The Consumer Consulting Board book

Page 189

Liesbeth Dambre

Natalie Mas

Project Resource Manager

Marketing Operations Executive

Co-author

Co-author

@LiesbethDambre

@MasNatalie

be.linkedin.com/in/liesbethdambre/

be.linkedin.com/in/nataliemas

liesbeth.dambre@insites-consulting.com

natalie.mas@insites-consulting.com 189

Liesbeth is in charge of all external resources used

Graduated as a Master after Master in Multilingual

for InSites Consulting projects. Liesbeth started

Business Communication, Natalie joined the InSites

her career as a quantitative research consultant

Consulting Marketing team in 2012. Having a broad

and has supported the InSites Consulting growth

interest in market research and marketing, Natalie

by streamlining processes & leading numerous

already spent some time at InSites Consulting in

quality projects in the function of Quality Manager.

2012 during a 4 month internship, contributing to

In the past year, in her new role of Project Resource

a lot of R&D and marketing projects. Her interests

Manager, she has been in charge of building

in the field of qualitative market research in general

and managing the Global Community Moderator

and research communities in particular have led

Network, managing our own TalkToChange re-

to this being the main theme of her master dis-

search panel and all other project supplier relation-

sertation about structural collaboration and the

ships.

shift from collaboration to communication within a company, based on in-depth interviews with marketers from Heineken, H.J. Heinz, Vodafone and many more. In her current role as Marketing Operations Executive, she is mainly responsible for the company’s conversation management, the organization of InSites Consulting Smartees events and the support of all internal and external communication flows.


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