INSIGHT RETAIL

Page 14

RETAIL DISTRIBUTION

Transforming your Business for Profit

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or any retailer whose inventory does not match the tallies, sales go unrecorded as the staff spend far too much time chasing mistakes instead of tending to customers, something is seriously wrong in the business. These and other related challenges suggest that it is time the business did away with its cash registers and stepped up to a pointofsale (POS) system. Retailers who have invested in a POS system will probably talk of how it has transformed their businesses in terms of speed and accuracy thus it’s a worthwhile purchase.

and ensuring that the Products are customized to suit the intended market segment. Being a stockiest, the orders are always in bulk to ensure product availability at all times. With the retail industry as one of the predominant users of POS terminals, the local demand for the XPOS Product remains overwhelming. In addition, the need for entrepreneurs to automate their businesses creates the demand both for the POS products and solutions. Value resellers and solution providers also play a big role in creating opportunities and increasing sales. Lynx Distribution enroll Resellers to a Partner Program where we Provide sales Training, Product Support, Project Price discounts, and engage in joint marketing activities which accelerate resellers business.

On the other hand, choosing a POS for your business can be a bit confusing based on the features that the various systems in the market possess. Like any other investment aimed at enhancing efficiency in one’s business, research is necessary to make that sound decision. Typically, a retail POS system includes a computer, monitor, cash drawer, receipt printer, customer display and a barcode scanner. A majority of them will also have a debit/credit card reader. Most POS monitors use touchscreen technology for ease of use while the computer is built-in to the monitor chassis for what is referred to as an all-in-one unit.

Besides POS, Lynx Distribution stocks other vertically related products such as Data card and Industrial/Desktop Label printers which not only target the retail space but banking, agriculture, self service Kiosks, Hospitality, manufacturing sectors and those in the export business. Thanks to an outsourced fully-fledged service center capable of handling all after sale services for all products, resellers and end customers can bring faulty products for repairs or replacements. Sometimes resellers may not have the bandwidth to handle support issues directly with the consumer thus the company’s program provides the option for its customers to communicate with the service center directly for assistance at the shortest time possible however, proof of purchase before any assistance is offered is required.

A POS system software mainly handles a myriad of customer based functions such as sales, returns, exchanges, layaways, gift cards, gift registries, customer loyalty programs and quantity discounts amongst other functions. Thus, for any entrepreneur thinking of purchasing a POS, it is important to consider the needs of your business, current and in the future by ensuring that you find a solution that works best. Do not forget to seek expert advice from a software provider for guidelines to get the value on your investment. LynxDistribution Limited stocks and Distributes a wide range of originally manufactured and branded Point of Sale equipment through its channel partner Program. These include XPOS barcode scanners, XPOS thermal receipt printers, XPOS Cash drawers, Touch POS CPUs, electronic tax registers, Industrial label Printers and Data Card printers. Lynx Distribution sources the products from different certified manufacturers from Korea, Europe & Taiwan The company does not compromise on the manufacturing standards

Do not forget to seek expert advice from a software provider for guidelines to get the value on your investment.

Lynx Distribution keeps abreast and invests in newer technologies, ensures maximum compatibility of POS hardware thereby maximizing on quality and local support. Secondly, the advantage of dealing with multinational recognized suppliers is that they will assist us in ensuring that the distributors and resellers are also up to date with any technological advancement through workshops trainings and Project consultation in Partnership with Lynx. Imran Aminmohamed, GM Lynx Distribution Ltd e-mail: sales@lynxdistribution.com

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INSIGHT RETAIL | ISSUE 02


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