COVER STORY
yout and Fitting’s Insight • •
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grocery and convenience shop usually operating near residential areas. Speciality store – a store which concentrates on narrow product areas, eg clothing, electrical goods, entertainment. Supermarket – a medium to large grocery and household store aiming for low-margin / high-volume sales. A supermarket is an advanced form of the small grocery stores and caters to the household needs of the consumer. The various food products (meat, vegetables, dairy products, juices etc) are all properly displayed at their respective departments to catch the attention of the customers and for them to pick any merchandise depending on their choice and need. Discount store – a small, medium or large shop which sources end-of-run stock or branded goods to sell at heavily discounted prices. Departmental / Hypermart store – a large store with a range of goods and services, divided into departments which can be individually managed by buyers, merchandisers or a separate private business. Warehouse / wholesaler / direct retailer – a medium to large store, usually off the high street, stocking goods directly from manufacturer or with costs of another step in supply chain removed. Online store - selling directly to customers through an e-commerce website.
In Kenya major retail stores range on Departmental stores, Supermarkets, Convenience and specialty stores and traditional wholesalers rarely do retail but now emerging on online retail stores. Most of the distinction of the same depends on region and majority of stores running below 5,000 Sq ft are Convenience stores, above 5001-20,000 sq ft are supermarkets and over 20,001 Sq ft are departmental / hypermarket stores. Instore design and branding is inevitable for our customers / clientele which have positively attracted both local and multinational to adopt our models and concepts and we look at taking the same a notch higher by incorporating the international partners’ to foster our retails concept for we do offer the service free to retailers who take our retail products ranging from fittings – shelving’s both for stores and storage rankings, refrigeration – all types, butchery, restaurants’ and bakery equipments, trolleys and baskets, Dummy displays for clothing stores, escalators and travelators,
Energy Saving lighting systems among others. “One of our major stores set up is underway with all concepts adopted from an international expert who have set up major stores globally and will be of its kind in the region when we look at the customer experience at the retail store coming up…” Our strength as RENOVA over the rest is the availability of enough stock of the above products to set up a store depending on the size which can take at minimum 2days and up to 60days depending on the magnitude of the project and we do advise retailers to incorporate us from the start at architectural stage to enable us develop a unique stores for we will avail our team at all stages of construction until the site is ready for operational. Retail store is an expensive venture and we work with partners’ to finance the major projects like the leasing partners , banks , Micro finance institutions and for small projects we may finance with the retailers jointly but terms and conditions apply cum past experience playing major roles during the expansion stages due to relationship build over the period of time. At RENOVA, we look forward to transform your store and have the new look retail outlet which drives shoppers to your store, give us a chance to re-invent you retail store.
Our Partners:-
....Among others INSIGHT RETAIL #16 JUNE - AUGUST 2017
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