

Featuring recently launched products of the highest calibre, BikeBiz looks at the latest wheels, rims and trainers on the market...

Campagnolo Khamsin Chicken CycleKit and Cyclesport North 01525 381347 and 01772 339220

Mezzo D-9 ATB Sales 01424 753566

Kurt Kinetic trainers Chocolate Distribution 0871 231 9966

CAMPAGNOLO has added an affordable wheel option to its components line-up, dubbed the Khamsin 2011. It represents the entry-level wheel of the medium profile range. The idea was to devise a wheel with top level performance features, reduced weight and technological content of superior category, while maintaining a competitive price. Thanks to its reduced weight (1,873g), straighthead spokes and sealed bearings, the Khamsin 2011 can guarantee performance and quality that normally belongs to higher-level wheels.

MAKING ITS debut at BikeRadar Live this year, the new Mezzo D-9 tucks in just below the popular cycle-to-work bracket at £825 retail price. Available from July 1st, the curvaceous D-9 has a new main-frame, updated swing-arm, shapely stem and upgraded rear V-brakes for increased stopping power. It is available in graphite and blue. The rear stays, frame and stem have been designed with a curve, maximising a perfect harmony between form and function. Numerous accessories, including commuter and luggage bags, are available through the Mezzo dealer.

CHOCOLATE Distribution has taken on Kurt Kinetic trainers from Minneapolis, USA. Joining the distributor’s porfolio of Nema and Rolf wheels, it is the leading static bike trainer brand in North America. Kurt Kinetic claims to provide customers with 100 per cent leakproof products, the biggest flywheel on the market, the greatest stability and lowest operating temperature of any trainer on the market. Jeremy Crook, managing director at Chocolate Distribution, said: “Kurt Kinetic trainers are the most realistic indoor turbo trainers on the market and we are excited to be able to offer such innovative products.

Spank Evo rim Riding High UK 01458 850274

Shimano XTR groupset Madison 01908 326000

Syncros FL and FR DS32 wheels Jungle Products 01423 780088

SPANK has invested in a rim production facility in Taiwan, giving it the opportunity to advance the development of its patented Oohbah Profile Rim line. This year Spank will introduce Vomax EVO (XC race), Oozy EVO (aggressive trail), Subrosa EVO (mountain), Spike EVO (DH race), and Stiffy EVO (extreme freeride). They have been updated and now offer what the firm feels are the ‘strongest and lightest’ rims around. New tooling, profiles, production processes, and new age materials, have allowed Spank to reduce weights from five to 15 per cent, while improving ultimate strength, rigidity, and ductility by up to 20 per cent.

SHIMANO XTR has gone ten-speed with two variations of the groupset suited to both crosscountry and all mountain riding. The group is designed around the Dyna-Sys drivetrain system and will be available in triple and double crankset options. The manufacturer also introduced a cooling technology for its disc brakes dubbed, Ice-Tec. Its brake pads and rotors reduce heat build-up in the disc brake system. This reduces fading, assuring consistently high braking performance even on long downhill stretches. It also results in longer pad life and quieter braking.

SYNCROS has developed new wheels aimed at the marathon, cross-country and freeride markets. The FL carbon wheels are lightweight, strong, 25mm wide monocoque rim laced to durable and service-friendly Syncros 28-hole hubs with ‘Enduro’ industrial bearings. The front wheel is available in nine-mm QR or 15mm. The FR DS32 wheels weigh 564-grams. The front wheel comes with a 20mm true axle and four highquality bearings. The rear comes in a 135x100mm or 150x12mm option and is equipped with four ‘Heavy Duty’ bearings plus two bearings in the FH.



THE FIRST 2X10 MTB GROUP SET Nino Schurter – Scott Swisspower 2009 World Champion

Julien Absalon – Team Orbea 2009 World Cup Champion

Distribution in the UK: Fisher Outdoor Leisure LTD,

Marco Aurelio Fontana Cannondale Factory Racing 2010 XX Maremma Cup winner

Information: and © 2010 SRAM, LLC


Thorntons Cycle Centre

Rising from the

flames Telephone: 01788 572440 Web: Email:

Having been the victim of an arsonist attack less than six months ago, Thornton’s Cycles of Coventry, run by Dave Thornton, has quickly got back on top and hopes to revive its former location. Mark Sutton finds out how the business has bounced back…

“Repairs have been on the increase over the last couple of years and we see this developing in the future.” Dave Thornton

Tell us a bit about Thornton’s and its history: Thornton’s was established as a family-owned business in 1969 by Mr Sidney Thornton. Sidney retired in 1997 and the business was taken over by myself, David Thornton, and my wife. How many staff do you have? We’ve got four full-time employees on board. Your previous store was gutted by a fire. Tell us what happened: During the early hours of January 29th 2010, I was called to the shop for a standard alarm call. By the time I had arrived the shop was in flames, the entire street was cordoned off and all emergency services were present. I’m told the recycling bin was set alight deliberately and the fire spread from there. All of our stock was badly damaged and sadly, had to be disposed of. Was the arsonist ever brought to justice?


I’m afraid not, the arsonists were never caught. Did you receive any local, supplier or trade support to see you through? Yeah, there’s a few special mentions to be had among the trade. I’ve got to extend a big thanks to Walkers Cycle Components of Leicester, Raleigh UK of Nottingham, Falcon Cycles of Brigg and Reece Cycles of Birmingham. Of course we received lots of good luck messages and wellwishers from elsewhere in the trade, as well as from the public, friends and family. One more special mention has to go to the local council who supported our temporary move to Butlers Leap. On the off chance any other dealers are as unfortunate as yourselves to experience a fire – can you give any advice on how to move forwards? My advice to other dealers would

be to have a good quality insurance company and if possible use an insurance broker. A further special thanks has to go to Douglas Insurance of Rugby. Without its help I may not have been able to carry on trading. You’re occupying a temporary unit at present, what plans do you have to move on? We are having the gutted Cambridge Street location renovated at the moment and we intend to be back there in December this year. BikeBiz’s Mystery Shopper recently visited and scored your staff reasonably well – what’s it like to get a positive review during what is a difficult time for the business? It was great to receive a positive review from the Mystery Shopper as we have only been trading from the temporary premises for less than four months and in that time have had to totally re-stock the shop.

What are your long-term aims for the business? At present it’s to be back in Cambridge Street and open for business as usual. Many retailers are reporting strong workshop business so far this year – how’s this side of the business for you? Repairs have been on the increase over the last couple of years and we see this part of the business developing in the future. Do you work with any Cycle to Work facilitators? ‘The Cycle Scheme’ encourages customers to buy higher spec cycles and it has proved very successful for business in our area. Does Thornton’s get involved with local events, rider sponsorship or anything else? Thornton’s Cycle Centre supports the Rugby Bikathon, which raises money for Leukaemia Research, and it also donates prizes to local schools and charities.



The full package As the lifeblood of the majority of stores, a complete bike stock is perhaps the most carefully considered and thought out purchase of all. Mark Sutton analyses the market’s current bike stock, distributor-bydistributor, just as 2011 models are beginning to filter through...

Hotlines AS ONE of Hotlines' longer standing brands, Electra has established itself as a favoured cruiser brand with the UK consumer. Four main families make up the range – Cruisers, Townies, Amsterdam and Ticino. The Cruiser family is probably what Electra is best known for and the current range offers some of the coolest Californian beach inspired rides out there, with prices starting at £269.99 for the basic single speed beach cruiser, and through to the Indy at £679.99. The Townie family is a modern take on laid-back riding, blending performance with comfort and style. All frames are aluminium and employ Electra’s ‘Flat Foot Technology’ to give pedalling efficiency, with comfort, and the ability to place your feet flat on the floor when at a standstill. Townie models are available from £429.99 to £1,239.99.


The Amsterdam family is a classic styled city bike – hence the name. It’s billed as bringing European chic to urban commuting. It boasts a classic upright position available in men’s and ladies’ styles ranging from £439.99 to £859.99, and even includes some models with special edition graphics by artist Alexander Girard. The Ticino is Electra’s last ‘family’ of bikes and provides everyday pedalling with vintage flair, inspired by classic European handbuilt bicycles of the ‘40s and ‘50s. A healthy dollop of retro style with a whole host of modern components – like 20 speed drivetrains. Ticino prices start from £689.99 to £1,699.99. Fresh in the minds of those dealers who attended the London and Bristol launches, Hotlines' latest brand addition Crème brings something else to the table for the distributor, which now carries six bike brands in total. 18 models are on offer in the 2011

line-up, covering men and women and offering a wide price range catering to first time buyers, as well as those a bit more clued up on the finer detail. Throughout the range and perhaps most notable of unique selling points, you'll find striking blends of chrome

mixed with tough powder coated paints. Attention to detail is something Crème takes very seriously. Pitched as a brand not necessarily aimed at the cyclist, the bikes are designed to be very low maintenance. 0131 319 1444



Mission Cycles


MISSION CYCLES is involved in a very specialist market, carrying a number of trikes, recumbents and bikes suited to people with special needs. From trikes for the elderly, people with balance problems, children and adults with mild disabilities, Mission can supply product suited to the customer in the majority of cases. Also more specialist hand cycles, electric and folding bikes are available. The distributor is always interested to hear from further trade customers. Mission's David Wilsher said: "We get calls every day from customers who would like to go and see and try a tricycle. We try to direct them to a dealer. I can understand dealers not wanting to get too involved as

IDENTITI BIKES will be adding to its range with the new Persona Urban complete fixed gear bike. Built around a cro-moly frame and fork and designed to show clean lines, this is bound to go down well with those into sick singlespeed rigs. Designed at Ison, the company has taken the exclusive Identiti Persona frame and added a choice selection of top-level parts and a single, fast gear. The Persona frame, with its BMXinfluenced double-butted tubing and Taper Lock dropouts, retains sleek styling and low weight, yet offers increased strength and usability over conventional track frames. Next up is All-City's idea of the ideal track bike for the modern fixed rider.

Silverfish MONDRAKER MAY be in its first year in the UK market but 2011 will be its tenth producing bicycles. The Spanish brand shot to fame with the Summum DH bike under team rider Fabien Barel who fought back from a serious knee injury at the start of 2009 to take a World Cup win in Maribor later the same year. Features like Mondraker's own suspension platform, the ‘Zero system’, which features zero brake jack or pedal feedback and the firm's own Stealth Tubing. The range starts with BMX bikes at £269.95, mountain bikes at £369.95 and also a World Cup winning DH platform. Rocky Mountain is Silverfish's longestestablished bicycle brand. All bikes are hand built, as are all wheels used in the range. Offering everything

Gelert EXCLUSIVE TO Gelert, the Halcyon brand specialises in commuter and trekking bikes, though has this year expanded with the addition of mountain bikes, road builds and a fixed gear bicycle. "We have carefully chosen our manufacturing partner, who has many years of dedicated high-quality manufacturing experience and sophisticated up to the minute welding,


there are a lot of trikes in the range and would be impossible to stock them all because of the space they take up. In these cases we will supply direct to a customer." 01622 815 615

from steel hardtails to nine-inch suspension downhill rigs, the manufacturer caters mostly for the mid to high-end of the market. Mid-range, the Altitude line caters for the cross-country enthusiast, offering bikes from £1,899 made from either hydroformed alloy or carbon, depending on price. Designed to be an ultraefficient climber and smooth descender, 140mm of rear travel provides the shock absorption and makes each build nimble in the corners. 01752 843882

painting and assembly processes, controlled by innovative managers with a quality control programme second to none," said Peter Rimmer of Gelert. All Halycon frames are made with aerospace grade lightweight 7005 Aluminium (approximately five to ten per cent stronger than 6061 regular grade). Most frames incorporate Octagonal BiAxial drawn tubing which greatly enhances overall strength and reduces weight. Frames are individually hand built and electronically pulse (Tig) welded to exacting detailed geometric specifications for each model type and frame size. Shimano drivetrain components are specced throughout the catalogue. Rimmer added: "Dealers can have complete confidence in both quality and the robust margins on offer." 0208 459 9970

Made from 100 Per cent 4130 chromoly steel with custom investment-cast dropouts and featuring built in chain tensioners, little maintenance will be required at any point of this bike's life. Customers will be impressed with the detailing, including the Hennepin Bridge icon, custom head tube badge, subtle graphics and timeless styling. The complete bike comes with 46-17 gearing, brakes, and 30mm riser bars so is perfect for commuting in bustling cities. 01353 662662

Upgrade FOR 2011 two builds centred around the Kinesis Convert frameset will be available – a fixed build and a winter build. The fixed comes rigged up with Weimann alloy rims on alloy flipflop hubs. Costing under £600, the bike is very accessible and can be customised with brake fittings and racks. Five frame sizes will be available. The winter build again uses the vertical 'swapouts', meaning it is easily converted. The high quality build kit includes new Mavic Rims, Tektro brakes, a carbon post, an External bearing Truvativ crankset, and Shimano gearing. One of Upgrade’s best sellers is the Racelight T2, a 7005 series, double butted, lightweight, durable and dependable ride. This frame is well proven and is the choice of a huge number of riders.

Customers can choose a frame size and colour option, as well as matching fork and, in addition, can take advantage of the firm's new build kit, which consists of new Mavic rims, Tektro brakes, and external bearing Truvativ crankset and Tiagra gearing. All Kinesis UK frames carry a five-year warranty for manufacturing defects. 01403 711 611

Raleigh Corratec is celebrating 20 years in 2010 with a number of limited edition bikes. The full range, available via Raleigh for over a year now, caters for a broad market from road and XC race bikes through to utility trekking. The brand's unique frame concepts, combined with performanceorientated components from brands such as Shimano, Fox, SRAM, DT, Zzyzx, Selle Italia and Continental means all models are real eye catchers. All the UK bikes are assembled in Germany exclusively for the UK market. Corratec is exclusive to dealers that sign up as stockists.

BH partnered with Raleigh in the UK earlier this year. Starting at £419.99, BH has mountain and road bikes to suit all tastes and budgets, but the range showstopper is the G5 road bike, an 810-gram frame. BH is again exclusive to dealers that sign up with as Raleigh stockists. 01773 532600



Madison WITH RIDGEBACK, Genesis, Saracen and Commencal within its catalogue, Madison's brands are popular with dealers with a particular interest in the mid-market, as well as an interest in family cycling and performance bikes. It was recently announced that the 2011 Saracen lineup is set to include BMX bikes, a first for Madison. For more on these, check out BikeBiz's IceBike Winter review. Brand new for 2011, Ridgeback is proud to unveil the UltraFlight series. Loosely based on the original Ridgeback ‘Genesis’ Day 01, UltraFlight is a new range of superlight flat bar road bikes for those wanting the speed and handling of a road bike with the comfort of a flat bar. Very fast and very light, the UltraFlight range is perfect for

Cycling Sports Group

the commuter who is not into smaller wheeled bikes. New from Commencal for 2011 comes the Supreme 8. Built with the Freerider in mind, the Supreme 8 uses the much-acclaimed Supreme (previously ‘Mini DH’) frame as an envious footing and sees travel rise to eight inches to help eat up big drops. The burly spec will ensure the components are more than up to anything customers have to throw at it. 0208 385 3385

Cube CUBE'S 171 bike 2010 line-up comprehensively covers dealers across Europe, with three dedicated UK account managers available for dealer visits to discuss stocking Cube. Designed by Cube's own engineers in


Paligap 'THE JAKE' Kona Cyclo-Cross bikes have just arrived with Paligap and the firm has good stock running into the late summer months when traditionally the demand is highest. Following a year when Paligap sold record numbers of cross bikes to the commuter market and had some fantastic reviews, the firm expects the 'Jake' to be the hot seller of the autumn.

Moore Large MOORE LARGE is the UK carrier for Haro, Forme, Barracuda, Onza, Premium Products, Bumper kids bikes and Oyama folding bikes. Barracuda has largely paid attention to the trekking market this year, putting out a line of six models ranging up to £359.95 – perfect for the customer on a tight budget. All bikes feature featherlite aluminium frames and offer something different at various price points. The Oregon is the brand's top-end model. This bike is equipped with a suntour fork, full length mud guards and a rear carrier rack providing the perfect bike for the customer going on weekend missions, at just £359.95 The CS100 offers something slightly different to the Oregon with oval tubing and straight blade forks. It is designed to

CYCLING SPORTS Group offers a diverse catalogue, handling the distribution for Cannondale, GT, Charge, Mongoose, Summer and WeThePeople in the UK. Designed exclusively for girls, Summer Bicycles offer comfort aspects and performance advantages, as well as finishing each with attractive styles. For men, and available in two versions, Cannondale’s Rize now caters for both the mountain rider with a 140mm travel build, or the trail enthusiast with a shorter travel 120mm version. The Rize cockpit offers a 68.3-degree head angle, 1.5-inch steerer tube and comes built with a

100mm stem. The stiff carbon front, paired with a Fox Float 32 RL fork and a 1.5-inch steerer tube make for a bike that tracks well and can hold its own in the hills. The finishing kit is made up of Shimano SLX and XT drivetrain, while Avid Elixer 5 brakes provide strong stopping and decent modulation. Both Mavic and Fox make up the majority of other costly components, meaning this bike is unlikely to need upgrading at any point. 01202 732288

Ben Gaby, marketing manager, said: "Our best selling 2010 model has been the commuter Dew model. Retailing at £360, the Dew has all of the great riding characteristics of more expensive Kona models but at an entry-level price. The Dew range has nine models and we have good stock to carry us through until late summer. We are actively looking to open new accounts in the Norwich, Cambridge and Lincolnshire areas.” 01454 313116

be the perfect commuter bike, but can also handle rougher trail surfaces, so riders can take the scenic route to work. This comes in at £269.95. Retailers should also look out for the Haro line of adult bikes, which are due to land with Moore Large from September, through October. Retail price points will be from around £350.00 to £1,200. 01332 274200

Waldershof, Germany, each model undergoes rigorous testing, going through Cube's own DIN-plus testing system, which exceeds European safety standards. Pictured here is the women's specific Access WLS GTC, a technically advanced build featuring asymmetric chainstays that both save weight and distribute braking forces evenly. The design also works to offer a higher degree of comfort over long distances. The manufacturer can provide dealers with POS material, from Cube catalogues and pens, through to pop-up tents, clocks and posters. 2011 will also see the introduction of staff clothing. 0031 180 441 350

Fisher Outdoors WITH A major marketing programme in place and positive press reviews, the Norco range is going from strength to strength. Perhaps best known for its gravity and freeride bikes, such as the Atomik and Team DH, Norco offers much more across its wide range of mountain, urban and BMX bikes with something for

every budget and riding style. The Norco all mountain and XC/marathon series of full suspension bikes is made up of the Norco LT, Norco Fluid and Norco Faze ranges, as well as the Norco Phena trail bike for the ladies. XC Hardtails are very well catered for, from the budget Scrambler to the highend Nitro as is the jump rider, with bikes such as the Norco Havoc and Norco 125 complete in the line up. The Norco urban and commuting bike range features a complete cross section of styles for different riding needs and budgets. From the Scene SS to the high performance of the VFR 2 and the fixie Spade, there is an option for everyone. The range is available on a stockist basis only and will not be made available for web only sales. 01727 798345





Illuminating stuff... Summers are usually a short lived affair here in the UK, but even if the sun manages to shine for longer than a week it won’t be long before the nation’s cyclists will be sizing up which lights they need for autumn and winter. Jonathon Harker takes a closer look at what’s available…

2pure THE BRIGHT sparks at NiteRider have unveiled the 2011 range, stressing that its outputs are measured in lumens, rather than mere guestimates. This year the commuting range has been paid particular attention with new additions the Lightning Bug and Stinger Taillight, building on the success of the Cherry Bomb and Ultrafazer lights. The Lightning Bug comes in six colours and in a one, two or three LED version. The Stinger, meanwhile, operates off a powerful 0.5 watt LED for visibility up to half a mile away. Also up is the Pro 1400 LED, which pumps out 1,400 lumens, and the Pro 700 LED (pictured), available as standard

Oxford Products

or Race – both pumping out 700 lumens. Other highlights include the MiNewt series, including the MiNewt.700 Dual, MiNewt.350, MiNewt.250 Cordless, MiNewt.150 Cordless and the Minis. 2PURE: +44 (0)844 811 2001

Extra THE FIRM carries a number of brands, including safety light Fibreflare, sporting the latest super-bright, fibre-optic tech in a bendable tube. Visible over 300 metres, the Fibre Flare is available as a single, a ‘shorty’ light and in a twin pack. Trelock’s LS740 is Ecopower equipped (a high performance LED and booster) providing daylight-bright white light that is pretty unique in its price bracket of £49.99, says Extra. On the quirky side of cycle lighting, Topeak’s Alienlux is certainly eyecatching (pictured), with two superbright red LEDs on constant of flashing mode. The Alienlux (priced at £9.99) can be seatpost mounted or to any Topeak

Fisher Outdoor Leisure

bag with included fittings. Also up from Topeak is the Headlux, a great safety light which mounts to any helmet with two front white LEDS and two rear red LEDs for all-round visibility. EXTRA: 01933 672170


THE DESIGN-LED light range from Smart has options ranging from £7.99 to £54.99, including performance-led Lunar. The Smart Lunar R2 rear light, priced at £24.99, has two 0.5 watt LEDs for a superbright light, long burn time, five modes (including a pulsing feature) and uses just two AAA batteries. Also in the Lunar line is the 35 lux front light, with high, low and flashing modes running up to 18 hours on two AA batteries.

The Polaris range includes the Polaris 7, in black or white singles or sets. The 7 sports a blue glow that shines through the translucent top when on, meaning that under streetlights the rider doesn’t have to stretch over the bike to check the lights are on. A full range of miniLED light sets are available in three colours, can be fastened anywhere and cost just £14.99. FISHER: 01727 798345

Ison Distribution

Gelert THE COMPANY’S Canyon range has grown over the course of the past year and has developed into an all LED range of good quality, great value and strong dealer margin lights. The key focus of the Canyon range are, Gelert tells BikeBiz, front and rear complete sets that are all ready to go in packs that mainly include alkaline batteries for longer life. Two of the most popular sets are Light Force (#CYV450) featuring multifunctional five LED front and three LED

PART of its top selling LED and light range, the Ultra Torch 9 pack contains rear and front lights. The sturdy aluminium body means that it can also be used for general purpose as a handy compact torch. The front has nine ultra bright diodes, a quick release mounting bracket and comes with batteries. The rear LED has three modes, seven diodes and a universal mounting bracket. OXFORD PRODUCTS: 01993 862300

rear, and the #1415 which features super bright three stage front and five light rear. The complete range is featured in the 2010 Canyon catalogue. You can order this direct from Gelert on the number below. GELERT: 020 8459 9970

ISON IS bringing the cool with the outlandish Skullys – clip-on LED lights in a skull design. With super-bright LEDs for eyes they fit virtually anywhere on the bike using elastic straps. The Skully is particularly eye catching through the use of two Ultra wide-angle bright LEDs. They both provide 20,000 MCD brightness, according to Ison, and are visible up to 600 metres away. Featuring a flexible soft body the Skully is available in three colours – white, red and black. Front Skullys come with a white body and white LEDs, while the rear Skullys have a

black or red body with red LEDs. All sport multifunction lighting, including flashing, steady and off modes. Two long life and powerful batteries give the Skullys an impressive 100 hours battery life. RRP is only £9.99 each. For dealers they come in counter display boxes of 12 (four in the front and eight in the rear) making them easy to display in store. ISON: 01353 662662


CYCLE LIGHTS Moore Large KNOG HAS launched a number of funky new lights, including an update of the popular Frog – the Frog Strobe. The lens pumps out 25 lumens and comes in front and rears, 12 colours and has a flexible silicon body. The Strobes (£10.99) join Knog’s new Boomer (£22.99 for rears, £24.99 for fronts) a high-powered LED light boasting 280 microcandellas. With four flash modes, the Boomer has a flexible, water-resistant silicone body

Bicygnals UK DESIGNED and developed, Bicygnals first grabbed the trade’s attention three years ago with its wirefree front and rear lights with integrated direction indicators. The indicators feature front switches, with both units clipping together for easy storage. The firm followed the indicators with the Pebble, 14 LED front and rear bicycle lights that again fit together for easy transport and carriage.

Raleigh THE FIRM’S new cycle light range – Moon – launched in June (with stock available this month, promising a focus on top quality, high output, compact lightweight lights. The range comprises the Gem 1, 2 and 3, and the X300. Gem 1 features a single ultra bright white LED, the Gem 2 has two and the Gem 3, yes you’ve guessed it, has three ultra bright white LEDs. All have four modes, with side visibility. The X300 uses a CREE XP-G R4 LED,

Walkers LED LENSER has adapted one of its popular lights for the cycling market and has fitted it with a top quality HBar bracket. The light boasts some heavyduty credentials such as gold plated contacts and is currently used by UK Police forces and Coast Guards. Naturally it is cased in weather-proof housing. The light has a 170 lumen power output, with a 120 hour burning time (using the supplied batteries at the highest output) and has a beam range of 220 metres. Weighing 192g in total, the light retails around £60 to £65. The LED Lenser model range reaches over £300 SRP. WALKERS: 01162 833885


and comes in six colours. ML also supplies three Fenix lights; the TK11, the PD30 and the LD250. TK11’s light reaches over 200 metres via a highly efficient polished reflector and has two types of output. The PD30 hits 220 lumens and in its low setting runs for 65 hours. The LD20, meanwhile, blazes out 180 lumens max with six types of output. The firm also supplies lighting from Torch and, for the first time, from component range One23. The line-up includes Ultra Bright and the Mega Bright, the latter of which gives out 170 lumens. SALES@MOORELARGE.COUK

Madison MADISON’S OWN lighting brand Electron has been extensively overhauled this summer. Both the Terra 2 (£99.99 SRP) and Terra 1 (£74.99) are pitched at the serious commuter and entry level off-road cyclist. Featuring high power Seoul LEDs with a huge 240 lumen output, the lights

have a quick release bracket and come complete with a UK mains fast charger. Also up from Madison is Light and Motion’s winter 2010/2011 range, including the new Vis180° and Vis360° commuting lights. The former (£99.99 SRP) at 35 lumens, is pitched as the most powerful rear light on the market. MADISON: 01908 326000

Among Bicygnals’ newest lines is the Twin (pictured), an innovative 12 lux front and rear lights that magnetically clip into multi-adjustable holders. Flashing and static lighting modes and optional mid and high power beams are among the features. Another quirky offering is the Angel cycle helmet, sporting a continuous rechargeable 360° degree LED light pipe. For more info, contact Bicygnals on, the number below or distributor Parklife. BICYGNALS: 0208 940 9241

four modes and can be charged via the mains, or a PC or Mac. The RSP range, also distributed by Raleigh, includes a wide range of new lights, including the RSP Steradian (RRP £29.99). A one watt LED with collimator lens generates 1,200 candle power output using cunning collimator tech. Pitched primarily at the commuter market, the Steradian includes integrated cowling to prevent light ‘backwash’, a quick release bracket and water resistance. For more detailed info about these and other products, contact Raleigh. RALEIGH: 01773 532600

USE THE Exposure light range has seen a number of enhancements for 2011, including the use of new LEDs that provide 30 per cent brighter light. Crucially, the quality of the light has improved too. The line-up includes three new models; the Flash, the Flare and the Six Pack. The Flash (£40) is a front light that packs a punch and marks Exposure’s first foray into the city bike market. The Flare is a brand new rear light that innovatively

delivers night and day visibility. Also priced at £40, the Flare again packs in an impressive output and package size. The patented SPT feature on all lights above Spark Model has been a big success for the firm too, offering customers the option to run remote switch, supplementary Piggyback battery, or RedEye rear light accessories with or from the main battery unit. But space precludes us from going into more detail on range, so contact USE for more information, pre orders and pricing on 01798 344477 or email USE: 01798 344477

Zyro THE EL-340 is Cateye’s latest, featuring next-gen ROL tech with an LED mounted in the centre of the lens. It means all the light uses the maximum area of the reflector, so the light emitted (1,000 candlepower) is controlled and directed. The EL-340RC is a more expensive version (costing £59.99 instead of the EL-340’s £39.99) but you get a direct port for recharging. Zyro also supplies Lupine’s lightweight performance lights, providing uber-bright output while managing battery life. Featuring the

Betty and Wilma, the former comes in two SKUs: 7 and 14. They feature the latest LED tech and 7 Cree LEDs and integral switch for an improved lumens output of 1,850 lumens. ZYRO: 01845 521700 BIKEBIZ.COM




BikeBiz is keen to publish your opinions, whether they’re from letters, emails or via


Mail to: Saxon House, 6A St. Andrews Street, Hertford, Hertfordshire SG14 1JA

Email: Jonathon.Harker@

Fisher Outdoor Leisure responds… WE WERE interested, albeit a little surprised, to read the comments regarding the USPs of Kansi. All competition is good and we hope Brompton continue with the success they've had to date. At the moment we are completely focused on getting Kansi's into the hands of

consumers via our IBD network. Consumer interest in Kansi continues to grow and early feedback on the product is excellent, which gives us the confidence to know that the Kansi brand values are meeting many consumer and dealer demands. Martin Hawyes, Fisher Outdoor Leisure

From the Forum...

Clash of the folders


“A few comments concerning the interview with Martin Hawyes in the last issue of BikeBiz…”

ARE ALL brands going up by 20 per cent? Wheelies

ASKED whether there is “a single unique selling point or particular qualities that mark Kansi out as unique” Martin answered that “the Kansi box, the geometry and the ability to fully service the hinge, make this range stand out. This is why the bikes are currently two-tone painted. Who else is able to do this on a folding bike?” I wouldn’t want to give the impression that we regard

“That is a bit too general a statement but realistically we should expect increases for all consumer goods. This is why: The £ is still weak against the US $, Euro and Yen and freight costs from the Far East have risen massively – a 40 foot container now costs circa $4,000 compared with circa $1,500 two years ago. Raw material costs have increased in just about every category, all suppliers are putting prices up and labour costs in China continue to rise. Many factories in China struggle to retain staff as they seek more money elsewhere. UK fuel costs increase the cost of shipping and VAT is increasing to 20 per cent. There are many factors that simply cannot be absorbed by the supply chain. At the same time most quality brands rightfully do not want to compromise the product by cutting corners, leaving little option than to increase price. I am sure, like Madison, everyone is trying their best to

Kansi’s emergence with fear, but his closing comment begs a response. In particular, suggesting that a serviced hinge or two-tone colouring are unique in the folding bike sector is to put hype before reality, not least as we have been doing both for over two decades. Perhaps the geometry will prove to be markedly different from that found on bikes whose appearance is almost identical

to the Kansi’s. And certainly the box of customisable stickers is a nice touch (even if it falls short of the billionplus permutations possible on a customisable Brompton), but I would not wish anyone to be in any doubt about our commitment to the full servicing and support of our bikes, hinges and all. Emerson Roberts, Sales and Marketing Director, Brompton Bicycle

Star Letter Whether it’s a hand-written, sent-through-the-post letter, email or a comment made on the BikeBiz forum, the best letter of the month wins a prize from Oxford Products. This month the lucky winner will receive Oxford’s Ultra Torch 9. Part of our top selling range of LEDs and lights, the front light has nine ultra bright diodes, a quick release mounting bracket and comes complete with batteries. The sturdy aluminium body makes it ideal for general purpose use as a compact torch. The rear LED has 3 modes, 7 diodes and a universal mounting bracket.


minimise price rises. Inevitably there will be increases at a time when many are tightening their belts. But although this sounds gloomy, I remain pretty bullish about 2011 and to be fair pricing is realigning itself after years of deflation in our market. The bike you get today for £250 compared to 20 years ago is amazing. This ever-cheaper price mentality was never sustainable, nor desirable for our market. Dominic Langan I think cycle finance will prove an increasingly important sales tool – it is already proving so at the higher end. ’Ride it away’ scheme proposal volumes in June were over 80 per cent higher than Black Horse scheme volumes in June 2009. Maw I agree with Dom over price deflation, but if prices are to increase then surely the trade needs to eradicate BSO crap. It is very difficult to explain to a noncycling customer why your entry level bike is twice that of ‘bodgit and scarper’ down the road. Dark-Knight


2pure 0131 448 2884

Eurobike Ltd 01332 774796



Otagocyclesport 07939 543016 www.otagocyclesport.

Seventies 0845 3103670 DISTRIBUTOR


Abacus Online Ltd 0151 342 9799 EPOS

Ascend Retail Management System 01908 280667 EPOS

Fat Spanner 07966401165 www.fatspannerworld. com

Pacific Cycles Inc +886 34861231



Fisher Outdoor Leisure 01727 798345

Paligap Ltd 01454 313116


Hotlines Europe Ltd 0131 3191444 DISTRIBUTOR

Cube Bikes Uk Ltd 0031 180441350 DISTRIBUTOR

Custom Sports Clothing Ltd 07580 495881 www.customsports MANUFACTURER/DISTRIBUTOR

Cybertill Ltd 0800 0304432 EPOS

Cycle Division Ltd 0845 0508500 www.thecycledivision. com WHOLESALER/DISTRIBUTOR

The Cycle Show 0207 2886733 EVENT/EXHIBITION ORGANISER

Digital Retail Solutions Inc 001 8003229471 EPOS

Hykeham Wholesale Limited 01522 801550 www.hykehamwholesale. DISTRIBUTOR/WHOLESALER

Jungle Products Ltd 01423 780088 DISTRIBUTOR

Lyon Equipment 01539 625493 DISTRIBUTOR

Monterey Industries Ltd 0117 9509499 DISTRIBUTOR/MANUFACTURER

Mojo suspension Hoodoo ltd 01633 615815 DISTRIBUTOR

Moore Large and Co Ltd 01332 274252 DISTRIBUTOR


SKS +49 2333831246 MANUFACTURER


Parklife (Havant) Ltd 02392 475895

Sonic Cycles 0207 2432848



Pashley Cycles 01789 292263

Sport Direct Ltd 0845 2693060



Peter Dobbs Design and Print Services 01482 224007

Stormfront Technology Ltd 0800 6121044




Bohle UK Ltd 01952 602680

Silverfish UK Ltd 01752 843882

Qoroz 01453 889204 MANUFACTURER

Raleigh UK Ltd 01773 532600 DISTRIBUTOR

Red Cloud MC 01767 692831 MARKETING, PR & EVENTS

Reece Cycles PLC 0121 6220180

Trek Bicycle Corporation 01908 282626 MANUFACTURER


Vigour Corporation 0092 524269920 MANUFACTURER/EXPORTER

Walkers Cycle Components Ltd 0116 2833885 WHOLESALER/DISTRIBUTOR


Saddleback Ltd 01454 299965

Zyro Ltd 01845 521700 DISTRIBUTOR


To order copies of BikeBiz Bible or ensure inclusion in the 2011 edition please contact


Editorial Planner




September 1st-4th Friedrichshafen, Germany



Advertising Deadline: August 14th

To advertise call Carly Bailey on +44 (0) 1992 535647, or email her at For editorial contact Jonathon Harker on +44 (0) 1992 535646, or email him at

OCTOBER 2010  Clothing and Accessories  Cycle Show Special Editorial Deadline: Sept 3rd Advertising Deadline: Sept 8th

NOVEMBER 2010  Stocking Fillers  Trailers and Trailer Bikes  Cycle Review  BikeBiz Awards Review Editorial Deadline: Oct 8th Advertising Deadline: Oct 13th

DECEMBER 2010  Review of the Year  Retail Survey  Core Bike Preview  Wheels, Tyres, Inner Tubes and Pumps Editorial Deadline: Nov 5th Advertising Deadline: Nov 10th

JANUARY 2011  Lubricants and Tools  Cycle Training  Core Bike Special Editorial Deadline: TBC Advertising Deadline: TBC

FEBRUARY 2011  Cycle Safety  Frames and Forks Editorial Deadline: TBC Advertising Deadline: TBC

MARCH 2011  Cycle Media Special  Folding Bikes  Electric Bikes Editorial Deadline: TBC Advertising Deadline: TBC


August 2010

October 2010

CSG UK: RIDE THE REVOLUTION TRADE SHOW Monday August 9th – 13th Poole, Dorset

BROMPTON WORLD CHAMPIONSHIP 2010 Sunday October 3rd Blenheim Palace, Oxfordshire

LE MANS 24-HR CYCLE RACE Thursday August 21st – 22nd Le Mans, France

INTERMOT 2010, MOTORCYCLE AND BIKE FAIR Wednesday Oct 6th – 10th Cologne, Germany

AUSBIKE – AUSTRALIA CYCLE TRADE EXPO Saturday August 21st – 23rd Melbourne

September 2010

BIKEBIZ AWARDS 2010 Wednesday October 6th Sway Bar, Great Queen Street, London Carly.Bailey@

EUROBIKE 2010 Wednesday Sept 1st – 4th Friedrichshafen, Germany

HOTLINES DEALER SHOW Wednesday October 6th – 9th Brick Lane, London

PALIGAP HOUSE SHOW Sunday Sept 12th – 16th Paligap HQ, Yate

CYCLE SHOW 2010 Thursday October 7th – 10th Earls Court, London

MOORE LARGE: ON TOUR WITH TODAY’S CYCLIST Monday Sept 13th – Oct 21st Multiple locations

BIKE BRNO, INTERNATIONAL BICYCLE TRADE SHOW Thursday October 7th – 10th Brno, Czech Republic

INTERBIKE 2010 Wednesday Sept 22nd – 24th Las Vegas, USA

X IN THE CITY Friday October 22nd – 24th ExCeL Centre, London

For more cycle trade dates:

For additional copies please contact: BIKEBIZ.COM


The BikeBiz Marketplace offers a complete marketing package of print, online and editorial visibility, allowing companies the opportunity to maintain contact with readers each month without the associated cost of full display advertising. The BikeBiz Marketplace, and its associated online version, has been designed to offer readers a directory of all products and services in the bike trade.

The standard package includes:  A quarter page advert in each issue  Regular editorial coverage in the dedicated column  Company details listed in the online directory with web link  Company details listed in the BikeBiz Marketplace Contacts To get your company featured here contact: Carly Bailey on 01992 535647 or

Your presence in this section ensures that your company’s details are easily found, keeping you one step ahead of your competitors. Marketplace Rates: Quarter Page £175 (minimum six months)




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DARYL NOWAK TEL: (via Madison) 0208 385 3385 SALES MANAGER, WHEELS MANUFACTURING Give us a brief history of Wheels Manufacturing: We started as a bike shop in Boulder, Colorado 23 years ago as Wheels of Boulder. After several years we found the need for a sturdy cog removal tool, so we started making our own. This was our first product. After the success of our cog tool, we started making axles, cones and seat locks. Soon we closed up our bike shop as we were too busy with manufacturing product, and we renamed ourselves Wheels Manufacturing. Wheels Manufacturing is best known for its derailleur hanger catalogue, but what else do you manufacture? Wheels Manufacturing makes almost 1,000 products right now, all machined in the USA. We make 30 varieties of axles, 110 types of cones, a myriad of aluminum and carbon fibre headset spacers, axle spacers, chainring spacers, cassette spacers, conversion cassettes, chain whips, single speed kits, ultra light hubs, bottom brackets, various shims for all bike applications and a variety of bicycle tools.

What bearing spares can you offer dealers? We offer both EMQ (electric motor quality, noise balanced to 8,000 RPM) and ceramic hybrid bearings in all traditional bicycle application sizes. Your dropout catalogue is touted as performing better than many OEM hangers. How is this the case? All of our derailleur hangers are made from CNC-machined 6061 aluminum. Our hangers are much stronger than the traditional cast derailleur hangers and are stiffer laterally, which provides a better shift. Our hangers are still designed to break upon impact just like a traditional derailleur hanger. Which shows will you be exhibiting at in the coming year? We try to do four shows a year: Icebike, Frostbike (QBP open house), Eurobike and Interbike. Are you able to custom make product, or do you currently do any OEM work at all? We have the capacity to pretty much



EMAIL: WEB: make any bicycle product out there and do lots of work with various OEMS. Brands we have produced product for (just this year) include: Specialized, Trek, Felt, Cervelo, Spot, Titus, Maverick, Zipp, Rivendell, Salsa, Lynskey, as well as a multitude of smaller custom hand-built

“If you think of a bike company, we have probably made some small parts for them...� Daryl Nowak bike manufacturers. If you can think of a bike company, we have probably made some small parts for them in the past. Do you have any plans for expansion? Several months ago we moved to a much larger facility in the Colorado Tech Center in Louisville, CO. We are slowly expanding staffing and our product line is steadily growing each year as well.




























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Let’s get statistical… Sport stars salaries, falling cyclist fatalities and a growing UK e-retail sector make up some of the statistics, figures and numbers in this month’s round-up. We also delve into the savings a bicycle commuter can make, and look at the difference a pro-cycling ethos can make to a country...

Bike vs Car Less than 2%: Even though half of all trips in the United States are three miles or less, less than two per cent are made by bicycle and the vast majority (72 per cent) are made in cars. In stark contrast, many European cities with vigorous bicycle initiatives boast cycling rates greater than 20 per cent.

Toby Forte, Bicycles Sales Manager, Shiner What bikes do you own? I currently run a new sample Brian Yeagle Verde BMX frame with all Verde, Duo and Profile parts. I also own a Charge Juicer Hi for road use.

2,000: A bicycle commuter who rides four miles to work five days a week avoids 2,000 miles of driving and about 2,000 pounds of carbon dioxide emissions per year.

Where’s your favourite place to ride and why? My favourite spot is certainly my local – Decoy Trails. We’ve spent years and years developing the site into what it is today and the facility now features a national standard BMX race track and concrete skatepark set up, as well as the infamous trails.

2%: A poll revealed that of 24,000 people surveyed, just two per cent would like foremost to see the Government cut transport spending. Overseas aid was voted first choice for spending cuts with 43 per cent placing this as their top choice.

What’s the biggest rush achievable on a bike? For me personally, it’s simply going as fast and as high as possible. Tell us about your role at Shiner... I have been with Shiner for two years. I now work as bicycle sales and brand manager overseeing the following brands: Verde BMX, SE Bikes, Swobo, Redline Bicycles, Chrome Bags, Cinema Wheel Co, Duo and our Shiner ECO parts and accessories. I deal with all sales, customer service, ordering and also look after team riders for the brands mentioned. ...And about your background in the bicycle business: I competed as a professional BMX and MTB racer for many years before turning my attention to another aspect of the industry. I managed two successful bicycle stores before starting at Shiner. Why should bicycle retailers get in touch with Shiner – what can you offer? I believe we offer a very personal service, which is never just a transaction. All involved at Shiner are passionate about what we do and this is highlighted with the brands we represent and the service that’s offered day in, day out. Puncture repair, or new tube? Tube on BMX and patches on MTB and road bike (I never want to carry too much).


Casualties in Greater London during 2009 Mode of travel

Severity of casualty in 2009 (and percentage change over 2008) % of total Fatal

Pedestrian Pedal cyclist Powered two-wheeler Car Taxi Bus or coach Goods vehicle Other vehicle Total % of total in 2009

88 13 39 41 0 3 0 0 184

(-6%) (-13%) (-22%) (5%) (0%) (200%) (-100%) (0%) (-10%)


Serious 967 420 667 777 29 121 46 16 3,043



(-13%) 4,154 (6%) 5,209 (-2%) 3,236 (17%) 3,669 (-3%) 3,795 (9%) 4,501 (-8%) 11,230 (-8%) 2,048 (7%) 380 (34%) 409 (-20%) 1,319 (-2%) 1,443 (15%) 532 (11%) 578 (-48%) 106 (-50%) 122 (-8%) 24,752 (1%) 27,979



(1.6%) (14.6%) (6.6%) (-7.5%) (31.5%) (-3.3%) (10.1%) (-50.2%) (-0.6%)

in 2009 18.6% 13.1% 16.1% 43.1% 1.5% 5.2% 2.1% 0.4% 100.0%



OFF THE RECORD ActSmart June retail shop sales analysis Pic © Tsutomu Takasu

20% increase The level by which the European Two Wheel Retailers’ Association says it has successfully campaigned the EU to increase cycle-specific transport concepts and infrastructure, by 2020, among EU member states.

£4.3m Wayne Rooney’s annual salary from Manchester United. Chris Hoy’s annual income when he won three gold medals in the 2008 Olympics: £24,000.

BikeBiz has teamed up with leading cycle trade body ACT and ActSmart to provide exclusive monthly cycle shop sales analysis. Specialist retail shop sales leapt by 20 per cent in June vs. May, buoyed by some resurgence in consumer spending on leisure products post-budget and the continued dry, sunny weather... Specialist cycle retailer core sales growth vs. previous year

30 25 ‘% turnover growth vs. previous year'

Pic © Phil O’Connor

16,000 plus The number of people who have registered to the BikeBiz forum since its creation. To register, simply enter your details, including links to the trade at

22% The figure by which the UK e-retail sector grew year-onyear during the month of May, the highest leap in two years. Gross online sales were estimated to be worth £4.5 billion. BIKEBIZ.COM

June sees record retail sales

20 15 10 5 0 -5

2009 Jul








2010 Mar




-10 -15 -20 July 2009 – Jun 2010

JUNE WITNESSED an 8.4 per cent likefor-like growth in core retail shop sales vs. 2009, taking Q2 retail growth to a respectable six per cent increase over last year. Higher end price point sales were again reportedly buoyant with the Ride It Away cycle finance scheme reporting sales volumes up 80 per cent vs. ACT’s Black Horse retail finance volumes in June 2009. Fifty four per cent of retailers participating in the ActSmart survey reported sales increases in June, with a mean overall increase of 27 per cent vs. June ‘09. Across the 46 per cent of retailers whose core sales shrank in June, the overall mean reduction was 16 per cent vs. 2009, the lowest reported in 2010 year to date. However, we anticipate that June will be the peak trading month in 2010, with overall UK retail sales trends

reportedly slowing in June, second half growth levels remains uncertain. The weather will undoubtedly have an influence and if the dry spell continues through July to Sept, as predicted, we should at least see overall sector sales growth in Q3.

For more info visit: ActSmart: 0845 6187256 BIKEBIZ AUGUST 75




• man dons ball and cycle chain

Future’s Cycling Plus eq

ng and Warren Cycling Plus’ Rob Speddi rd from awa Rossiter collected the rds do awa h pos the at k Sean Loc

Henderson makes it three at Smithfield race

Moore had vowed to win Mountain Mayhem, but sadly, it was to no a-veil

A marriage made in... Mayhem CYCLE-NUTS may often test the patience of long-suffering partners, but Alison Bowery, 49, proved to be heroically tolerant of MTB-loving Nigel Moore, 47, when he dashed straight from the altar to compete in the Original Source Mountain Mayhem event, on June 18th. Fresh from his nuptials, Moore competed with team the ‘Grimey Lymies’ in the afternoon. Later, the happy couple spent the first night of their honeymoon in a tent on-site. Moore said: “We had to bring the wedding forward as a relative was


seriously ill, but the only weekend we were able to book clashed with Original Source Mountain Mayhem. “I’d resigned myself to not being able to take part this year, but then Alison insisted I must go ahead as she knew how much it meant to me – I’m a very lucky man!” Alison, who works for Bentley, added: “Some people may think I’m crazy to allow my wedding to be taken over by a mountain bike event, but I know it’s Nigel’s passion and I just want to support him.”

KEITH HENDERSON made it three in a row when he won the 2010 Smithfield Nocturne folding bike race on a Dahon Mu EX. British brands dominated the race with the Dahon rider edging it to be crowned Folding Bike Champion once again – for the third consecutive time – and was awarded a Dahon Speed Pro TT and a signature champion’s bouquet for his troubles. The Smithfield

Nocturne, partnered by HTC and the London Festival of Architecture, also saw a number of Dahon models on display for attendees to feast their eyes on.



Send your pictures to

• dahon rider scores hat-trick at nocturne • geared version of reptoid for 2011

quals award FUTURE’S CYCLING PLUS bagged Specialist Consumer Magazine Of The Year at the PPA Awards mid-last month. Cycling Plus beat some serious competition to win the prize, from the likes of Radio Times, Lonely Planet, Country Living, Sunday Times Travel Magazine and Jamie Magazine. Editor Rob Spedding picked up the prize from comedian Sean Lock at Grosvenor House, Park Lane. John Stevenson, editor in chief of Future Publishing's cycling magazines Tweeted from the event: "Bloody stunning effort by Capt Spedding and his krewe." Andrew Diprose, of the Ride Journal magazine, also picked up Designer Of The Year award for his work on Wire for Conde Nast.

Biking for Cambodian kids THE INTERNATIONAL Childcare Trust is a small charity that aims to make a big difference, raising funds through the medium of cycling. This November, from 12th to 21st, the charity is launching the Cycle Cambodia Challenge and is looking for cyclists to take

part. The very worthy cause helps some of the most under-priviledged children in the world through emergency aid, education, skills training and healthcare. Uniquely, the trip gives the cyclists chance to visit an ICT project in action. The charity has a host of other cycle-

DMR’S POPULAR singlespeed jumper the ‘Reptoid’ has been revealed to be available geared for 2011. Tested by the UK DMR team including star rider Sam Reynolds this new bike features the awesome 26-inch Reptoid frame and Marzocchi Dirt Jumper


Three fork. Finishing kit includes upgraded Truvativ Cranks, bashguard and a full chain device, keeping things rattlefree and making it even more versatile. Upgrade Bikes will have the brand new Drone Reptoid nine-speed bikes in-stock from late July. The model is expected to sell out quickly as Upgrade are already very low on stock for the current range of DMR bikes, so if your store needs stock call Upgrade on 01403 711 611.

Sponsored by the brands of Moore Large 01332 274252


A Barclays Cycle Hire station

One plucky volunteer took part in last year’s Cambodia Cycle Challenge for the trust Xx

Reptoid now capable of hill climbs

quote “PARENTS HAVE the right to decide how their children travel to school; they know the capabilities of their children and should be allowed to act accordingly. If others are unwilling to let their children walk or cycle, our streets clearly need to be made safer. “The government is rightly concerned about the rise in obesity, congestion and stifled lifestyles of children; children should be encouraged to cycle to school, not prohibited.” Sustrans’ school travel director Paul Osborne

based activities planned to raise the vital funds, and to find out more head to

responds to the news that two South London parents have been condemned for allowing their young children to cycle to school unsupervised, July 6th

Gemma Atkinson

"Our beautiful conservation area must not be defaced by this horrible lump of metal. It would bring down this very beautiful place. It would not be a very pretty sight." Mayfair Resident Noel Carroll registers his disgust over one of the new Barclays Cycle Hire stations, July 12th

"Whether you're biking to work or recreation, it's important to protect everyone, that's what the law is all about." Gov Pat Quinn, speaking on Illinois’ new law that fines drivers for getting too close to cyclists, July 6th “Cycling’s a fun way to keep in shape so I’m delighted to be involved in this year’s Sky Ride event in Manchester, but I’m also looking forward to getting out and about on my bike this summer.” Gemma Atkinson, actress and Skyride participant, July 6th



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Wondering what the Twitterati have been up to this month? Look no further...

United we stand... When the Madison CEO took a bunch of cubs on a bike ride he saw a glimpse of the future – and it’s potentially a poor one. Carlton Reid asks, will the industry rise to Dominic Langan’s challenge...? MADISON CEO Dominic Langan raved about youth cycling on his company blog: “Kids love cycling so how come they don’t do it all the time?” He had taken on teaching his son’s cub pack all about cycling, including how to mend punctures. He also took the pack on a rural bike ride. “The kids loved riding in a big group. You could see they were proud of their achievement. They were enthused and were telling their parents about what a great time they had, but without parents supporting them, it’s tough for kids to get out and enjoy cycling.” Dom’s blog posting was picked up by the CityCyclingEdinburgh blog, run by long-time cycle campaigner Chris Hill. He applauded Dom’s sentiments and said: “I wonder if his company will now become more involved in grassroots (non-sport) cycling? In the UK most bike manufacturers/importers pay a levy to the Bicycle Association which is used for Bike Hub ‘to support the future of cycling in the UK’. But there’s always room for more…” To his credit, Dom replied: “It is quite difficult to get involved in grass roots cycling. Councils are almost impossible to work with and can’t be seen to be favouring a particular business. There are loads of positive local bicycle stories and there is real momentum, but Rome was not built in a day.” Too right, Dom. Which is why grass roots schemes like Bike It need our full support – the school cycling scheme, run by Sustrans and seed-funded by Bike Hub. It has 55 full-time cycling officers in England, Wales, Scotland and Northern Ireland; 55 cycling advocates in your area. Giving our support ought to be a no-brainer. It’s excellent to see Dom taking a hands-on approach to cycling. Madison is a dominant industry player and can be a massive force for good. It’s critical to support youth cycling. For many years, the British bicycle

An industry united in supporting kids cycling is vital for the trade’s future

What the hell am I gazing at on page 44 of July’s BikeBiz? industry has recognised that it’s key to enthuse the next generation of cyclists. Start ‘em young. We need more kids on bikes. I run a school cycling club and teach cycling skills on the school playing field. Once a term I take about 15 kids on a longer, rural ride, and, of course, they love it. It’s vital for the bike industry to pull together to support youth cycling and it’s a huge shame that some companies don’t throw their full weight behind the Bike Hub levy. Individual businesses can make a difference by supporting cycling in their own way but, clearly, supporting the industry-wide Bike Hub levy is also important. If your business has chosen to cut the Bike Hub contribution – an option offered by some – I urge you to reconsider. By standing together we can make a bigger difference.

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Managed to make it to the finish in one piece. Amazing how much more intense the TdF is vs any other race. Lancearmstrong Anybody see Cancellara's wheelie after he visited the team car mid-stage today? Obviously he got a Gruber Assist adjustment...? bikesnobnyc

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This is shaping up to be an all time classic Tour, full of surprises every day. I don't think I have ever seen one like it. Chris_Boardman

18bikes Ultimately, helmets and infrastructure are less important than education. But it's nice to have all three. Rick_vosper

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BikeBiz August 2010_issue 55  

For everyone in the bike business

BikeBiz August 2010_issue 55  

For everyone in the bike business