Institutional Folder

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Meet the Instituto Ilhabela Sustentรกvel and Movimento Nossa Ilha Mais Bela for their actions over time.

The Instiuto Ilhabela Sustentรกvel is an OSCIP - Public Interest Social Organization, a non government entity that supports the Movimento Nossa Ilha Mais Bela, seeking the empowerment of civil society, within democratic principles, to achieve sustainable development in Ilhabela. All projects, articulations and actions were developed thanks to the commitment of the staff and volunteers, and the financial contribution of people and companies that, like you, look forward to a juster, worthier and more sustainable future. The participation of everyone is crucial for the strengthening of this movement of social transformation. Follow what we have done and understand how to collaborate. We are all responsible for the present and the future of our city.


Nossa Ilha Mais Bela and Instituto Ilhabela Sustentável In 2007, with Ilhabela showing a high demographical growth, risk of deterioration in the quality of life, concerns on security, environment, disorderly occupation, urbanism, employment and drugs, the ‘Manifesto do Movimento Nossa Ilha Mais Bela’ (Manifesto of the Movement for a More Beautiful Island) is launched and culminates, in May 2007, in the foundation of the Instituto Ilhabela Sustentável (Sustainable Ilhabela Institute), which promotes and financially supports the Movement.

• The Movement was inspired by similar initiatives in other cities such as Bogotá Como Vamos and Rede Nossa São Paulo; • It is a NONPARTISAN Movement; • The Movimento Nossa Ilha Mais Bela is not of opposition to the government. Rather it seeks to strengthen it; Appreciation of: • Universal access to public services of good quality; • Employment and income; • Responsible citizenship; • Government transparency; Non-acceptance of: • Aggressions to the environment; • Disrespect for fundamental human rights; • Informality and corruption; • Impunity. The Instituto Ilhabela Sustentável, known to be an nonpartisan institution seeking the construction of a more just, worthy and sustainable city, and for promoting the participation and organization of the civil society.

• Environmental entity of the SMA SP • In September 2008, the Instituto Ilhabela Sustentável obtains the OSCIP Certification (Civil Society Organization of Public Interest).

The Institute has a technical team and volunteers that work in the development and implementation of projects, monitoring targets and indicators, articulating civil society, dialogue with the public powers, promoting citizenship and the follow-up of public administration, through organized working groups since 2007. Its activities are focused in three dimensions:

• In September 2008, the Movimento Nossa Ilha Mais Bela is a co-founder of the Brazilian Social Network for Sustainable and Just Cities.

1. Follow-up of Public Administration, 2. Influence in Public Policies and Public Regional Works 3. Mobilization of Civil Society

1. Public Administration Challenge: transform the municipal public administration into a professional, participatory and transparent one.

In January 2009, the Nossa Ilha Mais Bela participates in the World Social Forum held in Belém, state of Pará.

• In September de 2009 the Instituto Ilhabela Sustentável is awarded the “PrêmioCambuci de Sustentabilidade” given to people and groups that believe in the idea of promoting the sustainable development in the Biospheric Reserve of the Green Belt of the City of São Paulo.

Follow-up of the Public Budget and its Transparency Carried out by the Working Group that monitors budget and indicators, formed by staff members and volunteers, qualified in Municipal Public Budget, whose objective is to identify indicators that can help the public administration in taking decisions and to collect data about them, allowing the civil society monitoring, establishing comparison parameters. Presently offers to whoever is interested, detailed information about public budget, through worksheets supplied by organs such as the State Court of Auditors. • Produces annually the Municipal Budget Follow-Up report, which goal is to publicize the use of public money, analyzing and commenting all the budgetary pieces of the four last years, benchmarking with other municipalities and success cases of the use of public resources in different areas.


Quality Life and Environmental Indicators We annually produce a gathering and consolidation of Social, Economic, Environmental and Public Administration Indicators, that are stored in an online database called SIGA – Indicators and Geo-referenced and Environmental Indicators and Information, with more than 300 indicators divided in 10 theme axes, besides several theme maps, is not only a help for the administration to establish a Target Plan, but provides the civil society an important tool of monitoring and social control, allowing each citizen to better understand public policies and influence the future of the place where he lives. The 10 axes are: • Governance and Transparent administration • Environment, Consumption and Responsible Attitude • Security, Equity and Social Justice • Urban Planning and Occupation • Culture for Sustainability • Education for Sustainability • Dynamic Local Economy end Sustainable Tourism • Mobility and Transportation • Local Action for Health • Sports, Leisure and Recreation In 2013, after a workshop for the public budget administrators, around 70 indicators were adopted for the preparation of the PPA (Multiyear Annual Planning), a big advance in the follow-up of the Participative Public Budget.

2. Influence in Public Policies and Public Regional Works Since 2008, the Instituto Ilhabela Sustentável presents through IBOPE – Instituto Brasileiro de Opinião Pública e Estatística, a Citizenship Perception Survey, which evaluates how the city is perceived by the population and what they want for the improvement of the quality of life and the monitoring of these indicators. Follow-up of the City Concil Performed through the Working Group of volunteers that follows and evaluates the City Council work throughout the year, showing it on a website and through social networks, and producing an annual report containing a performance analysis of the Council and its members. Support to the Social Oservatory The Instituto Ilhabela Sustentável is one of the co-founders of the “Observatório Social de Ilhabela”, which has the mission of being an instrument for the exercise of citizenship and participation of society in the monitoring of the use and application of public resources by the municipal government. Since August 2010, the Instituto Ilhabela Sustentável supports financially and technically the Observatory in the analysis and follow-up of public bids, and in the publicity of indicators of public administration.

Challenge: Get the Strategic Development Plan for Ilhabela and the North Coast of São Paulo, made with strong participation of the civil society, allowing its monitoring. • Municipal Level: Participation, through its staff members and volunteers, in all the Municipal Councils of Policies and other forums. 1. CMMA – Environment 2. CMPCI – Culture 3. CMPDSA – Development and occupation policies 4. Review of the Master Plan of the city 5. COMTUR - Tourism 6. CMDCA – Child and Adolescents 7. COMSOD – Drugs Be a partner institution with Fundação Florestal, participating in actions that seek to transform the State Park of Ilhabela in an ecotourism, sustainability and use of natural resources model, providing visitors with an organized, safe and pleasant activity, giving the traditional communities an alternative for income generation. Actions: • Participation in the construction of the Management Plan. • Restructure plan for the Trilha do Gato, as a result of a Cooperation Agreement between the Institute, Fundação Florestal and the Municipal Department of Tourism, made possible with financing obtained by the IIS. These actions for ecotourism purposes began in january 2009, with interventions to secure risky parts of the trail, adaptations with stairs in more difficult parts of the path, construction of a deck close to the waterfall and a suspended watching bridge. This trail was chosen for its touristic importance, its waterfall more than 60 meters high, the incomparable beauty of the Gato beach and because it involves a traditional community. • State/Regional Level: Participation, through staff and volunteers, in the Regional Councils and Forums of Public Policies and Planning: 1. ZEE – Envionmental, Economical Planning for the North Coast 2. RMVale – Metropolitan Region that includes North Coast and Vale do Paraíba. 3. Member of REALNorte: Environmental entities in the North Coast. 4. CC-PEIb – Consultive board of the state park a. Institucional support through political articulation, seeking ways of giving the State Park a leading role in Ilhabela b. Develop the Municipal Plan of Mata Atlantica 5. APA - Marinha do Litoral Norte 6. ESEC – Estação Ecológica Tupinambás


3. Mobilization of Civil Society Challenge: Transform the Civil Society of Ilhabela into an organized, engaged, participative and citizen actor in the life of the city and in social control. Education Program for Citizenship The Minha Ilha Nossa Ilha Program, is mainly focused on projects, campaigns, actions and activities that incentive and strengthen the population participation in the life of the community, giving the opportunity to develop citizenship.

The Instituto Ilhabela Sustentável, in partnership with RealNorte, an entity that represents several social environmental organizations from the state of SãoPaulo northern coast, launches the campaign to challenge and adjust the expansion project of the São Sebastião harbor and to have it adapted to the reality of the region which is primarily touristic: avoiding to jeopardize this vocation and the preservation of its natural and cultural heritage, demanding the project to follow healthy economical principles, besides meeting environmental and ethical criteria.

Since 2007, the Institute promotes the World Car Free Day to incentivate the use of bicycles and other alternative and more sustainable transportation. Since then has already organized bike rides, lectures and forums to discuss the subject. The Farol da Ilha: an informative newspaper that hopes to raise awareness among the Ilhabela population about the place where they live, inform about activities that promote citizenship and sustainability, to spread out values that are of benefit to collective interest and to open up a new communication channel with the population.

Sou Cidadão Sou Ilhabela Campaign :Sou Cidadão Sou Ilhabela, sponsored by Itaú Unibanco is a communication campaign to generate personal and collective reflection, with messages based on the idea that everybody can contribute for a better city, through sustainable citizen actions and practices.

Bairro Legal Operation: Team formation of Young Citizen Agents that acted as multipliers of citizenship in their neighborhoods and schools. Hired as interns, the youngsters were stimulated to develop activities within several interest areas, stimulating and mobilizing the community to participate in the life of the town.

The Campaign Voto Consciente é Voto Sustentável in its editions of 2008, 2010 and 2012, years of municipal and state elections, took to the population concepts of citizenship and basic information about the voting process, pointing out the importance of voting and each one’s responsibility with the future of the city.

Sponsored by CEDS – Centro de Experimentação e Desenvolvimento Sustentáveland by Itaú Unibanco, the project Cuidando Bem do Nosso Lixo was created to sensi tize the population about the importance of the right destination of solid waste.

Art and Education Workshops, with environmental and belonging themes: Workshop of Paper Mache and Recycling and Workshop of Waste Photography , beside Workshops of Amateur Cinema, with the production of short movies telling tales of the city.

Booklets and comic books are produced, with the theme of wild animal protection, in partnership with the Fundação Florestal and Parque Estadual de Ilhabela.

In 2014 the Instiuto will also work a program for youngsters from high schools called Projeto de Vida e Orientação Profissional, trying to show new prospective to our teenagers in building their future. The IIS will also develop in 2014 an Environmental Education and Communication Project, financed by FEHIDRO – Fundo Estadual de Recursos Hídricos. The ÁguaBela focuses on information to the population about Environmental Legislation, use and water protection. Citizen’s Channel: tool in final phase of development, that intends to be a registration gateway of information such as Sugestions, Demands, Complaints, Opinions and Proposals that will be forwarded automatically, after registration, to the different channels of the responsible public departments. Fórum Nossa Ilha Mais Bela: space to stimulate debates, reflections, proposals constructions, change of experiences and articulation to built an Ilhabela just, worthy and sustainable. Support to the process of constitution and election of boards for the Associação de Moradores e Amigos do Bairro do Itaquanduba e Itaguaçu e da Barra Velha. Earth Outreach: in 2012 we applied and got selected to receive the Google program that supports non profitable organizations and recognized public benefit, giving us the knowledge and resources necessary to make our causes visible through mapping technologies as Google Earth and Google Maps among others. So we can inform about laws, points of interest, indicators and other specialized information to the community in internet, increasing the territorial awareness.


Member of the Brazilian Social Network for Sustainable and Just Cities, and part its executive secretariat. Ilhabela will be headquarter of the next meeting in November 2014 The net meeting happens every year. In 2014, it will be Ilhabela’s turn to host the event. According to Carlos Nunes, a member of Nossa Ilha Mais Bela, it will be a great satisfaction for the movement to be hosting this year’s event. “We are very happy with the confirmation of this meeting. Our town, which is the National Capital of Sailing, will be temporarily the capital of the just and sustainable cities and we will start working right away in its organization, to meet the expectations of all representatives of the other movements. We invite the participants to, besides taking part of the event, enjoy our natural beauties and attractions” concludes Nunes.

Vision and Mission of Instituto Ilhabela Sustentável Vision: To be a nonpartisan institution recognized by the excellence of its performance towards building a more just, dignified and sustainable Ilhabela. Mission: To promote the participation and the organization of the civil society aiming at the planning, implementation and monitoring of actions for the sustainable development of Ilhabela. Values:

Main actions of the Network scheduled for 2014 • Participation in the Porto Alegre Social Theme Forum 2014, which occurs within the articulation and mobilization processes of the World Social Forum.It has an international character and is dedicated to reflections and discussions regarding some social and political struggles of social organizations and movements. • Sustainable cities commitments of state governments

Ethics: the IIS gives importance to an impartial, honest and moral posture in the relations with different publics, in order to build trustworthy and credible relationship. Democracy: the IIS works for the development of citizenship, transparency and strength of the institutions, that are base for the consolidation of a juster and more sustainable society.

• ProgramBrasil + 20: Participate of the articulation and implementation of this program – Sustainable cities – of the Environment Ministry

Justice: the IIS fights for the respect to laws and social equality.

• Sustainable Cities Award

Sustainability: the IIS believes that sustainability of a society is obtained with the balance of its economical, social and environmental relations.

• Transparency of the Courts of Auditors • Mobility and Solid Waste Plans • PEC (Projeto de Emenda Constitucional) for Target Plans • 2014 World Cup– monitoring of legacy (only for headquarters cities) • Consocial – monitoring proposals of the National Social Control Conference • World Urban Forum/ONU-Habitat • Political reform – Coalition for the political reform

Life: the IIS thinks it is important to respect all forms of life, respect people and be supportive. It does not tolerate abuse, insensitivity or arrogance. Excellency: coherent with the IIS vision, commitment with excellency is essential and must be based on innovation, quality and consistency of the developed actions.


Rua Olímpio Leite da Silva, 77 - Perequê | Ilhabela - São Paulo - Brasil 55 12 3896-3015 | secretaria@nossailhamaisbela.org.br | www.iis.org.br


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