• A Fabric brand from the Aditya Birla Group • Recently launched the LAPF studio in Tirupur
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Liva The new age soft fluid, eco-friendly fabric
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iva is a new age fabric from the Aditya Birla Group. Unlike other fabrics, that are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. The new-age naturally sourced fibre made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.
Brand USP
These fabrics are made with 100 per cent modal, 100 per cent viscose and viscose blends as an alternative to traditional fabric for New Age Indian women who deserve high position as well as comfort in her apparels.
Retail Strategy
These fabrics are available in retail points across the country in a range of colors, textures and prints. This will enable not just the retail consumer but also boutique owners, designers, small retailers to access Liva’s fluid fabric to create their own fluid designs.
Brand Communication
Liva, recently launched a state-of-the art LAPF Studio in Tirupur. This is the third such studio after Noida and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions. The Tirupur studio has a collection of more than 2,000 fabric innovations of viscose, modal and excel. Technical specifications, uniqueness of the fabric and marketing stories are available in a wide variety of fabrics including woven, knitted, flat knitted etc. Liva’s seasonal collection, specially designed by the in-house designers, will be on display in the studio to align global buyers to the cluster.
The new age naturally sourced fibre made into fabric in pure or blended form, transforms not just the garment but also the person wearing it People Behind the Scenes Dilip Gaur, Business Director, Pulp and Fibre Business Aditya Birla Group and Managing Director, Grasim Industries
DFU’s POWER BRANDS
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