ksubi Brandbook

Page 22

$3,000 FOR DECORATIONS Celebrating NYC’s Fashion Night Out in September 2011 with premiere retailer OAK, ksubi launched $3,000 For Decorations, an art installation featuring 3,000 individual $1US bills nailed to the wall. Having arrived late in town for the event, the collective, in typical ksubi fashion, provided their guests with a tongue-in-cheek take on the current status of the US economy – inviting guests at the end of the evening to fill their pockets with as much of the money as they could. Causing an instant stampede in store, the collective instantly won friends and applause.


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