INSPIRE Oct-Nov 2014

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“I have so much in my life. I want to be of value to the world” Angelina Jolie

www.inspire-lcr.com/angelinajolie

INSPIRE

INSPIRING HEROES





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MotoGP RACE HIGHLIGHTS - Round 16

70 FASHION & STYLE

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MotoGP RACE HIGHLIGHTS - Round 15

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BIKES & PASSION

OFF ROAD

MotoGP RACE HIGHLIGHTS - Round 17 6

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EDITORIAL Grow a heart

Massimo Visconti Contributor

Will we walk in the light of creative altruism or in the darkness of destructive selfishness? Will we be genuinely generous or expect a reward for our random act of kindness? Will we try to change the World for the better, or just keep complaining about it? When giving to those in need, we were taught “not to let our left hand know what the right one is doing”. But in our World, the Media have the tendency to focus on catastrophes and misfortunes letting the Good News pass unnoticed. They paint this Planet black while it is so rich of glorious colors. Let’s talk beauty and masterpieces instead as human beings can be miserable sometimes but for those who creep, thousand of others walk in grace. Stories of virtues don’t usually find their way to the front cover of the magazines but we are different at heart. We are also here to praise the good deeds, the acts of charity and those who fight for the right cause. Our cover is dedicated to the Helm of the Champions, as we love to call him. A record braking helmet signed by twelve living legends of the motorcycling history, the most expensive ever sold at auction whose proceeds were donated to charity. These are the stories we like to tell, inspiring stories for people who want to be inspired. Aesop: “No act of kindness, no matter how small, is ever wasted”

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+ style

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EXHAUST

LCR TEAM COLOURS


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w w w . i n s p i r e - l c r. c o m


THE WORLD OF REDBULL

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evi LaVallee is one of the most decorated competitors on a snowmobile. He has just announced his retirement from the Snocross Championship but will still compete in the X Games and keep on managing his own Team. “My goal was to start a team with the hopes of establishing it while I was still competing and bring in other riders so that I could still be involved in Snocross once done with racing.� In this picture LaVallee while competing in the Snowmobile Long Jump event at Winter X Games 18 Aspen, 2014. Photographer: Garth Milan/Red Bull Content Pool


www.inspire-lcr.com/levilavallee


- Corso Matteotti, 18 - tombolini.it Milano - Milano Corso Matteotti, 18 - tombolini.it



FASHION & STYLE

l l o R ’ n ’ k c Ro i

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T I R I SP text: Inspire Team - photo: Dario Altamura - clothes: Bad Spirit - mua: Giulia Lancia models: Tang Khieu @ 2morrow, Josephine @ Incoming - bike: Cava Design

ITALIAN FASHION BRAND “BAD SPIRIT” IS HEAVY LOADED WITH HARD GUITAR RIFFS AND GASOLINE. HAND MADE ROCK ’N’ ROLL FASHION LOVED BY CELEBRITIES AND ROCK STARS. FROM THE SPECIAL DESIGNED T-SHIRTS FOR METALLICA TO THE TIME-CAPSULE COLLECTION FOR CALL OF DUTY, THE STORY OF A BRAND WHO DOESN’T FOLLOW THE RULES




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ut I’ll take my time anywhere, free to speak my mind anywhere, and I’ll redefine anywhere” sang James Hetfield in 1991 on the eponymously titled album of the American heavy metal band Metallica. Free as well to speak his creative mind has always has been the Italian designer Massimo Sabbadin who started his own brand, as he likes to recall on January 20, 1975, the same day he was born. Long hair, lots of tattoos, chains and rings, black polish on his fingernails, Massimo totally looks like a Rock Star and definitely dresses like one. Tall, athletic and with a generous kind smile, he named his brand “Bad Spirit” as a mock to prejudices and judgments formed beforehand. Since its birth, Rock ’n’ Roll has always been addressed as the “music of Devil” and though things have surely softened up in later years, rockers still preserve their devilish allure. So was “Bad Spirit” conceived and founded, starting moving its first steps in 1994, in Treviso, North-East of Italy, 40 km from Venice. Only nineteen years old at that time, Sabbadin used to customize and reinterpret famous stylists’ clothes by cutting, dyeing, printing and giving birth to unique pieces. In 2005 he created and presented his first entire and totally hand made collection, the fulfillment of a dream, the actualization of a process started years before. “Bad Spirit is not only a brand but a lifestyle, a project kept alive with love and devotion, day by day. This is the reason why prints, damages and treatments are still hand made and wearability is studied in every single detail. Those who buy Bad Spirit do not just buy a beautiful dress but a piece of my world”. A world made of amplifiers and six strings, loud music and celebrities, motorcycles and rumbling engines. It was 2009 when Bad Spirit had the chance to rock the stages and arenas of the World and it almost happened by chance. Thanks to fate and his love for music, Massimo Sabbadin met one of his ever favorite bands, the legendary Metallica, and designed a special t-shirt for their tour giving a boost to both the career of the designer and the fame of the brand. Polite, humble and down to earth, Massimo Sabbadin is miles apart from the fashion industry, its vices and hysteria. He’s sure rocking the show but still is able to keep an underground attitude that adds even more value to Bad Spirit. He doesn’t follow the seasonal decrees of other designers, he just follows his instinct and delivers amazing clothing. I know, it’s only Rock ’n’ Roll, but we like it.


Bad Aky Special, a 1986 Honda CB 450 by Cava Design




The handcrafted exhaust of this 1986 Honda CB 450 was built to fit the new design

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Leather jackets fully decorated with studs and spikes are a stylemark of Bad Spirit collections


Bad Spirit was founded in 1994, the young designer Massimo Sabbadin was 19 at that time


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MotoGP RACE HIGHLIGHTS

JAPAN Grand Prix

text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

JAPAN IS A COUNTRY FULL OF CONTRASTS, TRADITIONS AND THINGS WHICH YOU WOULD NEVER SEE ANYWHERE ELSE IN THE WORLD

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apan is an island nation in East Asia, which name means “sun-origin”. That’s why it is referred as “Land of the Rising Sun” or “Land of Cherry Blossoms” as the country has a lot of cherry trees, which are beautiful in the spring. Japan is a constitutional monarchy, but the power of Emperor is limited and it’s more a ceremonial figurehead. Having the fourth largest economy in the world, it’s also a home of the most technologically advances and largest producers of electronics, ships, motor vehicles or machine tools. But what is so popular in every edge of the world, and what comes from Japan, are comics and sushi, while the country accounts almost 15% of global fish catch! But Japan is not one of the most popular countries for tourism. You can take every kind of active relax form here, from skiing to tanning, but the most popular places to visit are Mount Fuji, the main city Tokyo (remember Tokyo Tower) or many monasteries located in the desolate and inaccessible mountain areas.



MotoGP

RACE text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

JORGE LORENZO IS A HERO OF THE DAY IN MOTEGI WHILE MARC MARQUEZ BECOMES THE HERO OF THE SEASON AS HE SECURES HIS SECOND WORLD CHAMPIONSHIP IN THE PREMIER CLASS

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arc Marquez knew before the race in Japan, that if he would like to win his second MotoGP title on Honda’s home soil, he would need to keep Rossi and Pedrosa behind. But it was Valentino who took the lead after the lights went off, while Marc was back in seventh. Soon after he started to regain positions and #46 lost the first place to his team-mate Jorge Lorenzo. The Spaniard then didn’t make any mistake and came to the finish line as the first one, winning his second race in succession both in 2014 and at Motegi circuit. With some laps to go, Marquez was right behind the tail of Rossi’s Yamaha and after a short battle, he overtook the Italian. This meant that even if Lorenzo won, Marc has had so many points in advantage in the championship, that he could celebrate his second title in MotoGP. Rossi finished on the podium, while Pedrosa and Dovizioso – who started from pole position – completed the TOP5.





Stefan’s

RACE WEEK text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

A POSITIVE WEEKEND FOR STEFAN BRADL AS HE SCORES ANOTHER FINISH IN TOP TEN AT HONDA’S HOME SOIL IN JAPAN

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tefan Bradl came to Japan, to the first one of three flyaway races, in a positive attitude. He was fourth in the MotoGP race in Aragon and knew that he could fight for a good result also at Motegi circuit. As in previous years he had scored in Japan the sixth and fifth positions, the German rider was hoping to battle with the top riders. Everything started for him with the third fastest time set in the second free practice and even if he was little bit slower in FP3, Bradl fought directly in Q2. In the very intense qualifying session, Stefan did the ninth fastest time, which meant he had to start from the end of the third row on Sunday. When the lights went off, he quickly caught and overtook Pol Espargaro. Then he came right at the tail of Iannone’s Ducati but couldn’t pass him. In the end the former Moto2 World Champion finished in seventh place, which gave him valuable points to the championship.



“Well… P7 is okay for this weekend considering my position in the qualifying yesterday. I took a good start and could pass Pol Espargaro catching Iannone straight after. I was the whole race behind him but could not pass him especially in the braking areas where the Ducati seemed to be really strong. I made some small imperfection in the last laps trying to overtake him and managed to finish 7th. Now we look forward to the next race trying to qualify in a better position to have an extra advantage during the race”.



Behind

THE SCENES text: Elisa Pavan - photo: Milagro - Mirco Lazzari

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apanese fans are the most bizarre of the world: painted faces, flags as coats, customized fans and weird sunglasses. They really love MotoGP! But do not forget to show your pass at the pass control otherwise you have to deal with the samurai and his Katana.

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The best way to celebrate the second premier class world title is to make it real at your Manufacturer’s home country. So the 2014 World Champion Marc Marquez gives something to party to HRC and all his fans. Happy face for Aleix Espargaro and his brandnew wife: what a lovely young couple! 42


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BIKE & PASSION

GOOD VIBRATIONS

text: Inspire Team - photo: Callo Albanese

AMONG FRUIT TREES AND RUST



This 1979 Honda 750ss has been completely redesigned. The re-tuned engine has now 100hp



aenza is a city near the glorious racing track of Imola right in the heart of the Romagna region, land of riders, in Italy. Standing at the foot of the first Subapennine hills, surrounded by an agricultural region including vineyards, the town is well known for being home to the F1 racing team Scuderia Toro Rosso, formerly known as Minardi. Alberto Dassasso born in 1981 and Riccardo Zanobini born in 1980, first met at university right in Faenza and became friends. Alberto got a degree in industrial design and in 2007 started his own company: Vibrazioni Art Design. Riccardo became a videomaker and started working for worldwide renown communication agency Leo Burnett until 2011, the year he had enough. After quitting his job, he immediately joined his friend and now business partner at Vibrazioni (Vibrations). The innovative and highly creative company was building a name for itself in the furniture business. Loving races and motorcycles, Alberto thought about reinventing used oil and fuel bins, transforming them into chairs, stools, tables and closets. A work of art made with metal sheets brought back to their original plain shape and then assembled, sometimes mixed together to build the final product. “Like tailor made furniture, but instead of using needleand-thread we use hammer, angle grinder and welding torch”. With the help of Riccardo, Vibrazioni Art Design starts growing faster and faster, their product got noticed and finds their way into the offices of important companies as well as the house of Italian celebrities. “Alberto is more reflective and I am the impulsive one” says Riccardo “we do compensate each other fair well, I always fly around but he keeps me with the feet on the ground”. In 2012, one year after Riccardo joined the company, the pair starts customizing motorcycles. The principle is the same, bins of all products and colors, chosen by the customer and assembled by Vibrazioni. The first prototype was brought at the Italian motorcycle exhibition EICMA and sold in three days. The two business partners have now organized their company good enough to manage the large amount of orders they receive from all around the world. Their furniture found its way in many shops all over the globe and now they can dedicate time both to main business, as to the two wheels. Despite the world crisis, the never ending Italian bureaucracy and killing fiscal pressure, these two young entrepreneurs prove once again that even in unfavorable conditions, creativity and talent always find their way to success.




Alberto Dassasso and Riccardo Zanobini love to wear their working masks when taking pictures





MotoGP RACE HIGHLIGHTS

AUSTRALIA Grand Prix

text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

AUSTRALIA DEFINES ITSELF AS ABORIGINAL HERITAGE. IT IS A MULTICULTURAL COUNTRY, WHICH PERFECTLY COMBINES TRADITIONS WITH NEW INFLUENCES

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he country originally was populated by Aboriginal and Torres Strait Islander peoples, which are one of the world’s oldest continuing cultural traditions. The rest of Australia’s people are migrants, who have arrived to the country during the first British settlement in the late 18th century. Nowadays the country has a population of about 23 million people, who mostly live in the eastern states and on the coast. Australia has also a vibrant arts scene, which reflects both cultural traditions and rich mosaic of migrant’s culture. But the one thing that Australians love so much is sport. A game that is unique is Australian rules Football, which includes the early forms of rugby and Gaelic football. In Melbourne each year the Australian Open takes place, while nearby Phillip Island is visited for its Little Penguins parade, the Motorcycle Grand Prix and Wildlife Park where you can feed by hand kangaroos. Phillip Island is also a surf destination.



MotoGP

RACE text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

ONE OF THE MOST BEAUTIFUL CIRCUITS IN THE WORLD AND A NEVER SEEN SPECTACULAR RACE THIS SEASON IN MOTOGP, WHICH WAS FULL OF CRASHES AND UNEXPECTED RESULTS

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iders, teams and fans love Phillip Island, while Phillip Island loves them. During the first motorcycle races they had to come there by boats, but not this time. As the new and old World Champion Marc Marquez had a good race start from pole position in MotoGP, he quickly took the lead and opened the gap. Few seconds behind him Lorenzo and Rossi were fighting for the second place, even if Valentino started from the 8th spot on the grid. And then something unexpected happened, as… #93 crashed out of the lead – he lost the front in turn 10! In that case “The Doctor” was up to first place and didn’t give it up till the end of the race. For Rossi it’s been his second win this season and also the 108th triumph in his career, which came in his 250th race start in the premier class! Lorenzo finished second and Bradley Smith completed the podium for the first time in his MotoGP career. Crutchlow and Pol Espargaro crashed when chasing the podium, while Pedrosa had to retire when Iannone hit him in the beginning.





Stefan’s

RACE WEEK text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

AN UNFORTUNATE END OF THE WEEKEND AT THE STUNNING PHILLIP ISLAND CIRCUIT FOR STEFAN BRADL AS HE IS UNABLE TO FINISH THE RACE

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n 2013 Stefan Bradl couldn’t race in Australia, as he missed the last year’s race after his ankle injury in Sepang. And even if the German rider tried to ride in FP1, the doctors didn’t give him a green light to ride for the rest of the weekend. But the first outing at the Australian circuit wasn’t as good as #6 expected. He couldn’t perform in a proper way with the tyres. As he improved his time in FP3, he could fight directly in Q2 session, where he set the eleventh fastest time. On Sunday, after a solid start, for a long time Stefan was riding in the ninth position. When Iannone crashed right in front of him, he had to run wide to avoid hitting the Italian rider. He lost few seconds, but his good pace allowed him to be back in a group fighting for the fifth position. When Marquez crashed out from the lead, Bradl was battling for P4. Then, in turn 4 with just few laps to go, he made a mistake while trying to overtake Smith and hit the back of Aleix Espargaro’s bike. Fortunately Bradl walked unhurt from that crash but couldn’t finish the race.



He wasn’t happy at the end: “Actually we have done a good job during the race. All the weekend we struggled a lot with the tyres situation and we could not find our standard pace. Also starting from the 11th spot was not easy but finally in the race I found my pace. Then Iannone took out Pedrosa and I dropped back because I had to go wide. After that I pushed to come back and I was in the group with Dovi, Pol, Aleix and Bradley and I could match their pace. Unfortunately I made a mistake when I wanted to pass the guy in front of me in the hairpin and I could not brake hard enough and my front tyre hit Aleix’ bike. I crashed out and Aleix had to retire. I am very sorry for him and his crew. We have to keep going now and do our maximum in Sepang next week”.


Behind

THE SCENES text: Elisa Pavan - photo: Milagro - Mirco Lazzari

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t seems that Aussie Moto3 rider Jack Miller is eager to race at his home track but he misunderstood the mode of transportation to the Island. Local hero Casey Stoner and his favourite girls (Adriana and Ally) join the Island GP to greet the fans.

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Some of the MotoGP riders, including Stefan Bradl, experience a surf lesson at the famous and stunning Smiths Beach. The water is very cold and the boys have no idea how to stand up on the surfboard but the pretty Monsters girls are there for an extra cheer. While Miller is posing in front of a colorful mural, a warm fan of Rossi painted the mural on his head.

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OFF ROAD

LONG LIVE THE

KING

text: Inspire Team - photo: Dario Altamura, Concetta Scurria, Gary Freeman, Ray Archer/Red Bull Content Pool

HARDER STRONGER FASTER: CHEEK TO CHEEK WITH THE KING OF THE MUD TONY CAIROLI, 8 TIMES ON THE TOP OF THE WORLD IN THE TOUGHEST SPORT ON EARTH!


www.inspire-lcr.com/cairoli



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Tony Cairoli was born in 1985 in Patti, Sicily. He has already won eight World Titles and it is considered by most, the true king of motocross. A sport that means blood, sweat, tears as well as rock’n’roll. Surely the harshest and most brutal in the entire motor world. A sport where driving dirty and angry is everyday stuff, as well as drifting and jumping with motorcycles with over 100 hp for less than 100 kg. A sport in which Tony always proved to be the strongest: stronger than any opponent, stronger than bad luck, stronger than sorrow, who suffered with no discounts. Yet Tony Cairoli is much more: he is someone who listens to other people, someone who loves his land and also wants to have fun doing other sports (cycling, first of all). Tony Cairoli is an idol: but he is a different kind of idol, the best in the world, the king! Since the beginning your number is 222: how did those three 2 in a row originate? 222 is a number I was given by chance on my first year with De Carli. It was graphically nice and brought me good luck; in 2005, when I won the first title in the World MX2 I decided to change it and move on to the number one, but then I did not win, so I decided to go back to 222 and, as you can see, it worked! All before turning 30 years old: how does it feel to be so young a hero? I do not feel like a hero! I am a simple guy who likes the simple things in life, my girlfriend, my friends, go fishing, ride a bike or have a barbecue at my home; I do not have many big ideas about life and happiness and I live my popularity with pleasure, although I am a shy and reserved person. The story of Tony is not just only roses. How a champion like you was born and grew up? It seems trite to say, but it all stems from hard work, dedication and from consecrating your life to do what you love most. There were hard times in my career and I was on the verge of giving up, but with the help of my family I have always gone on and I never stopped believing in my dream; my coming from a small town in the South was an additional obstacle, but certainly also a great motivation to show that anyone can do it. The record of Stefan Everts approaches: 10 world titles. Do you want to become the absolute record holder in Motocross? That’s not my priority. My goal is to drive better enjoying myself, as I know I can do. I will continue riding as long as it will be so. Records are important but they are not everything and then comparisons between riders from different eras make no sense. You have a tattoo on your back: “Speed, mud and glory.” Do you dream about rallies in your future? Of course! Among the many things we have done in Patti this year there was also rallying. In addition to the Rally of Monza. Driving a rally car really is really satisfactory!


Tony Cairoli tears it all up on his Red Bull KTM 350 SX-F




Tony Cairoli, circa 1985, after winning one of his first races and nowadays


Fans cheering and congratulating World Champion Tony Cairoli



IDEAS NEVER STOP

Scan the QR Code and continue the journey. www.rizoma.com



MotoGP RACE HIGHLIGHTS

MALAYSIA Grand Prix

text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

ONE OF THE BIGGEST CULTURAL MELTING POTS, FULL OF CONTRASTS AND VERY COLORFUL, MALAYSIA OFFERS TWO COUNTRIES FOR THE PRICE OF ONE

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ituated in central South-East Asia, the official Malaysian slogan is “truly Asia”. And it lives up even more than that. The country itself is separated into two regions, Peninsular Malaysia and East Malaysia, having the China Sea between. And it’s full of contrasts, as religious buildings jostle for some space with skyscrapers and markets. The cities are more and more developed, and adding the increasing population to that, the most popular way of traveling is doing it on a scooter or bike. That’s why motorcycle producers sell so much in that region. But you just have to leave the lively cities to see the natural beauty and untamed nature of Malaysia. Rainforests and jungles with rare and exotic spices, mountains and beaches, coral reefs with sharks, turtles and fish colored like rainbows. It gives you a possibility to experience something completely different, from food to tradition, unusual sports, views and attractions as scuba diving in the tropical waters, jungle trekking and sightseeing.



MotoGP

RACE text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

THE MALAYSIAN SCORCHING HEAT AND THE TEMPERATURE OF THE ASPHALT AT SEPANG INTERNATIONAL CIRCUIT SOMETIMES MAKE IT IMPOSSIBLE TO FINISH THE RACE TO THOSE RIDERS WHO ARE NOT IN PERFECT PHYSICAL CONDITIONS

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t is known that Marc Marquez doesn’t start races so well and it was the same on Sunday in Malaysia, when he stood on the first place of the grid after he has scored his 13th pole position of the year. It was Jorge Lorenzo who took the lead, quickly having his team-mate Valentino Rossi behind him and also #93, who fell back to sixth. In the middle of the race “Por Fuera” was back to third, as the Italian rider overtook him and just few corners later Marc did the same. In the end, after a long battle, Marquez came to the finish line as a winner, taking his first victory since August and equaling Mick Doohan’s record of 12 wins in one season! Rossi landed on second place, while Lorenzo – complaining about lack of physical strength – was third on podium. A solid fourth place came to Bradl, who had to fend off Smith. A quiet hero was Pol Espargaro who crossed the line as sixth, even if he started with a broken foot and finger after a crash in FP3.






Stefan’s

RACE WEEK text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

STEFAN BRADL SHOWS A STRONG PERFORMANCE AT TROPICAL SEPANG CIRCUIT IN THE PENULTIMATE MOTOGP ROUND OF THE SEASON 2014

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s the German rider didn’t take part in the last year’s Malaysian Grand Prix due to an ankle injury, he couldn’t wait for the 2014 weekend in Sepang. Sepang circuit is known as one of the most physically demanding in the calendar for both riders and bikes. High temperatures and humidity didn’t stop Stefan though. He already found a good pace on Friday, finishing the day in fifth position and with just a 0.3s gap to the top. On Saturday he once again proved his speed, taking part directly in the Q2 session and setting then the fourth fastest time. On Sunday, as the lights went off, Bradl had a decent start from the second row and was fifth in the beginning. Soon Marquez at the end of the second lap overtook him and when Pedrosa crashed, he was up to fifth. In the middle of the race the former Moto2 world champion overtook Dovizioso and then had to defend Smith. In the end he crossed the finish line as fourth, scoring this position for the third time this year.



“I am really happy to end such a tough race in 4th position: it was incredibly hot out there. Actually we have done a good job throughout the whole weekend. After the first hard braking in the race I could feel that my front was not good enough to attack and I thought I had to manage this for 20 laps. I was trying to catch Dovi but for some reasons he was a little bit faster. I could then see he was struggling with his bike so I had my chance to pass him and I was able to manage the gap to the guys behind me. We did a good job this week end with no mistake being consistent and fast in the top five for three days. After a very tough period we are back in the top five and I want to thank my Team for the excellent job” – said Stefan after the race.


Behind

THE SCENES text: Elisa Pavan - photo: Milagro - Mirco Lazzari

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t’s always a touching moment when Fausto Gresini and his crew spend few minutes to honour Marco Simoncelli on the corner where he lost his life so early. We all miss you Sic! Cool gloves for American rider Nicky Hayden: if you close your hands you can see the racing number 69. The veteran Valentino Rossi takes his “rookies” for a school lap around the Malaysian circuit: what a good “big brother”!

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Actually the local temperature (around 36°) is physically demanding for the MotoGP racers so the German Stefan Bradl found a good system to remain fresh on the grid: a smurf fan! Amongst all the legends on track there’s a legend in the paddock: Big Roger from HRC Team celebrating the victory on the podium. 94


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BEHIND THE SCENES

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text: Elisa Pavan - photo: GIVI Archive

ven this year GIVI Malaysia have organized the annual MotoGP convoy from KL city centre to Sepang race track with more than 150 2-wheel vehicles. LCR Team Manager Lucio Cecchinello did not miss the special event riding his bike to the circuit together with GIVI colleagues and fans. a unique occasion to promote the Italian brand during the race weekend.

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e h t f o Helm

s n o i p m Cha SOCIAL RESPONSIBILITY

text: Inspire Team - photo: Adam Angelides, Milagro, Dorna

TWELVE WORLD CHAMPIONS FOR THE RECORD BRAKING HELMET THAT HOLDS IN ITSELF SO MANY VICTORIES PLUS ONE: RAISING FOUNDS AND GENERATING AWARENESS FOR AN IMPORTANT CAUSE



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ut when you give to the needy, do not let your left hand know what your right hand is doing” wrote Matthew the Apostle and this was certainly true once. But we live in a World where the good news seem to be forgotten, swallowed up by dishonesty and overshadowed by the tragedies newspapers are filled with. So if no rays of sun seem to pass through the dark clouds of common Media, we have to promote remarkable stories of beauty and generosity. Alberto Hernandez lives in Madrid, Spain and his flaming passion for motorcycles gets him in contact with fellow citizen Oscar Haro who works for MotoGP Team, CWM LCR Honda. The two friends come up with the idea of a project to collect funds for the Spanish Association against Cancer (www.aecc.es) and MotoGP official charity, Riders For Health (www.riders.org). Their plan becomes a reality in a few days and the motorcycling superstars help the Spanish pair achieving something unpredictable. In the summer of 2014 the “Stop Cancer” helmet was born, painted in sparkling pink and later signed by 12 World Champions, whose careers combined make a total of 58 World Titles. Giacomo Agostini, Angel Nieto, Valentino Rossi, Jorge Lorenzo, Marc Márquez, Dani Pedrosa, Wayne Rainey, Loris Capirossi, Àlex Crivillé, Wayne Gardner, Scott Russell and Randy Mamola. These are the names of some of the sport’s greatest ever champions who put their support behind the initiative and autographed the helmet that also got the approval and autograph of the CEO of Dorna Sports, Carmelo Ezpeleta. Now that the Helm of the Champions had became reality, it was time to put it up for auction and donate the proceeds to charity. Carry out a random act of kindness and one day someone might do the same for you. Fate, disguised as Anthony Constantinou, CEO of CWM FX and the title sponsor of the CWM LCR Honda Team from 2015, was in Valencia for the last race of the MotoGP season. Great battles require appropriate means; Doctors and Researchers need stability to keep on giving aid he must have thought. So having heard about the auction, Mr Constantinou decides to take part online, offering up a staggering sum of 255,000 Euro. Men can still do amazing acts of generosity. “With so many families affected by cancer, it’s important that we all join together to support the charities which provide vital services for patients and their loved ones. The team has done an excellent job in raising awareness and funds. I’m pleased I could play a part in this deserving cause and I hope it inspires others to get involved in the fight against cancer.” Anthony Constantinou.


Nine-time World Champion Valentino Rossi signed the pink “Stop Cancer” helmet

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From the left: Anthony Constantinou (CEO of CWM FX), Oscar Haro, Carmelo Ezpeleta and Team Manager Lucio Cecchinello

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MotoGP RACE HIGHLIGHTS

VALENCIA Grand Prix

text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

THE LARGEST AQUARIUM IN EUROPE, THE LOVE TO F1 AND MOTOGP. ONE OF THE MOST POPULAR TOURIST DESTINATIONS… VALENCIA HAS ALL OF THAT

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alencia is the third largest city in Spain with a population ranging to about 2 million in the whole metropolitan area. Its historic centre is one of the biggest in Spain, with ancient monuments and also cultural attractions; it is also one of the most popular tourist destinations in the country. Valencia is a place where the traditional Spanish dish “paella” – a simmered rice with seafood or meat – was born. In the city, tradition is combined with modernity. On the one side there is a historic city centre, on the other the famous and modern City of Arts and Sciences, which includes the largest aquarium in Europe – L’Oceanogràfic. It’s also a city that loves sport, not just soccer or tennis (David Ferrer was born in Valencia), but also Formula 1 and MotoGP. For several years the F1 race was held on the streets of Valencia and was the only one which took place partly on the coast.



MotoGP

RACE text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

LUCKY THIRTEEN FOR MARC MARQUEZ IN VALENCIA AS HE FINISHED HIS CHAMPION YEAR WITH ANOTHER VICTORY AND ONE MORE RECORD

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n Saturday there was a big surprise, as Valentino Rossi took the pole position, his first one since the Le Mans round back in 2010! On Sunday, when the race started, Andrea Iannone took the lead from the second spot on the grid and even started to build a gap. But then the weather played a role in the final round as it started to rain for some laps and made the riders indecisive what to do… On lap 10 Marc Marquez finally took the lead, while soon after the leading trio, with Rossi and Pedrosa, pulled away from Iannone and Lorenzo in fifth. As it started to rain again on lap 20, Andrea and Jorge took a risky decision and changed their bikes for the wet ones, but it wasn’t a good choice at all – they didn’t score any points. In the end Marquez scored his 13th win of the season, something that never happened before in the history. Rossi was second while Pedrosa completed podium.





Stefan’s

RACE WEEK text: Nelly Pluto-Prondzynska - photo: Milagro - Mirco Lazzari

AN EMOTIONAL TOP TEN FINISH FOR STEFAN BRADL IN HIS LAST RACE ON THE HONDA WITH LCR TEAM IN VALENCIA

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he MotoGP weekend in Valencia was going to be one of the most emotional for Stefan Bradl and the whole LCR team, as after three years together, the cooperation was coming to the end. Everything started at the Ricardo Tormo circuit with the seventh fastest time on Friday, but also with some problems in finding the best set-up for the German with his bike. In the end he had to take part in the Q1 session, as he was eleventh after the free practices. Being the best in Q1, Stefan then set the tenth fastest time in the second part of the qualifying practice. He could have been faster, but some chattering problems on the second rear tyre in Q2 made it difficult to ride. The race wasn’t easy for him, as the weather was unpredictable. In the end, riding calmly and don’t making mistakes, Bradl crossed the finish line in eighth position, securing also the ninth position in the world championship.



“Sure I was expecting a bit more from this race because our pace was faster than what we finally achieved. But this race was really strange because it started to rain the first laps and I was not strong enough to make the pace. Honestly I did not want to crash to ruin my last race with LCR and Honda. This is an acceptable position considering that I am not a fan of this race track. I was expecting something more from this season but with these ups and downs it was not easy. I really enjoyed these 3 years with LCR and my greatest thanks go to Lucio because he believed in me and, together with the Team and the Team sponsors, they have done the maximum to support me” – said Stefan after the race.



Behind

THE SCENES text: Elisa Pavan - photo: Milagro - Mirco Lazzari

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hat a touching moment for the LCR crew and his fans in Valencia. The former Moto2 World Champion Stefan Bradl, who joined Cecchinellos’ Team in 2012, leaves the Team after 3 incredible years and we will all miss him. The last season of the calendar crowned the last category World Champion Alex Marquez (Moto3). This means 3 Spanish in the three classes.

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INSPIRE, OCT-NOV 2014 119


Marquez parents can finally relax and breathe after their sons incredible achievements after 18 rounds (36 in total for mum and dad considering the 2 categories!). The atmosphere in Valencia is a mix of joy, disappointment, expectation, melancholy and much more... 2014 is over but 2015 is already here. 120



ART

ART U N B R E A K A B L E

text: Tanja Haydn - photo: Courtesy of Gloryfy, Xandra Linsin


THE AUSTRIAN WERNER SCHREYER IS WELL KNOWN WORLDWIDE AS A MODEL. IN RECENT YEARS HIS DESIRE FOR NEW CREATIVE EXPRESSION GREW MORE AND MORE, WHICH HE FOUND IN PHOTOGRAPHY AND PAINTING


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erner Schreyer is on of the most iconic male top models in the world. In the past 20 years his striking face has fronted some of the most recognizable campaigns like Gianni Versace, Emporio Armani, Dolce&Gabbana and Hugo Boss, to name just a few. But besides modeling and acting, Werner is far more than that. In the last years his wish to realize his visions grew increasingly and with painting and photography he discovered himself and shows what he is capable of. “I have always been interested in art. In the past I was more interested in filmmakers like David Lynch, Ian Carpenter, Spielberg and photography. In my art school in Zurich, Switzerland, I discovered that I was picturesque gifted and I just went on.” He got inspired by different eras of art, “I’m definitely interested in wild abstract art as well as the Impressionists.” Talking about his artistic future he has some exciting plans, he is “planning an exhibition with two photographers and the subject I’m interested in is the bright and dark sides of artists. What does it mean to be an artist, how hard is this job and what does it mean to society.” While exploring with his job new countries and cultures, meeting new people and being part of the fascinating fashion industry, Werner Schreyer finds his inner piece and tranquility in Greece. “I love the mountains, the islands and the sea of Greece. They mean seclusion and you can go in and draw strength from within. That’s how I get my energy” which also increases his creativity. Besides his passion for painting, he also loves the thrill and excitement for motorsport. “I love fast cars like Lamborghini, Porsche, Jaguar etc. and my biggest passion is motocross. What the guys are doing is just spectacular and inspires me totally!” One of his most extraordinary artworks by now is probably the use of x-rays in combination with the unbreakable eyewear of the Austrian company Gloryfy. When Schreyer found out about the glasses, he was inspired and fascinated with their products and having the feature of being unbreakable. He deals with the fragility of our own existence and how this can be overcome. Werner is using x-rays, in this case the radiographs of MotoGP rider Stefan Bradl, which are symbolic of the vulnerable. In contrast, he puts on the montage glasses, as they embody protection and safety. His passion for art however gives him the possibility to realize his visions and free up all boundaries.


“My nature is more that of an observer�


X-Ray with the unbreakable Gloryfy Glasses

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Werner Schreyer in front of his artistic paintings

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Painting over the images means passion and chaos



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THE FLYING DOCTOR Valentino Rossi on his Yamaha M1 while entering the final straight at Valencia on November 9, 2014. In this gorgeous shot by Jaime Olivares you can notice that both wheels are detached from the ground. Camera: Canon EOS-1D Lens: 600mm f/4

PHOTOGRAPHER Jaime Olivares


THE RACING SPIRIT IN ONE SHOT


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Vintage Emotions PRESENTS

EDDIE LAWSON text: Nelly Pluto-Prondzynska - photo: Gigi Soldano

ONE OF THE MOST SUCCESSFUL AMERICAN RIDERS IN GRAND PRIX RACING, ALWAYS FAST AND CONCENTRATED, ALMOST NEVER MADE MISTAKES. THAT’S WHY THEY CALLED HIM “STEADY EDDIE” LAWSON

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ddie Lawson was born in Upland (the outskirts of Los Angeles, California, USA) on March 11, 1958 and grew up having motorcycles all around him, as both his father and grandfather were racing for some time. The first time he threw his leg over the bike at the age of just seven, he rode an 80cc minibike. But the first memory connected to racing was when he went with his father to the desert race. In his childhood years he rode with others “throttle junkies”, the young guys who were racing each 136

other in that area. He had a small problem too… when he stopped, he had to hold his bike on his tiptoes! By the time he was 12 years old, Eddie was already racing on the local dirt track circuits. But he didn’t go well at the beginning and as he told many years later “I just sort of rode around cautiously trying to not fall of my little 90cc Kawasaki!” Racing in dirt track in the late 70s, in the end Lawson found that road racing is far much more natural for him. Even if sliding was one of the


www.inspire-lcr.com/eddielawson



Eddie Lawson for Team Marlboro Roberts on a Yamaha YZR500


Eddie Lawson with Kenny Roberts in 1990


first things which he learned to do on bike. His grandfather taught him that on the dry lake bends when Eddie was a child. But some years later, as opposite to other riders, he was combining the two disciplines for some years, until he decided to make a full-time switch to road racing in 1980. Racing in AMA series then, it didn’t take long time for Eddie to get used to racing these bikes. In his first season in Superbikes, 1980, fans saw some amazing battles between him and no one other than Freddie Spencer and Wes Cooley. After some controversy in 1980 and Cooley winning the title, Lawson was even more determined in the next season when he won the title and then defeated it in 1982. In the meantime, in 1980 and 1981 he also won the AMA 250cc road racing National Championship. As a reward for his stunning performance in the United States, Lawson got an offer from Yamaha, with which he debuted in 1983 in the Grand Prix 500cc class. The rookie season wasn’t easy, as for the first time in his career, Eddie was away from his home, had to learn a completely new bike and circuits. “I wasn’t having that much success and at times I wondered what I had gotten myself into,” said Lawson one day. He had a world champion, “King” Kenny Roberts as a team-partner and moreover, his former-new rival Freddie Spencer was also there. But even if he had some problems, and was truly in the shadow of a legend – and an American one – already in 1983 he scored few podiums and was fourth overall. Not bad as for a rookie… Eddie began to win regularly in 1984, when Roberts retired and Lawson found himself as the top Yamaha rider. His first victory in GP came in South Africa at the start of the season. He scored three more triumphs and won his first of four world titles, even if Spencer was the favorite for doing that. Losing the championship to “Fast Freddie” in 1985, when Spencer had to retire from racing in 1986 due to problems with his right wrist, Lawson

re-took the title in that season. In the meantime, Wayne Gardner became the archrival to “Steady Eddie”… When Lawson lost the title to the Australian rider in 1987, he was again on the top of the 500cc’s world in 1988. And then he shocked the entire racing world and signed a contract with Honda for riding the NSR in 1989! He also fulfilled his dreams of working with Erv Konemoto, even if he had Gardner as a team-mate… But what was more impressive, Eddie went on to win the title in his debut season with Honda and became the first ever rider to win back-to-back championships with two different manufactures. In the same time he silenced all the critics who said he would not get so much success away from Yamaha. But it wasn’t the end of Lawson’s unexpected decision, as he came back to Yamaha in 1990, but this time to Team Roberts, so he didn’t have his other rival, Wayne Rainey, in the same box. That season didn’t bring any success to Eddie’s winning list and when he retired at the end of 1992, he won just one more Grand Prix. It was on a Cagiva bike, with a manufacturer to which he came in 1991. His final victory in 500cc, and the first one for the Italian producer, came in 1992 in Hungary. After retiring from Grand Prix, Lawson won the AMA SBK round called Daytona 200 and also took part in the IndyCar series. His retirement from motorsport came at the age of 40. One of the greatest racers of modern times, Lawson scored wins with three different manufactures. And as he always showed a consistent speed and cool head, he earned a nickname “Steady Eddie”. He knew that winning a Grand Prix would take a combination of many things. A rider has to learn how to allow a certain amount of pressure and how to understand that whatever happens… it happens. “I just did my things”, said Eddie, as he knew how to do that.

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DRIVE RESPONSIBLY

In collaboration with Lucio Cecchinello ONLINE INSURANCE

GREEN LIGHT

DO WE REALLY NEED SNOW TIRES ON THE WINTER ROADS? photo: Shutterstock

PRESENTS


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hat’s true: a summer tire might not look so different from a winter tire. What the eye does not see, however, makes the difference, because there’s a lot of science behind the winter tires and every winter tire has a host of features at work to keep you safe on winter roads. But let us explain how exactly winter tires work to ensure safety on the road. Here is a quick summary: The most important part of a winter tire is actually its rubber compound, which is designed to stay soft in cold temperatures. Like a gecko climbing a sheet of glass, a tire sticks to the road by conforming to minute imperfections. The soft rubber treads of a winter tire are able to splay and wrap themselves around minute protrusions on cold tarmac, or even on what may appear to be perfectly smooth ice. Summer tires, which are designed to operate in warm temperatures, harden as the temperature falls. Instead, on the contrary, your flexible winter tires bend and grip snow like the soles of a winter boot. They also contain silica, which is like sand, and gives the rubber a biting edge on slippery snow. Those hairline cuts in the tread of your tire displace water and grip snow, so you have the traction you need on ice, snow and cold tarmac, in order to brake and corner safely. A practical example Well. What’s the matter? Be safe, of course. So, take you choice. Let’s take a practical example: on snow, ice or cold pavement, the stopping distance of a car with winter tires can be up to 30 to 40 per cent shorter than one with all-season tires. Since the force of a crash increases as the square of impact speed, this could be the difference between life and death! When is the moment? Are you still convinced that winter tires are useless? We are sure it isn’t so. The problem, instead, is when and how. Let me explain some other things. If your question is “when”,

we will remember you that it’s about temperature, not snow. Winter tires should be installed when you expect temperatures to fall to 7 degrees or below. As the temperature falls, the rubber in summer and all-season tires becomes inflexible, killing traction. Watch the thermometer and use your common sense, because no one will tell you exactly when to put on snow tires. All wheel drive? Let us dispel a myth: the all-wheel drive does not replace winter tires, it never does it. All-wheel drive helps you accelerate, not stop. On slippery surfaces, vehicles with four driving wheels can accelerate better than those with twowheel drive. But their cornering and braking capabilities are little different than a twowheel-drive model. When you’re trying to stop or turn, the limits are determined by the traction capabilities of your tires, not the number of driven wheels. Last but not least Black ice is not a death sentence. Good winter tires can stick to glare ice, but only if they are within their traction limits. If your car begins to slide, look straight down the road to where you need to go, and maintain a light grip on the wheel. As the car decelerates, you will gradually regain control as the tire’s rubber begins gripping surface imperfections on the ice. Slow speed and gentle control inputs will maintain traction. A little tip for you Although it’s not recommended for everyday driving, reducing the air pressure in your tires can help you in an emergency. Reducing tire pressure increases the tire’s contact patch, and may help you make it up an otherwise impassable icy grade, for example. Bear in mind that this is an emergency technique only, and will reduce overall control of your car by making the tire carcass less stable. Unless you’re stuck at the bottom of an icy hill with no other option, you should use the inflation pressures recommended by your car manufacturer. If you lower tire pressures to make it out of an emergency situation, drive slowly and inflate the tires to the recommended pressure as soon as possible.

INSPIRE, OCT-NOV 2014 145



Team LCR is extremely grateful to all the friends and brands involved in our projects. With your hard work, support and passion, you keep on making us bigger as a MotoGP team. Your efforts also helped us in giving birth to an amazing magazine, we’ll be forever thankful. Life is a race, let’s get inspired. We keep on running!


INSPIRE

CREDITS

Editor-in-chief ENRICO BARBIERI enrico.barbieri@lcr.mc

Coordinator LUCIO CECCHINELLO cecchinello@lcr.mc

Art Director Emanuele Vallorani graphic@lcr.mc

Production Director Errico Gasperoni graphic@lcr.mc

Contributors Massimo Visconti, Elisa Pavan, Tanja Haydn, Nelly Pluto-Prondzynska, Giuliano Donati Photography Milagro, Gigi Soldano, Tino Martino, Mirco Lazzari, Marco Guidetti, Concetta Scurria, GIVI Archive, Adam Angelides, Jaime Olivares, Xandra Linsin, Dario Altamura, Callo Albanese, Gloryfy Archive, Garth Milan, Gary Freeman, Ray Archer / Red Bull Content Pool, Gettyimages, Shutterstock. Publisher Steve Burgess

steve.burgess@clearsightpartners.com

Published by Clearsightpartners Ltd 121 Longmead Drive Sidcup - Kent DA14 4NY Š 2014 Clearsightpartners Ltd and LCR - x racing s.a.m. All rights reserved


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