Marketing Programme

Page 1

Images for visual representation only and will be subject to change.


Catalogue Programme OfficeWork & OfficeWork Plus initiative Direct Mail Programme Commodity Mailer - Highlight NEW A5 New Business Mailer - Sale Diaries & Planners Facilities Management Furniture Flyer Education Essentials Computer Office Solutions IT Offers initiative Price Challenge Additional Services

4 5

6 7 8 9 10 11 12 13 14

Inprint3 Inprint Promotional Calendar Intouch Retail Integra Public Relations Bespoke Design and Marketing Services Online Solutions

15 16 17 18 19 20-21

Intrinsic

22

OP Supplyline & IT Supplyline

23

Insite

24

Integr@net

25

Polywrapping Services Contact us

26 28

NEW for 2013


Welcome

to the Integra Marketing Programme, designed to provide you with a complete overview of our marketing solutions for 2013. The Integra marketing programme is designed to ensure you have the right tools to differentiate yourself from your competitors and which give you the best opportunity to maximise your sales throughout 2013. This programme is supported by a dedicated marketing support team who are on hand to help you with any issues or questions you might have. We want to help you plan for the year ahead and can assist you with the planning of campaigns not only to help you get the most out of the marketing tools we provide but also to help reduce the amount of time and effort you need to spend on these. We have also put together a suggested promotional calendar that you can adopt and you can find a copy of this plan for your use in the order form section of this 2013 Marketing Programme. This plan incorporates your quarterly direct mail publications supported by email campaigns which you will find on Inprint3. The email campaigns available will include promotions from your quarterly direct mail publications, initiativeÂŽ brand promotions, seasonal or key dates, supplier promotions together with Beta, VOW and Spicer promotions.

For the first time in 2013 Integra will be giving you the opportunity to have a QR code on your overprint details. A QR code is a two dimensional barcode that allows your customers to go straight to your website. A simple scan from your customers mobile device captures the desired information for your customers. See the order forms at the back of this programme for more details.

For more information please contact the marketing department on 01633-653060 or speak to your Business Development Manager. To order online go to publications section of the Integra website www.integra-office.co.uk

with s r e b m e rovide m an help you p o t s i utions ry. Integra c ppliers and l o S e c i ra Off thin the indust orking with su ! g e e t r n e I h Be tf the key aims ofvelop contacts wiable through netw One o rtunity to de unities avail t mber. e v o N the oppo he latest oppor n held i visiting our t s i e h c c a i r h b em ence w our diary by r e dealers. f d n e o d C n i ry o onal f i t like m s e a t N a l Annua ur events and d r u o s i event or news on o .co.uk y e k r u O out f tegra-events e y e n a w.in w Keep w e t i s eb ear are events w y e h t t roughou designed to h t e c a l ing p ings, Also tak Regional Meet meet with o of a series he opportunity t area. t r give you d dealers in you e like-mind ! elopment t u o s s i Don’tctmyour BusinessoDrmeavtion. Conta for more inf r Manage


ue g lo me a t Ca ram g o r P

OfficeWork OfficeWork Plus Drive Sales with your OfficeWork

The 2013 Officework catalogue provides your customers with access to a complete range of business supplies. The simplicity of its design, coupled with easy to navigate pages encourages your customers to order time and time again. The size of the catalogue gives you a cost effective way to leave your catalogues with multiple buyers within your business. You also have the opportunity to send customers the OfficeWork Plus, a larger version of the Officework catalogue.

cover A

cover B

Increase sales Encourage customer loyalty Stand out from the competition

Perfect for your existing customer base

OfficeWork

OfficeWork Plus

Launch date: January Size: A4 No. of pages: 192 Price: 225 FOC thereafter 46p a copy No. of skus: 4,000

Launch date: January Size: A4 No. of pages: 450 Price: £1,00 a copy No. of skus: 8,000

Images for visual representation only and will be subject to change. Cover option C is the initiative ® cover.

Features Dedicated desking and seating ranges from your choice of wholesaler 80% of products available from either VOW or Spicers Nett priced, UK retail or unpriced versions Choice of 3 cover designs including the initiative ® cover Perfect bound format Colour coded section dividers Unpriced EOS section Launched January 2013

4

Call us today for more information 01633 653060


Ca Pro talog gra ue mm e

The initiative Catalogue ®

Don’t miss out on this opportunity to sell your brand! Designed to feature the depth and range of the initiative ® brand allowing you to present a high quality product at a low price to your customers and prospective customers. Available in July giving you an additional sales opportunity.

Perfect to showcase your brand Supported with promotional campaigns throughout 2013 Available as a flicki book and as an ipad App (see order form for details)

Perfect for use with new or existing accounts

Images for visual representation only and will be subject to change.

Launch date: July Size: A4 No. of pages: 36 Price: 40p per copy No. of skus: 800

Features Easy to use product layout Choice of retail or two nett price versions, A and B. Average margin A= 57%, B= 52%** Friendly informative notes and useful tips throughout publication Cross selling devices to navigate through the product range Also featured as an insert within your wholesaler catalogue Supported by promotional products and pricing support to help you sell the brand to your customers and open new accounts

**Gross margins based on purchasing product via preferred supplier. Margins may vary

Call us today for more information 01633 653060

5


il a t M me c re am i D gr Pro The easiest and most predictable source of new revenue is sometimes right in front of you!

Highlight

It comes from the loyal customers who already know your company. Highlight features a comprehensive range of products that is ideal for maximising sales with your existing customers.

Packed with promotions cover B

cover A

Features initiative 速 and leading manufacturer brands Pricing options to suit your business Supported by supplier promotions on Inprint3 Polywrapping service available

Perfect for use with your existing customers Launch date: January, April, July, October Size: A5 No. of pages: 80 Standard Price: Band 250-499 500-999 1000-1499 1500

Images for visual representation only and will be subject to change.

13 0 2 r o f W NE format A5

0.46p 0.44p 0.42p 0.40p

No. of skus: 1,400

Features

A choice of cover options Now A5 for lower postage costs 1400 products 80% of products wholesaler backed Choice of having EOS products priced or unpriced Front cover incentive to help increase sales order value Choice of wholesaler coded version Choice of two nett price versions, A and B. Average margin A= 50%, B= 45%* (excluding EOS) Postage bands, 1st class 0.44p, 2nd 0.31p**

*Gross margins based on purchasing product via preferred supplier. Margins may vary **Postage rates as of June 2012

6

Call us today for more information 01633 653060


Dir Pro ect gra Mai mm l e Gaining new business should be an integral part of your marketing strategy

Sale

By targeting prospects with a new publication three times a year you are more likely to gain their attention and generate additional sales. Your Sale mailer is a powerful marketing tool designed to help you get your company name in front of prospective customers in a cost effective format.

Excellent new business opportunity Cost effective A5 for lower postage costs Competitively priced or feature your own pricing Features initiative 速 and leading manufacturer brands

Perfect for use with prospective customers

Launch date: January, April*, October Size: A4 folded to A5 publication No. of pages: 8 Standard Personalised Price: Band 250-499 500-999 1000-1499 1500

0.40p 0.35p 0.30p 0.25p

Images for visual representation only and will be subject to change.

0.49p 0.37p 0.34p 0.32p

No. of skus: 200

Features Top selling stationery, FM and EOS lines Stationery and FM 100% wholesaler backed initiative速 EOS available via Antalis and MSE Front cover incentive to increase order values Standard priced version: Average margin 32% (25% on EOS & 48% on stationery and FM)** April edition can feature personalised end date* Postage bands 1st 0.44p, 2nd 0.31p***

*You will have the opportunity to personalise the end date of this edition for longer use **Gross margins based on purchasing product via preferred supplier. Margins may vary ***Postage rates as of June 2012

Call us today for more information 01633 653060

7


il a M e t rec amm i D gr Pro

Diaries and Planners Stay ahead of the competition

Get your diary orders in early with this cost effective A5 mailer selling the best value dated products. Featuring both initiative® and branded products this is a perfect opportunity to maximise sales.

Cost effective A5 publication Features best value dated products Mix of initiative ® and branded products Competitively priced or personalise your own

Perfect for use with new and existing customers Launch date: June 2013 Size: A5 No. of pages: 8 Standard Personalised Price: Band 250-499 500-999 1000-1499 1500

0.40p 0.35p 0.30p 0.25p

Images for visual representation only and will be subject to change.

0.49p 0.37p 0.34p 0.32p

No. of skus: 100

Features A5 publication 8 pages Average margin 50%* Features 2014 diaries, planners and organisers Brands include Collins, Sasco, Black n’ Red and Pink and Black Features the initiative® branded year planner range Also available on inprint3 Postage bands, 1st class 0.44p, 2nd class 0.31p**

*Gross margins based on purchasing product via preferred supplier. Margins may vary **Postage rates as of June 2012

8

Call us today for more information 01633 653060


Facilities Management

Dir Pro ect gra Mai mm l e

Develop sales in Facilities Management This is an essential publication for all dealers who are looking to maximise sales within this growing market. Designed to enable you to put a focus on and promote an extended range of FM products throughout 2013.

Comprehensive product range Supported with HTML and PDF promotions on Inprint3 Increases sales in a fast growing market Greater margin opportunities

Perfect for developing new contacts with existing customers

Images for visual representation only and will be subject to change.

Launch date: July 2013 Size: A5 No. of pages: 16 Price: TBC No. of skus: 250

Features Personalised with your company details Spicer and VOW backed versions available Ability to set your own pricing or nett priced Includes catering, cleaning and safety supplies Average margin 30%* Postage bands, 1st class 0.44p, 2nd class 0.31p**

*Gross margins based on purchasing product via preferred supplier. Margins may vary **Postage rates as of June 2012

Call us today for more information 01633 653060

9


le 3 b ila int a Av Inpr on Tell your customers you are a furniture specialist

Furniture

You need to remind your existing customers and tell your prospects that you sell furniture. This product category needs to be a focus in your marketing plan to ensure you are perceived as a furniture specialist. Raise awareness of the range of services you have available to your customers and let them know you can add value through design, space planning and installation. To help you do this we can provide you with:

Competitively priced deals

initiative 速 and supplier HTML and PDF promotions Advice from our dedicated purchasing team on 01633 653030

Perfect for use with new and existing customers

Available:

Key selling times throughout the year

Images for visual representation only and will be subject to change.

Size/Format A4 pdf and html

Inprint3 Pdfs/Htmls: Personalised with your company details Ability to set your own pricing on product promotion PDF and HTML versions available All products featured available from VOW or Spicers Includes initiative速 brand promotions and manufacturer brands

10

Call us today for more information 01633 653060


Education Essentials Expand your horizons

Dir Pro ect gra Mai mm l e

The aim of the Education Essentials brochure is to provide you with the tools you need to capture sales within this growing and profitable market. As other markets are shrinking, breaking into the education market can provide dealers with a significant opportunity for growth as demand for education supplies continues to grow.

Lucrative and stable market Develop new business opportunities Send a message that you are a schools specialist

Ideal for use with nursery, primary and secondary schools

Images for visual representation only and will be subject to change.

Launch date: March / April 2013 Size:

A4

Supported with PDF and HTML promotions via Inprint3

No. of pages: 52 page mailer or 144 page catalogue Price: TBC No. of skus: TBC

Features Nett priced Benchmarked against key competitors Product mix will be specialist education products sourced from a small number of specialist educational suppliers alongside popular stationery items including the initiative速 brand.* Average margin 30%** Postage bands, 1st class 0.92p, 2nd class 0.76p*** * Following the successful launch of the Education Essentials mailer in 2012 we will again be researching member interest and the viability of this publication over the next few months. To register your interest please complete the order form at the back of the marketing programme. This publication will be subject to dealer demand.

**Gross margins based on purchasing product via preferred supplier. Margins may vary ***Postage rates as of June 2012

Call us today for more information 01633 653060

11


il a t M me c re am i D gr Pro

Computer Office Solutions Maximise sales

Computer Office Solutions is an excellent tool to increase sales of IT and hardware products. This publication allows you to highlight this important product offering to all your customers and prospects.

Comprehensive range of IT related products Generate higher cash margins Present a cohesive marketing strategy to your customers

Perfect for use with customers and prospects

Images for visual representation only and will be subject to change.

Launch dates: Size: No. of pages: Price:

March & September 2013 A5 20 20p per copy

Features • • • • • • • •

Choice of priced or unpriced version Product ranges include: PC Peripherals & Accessories Printers USB Flash Drives & HDD’s Monitors Displays and AV Networking Barcoding and Asset Management Office Essentials Postage bands, 1st class 0.44p, 2nd class 0.31p**

* Order all editions of Computer Office Solutions and IT Offers for only £149.00 per annum (Maximum qty 250 of each. Standard price per copy charged thereafter). **Postage rates as of June 2012

12

Call us today for more information 01633 653060


Dir Pro ect gra Mai mm l e

IT Offers Stand out from the crowd

Make sure your customers and prospects know you can provide them with the latest technology with this cost effective direct mail price. IT Offers can be used as a business to business tool, within retail outlets or even as an insert in your local paper.

Increase cash margins Introduce new products and the latest technology Increase sales at core business times: Easter, Back to School and Christmas Competitively priced Benchmarked against major retailers and etailers

Ideal to insert in your local newspaper

Images for visual representation only and will be subject to change.

Launch dates: March, July & November 2013 Size: Broadsheet folded to A5 No. of pages: 8 Price: 17p per copy

Features • • • •

Product ranges include : Latest technology offers Discounts & bundle deals Extended warranties New to market products Postage bands, 1st class 0.44p, 2nd class 0.31p**

* Order all editions of IT Offers and Computer Office Solutions for only £149.00 per annum (Maximum qty 250 of each. Standard price per copy charged thereafter). **Postage rates as of June 2012

Call us today for more information 01633 653060

13


le 3 b ila int a Av Inpr on

initiative price challenge ®

Invite your customers to play the i n i t ia t ive® price challenge

Send your customers a copy of the initiative® price challenge and invite them to submit the prices they pay for core products to allow you to competitively pitch for their business.

Ideal as a new business tool or to highlight the initiative ® brand to existing customers Set your own pricing Refreshed every quarter with a new product list and design

Perfect to attract new business

Launch dates: February, May, August & November Size: A5 No. of pages: 4 Price: FOC via Inprint3

Features Bestselling initiative ® products Available on Inprint3 to download and print Personalised with your company details Ability to set your own pricing

14

Call us today for more information 01633 653060


Ad dit Se ion rvi ces al

Inprint3 Your flexible emarketing solution

Integra’s online print and marketing solution gives you access to the largest selection of promotional campaigns in the industry, featuring wholesaler, supplier, manufacturer and Integra content.

Promote key events throughout the year Keep in touch with customers via HTML & PDF promotions Largest promotional content in the industry Create your own email campaigns Choose from predesigned templates incorporating newsletters, price promotions & seasonal offers or build your own Features supplier promotions detailed within your quarterly commodity mailers

Your NEW & improved marketing solution

Features Select from 100’s of templates Manufacturer & initiative® brand Select your own prices Upload multiple mailing lists to effectively segment your campaigns Access to initiative® , supplier, Beta, Spicers and VOW templates Campaign reporting and analysis tools

Call us today for more information 01633 653060

15


Inprint3 Promotional Calendar Look out for 2013 promotions on Inprint to support our suggested promotional calendar. Visit www.integra-inprint.co.uk for everything you need.

Februa

y Januar u ct s N e w Prod Sa le! a r N e w Y e a lle n g e Price C h LE SA

LEE A SSAL

April

March

ry

Da y Va le nt i n e ’sn s Six N at ioe rs EO S F ly Fo rt n ig ht Fa irt ra d e N e w Y ea r C hi n e s e T h e Sn a k e Y ea r o f

a ni ng Sp ri n g /C lei n a n cia l Y ea r En d Of Fs Da y M ot h e r’ Ea st e r oo k Da y Wo rld B

June

Da y v iron m e nt n E ld r o W led on Wim b Da y Fat h e r’ s Fa n s ri n k s C o ld D e r So lst ice Su m m a n d Lion s Tou r Brit is h A s cot R oy a l Tou r d e Fra n ce 100t h

May

A p ril Foo ls ive t Ad minssisiotnraa ls Da y Profe lle n g e Price C h a tion e ry We e k ta N ation a l S

da y Ba n k Ho lii n a l FA C u p F n s L ea g u e C h a m pio Ex a m s e rs EO S F ly

Septem

August July en Brit is h OpSch oo l Ba ck t o Ho li d a y s Su m m e r e H eat wa v a lle n g e Price C h

r Octobe n ce r Brea st Cass A wa re n e We e k ID Fra u de n H a llowe a lle n g e Price C h

16

ch oo l Ba ck t o So li d a y Ba n k H Block bu st e rs Su m m e re rs EO S F ly & Pl a n n e rs D ia rie s

b Novem

er

ig ht Bonf ire N a rm e rs Wi nt e r Ws C h rist m ae rs EO S F ly Ca n ce r Pro st at e ss A wa re n e

Call us today for more information 01633 653060

ber

ffe rs A ut u m n Or Co m p ut e We e k C lea n i n g Co lle g e Ba ck t o

b Decem

er

C h rist m a s Sa le n g & Ta pe s Pa ck a g i s Batt e rie


NE W

Intouch New for 2013 Intouch is a managed emarketing service that gives you the option to outsource your email promotions. This service utilities Inprint3 and includes bespoke promotions and newsletters to meet your exact requirements, from generating sales, awareness of the services you can provide, together with achieving new business appointments.

Intouch is ideal for members who want to proactively target prospects or customers with HTML campaigns but don’t have time to manage this in house. Inprint3 is the only print and email solution with a ‘Build my Own’ tool and such a comprehensive level of content which includes supplier, Beta, Vow and Spicers promotions.

There are four levels to the Intouch programme: Intouch Standard

Intouch Plus

1 campaign a month choose from existing Inprint collateral = £35.00*

2 campaigns a month choose from existing Inprint collateral = £70.00*

Predetermined promotional calendar agreed

Predetermined promotional calendar agreed

Clean Mailing List, data and pricing supplied by the member. Member carries out their own campaign tracking.

Clean Mailing List, data and pricing supplied by the member. Member carries out their own campaign tracking.

Intouch Premier

Intouch Premier Plus

4 campaigns a month choose from existing Inprint collateral or provide products and pricing for build your own = £120.00*

8 campaigns a month choose from existing Inprint collateral or provide products and pricing for build your own = £220.00*

Predetermined promotional calendar agreed

Predetermined promotional calendar agreed

Clean Mailing List, data and pricing supplied by the member. Member carries out their own campaign tracking.

Clean Mailing List, data and pricing supplied by the member. Member carries out their own campaign tracking.

Bespoke templates and campaigns can be designed for your business at an additional charge. If you need added support with gap analysis, data cleansing, data sourcing or telemarketing please contact us to discuss your requirements. For more information on Intouch please contact the marketing department on 01633 653069. *This price is in addition to your Inprint3 monthly charge.

Call us today for more information 01633 653060

17


Retail Increase footfall throughout 2013 Integra’s dedicated retail programme is designed to help retailers grow their business and features a comprehensive POS programme together with additional services and support.

Comprehensive retail support programme for your business Designed to help you increase footfall and sales Specialist advice and expertise

Features Dedicated retail supplier agreements Enhanced range of initiative ÂŽ products ideal for use within a retail environment Up to date supplier information sent throughout the year Access to a dedicated retail consultant Seasonal point of sale kits available at key dates throughout the year Loyalty schemes to increase sales with different customer groups Bespoke large format printing services Online marketing support to help you run promotions throughout your store supported with email marketing via Inprint3 Suggested marketing plan designed to help you organise your promotions each quarter

To find out more about the retail support programme visit www.integra-office.co.uk or contact the marketing department on 01633 653060

18

Call us today for more information 01633 653060


NE W

Integra PR

Discover the benefits of public relations There will be a number of free press release templates available on the Integra website throughout 2013, designed to support the initiative ® brand, the Inprint3 promotional calendar, your catalogue programme and key events throughout the year. We will also be launching Integra PR, a new service that gives you the option to outsource your press releases. For only £35.00 a month Integra will create and execute a managed Public Relations campaign to promote your business locally. This will include the following:

Quarterly PR plan 2 press releases a month We will identify local media and send out on your behalf (if required) ‘Pay as you go’ option £15 per release

Integra PR will give you the opportunity to promote your services at a local level through local media.

There are 1,100 regional and local newspapers and 1,600 associated websites in the UK. Local press is the UK’s most popular print medium, read by 33 million people a week More than 6,100 local newspapers are sold or distributed in the UK every minute

Bespoke advertising and campaigns can also be designed for your business at an additional charge. Please contact us on 01633 653060 to discuss your PR or design requirements.

Call us today for more information 01633 653060

19


Bespoke design Integra Creative Services is Integra's inhouse team of experienced graphic designers who offer a complete design service for members. We have a fully equipped design studio that uses all the latest technology to produce fresh and exciting designs for both online and offline media.

Marketing Communications We recognise all businesses are different and whilst some prefer to manage their own marketing communications, some need additional expertise to deliver a consistent message across the different media. From copywriting to public relations, advertising and online marketing, the Integra team can provide all the support you need.

Go to www.integra-creative.co.uk to check out our online portfolio. 20

Call us today for more information 01633 653070


marketing services for you. Get yourself noticed! We can produce a comprehensive range of large format printed items that will make your message and information stand out from the crowd. Printed inhouse at Newport at a resolution of up to 1440dpi on to a range of materials, we can provide stunning quality large graphics.

Large Format Printing Service

Ideal for advertising and point of sale in retail stores, reception areas, conferences & exhibitions together with outdoor events. We can print from your supplied artwork or we can create the design & artwork for you.

Print Management & Fulfilment The Integra Creative team specialise in print We have a vast experience of preparing print ready artwork for both digital and web press, from simple direct mail to multi-version, step tabbed catalogues. We can also take care of list sourcing and fulfilment on your behalf to ensure your message gets to the right person at the right time.

Go to www.integra-creative.co.uk for more details. Call us today for more information 01633 653070

21


e c r e m s n m o tio c E olu S

intrinsic Develop your presence online

Integra’s flagship of ecommerce solution, intrinsic, takes ecommerce to the next level. Intrinsic is powered by Evolution Software, the industry’s leading independent ecommerce solution provider.

Fast, reliable online solution Back office integration Can be used to generate new business Social media integration Tailored to your company needs Loyalty scheme to attract repeat orders Built in Sales and Marketing tools

www.intrinsic-online.co.uk

Perfect to encourage online ordering with your customer base

Features Choice of pricing options Choice of template design Sophisticated reporting tools Choice of the full Integra, Vow and Spicers product ranges Ability to add your own products Editable home page promotions Budgetary controls Multi delivery and invoice addresses Single click conversation for Credit Card to account customer Customisable Loyalty Card scheme Full Back Office Integration (where available) Integrated email marketing tool Exports for price comparison engines Sophisticated order management admin tool Export Manager

22

From only: £350 per month Contact the Technology Services team on 01633 653050 or visit the Integra website for more information.

Call us today for more information 01633 653050


OP Supplyline

Eco m So me lut rce ion s

Increase online orders OP Supplyline offers a sophisticated system that not only gives you and your customers a logical and easy to manage web catalogue but does so at a price to meet any budget.

Features Secure Internet hosting Fully operational out of the box Personalisation pages Pricing options Reporting Individual client options Editable home page promotions Selected landing pages Add custom products in to existing catalogue Multiple delivery options

From only: £99 per month Contact the Technology Services team on 01633 653050 or visit the Integra website for more information.

Credit card protection Customer product catalogue

IT Supplyline A One Stop Shop Six major distributor’s product portfolios feed directly into this online portal. Offers a variety of access to broadline and specialist IT products. Created specifically for dealers specialising in IT products, IT Supplyline is the ideal ecommerce solution for this fast moving, complex and ever changing market sector.

Features Distributors : BetaDistribution - Computer 2000 EET - JGBM - Steljes - VOW Secure Internet hosting Fully operational out of the box Company banner on every page Bespoke pricing configuration per client Reporting tools Individual client options Bulk upload of data Editable home page promotions Quoting facility emailed to client via PDF Multiple delivery options Credit card protection

From only: £99 per month Contact the Technology Services team on 01633 653050 or visit the Integra website for more information.

Call us today for more information 01633 653050

23


insite You only get one chance to make a first impression Ensure you have a professional online solution by ordering Insite, a professionally designed shop window for your business. Insite has been designed to provide you with a ready made corporate website that you can be easily personalised and controlled for only £35 a month (one off set up fee of £275).

Easy to administer Enhances your company profile online Cost effective

Features Competitively priced bespoke website Regularly refreshed with initiative® promotions Fully personalised to suit your company requirements Administrative area to make changes to content if required One off set up fee of £275 then only £35 a month Delivered to your business in 7 days Features initiative® promotions Create your own promotions Links to social networking sites Search engine optimism Includes print enquiry forms, account enquiry forms and price comparison forms

To demo the site go to www.integra-insite.co.uk

24

The package can include design changes that reflects your corporate style Links to an easy to use and flexible email marketing package Contains order pads to enable you to capture immediate orders

Call us today for more information 01633 653060


Integr@net All you need to know to get the best from your membership The Integra website, Integr@net, is essential to your business. It provides you with instant access to all the latest services and programmes we have developed on your behalf.

Unique supplier deals at the touch of a button All the latest product and price file information Marketing support and hints and tips Talk about the issues that affect you on our dedicated forums

Features Product & price file downloads Supplier information & purchasing agreements What fits what guide & competitor cross reference files initiative速 price guide Online ordering for all catalogues & mailers Latest Integra news & events The latest supplier Integra & initiative速 promotions Forums to discuss issues that affect you & your business Now available a dedicated events website with up to date information on key events

Call us today for more information 01633 653060

25


Essential Information Polywrapping Services: Making life a little bit easier Our polywrapping service enables you to order your mailers pre-packed from 0.09p per copy. This will cut out additional costs associated with your mailing campaigns. The service includes your mailers being inserted and polywrapped with a carrier sheet featuring your return address. We can also provide you with quotations for insertions of other materials together with personalising carrier sheets with your customer’s names and addresses.

What does it include? At the most basic level, our polywrapping service supplies your Integra direct mail publication enclosed in a clear polywrap with a printed ‘carrier sheet’. The polywrapped mailer will then be delivered for you to apply your customers address labels, stamp or frank and distribute via Royal Mail in the normal way. If you currently have a Royal Mail Pre-Paid Impression (PPI) the polywrapping service can offer a more comprehensive solution to distributing your direct mail, depending on your requirements, please see the table below for pricing & services information. For full details on this service, please tick the box on the order forms provided and we will call you to discuss your requirements.

Extra features You also have the option delete to of including sales letters and other promotional literature. For pre-printed customer names and addresses simply supply us with your customer’s names and addresses on an excel spreadsheet and we will pre-address each carrier sheet, saving you the time of labelling each mailer!

Set up charge per mailing Enclose carrier sheet with 1 mailer, polywrap and seal. Carrier Sheet printed in black ink side only with”if delivered” return address (with logo) and pre-paid postage (if required) Inkjet print individual names and addresses onto carrier sheet before inserting into polywrap with mailer, from excel spread sheet supplied Enclose up to 3 additional items into polywrap as onserts, on the top of the mailer but below the carrier sheet, ie sales letter, flyers etc..

Per 1,000

n/a

£110.00 *Min Charge £55

£40.00 £22.50 £30.00 Per item

£10.00 Per item

Enclose 2 additional items into the polywrap as inserts, inserted into the mailer between the cover and text ie sales letter , flyers etc

£30.00 Per item

£10.00 Per item

26

Call us today for more information 01633 653060



Contact us: Integra Head Office: Tel: 01633 653000 - Fax: 01633 653001 Order Enquiries - Marketing: Tel: 01633 653060 - Fax: 01633 653003 Overprint Enquiries - Creative Services Tel: 01633 653070 - Fax: 01633 653003 Mailer and Product File Enquiries: Tel: 01633 653050 Product and Supplier Enquiries - Purchasing: Tel: 01633 653030 - Fax: 01633 653003 Inprint Enquiries Tel: 01633 653020 Ecommerce Solutions - Technology Services Tel: 01633 653050 - Fax: 01633 653001


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.