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WHILE WE’RE TALKING ABOUT VALUE… Our recent reader survey* asked respondents which news websites they access for information about the insurance industry, and how much value they place on those sources. The results are in the two graphs below:
What online publications do you read regularly to obtain information about insurance issues?
Which online publications do you value more in terms of the content? Mainstream media Broker Buzz Insurance Business
insuranceNEWS.com.au
Broker Buzz
insuranceNEWS.com.au Insurance Business
0%
20%
40%
60%
80%
100%
98% of the respondents say they read insuranceNEWS.com.au for industry information. And 84% place the most value on the news and information that insuranceNEWS.com.au produces through its weekly and Breaking News bulletins. Compare our 84% value rating with NIBA’s Broker Buzz, which 1.83% of respondents found most valuable, and Insurance Business, which scored 4.21%. Value equals readership. And that equals advertising exposure.
Insight. Trust. Value. *The above information was drawn from a reader survey conducted by insuranceNEWS.com.au in October and November 2016, with 2534 respondents. insuranceNEWS.com.au has nearly 23,000 active subscribers and circulates every Monday in Australia, New Zealand and industry centres around the world. It is accessed by more general insurance intermediaries in Australia than any other online insurance publication.