Insiders Realty I Relocation Guide

INSIDE madison A Trusted Guide to the Madison Area & Our Relocation Services

INSIDERS REALTY

TABLE OF CONTENTS 01....................................

WELCOME

04....................................

OUR MARKET SHARE

05 ...................................

OUR DIFFERENCE

07....................................

OUR PROMISE

10....................................

LIVING IN MADISON

15....................................

INDULGE IN MADISON

21....................................

EXPLORE IN MADISON

24....................................

RELAX IN MADISON

30....................................

FAVORITE NEIGHBORHOODS

35....................................

MADISON EDUCATION

37....................................

MADISON HEALTHCARE

39....................................

IMPORTANT PHONE NUMBERS

42....................................

FAQs

44....................................

INVESTING IN MADISON

45....................................

BUYING IN MADISON

51....................................

OUR CONCIERGE PARTNERS

55....................................

NEXT STEPS + THANK YOU

WELCOME TO

YOUR NEXT MOVE, MADE SIMPLE IN MADISON, WI

Much like a family, our Relocation Services division is built on relationships, communication, and the warmth of connection.

We are both honored and prepared to support you in your unique adventure of moving to Madison.

WELCOME

01

hello!

I’M CAIT

MADISON NATIVE + 6th GEN REALTOR + TEAM LEADER

With years of experience and a truly white-glove service approach, my team and I are here to welcome you home to the one-of-akind beauty and style that is Madison, WI.

the Capitol Square, or taking in the

Whether it’s experiencing the perfect

If you’re dreaming of living in Madison,

blend of lake and city life, enjoying the

we are ready and waiting to bring you

arts and entertainment scene around

home and help you make our favorite

boutiques and eateries in one of Madison’s many historic shopping districts, there’s a reason why Dane County is Wisconsin’s fastest growing area.

city yours, too.

WELCOME

02

One of the most beloved boutique real estate teams in the Madison area, Insiders Realty was built on the bedrock of uncommonly excellent, kindhearted client experiences.

I started in the Real Estate business in 2012 and operated as a onewoman show for most of my career. In 2020, the Insiders Realty team was formed as a 3-person full-service boutique real estate team with a modern customer-centered approach and a love for the local community.

WELCOME TO MADISON: In this guide, we are proud to educate and empower you with the details on what matters most to living in the Madison area. We’ve packed a little bit of everything in here.

At the same time, we are equally proud to showcase our exceptional level of care and ability as an expert real estate support for your relocation needs.

Wishing you success and safe travels on your journey home!

y r r e b - cait

WELCOME

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INSIDERS BY THE NUMBERS

OUR MADISON MARKET SHARE

$197m+ 650+ 12

SOLD SINCE 2012

HOMES SOLD SINCE 2012

CONSECUTIVE YEARS IN BUSINESS

MARKET SHARE

04

OUR DIFFERENCE

MOVING YOU IS OUR SPECIALTY ONE

COMPASSIONATE Service Approach You couldn’t be in better hands: This upcoming real estate journey may be the most significant of your life, coupled with the added complexity of an out-of-state move. We don’t take the details lightly, and believe in staying attentive, kind and people-first in everything.

OUR DIFFERENCE

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TWO

ALL-IN-ONE Relocation Support Go ahead, ditch the overwhelm: With our unique market insights, passion for behind-the-scenes planning, and deep desire to listen and learn from our clients, we know how to develop a customized relocation plan that serves you at every level.

THREE

TRUE EXPERTISE On Local Level We’re the complete package: We bring not only invaluable local market knowledge of both MLS and privately-listed Madison homes to the table, but relationships with a tightly-knit network of fellow real estate professionals and high-quality vendors as well.

OUR DIFFERENCE

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EXCEPTIONAL SUPPORT FOR A SMOOTH TRANSITION

THE INSIDERS PROMISE We’ll Get to Know You Our first job is to sit down with you to get to the core of what you are looking for. We will help you get on track to understand the nuances of Madison’s neighborhoods and surrounding communities.

We’ll Stay in Touch From sending daily listing alerts, to getting your feedback after showing appointments to weekly check-ins. We'll be quick to communicate correspondence from sellers and their agents and vice versa.

We’ll Be Your Guide From Start to Finish For our sake and yours, this process with be swift, organized, painless and fun! Real estate transactions are complex and involve a lot of moving pieces and it’s not your job to keep track of all the details.

OUR PROMISE

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We’ll Have Your Back Dealing with seller responses, mortgage questions, competitive offer situations - not to mention having to move all of your stuff all create stress. Trust us, we've all been there. We'll be the gentle voice of reason and support if you feel like unraveling.

We’ll Give You Our Two Cents We won't give you the fluff- we'll give you the facts that matter most. We want you to be informed with every detail of the homes that you consider. Better yet, if you’re open to it, we will show you homes that have great potential to build equity.

We’ll Search Off Market That is something we love to do and part of being an Insider! We love to network with other agents to find houses that are just about to come on the market and ensure that you are the first to see it.

OUR PROMISE

08

“Cait helped us buy our home from out of town, without ever seeing it in person.”

“Cait was so helpful, and responsive, and took the best care of us. She made us feel incredibly comfortable with the process and was so detailed whenever we did a virtual walkthrough. I couldn’t recommend Cait more.”

- hannah

ALL THE DETAILS

Your Guide To

LIVING IN MADISON LIVING IN MADISON

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WELCOME TO MADISON...

WHERE

metro meets lake life opportunities are endless AND

THIS IS MADISON: IF YOU’RE LOOKING TO RELOCATE YOUR LIFESTYLE TO WISCONSIN, THEN WE’RE EXCITED TO PRESENT WHY WE CONSIDER MADISON THE BEST PLACE TO CALL HOME. Known for its vibrant cultural scene, beautiful lakes, and top-tier educational and research institutions, Madison offers an array of irresistible selling points. It has small-town charm with big-city amenities. An abundance of parks, bike trails, and community events fosters an active and engaged lifestyle - it’s just one of the many reasons we know you’ll love it here.

DIVERSE NEIGHBORHOODS Each with its unique character and charm, Madison neighborhoods cater to a variety of lifestyles.

From the historic and picturesque homes in the Mansion Hill and University Heights to the bustling, urban vibe of downtown to the eclectic, artsy atmosphere of the Willy Street neighborhood, there is something for everyone.

LIVING IN MADISON

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BEAUTIFUL WEATHER Get the full experience of four seasons, from gorgeous summer months to breathtaking fall colors, and everything in between. Summers in Madison are something to brag about. Sunny, warm, not too hot, not too humid - the perfect combination for long days on the lake, walks in the park and gathering with friends for concerts, fairs and other events. Winter brings ample opportunity for skiing, snowshoeing, ice skating and more.

BOOMING JOB MARKET Madison boasts a thriving job market, driven by a robust economy with strong sectors in technology, healthcare, education, and biotech.

Major employers like the University of Wisconsin, Epic Systems, and numerous biotech firms create diverse career opportunities and attract top talent.

The city's supportive small business environment and innovative startup culture contribute to steady job growth and economic vitality.

LIVING IN MADISON

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TOP-NOTCH EDUCATION Renowned for its exceptional educational opportunities, Madison is anchored by the prestigious University of Wisconsin, which offers world-class programs and research facilities.

There are several highly rated public school systems within Dane County, and a wide array of private and charter schools.

ICONIC ATTRACTIONS Experience Madison’s rich history, natural beauty, and vibrant culture. The Wisconsin State Capitol stands as the centerpiece of downtown. Around the Capitol Square, you’ll spend many summer days at events that draw in visitors from all over the country.

You can’t visit Madison without noticing its beautiful lakes, humming with activity all summer long. The sprawling UW Madison Arboretum and Olbrich Botanical Gardens offer a relaxing, natural escape from the city.

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indulge TASTES JUST INDULGE IN MADISON

LIKE HOME

Madison is home to award-winning chefs who have also found their slice of home in the urban Midwest food scene.

From casual to fine dining, our city offers an elaborate menu of choices for every taste: from wood-grilled meats to inventive ethnic dishes, gourmet twists on classic American fare to artful farm-to-table dishes bursting with seasonal flavor, there is something here for every taste.

INDULGE IN MADISON

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STEAKHOUSE

Rare Steakhouse Located downtown, Rare Steakhouse is renowned for its luxurious atmosphere and premium cuts of steak, offering a classic fine dining experience with exceptional service and an extensive wine list.

Johnny Delmonico’s This upscale steakhouse combines a sleek, modern ambiance with expertly prepared steaks and a menu that includes fresh seafood, making it a favorite for special occasions and business dinners.

Tornado Steak House A Madison institution, Tornado Steak House is celebrated for its retro supper club vibe, top-quality steaks, and late-night dining, offering a cozy and nostalgic experience that draws both locals and visitors.

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AMERICAN

Graze Restaurant Overlooking the Capitol, Graze offers a farm-to-table menu with locally sourced ingredients. Known for its creative twists on American classics, Graze is a favorite for both its vibrant atmosphere and commitment to sustainability.

The Old Fashioned A beloved local eatery, The Old Fashioned celebrates Wisconsin's culinary traditions with dishes like cheese curds, bratwurst, and hearty sandwiches. Its extensive selection of local beers make it a popular spot for experiencing genuine Wisconsin flavors.

Merchant Madison Merchant offers a modern twist on American cuisine with a focus on locally sourced ingredients and craft cocktails. Its stylish yet cozy atmosphere and innovative dishes make it a popular choice for both casual meals and special occasions.

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JAPANESE

RED Madison Known for its contemporary atmosphere and creative sushi rolls, RED Madison offers a diverse menu of Japanese-inspired dishes alongside an extensive selection of sake and cocktails. It's a go-to spot for sushi lovers in Madison.

Muramoto Offering a blend of traditional and modern Japanese cuisine, Muramoto features expertly crafted sushi, sashimi, and inventive small plates in a chic, urban setting. It’s earned a reputation as one of Madison's premier destinations for Japanese dining.

Jacknife Jacknife, from the team behind RED Sushi, is a fast-casual sushi spot on East Washington Avenue in Madison. Known for fresh, high-quality ingredients, it offers signature rolls, rice bowls, and hand rolls in a sleek, modern setting—perfect for a quick bite or takeout.

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ITALIAN

Osteria Papavero Known for its authentic Italian cuisine and charming ambiance, Osteria Papavero features classic dishes made with locally sourced ingredients. The head chef reigns from Bologna, Italy, and cooks traditional Italian fare with an elevated twist.

Cento Ristorante Combining Old World Italian traditions with modern techniques, Cento serves handmade pastas, wood-fired pizzas, and flavorful antipasti dishes.

Its elegant yet relaxed atmosphere makes it a go-to spot for upscale Italian dining in downtown Madison.

Bar Corallini Blending Italian traditions with modern flair, Bar Corallini offers a diverse menu of classic Italian dishes alongside inventive creations like wood-fired pizzas and handmade pastas. it's a standout destination for authentic Italian flavors in Madison.

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BRUNCH

Mickies Dairy Bar A Madison institution since 1946, Mickies Dairy Bar is famous for its hearty breakfasts, especially its oversized pancakes and scramblers. With its retro diner vibe and friendly service, it's a quintessential Madison experience for brunch lovers.

Ancora Ancora is a beloved Madison coffee spot known for its expertly crafted espresso drinks and cozy atmosphere. With multiple locations, it serves high-quality, locally roasted coffee alongside fresh pastries and breakfast options, making it a go-to for coffee lovers and commuters alike.

Marigold Kitchen Marigold Kitchen is a bright, modern café in downtown Madison, known for its fresh, locally sourced breakfast and lunch. With creative dishes, great coffee, and a welcoming atmosphere, it’s a favorite spot for both locals and visitors.

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EXPLORE IN MADISON

A VIBRANT CULTURE

explore

With more than 550k people now calling the Madison area home, you’ll never be at a loss for a daily adventure... ...whether it’s boating or paddling on the lakes, biking miles and miles of scenic trails, hitting the links, or enjoying the country’s largest producers-only farmers’ market.

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MUSEUMS

For the art enthusiast, the history buff, and for the kids - there’s a museum for everyone.

MUSEUM OF CONTEMPORARY ART WISCONSIN SCIENCE MUSEUM MADISON CHILDREN’S MUSEUM

THEATERS

Brimming with over 100 years of history, hosting world-famous artists and performances all year.

THE ORPHEUM THEATRE MAJESTIC THEATER BARRYMORE THEATRE

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FESTIVALS

Making the most of the warmer months - these events draw in hundreds of thousands of visitors.

TASTE OF MADISON ART FAIR ON THE SQUARE DANE COUNTY FARMERS’ MARKET

LANDMARKS

The perfect blend of city living and natural serenity. You’re never short of something to do year round.

CAPITOL SQUARE OVERTURE CENTER FOR THE ARTS OLBRICH BOTANICAL GARDENS

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x a rel

RELAX IN MADISON

A CITY BUILT FOR PLAY Thanks to living in a vibrant metropolitan area that centers on the outdoors — with activities that run the gamut from water sports to biking and hiking — Madison locals frequently enjoy an active, nature-loving lifestyle (and a big dose of vitamin D).

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PARKS & REC

Madison is surrounded by incredible parks and outdoor recreation areas. With five major lakes, hundreds of miles of biking and hiking trails, and sprawling conservancies, there are endless opportunities to escape outdoors without ever having to leave the city.

OLBRICH PARK

VILAS PARK

Stunning views of Lake

Home to the Henry Vilas

Monona, picnic areas,

Zoo, paved scenic walking

swimming beach, tennis

and biking paths - a

courts, and a seasonal

perfect escape in the

biergarten

JAMES MADISON PARK

heart of Madison.

OLIN PARK

Near UW Madison and

Panoramic views of Lake

downtown, its a popular

Monona and the downtown

park for college students.

skyline, plus walking trails,

Lakefront views, tennis and

picnic shelters, and a boat

basketball courts

TENNEY PARK

launch

ELVER PARK

Nestled between Lake

Sports fields, playgrounds,

Mendota and the Yahara

and hiking trails, plus a huge

River: Scenic walking paths, a

sledding hill and cross-

beach, green space, and ice

country skiing during the

skating in the winter P LWAEYL ICNOM MA ED I S O N

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BOATING

With the heart of the city situated on an isthmus, you’re never more than a few blocks from one of Madison’s five main lakes. Kayak, SUP, and other boat rentals are aplenty. Or enjoy the beauty of the water from land by walking or biking on Madison’s Lake Loop.

LAKE MENDOTA

BRITTINGHAM BOATS

Madison's largest lake,

Situated right downtown,

Lake Mendota offers ample opportunities for boating, including rentals and scenic boat tours.

Brittingham Boats offers a variety of boat rentals, including kayaks, paddleboards, and rowboats.

LAKE MONONA

WISCONSIN UNION

Also downtown, Lake

UW-Madison’s Union

Monona is a popular

Boathouse offers canoe,

destination for boating activities, fishing, and taking

kayak, and stand-up paddleboard rentals, as well

in the skyline views.

as scenic boat tours.

WINGRA PARK

MARSHALL PARK

Located in the heart of

Located on Lake Mendota's

Madison on Lake Wingra,

north shore, Marshall Park

Wingra Park Boat Rentals

features a boat launch and

offers kayak, canoe, and

fishing pier, providing easy

paddleboat rentals.

P LWAEYL ICNOM MA ED I S O N

access fo boaters.

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HIKING & BIKING

Madison is surrounded by hundreds of miles of hiking and biking trails. The city is well known for its accessible bike paths. Bike from the outskirts of the city right to downtown. Or hike a segment of the Ice Age National Scenic Trail.

CAP CITY TRAIL

PHEASANT BRANCH

Spanning 17 miles, the Capital

This 550-acre conservancy

City State Trail connects

has hiking and biking trails that

downtown Madison with

meander through prairies,

neighboring communities.

woodlands, and wetlands.

UW ARBORETUM

ICE AGE TRAIL

Over 20 miles of hiking

Madison is home to part of

trails wind through

a thousand-mile-long hiking

expansive restored

trail that winds through

prairies, woodlands, and wetlands.

DEVIL’S LAKE Located just outside of

Wisconsin's scenic glacial landscapes.

LAKESHORE PATH Hugging the shoreline of Lake

Madison, Devil's Lake State

Mendota and Lake Monona,

Park features challenging

enjoy picturesque views of the

hiking trails, stunning vistas,

water and downtown skyline.

and limestone bluffs.

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GOLFING

One of the area’s most popular activities, golfers manage to hit the links in Madison *almost* year-round (yes, some courses will open on a random 60-degree December day). Pro golf enthusiasts can catch an annual PGA tournament at UW Madison’s University Ridge Golf Course.

UNIVERSITY RIDGE Home to the UW golf teams

MAPLE BLUFF CC Overlooking Lake Mendota,

and an annual PGA

Maple Bluff Country Club

tournament; challenging

offers a golf experience

holes and scenic country

amidst beautiful

views

HAWKS LANDING This premier golf

surroundings.

NAKOMA GOLF CLUB Known for its historic and

destination boasts an 18-

prestigious course designed by

hole championship course

Thomas Bendelow, Nakoma

with rolling hills and lush woodlands.

GLENWAY GOLF COURSE Known for its affordable

offers a premier golf experience.

BISHOPS BAY Just north of Madison,

rates and convenient

Bishops Bay Country Club

location, Glenway offers a

offers a challenging 18-hole

classic layout suitable for

course with a focus on

golfers of all skill levels.

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natural beauty.

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SHOPPING

From mainstream shopping to specialty boutiques, Madison has a vibrant shopping scene. Dotted with several historic shopping districts, Madison is a welcoming place for all kinds of local businesses. Whatever your style, you’re sure to find a shopping area you go back to again and again.

STATE STREET

WILLY STREET

A bustling pedestrian mall

Home to a diverse array of

downtown, State Street offers

independent shops, including

a vibrant mix of shops, boutiques, restaurants, and street performers.

MONROE STREET Monroe Street is known for

vintage clothing stores, specialty food shops, and cozy cafes.

ATWOOD Atwood Avenue offers a

its eclectic mix of locally

mix of locally owned

owned shops, cafes, and

businesses, including

galleries featuring unique and

boutique shops, art

artisanal finds.

galleries, and eateries.

HILLDALE

MIDDLETON

A stylish open-air mall on

Charming streets lined with

Madison's west side.

boutique shops, cafes, and

Upscale retailers, trendy

restaurants, downtown

boutiques, and an array of

Middleton offers a quaint and

dining options.

inviting shopping experience.

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BELOVED AND IN DEMAND MADISON NEIGHBOR HOODS 4 OF OUR FAVORITE MADISON NEIGHBORHOODS

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ONE

DOWNTOWN MADISON Live on an isthmus! Living in downtown Madison, you’re just steps from the city’s most popular events and activities, including Lake Mendota and Lake Monona.

Downtown Madison boasts some of the oldest neighborhoods in the city.

MINUTES TO

MINUTES TO THE

MINUTES TO UW

DOWNTOWN

AIRPORT

HOSPITALS

STEPS!

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9

HIGH-RISE CONDOS

in a few words...

N EWI G EH LC BO M RH EOODS

ECLECTIC EATS LAKE LIFE, CITY VIBES

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TWO

MAPLE BLUFF Situated along the shores of Lake Mendota, Maple Bluff is its own village within city limits. Known for its modern estates and lakeside living, Maple Bluff is a quaint, idyllic neighborhood. Maple Bluff Country Club is a central gathering place for neighbors, and you’re just steps away from boating, beaches, tennis, and more.

MINUTES TO

MINUTES TO THE

MINUTES TO UW

DOWNTOWN

AIRPORT

HOSPITALS

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6

18

STATELY HOMES

in a few words...

N EW I GEH LC BOR MH EO O D S

LAKESIDE LIVING CLOSE COMMUNITY

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THREE

NAKOMA NEIGHBORHOOD This historic, highly sought-after neighborhood is nestled right in the heart of Madison. You’ll feel tucked away from the city, but you’re only minutes away from downtown, UW Madison, Monroe Street, and much more. Nakoma is bordered by the UW Arboretum, a beautiful natural oasis.

MINUTES TO

MINUTES TO THE

MINUTES TO UW

DOWNTOWN

AIRPORT

HOSPITALS

13

23

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HISTORIC ARCHITECTURE

in a few words...

N EW I GEH LC BOR MH EO O D S

NATURAL OASIS CITY CONVENIENCE

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FOUR

SHOREWOOD HILLS Its own village within Madison, Shorewood Hills feels far from the city with its rolling hills, tree-lined streets, and strong sense of community.. But it’s nestled right on the shores of Lake Mendota and bordered by the UW campus and hospital, Blackhawk Country Club, and popular shopping areas.

MINUTES TO

MINUTES TO THE

MINUTES TO UW

DOWNTOWN

AIRPORT

HOSPITALS

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19

4

ROLLING HILLS

in a few words...

N EW I GEH LC BOR MH EO O D S

LAKE VIEWS ONE-OF-A-KIND HOMES

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MADISON

EDUCATION Madison’s steady and continual growth has an impact on education, boasting strong reputations for both academic and extracurricular programs.

Anchored by the prestigious University of Wisconsin and several nationally acclaimed schools, Madison’s a win-win proposition for education.

MADISON METROPOLITAN SCHOOL DISTRICT

madison.k12.wi.us DISTRICT OFFICE 545 W. Dayton Street, Madison, WI 53703 608.663.1879 madison.k12.wi.us/contact-us

OTHER DANE COUNTY PUBLIC SCHOOLS Other public school districts in Dane County include Belleville, Cambridge, De Forest, Deerfield, Marshall, McFarland, MiddletonCross Plains, Monona Grove, Mount Horeb, Oregon, Stoughton, Sun Prairie, Verona, Waunakee, and Wisconsin Heights.

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PRIVATE SCHOOLS IN MADISON, WI

PrivateSchoolReview.Com/Wisconsin/Madison There are more than 40 private schools in Madison, serving more than 6,000 students. The top ranked private schools include Edgewood Campus School, Hickory Hill Academy, and Blessed Sacrament School.

COLLEGES AND UNIVERSITIES UNIVERSITY OF WISCONSIN 608.263.2400 wisc.edu EDGEWOOD COLLEGE 800.444.4861 edgewood.edu MADISON AREA TECHNICAL COLLEGE 608.246.6100 madisoncollege.edu

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MADISON

HEALTHCARE Madison's healthcare landscape offers top-rated hospitals, specialized medical centers, and a comprehensive network of clinics, providing high-quality care and advanced medical services to the community.

HOSPITALS

UNIVERSITY OF WISCONSIN HOSPITALS

uwhealth.org

UNIVERSITY HOSPITAL 600 Highland Ave, Madison, WI AMERICAN FAMILY CHILDREN’S HOSPITAL 1675 Highland Ave, Madison, WI EAST MADISON HOSPITAL 4602 Eastpark Blvd, Madison, WI

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UNITYPOINT HEALTH

unitypoint.org

UNITYPOINT HEALTH - MERITER Partner of UW Hospitals 202 S Park Street, Madison, WI

SSM HEALTH

ssmhealth.com

SSM HEALTH ST. MARY”S HOSPITAL 700 S Brooks Street, Madison, WI

GROUP HEALTH COOPERATIVE CLINICS

ghcscw.com

GHC HAS 5 MAIN CLINIC LOCATIONS THROUGHOUT MADISON

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THE CHEAT SHEET

IMPORTANT PHONE NUMBERS We know you’re busy, so to make both your moving and “settling in” process a little smoother, go ahead and swipe our quick reference list of Madison’s most important local phone numbers.

608.264.7447 Vehicle Registration

888.936.7463 Fishing/Hunting License P HWOENLEC O NM UM E BERS

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608.266.4601 Voter Registration

608.266.4466

Bus Transportation (Metro)

608.266.4651 Water Utility

608.266.4711 Beach Conditions

608.266.4761 Parking Permits

608.246.4532

Refuse and Recycling - East

608.266.4681

Refuse and Recycling - West

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608.663.1879

Madison Metropolitan School District

800.275.8777 Post Office

608.266.4771

Property Tax Payments

608.266.4601 Clerk’s Office

608.255.2345

Non-Emergency Police

608.246.3380

Dane County Regional Airport

608.266.9297 Library Services

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NEED MORE INSIGHT?

FAQs What is the cost of living in Madison?

Madison offers a moderate cost of living, with housing expenses typically being the largest component - though they remain more affordable than in many major metropolitan areas. The cost of living is about 3-4% higher than the national average.

What is the weather like?

Experience a full range of seasonal weather in Madison.

The summers are beautiful and warm, with average temps in the mid-70s and mid-80s. Enjoy colorful springs and falls with a picturesque backdrop of blooming flowers and vibrant foliage. Winters are snowy and cold, but leave room for plenty of outdoor activities like skiing, snowshoeing and more!

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How is the traffic?

Enjoy big city amenities in Madison without the traffic headache you’ll find in most major metropolitan areas.

Traffic here is manageable. You’ll see some congestion during peek commute hours, especially on the Beltline, but we’re talking 15-20-minute delays at most (just a few minutes on most days).

Is the city car-centric or more walkable?

Madison’s well-planned roadways, extensive bike paths and lanes, and efficient public transportation options help alleviate traffic and provide convenient alternatives for getting around. You can bike (or walk) almost anywhere in the city on safe trails.

Biking to work is common practice here!

What is the job market like?

Madison has a robust job market with diverse employment opportunities, particularly strong in sectors such as healthcare, education, technology, and biotechnology. The city's thriving economy, driven by major employers like the University of Wisconsin-Madison and Epic Systems, coupled with a supportive environment for startups, attracts top talent and fosters steady job growth.

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INVESTING IN MADISON Madison’s housing market has shown steady growth over the years, with a rapidly expanding economy that is driving more demand and dollars into the city than ever before.

RAPID GROWTH Dane County is Wisconsin's fastest-growing county.

The Madison area attracts young professionals, seasoned medical professionals, entrepreneurs and families looking for an active community.

STRONG RENTAL MARKET The demand for rentals in Madison is sky-high, and it’s hard for developers to keep up. Between the university, hospitals and other major employers, there are always people looking to rent in and around the city.

RELATIVE AFFORDABILITY Madison is relatively affordable compared to other metropolitan areas due to its moderate housing costs, which remain lower than in many larger cities.

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A STEP-BY-STEP GUIDE TO

BUYING IN MADISON HOW WE MAKE IT HAPPEN

Creating a life in a new location is about much more than packing boxes, finding another home and installing fresh furniture. The move can be stressful — which is why, from first steps to closing table, we offer a seamless client experience with value at every stage.

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One

MEET & SET UP YOUR SEARCH We’ll set up a Zoom, FaceTime or coffee date so we can meet and establish your specific game plan. This includes getting your pre-approval, talking about your goals, timelines, home search criteria, deal breakers and must haves.

We'll set you up on a digital home search based on the criteria discussed at your initial consult. From there, we'll coordinate in person or virtual showings based on listings you're interested in that match your criteria.

Two

WRITE AN OFFER First, we need to talk strategy. Are there other offers on the table? How long has the home been on the market? How does the list price compare to other homes in the area? What can we do to accommodate the seller’s needs? What is the assessed value? How does this home compare to the goals we discussed in our initial consultation? What contingencies do we need to include? We'll use digital signatures to sign offer docs.

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Three

INSPECTIONS & CLOSING Within a determined set of days from Mutual Acceptance of your offer, inspections are performed to ensure the property is right for you.

Bring your driver’s license and your downpayment to the closing. Your next steps will be moving into your new home!

MORE THAN JUST A MOVE

What Makes The RELOCATION PROCESS Different?

While every real estate journey is unique, a move across state lines poses its own layers of nuance and complexity. As relocation specialists, we are here to help you feel supported and focused on what matters to your move — identifying your pain points as transferees while providing the smartest, most cost-effective solutions from start to finish.

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To us, a home is more than just a house. It’s the heart of your family.

Your cherished gathering place. Your own personal haven.

Buying your home with us means you benefit not only from expert INSIDERS knowledge and the latest technology, but the kind of good, old-fashioned customer service and personal attention that has earned us an outstanding reputation and loyal client base.

Your home purchase is both your priority and ours, and we want to encourage and equip you along the way, every step of the way.

House-hunting should be both enjoyable and well-informed—a balance we master with our client-focused approach. You'll feel genuinely heard and supported, whether you're after your first home, a dream residence, or your next investment. Our deep knowledge of the market and commitment to your unique needs mean we're not just finding you a house; we're turning your aspirations into reality. Plus, our local roots allow us to connect you with Madison's finest professionals in building, design, and beyond, long after the keys are yours.

TO US, EVERY TRANSACTION IS A JOURNEY. WE GIVE THOUGHTFUL CONSIDERATION TO NOT ONLY HOW YOU LIVE TODAY, BUT HOW YOU WANT TO LIVE TOMORROW.

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AS YOUR RELOCATION TEAM,

WE WILL: Understand Your Needs The foundation of a successful relocation experience lies in understanding your unique needs and goals. We take time at the outset to listen and pinpoint your priorities, such as proximity to schools, transportation or specific amenities. With this clarity from you at the forefront, we can tailor your search to find properties that most align with your preferences and budget.

Provide Local Knowledge Our relocation clients rely heavily on our expertise as local professionals, and for them, we go above and beyond in providing as many comprehensive details as possible. Our personal consults, community guides and other online resources will help you familiarize yourself with the local market, schools, healthcare facilities, recreational options and other relevant community features.

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Anticipate Challenges Relocating involves more than just finding a new home; it encompasses a range of logistical challenges. As your Relocation Services team, we provide invaluable assistance by connecting you with reliable moving companies, storage facilities and other essential providers. We can also offer guidance on utility transfers, obtaining permits and understanding local regulations.

Create a Custom Timeline Relocation can be overwhelming, particularly for our clients juggling various work tasks and deadlines. To alleviate stress and help you stay organized, we create your custom relocation timeline. We break down the process into manageable steps, setting realistic goals for each stage. This timeline can include activities such as property searches, home inspections, packing and moving dates.

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From trusted contractors to accountants, reliable home stagers to designers, our private roster of local professionals is at your disposal as our client — before, during, and after your transition.

We are the team with the established concierge connections to produce results, while providing the highest level of customer service and attention to detail.

As our client you are granted access to our network of experts such as:

MOVERS ARCHITECTS LANDSCAPERS DESIGNERS CLOSING FIRMS

OUR CONCIERGE PARTNERS

Our valued relocation clients are privy to our exclusive community network of vendors to help support their big move.

...and more

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“Cait’s knowledge and expertise SHOW UP AT EVERY TURN.”

“We have worked with her on three different properties since moving to the Madison area. She has a bright and uplifting personality and she truly cares about her clients.

She joins the client in the experience through providing a high level of communication during the entire process.”

THERE HAS NEVER BEEN

A BETTER TIME TO LIVE THE DREAM, WISCO-STYLE

And while anyone can show you around town, only the right kind of team can bring you home. If you’re ready to locate your lifestyle to Madison, then welcome...we’ve been waiting for you.

THE NEXT MOVE IS YOURS While this Guide is just the beginning of all there is to know about Madison, we hope the information has inspired you to think bigger about what your move can be — a smooth journey home to the robust, colorful Midwest city that thinks big, plays hard, and welcomes everyone.

Whether you are a young family or an empty-nester, moving for work or for a vibrant change of scenery, Madison offers something for every kind of lifestyle.

As excited as you may be with your relocation decision, we know it’s still a challenge to settle into a new community.

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That’s why connecting with the right, individualized resources is key.

We pride ourselves in being not only trusted real estate experts for our relocation clients, but their personal city concierge. Our boutique approach means we appreciate the dynamics of every moving piece and understand what it takes to assimilate to life in a new city. No one knows more about Madison than we do, and you couldn’t be in finer hands.

Thank you for this opportunity to connect with you. Around here, we believe that uplifting others is the key to success in all areas. With us at your back, you can look forward to the assurance of goals met, understood and celebrated.

Should you have any further questions, or are ready to move forward in your real estate journey, please feel free to reach out to us. We are honored to be considered as your support system in this process, and look forward to chatting with you soon.

T HWAENLKC O YO MU E

cheers!

- cait CAIT BERRY REALTOR + TEAM LEADER INSIDERS REALTY

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CALL US

608.576.1125 EMAIL US

cait@insidersrealtygroup.com CONNECT WITH US

insidersrealtygroup.com @insidersrealty