meant that I had an entire lifetime of friends, relatives and experiences that are separate from my current life in South Carolina. At some point, the lightbulb went off that Facebook was an easy way to reconnect with people from my past. I joined Facebook in 2003 and I admit that it has become a daily part of my life. However, Facebook and my professional Linked In account were as far as I wanted to go. When I first heard about Twitter, with its 140 characters and hashtags, I again thought, “Why do I need to do this?” I am sure I am showing my age, but the nuances, etiquette and immediacy of Twitter was just not something I wanted to dive in to. I did not intend to ever tweet. For years, I was able to say, “Sorry, no Twitter account.” Moreover,
I survived, proving that it is possible to live a fulfilled, socially connected life without Twitter … really! Fast forward to September 2015 when the Gibbes suddenly found itself without a Communications Manager, a position that has always handled the Museum’s social media accounts. While the Gibbes ultimately made the decision to contract out marketing, social media was not part of the deal. As a result, our staff did what we always do, stepped up to handle the situation. We discussed social media offerings at a meeting and several staff members expressed interest in taking on the extra responsibilities. A Gibbes staffer graciously agreed to handle the Gibbes Facebook page and another staffer volunteered to do Instagram postings. But, what about Twitter? Direc19