INSIGHT magazine: AWAKENING
JZ: What is the underlying message of NO MAYO and why? LH: Everyone thinks it’s just that I don’t like mayonnaise, which is very true, but it’s about creating things the way you want them made. On the surface, yeah it’s “I want a sandwich without mayonnaise.” But it’s also: I want my art made the way I want my art made. I want my music made the way I want my music made. If you knit, you knit the way you knit. Through NO MAYO, we encourage people to make their sandwich the way they want. JZ: How is NO MAYO in a process of awakening or becoming? LH: NO MAYO is about to get broken open. I just started school specifically for this brand. The things that I learned through the Streetwear: Mastered program are going to be directly applied. Just me being a student again and having deadlines is kind of like a time warp awakening. JZ: How does your art enable other people to experience an awakening? LH: I think I encourage people to see themselves as artists, or not as artists, but as creatives as well. You literally can’t help, as a human, but to create, or as a living thing, but to create. You talk and create sound. I just want to encourage people to see themselves as creatives. Through the spaces I’ve created, through my brand NO MAYO, I’ve allowed people to see that they can as well. Because one of their own is. JZ: What are your current goals for NO MAYO and your artwork in general? LH: The goal is your eyeballs. That’s all. Always. To view NO MAYO’s work, vist www.nomayousa.com
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