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“We aim to expand into Tier II and III cities.” Tell us about your upcoming collection In our upcoming collection, we plan to strengthen our core products’ portfolio that comprises nearly 35-40 per cent of our entire range. The color palette for this collection will include pastel shades in plain fabrics. We also plan to develop organic cotton fabrics and bamboo yarns in this collection. Our products will start at an attractive price of Rs 799/- while fashion shirts will start from Rs 999/-
Elaborate on your retail presence Mainly operating through EBOs, we have 60 stores across 32 cities in India. In future, we plan to expand into newer markets like Western India, Central India and U.P. by adding over 60 stores before Diwali this year. We aim to expand into the Tier II and Tier III cities where the operational costs and competition, both, are lesser.
Elaborate on the current market for unbranded shirts in India. The customer segment that the shirts market currently caters to is not brand conscious. These customers only expect a good value for money product. Their wide variety at
affordable rates fuels the growth of this segment. Launching new styles at a rapid pace, the unbranded market is dominated by fashion as the customer is always looking for something new and does not prefer repeating the same style / design.