Media Guide by Tim

2011_media_guide:Layout 1

9/15/10

10:25 PM

Page 22

COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page .........................$3040 .........$2940 ...........$2840 ...........$2715 2/3..................................2430 ...........2355 .............2310 .............2160 1/2..................................1920 ...........1860 .............1780 .............1700 1/3..................................1365 ...........1335 .............1270 .............1210 1/4..................................1070 ...........1025 ...............995 ...............945 1/6....................................755 .............720 ...............695 ...............660

BLACK & ONE COLOR 1 Page .........................$3830 .........$3695 .......... $3570 ...........$3425 2/3..................................3250 ...........3145 .............3035 .............2920 1/2..................................2760 ...........2670 .............2585 .............2450 1/3..................................2180 ...........2105 .............2035 .............1960

FOUR-COLOR 1 Page .........................$4905 ........ $4755 ...........$4595 ...........$4420 2/3..................................4320 ...........4170 .............4030 .............3895 1/2..................................3830 ...........3695 .............3570 .............3425 1/3..................................3260 ...........3195 .............3080 .............2940

Non-cancellable after 30 days before closing. Covers fullpage only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate. CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

* Turn to page 36 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. 1X 3X 6X 12X B&W Color

B&W Color

1/6 page ...$485 635 .....$450 600 .....$410 3-inch .......$435 560 .....$405 530 .....$365 2-inch .......$310 410 .....$285 385 .....$265 1-inch ........$250 350 .....$230 330 .....$210 Word ads: $2.00 per word, with $54.00 min.

B&W Color

560 .......$355 490 .......$320 365 .......$230 310 .......$185

505 445 330 285

MAIL ORDER ADVERTISING RATES BLACK & WHITE

12X

1 Page...........................$2180 ..........$2100 ..........$2015 ..........$1945 2/3..................................1695 ............1630 ............1575 ............1520 1/2...................................1345 ............1295 ............1245 ............1195 1/3.....................................920 ..............875 ..............845 ..............815 1/4.....................................775 ..............740 ..............720 ..............680 1/6.....................................570 ..............555 ..............520 ..............510

MAIL ORDER ADVERTISING

BLACK & ONE COLOR 1 Page...........................$3105 ..........$3080 ......... $2995 ..........$2920 2/3...................................2650 ............2625 ............2535 ............2495 1/2...................................2335 ............2325 ............2250 ............2200 1/3...................................1870 ............1860 ............1795 ............1760

Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

FOUR-COLOR 1 Page...........................$3925 ......... $3860 ..........$3740 ..........$3650 2/3...................................3490 ............3415 ............3320 ............3255 1/2...................................3140 ............3080 ............2995 ............2935 1/3...................................2695 ............2660 ............2570 ............2525

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates. COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

January 2011 ...........10-20-2010 .......10-27-2010 .......12-16-2010 February 2011..........11-19-2010 .......11-30-2010 .........1-20-2011 March 2011 ..............12-20-2010 .......12-29-2010 .........2-17-2011 April 2011...................1-20-2011 .........1-27-2011 .........3-17-2011 May 2011 ...................2-18-2011 .........2-28-2011 .........4-21-2011 June 2011 ..................3-21-2011 .........3-28-2011 .........5-19-2011 July 2011....................4-19-2011 .........4-27-2011 .........6-16-2011 August 2011...............5-19-2011 .........5-26-2011 .........7-14-2011

COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

September 2011 ........6-20-2011 .........6-27-2011 .........8-18-2011 October 2011 .............7-21-2011 .........7-28-2011 .........9-15-2011 November 2011 .........8-18-2011 .........8-25-2011 .......10-13-2011 December 2011 .........9-20-2011 .........9-27-2011 .......11-17-2011 January 2012 ...........10-20-2011 .......10-27-2011 .......12-15-2011 February 2012..........11-21-2011 .......11-30-2011 .........1-19-2012 March 2012 ..............12-19-2011 .......12-27-2011 .........2-16-2012